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Marina Rinaldi is a
History & Philosophy’
, Marina Rinaldi. It has more than 300 stores worldwide, including ones located in the high fashion shopping districts of several major cities:
Marina Rinaldi. Since 1984 its collections have been available internationally from stores in such cities as
Marina Rinaldi began advertising in 1981. From its very first advertising campaigns, developed together with Emanuele Pirella, the brand developed a pioneering concept in an area where advertising aimed at fatter women was nonexistent. The first idea was to present a line of clothing that could satisfy the needs of women who had, until then, been neglected by fashion and stylists. Marina Rinaldi was the first to introduce the Italian expression ''taglia comoda'' (“plus-size”, literally, “comfortable size”), replacing the traditional term ''taglia forte'' (“outsize”) which had been used until then to describe this type of product. Marina Rinaldi has employed photographers in its advertising, including
ready-to-wear
Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a partic ...
, plus-size women's clothing brand of the Italian
Italian(s) may refer to:
* Anything of, from, or related to the people of Italy over the centuries
** Italians, a Romance ethnic group related to or simply a citizen of the Italian Republic or Italian Kingdom
** Italian language, a Romance languag ...
Max Mara Fashion Group, one of the best known of the company’s 35 different labels.�History & Philosophy’
, Marina Rinaldi. It has more than 300 stores worldwide, including ones located in the high fashion shopping districts of several major cities:
Wilshire Boulevard
Wilshire Boulevard ( wɪɫ.ʃɚ is a prominent boulevard in the Los Angeles area of Southern California, extending from Ocean Avenue (Santa Monica), Ocean Avenue in the city of Santa Monica, California, Santa Monica east to Grand Avenue (Lo ...
in Beverly Hills
Beverly Hills is a city located in Los Angeles County, California, United States. A notable and historic suburb of Los Angeles, it is located just southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. Beverly Hil ...
, Madison Avenue
Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, New York, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Stree ...
in New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, Old Bond Street
Old or OLD may refer to:
Places
*Old, Baranya, Hungary
*Old, Northamptonshire, England
* Old Street station, a railway and tube station in London (station code OLD)
*OLD, IATA code for Old Town Municipal Airport and Seaplane Base, Old Town, M ...
in London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
, and Corso Vittorio Emanuele in Milan
Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
.
History
Founded in 1980, Marina Rinaldi Group takes its name from the great-grandmother of the founder of Max Mara Fashion Group, Achille Maramotti, who in 1850 owned a fashion atelier inReggio Emilia
Reggio nell'Emilia (; ), usually referred to as Reggio Emilia, or simply Reggio by its inhabitants, and known until Unification of Italy, 1861 as Reggio di Lombardia, is a city in northern Italy, in the Emilia-Romagna region. It has about 172,51 ...
, Italy.‘Max Mara Fashion Group’Marina Rinaldi. Since 1984 its collections have been available internationally from stores in such cities as
Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
, Tokyo
Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
, Moscow
Moscow is the Capital city, capital and List of cities and towns in Russia by population, largest city of Russia, standing on the Moskva (river), Moskva River in Central Russia. It has a population estimated at over 13 million residents with ...
and Düsseldorf
Düsseldorf is the capital city of North Rhine-Westphalia, the most populous state of Germany. It is the second-largest city in the state after Cologne and the List of cities in Germany with more than 100,000 inhabitants, seventh-largest city ...
. Until the founding of Marina Rinaldi there was no fashion group concerned with the fashion needs of curvaceous women.
Marketing
Marina Rinaldi began advertising in 1981. From its very first advertising campaigns, developed together with Emanuele Pirella, the brand developed a pioneering concept in an area where advertising aimed at fatter women was nonexistent. The first idea was to present a line of clothing that could satisfy the needs of women who had, until then, been neglected by fashion and stylists. Marina Rinaldi was the first to introduce the Italian expression ''taglia comoda'' (“plus-size”, literally, “comfortable size”), replacing the traditional term ''taglia forte'' (“outsize”) which had been used until then to describe this type of product. Marina Rinaldi has employed photographers in its advertising, including Arthur Elgort
Arthur Elgort (born June 8, 1940) is an American fashion photographer best known for his work with '' Vogue'' magazine.
