Major League Baseball
Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
(MLB) has been broadcast on American television since the 1950s, with initial broadcasts on the experimental station W2XBS, the predecessor of the modern
WNBC
WNBC (channel 4) is a television station in New York City that serves as the flagship (broadcasting), flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey� ...
in New York City. The World Series was televised on a networked basis since 1947, with regular season games broadcast nationally since 1953. Over the forthcoming years, MLB games became major attractions for American television networks, and each of the
Big Three networks (
ABC,
CBS, and
NBC) would air packages of baseball games at various times until the year 2000.
Fox would rise to major network status, partially on its acquisition of MLB rights in 1996; Fox has been MLB's primary broadcast television partner ever since.
MLB broadcasts would later shape the emerging medium of cable television. In particular, out of market baseball would attract customers to
superstation
''Superstation'' (alternatively rendered as "super station" or informally as "SuperStation") is a term in North American broadcasting that has several meanings. Commonly, a "superstation" is a form of distant signal, a broadcast television sign ...
s in the late 20th Century, such as
WGN and
WTBS airing
Chicago Cubs
The Chicago Cubs are an American professional baseball team based in Chicago. The Cubs compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Central Division. Th ...
and
Atlanta Braves
The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Eas ...
games, respectively. MLB also played a big role in the growth of
ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
since it began airing games in 1990.
TBS, the national feed spun off from WTBS, has also aired nationally televised games since 2007. MLB itself launched its own cable network in 2009,
MLB Network
MLB Network is an American television sports channel dedicated to baseball. It is primarily owned by Major League Baseball, with TNT Sports (United States), TNT Sports, Comcast's NBC Sports Group, Charter Communications, and Cox Communications h ...
, which would also air several live games a week. And MLB broadcasts have been shown on Fox's various sister cable networks, with
Fox Sports 1 airing games since 2014.
MLB began streaming games via the internet in 2017, with Twitter and Facebook initially acquiring the rights to some games. YouTube and
Peacock
Peafowl is a common name for two bird species of the genus '' Pavo'' and one species of the closely related genus '' Afropavo'' within the tribe Pavonini of the family Phasianidae (the pheasants and their allies). Male peafowl are referred t ...
have since streamed games, and ,
Apple TV+
Apple TV+ is an American subscription over-the-top streaming service owned by Apple. The service launched on November 1, 2019, and it offers a selection of original production film and television series called Apple Originals. The service w ...
and
The Roku Channel currently hold packages of MLB games.
Games not picked up by one of the national outlets are instead broadcast by local broadcast stations and
regional sports network
A regional sports network (RSN) in the United States and Canada is a television channel that presents sports programming to a local media market or geographical region. Such channels often focus on one or a few teams who currently play in Major L ...
s, televising their respective local team within their respective region. A number of nationally televised games are also non-exclusive, meaning that the national telecasts may also air in tandem with those of the game by local broadcasters.
As the only team in Canada, the television rights to the
Toronto Blue Jays
The Toronto Blue Jays are a Canadian professional baseball team based in Toronto. The Blue Jays compete in Major League Baseball (MLB) as a member club of the American League (AL) American League East, East Division. Since 1989, the team has p ...
are a special case: Blue Jays games are aired nationally in that country, with
Sportsnet
Sportsnet is a Television in Canada, Canadian English-language Discretionary service, discretionary sports broadcasting, sports specialty channel owned by Rogers Sports & Media. It was established in 1998 as CTV Sportsnet, a joint venture betw ...
holding the rights since 1999. Sportsnet also carries other MLB games simulcast from a U.S. feed.
National television broadcasters
United States
Terrestrial television
*
ABC: 1948–1950; 1953–1954; 1959–1961; 1965; 1976–1989; 2020–2025 (
Wild Card Series only except for one game in 2021)
*
The Baseball Network (a joint venture between
Major League Baseball
Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
,
ABC and
NBC): 1994–1995
*
CBS: 1947–1951; 1955–1965; 1990–1993
*
DuMont 1947–1949
*
Fox: 1996–present
**
Baseball Night in America: 2012–present
*
NBC: 1947–1989; 1996–2000; 2022–2023 (one game only per season)
*
UniMás
UniMás (, stylized as ''UNIMÁS'', and originally known as TeleFutura from its launch on January 14, 2002, to January 6, 2013) is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. ...