Early life and education
Elgort was born in Brooklyn, New York City, to Sophie (née Didimamoff) and Harry Elgort (April 10, ...
, Peter Lindbergh
Peter Lindbergh (born Peter Brodbeck; 23 November 1944 – 3 September 2019) was a German fashion photographer and film director.
He had studied arts in Berlin and Krefeld, and exhibited his works before graduation. In 1971, he turned to phot ...
, Patrick Demarchelier
Patrick Demarchelier (; 21 August 1943 – 31 March 2022) was a French fashion photographer.
Early life and education
Born near Paris in 1943 to a modest family, Demarchelier spent his childhood in Le Havre, Normandy, with his mother and fo ...
, Greg Kadel, and Craig McDean. The faces of the brand have included India Hicks from Autumn-Winter 1998 to Autumn-Winter 2000, Carré Otis from Spring-Summer 2002 to Autumn-Winter 2003, and Tatjana Patitz from autumn 2009.
In 1991 ''MR Characters'', the brand’s house organ
A house organ (also variously known an in-house magazine, in-house publication, house journal, shop paper, plant paper, or employee magazine) is a magazine or periodical published by a company or organization for its customers, employees, union ...
, became the first Italian magazine dedicated entirely to the demands and desires of curvaceous women, and included not only fashion reports, but also articles on design
A design is the concept or proposal for an object, process, or system. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something ...
, literature
Literature is any collection of Writing, written work, but it is also used more narrowly for writings specifically considered to be an art form, especially novels, Play (theatre), plays, and poetry, poems. It includes both print and Electroni ...
, art
Art is a diverse range of cultural activity centered around ''works'' utilizing creative or imaginative talents, which are expected to evoke a worthwhile experience, generally through an expression of emotional power, conceptual ideas, tec ...
, cooking
Cooking, also known as cookery or professionally as the culinary arts, is the art, science and craft of using heat to make food more palatable, digestible, nutritious, or Food safety, safe. Cooking techniques and ingredients vary widely, from ...
, travel
Travel is the movement of people between distant geographical Location (geography), locations. Travel can be done by Pedestrian, foot, bicycle, automobile, train, boat, bus, airplane, ship or other means, with or without Baggage, luggage, a ...
, beauty
Beauty is commonly described as a feature of objects that makes them pleasure, pleasurable to perceive. Such objects include landscapes, sunsets, humans and works of art. Beauty, art and taste are the main subjects of aesthetics, one of the fie ...
and wellness. In 1992, 450,000 copies of the first issue of this free semiannual magazine were distributed in English, French and Spanish translation at Marina Rinaldi stores worldwide.
In July 2010 Marina Rinaldi collaborated with UK pop band Temposhark using their songs ''Joy'' and ''Crime'' to promote their latest fashion campaigns. Since then they have collaborated with Ashley Graham, Precious Lee and other well known plus size celebrities and brands.
In February 2012, Melissa McCarthy
Melissa Ann McCarthy (born August 26, 1970) is an American actress, comedian, screenwriter, and producer. She is the recipient of List of awards and nominations received by Melissa McCarthy, numerous accolades, including two Primetime Emmy Award ...
wore Marina Rinaldi at the 2012 Academy Awards.
See also
*Italian fashion
Italy is one of the leading countries in fashion design, alongside France and the United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention to dress; ''la ...
Notes and references
{{authority control Clothing companies established in 1980 Italian companies established in 1980 Clothing brands of Italy High fashion brands Italian suit makers Bags (fashion) Swimwear manufacturers Companies based in Reggio Emilia Fashion accessory brands Shoe companies of Italy Max Mara