: 2024–present
Cable television
*
ABC Family Channel: 2002
*
ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
: 1990–2025
*
Fox Family Channel: 2001
*
Fox Sports Net: 1997–2001
*
Fox Sports 1: 2014–present
*
FX: 1997–2001
*
MLB Network
MLB Network is an American television sports channel dedicated to baseball. It is primarily owned by Major League Baseball, with TNT Sports (United States), TNT Sports, Comcast's NBC Sports Group, Charter Communications, and Cox Communications h ...
: 2009–present
*
TBS: 2007–present
*
TUDN
TUDN (pronounced tu-de-ene; formerly called Univision Deportes Network) is a Mexican Spanish language sports channel. Owned by TelevisaUnivision, it is an extension of the company's sports division of the same name, with TUDN the acronym of Tel ...
: 2024–present
*
USA Network
USA Network (or simply USA) is an American basic cable television channel owned by the NBCUniversal Media Group division of Comcast's NBCUniversal. It was launched in 1977 as Madison Square Garden Sports Network, one of the first national sports ...
: 1979–1983
Internet television
*
Apple TV+
Apple TV+ is an American subscription over-the-top streaming service owned by Apple. The service launched on November 1, 2019, and it offers a selection of original production film and television series called Apple Originals. The service w ...
: 2022–present
* Facebook: 2017–2019
*
Max (simulcast of games on TBS): 2023-present
*
Peacock
Peafowl is a common name for two bird species of the genus '' Pavo'' and one species of the closely related genus '' Afropavo'' within the tribe Pavonini of the family Phasianidae (the pheasants and their allies). Male peafowl are referred t ...
: 2021 (Phillies vs Giants series); 2022–2023
* Twitter: 2017–2018
*
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
: 2019–2022
*
The Roku Channel: 2024–present
Timeline
Canada
Sportsnet
Sportsnet is a Television in Canada, Canadian English-language Discretionary service, discretionary sports broadcasting, sports specialty channel owned by Rogers Sports & Media. It was established in 1998 as CTV Sportsnet, a joint venture betw ...
and
Réseau des sports
Réseau des sports (RDS) is a Television in Canada, Canadian French language Discretionary service, discretionary specialty channel oriented towards sports and sport-related shows. It is available in 2.5 million homes, and is owned by CTV Special ...
(RDS) are the current national rightsholders, in English and French respectively, to Major League Baseball, and both air a variety of regular-season games (which do not always correspond to those carried nationally in the U.S.) as well as the All-Star Game and the postseason. In the past these rights were held by
The Score The Score may refer to:
Films and television
* The Score (1978 film), ''The Score'' (1978 film), a 1978 Swedish film, released in Sweden as ''Lyftet''
* The Score (2001 film), ''The Score'' (2001 film), a 2001 crime drama film starring Robert De Ni ...
(2001–2002),
TSN (1990–2000), and
CTV (1981–1996). In 2010, Sportsnet began subleasing its rights to ''
Sunday Night Baseball'' to rival
TSN2, in return for TSN yielding its remaining rights to
Toronto Blue Jays
The Toronto Blue Jays are a Canadian professional baseball team based in Toronto. The Blue Jays compete in Major League Baseball (MLB) as a member club of the American League (AL) American League East, East Division. Since 1989, the team has p ...
games to Sportsnet.
As presently the only MLB team in Canada, all Blue Jays games are also aired nationally in that country. These rights are negotiated by the team itself, not MLB, with all games currently airing on the
co-owned Sportsnet and
Sportsnet One
Sportsnet One (SN1 or SN One) is a Television in Canada, Canadian English-language Discretionary service, discretionary digital cable and satellite television, satellite specialty channel owned by Rogers Media, Rogers Sports & Media; it operates ...
in English, while
TVA Sports has French-language rights to selected Blue Jays games. Games that are designated as exclusive to digital platforms (in Canada, this involves games airing on Apple TV+) are the only Blue Jays games that do not air on the Sportsnet channels. Other Canadian broadcasters have carried these games in the past, with TSN being the team's main carrier from 1984 to 1998 (and in a lesser role until 2009), and
CBC and CTV also providing national coverage of some games at various points over the course of the team's history.
Up until 2022, the Blue Jays' television rightsholders were not allowed to produce their own broadcasts during postseason play, as they were considered a regional broadcaster at the time. For example, during the Blue Jays' runs to the and
World Series
The World Series is the annual championship series of Major League Baseball (MLB). It has been contested since between the champion teams of the American League (AL) and the National League (NL). The winning team, determined through a best- ...
, their television partners carried the
CBS feed. This remained true even after Sportsnet became the team's broadcaster, as their 2015 and 2016 postseason runs were simulcasts of
Fox and
TBS' feeds respectively. This is in contrast to the
NBA's
Toronto Raptors
The Toronto Raptors are a Canadian professional basketball team based in Toronto. The Raptors compete in the National Basketball Association (NBA) as a member of the Atlantic Division (NBA), Atlantic Division of the Eastern Conference (NBA), E ...
(via TSN and Sportsnet), as well as the
NHL
The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...
and
MLS
Major League Soccer (MLS) is a professional soccer league in North America and the highest level of the United States soccer league system. It comprises 30 teams, with 27 in the United States and 3 in Canada, and is sanctioned by the United ...
's Canadian-based teams (via
Hockey Night in Canada
''Hockey Night in Canada'' (often abbreviated ''Hockey Night'' or ''HNiC'') is a long-running program of broadcast ice hockey play-by-play coverage in Canada. With roots in pioneering hockey coverage on private radio stations as early as 1923, ...
on CBC and Sportsnet, and TSN respectively) who were allowed to produce their own broadcasts during postseason games. In 2022, however, MLB allowed Sportsnet to carry its own production of Blue Jays postseason games as it is now considered a national broadcaster.
United Kingdom
Major League Baseball has been broadcast on a regular basis in the UK since the 1980s. Initially shown on
Channel 4
Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is state-owned enterprise, publicly owned but, unlike the BBC, it receives no public funding and is funded en ...
, it was also aired on satellite channel
Screensport and following Screensport's closure in March 1993,
Sky Sports
Sky Sports is a group of British broadcasting of sports events, subscription sports channels operated by the satellite television, satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television ...
took over as the UK's broadcaster.
In 1997, newly launched terrestrial broadcaster
Channel 5 took over as the rights holder, showing two games a week, including ''
Sunday Night Baseball'', under the title of ''
MLB on Five''. After the 2008 season, Channel 5 decided to end its coverage of
Major League Baseball
Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
due to the
Great Recession
The Great Recession was a period of market decline in economies around the world that occurred from late 2007 to mid-2009. .
In 2006,
NASN bought the rights to show ten live
Major League Baseball
Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
games a week.
and in 2009 NASN is renamed
ESPN America following the sale in late 2006 of the channel to
ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
.
In 2013 BT Sport launched and picked up the rights held by ESPN UK, which included Major League Baseball. BT Sport showed MLB throughout its decade on air, broadcasting many games each week. This was supplemented by ESPN-produced baseball magazine shows, including ''
Baseball Tonight''.
In 2023,
TNT Sports replaced BT Sport and it continues to air Major League Baseball, but without the ESPN-produced programming.
Since 2019, a small number of games have been broadcast by the
BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
. This began when the Corporation aired coverage of the inaugural
MLB London Series. In 2022, the BBC signed a new deal for the London Series, and this also gave the BBC rights to show games played in America for the first time.
History
First broadcast
After the
1939 World's Fair showed the new technology called television, experimental station
W2XBS aired the first televised major league baseball games, a
double header between the
Cincinnati Reds and the
Brooklyn Dodgers on August 26, 1939.
1953–1959
In ,
ABC executive
Edgar J. Scherick (who would later go on to create ''
Wide World of Sports'') approached MLB with a Saturday ''
Game of the Week''. With fewer outlets than
CBS or
NBC, ABC needed paid programming (or "anything for bills" as Scherick put it). At first, ABC hesitated at the idea of a nationally televised regular season baseball program, but gave Scherick the green light to sign up teams; unfortunately, only three (the
Philadelphia Athletics
The Philadelphia Athletics were a Major League Baseball team that played in Philadelphia from 1901 to 1954, when they moved to Kansas City, Missouri, and became the Kansas City Athletics. Following another move in 1967, they became the Oakland ...
,
Cleveland Indians
The Cleveland Guardians are an American professional baseball team based in Cleveland. The Guardians compete in Major League Baseball (MLB) as a member club of the American League (AL) American League Central, Central Division. Since , the team ...
, and
Chicago White Sox
The Chicago White Sox are an American professional baseball team based in Chicago. The White Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) American League Central, Central Division. The club plays its ...
were interested. To make matters worse, Major League Baseball barred the ''Game of the Week'' from airing within fifty miles of any big-league city. According to Scherick, Major League Baseball insisted on protecting local coverage and didn't care about national appeal. ABC though, did care about the national appeal and claimed that "most of America was still up for grabs."
CBS took over the Saturday ''Game'' in 1955 (the rights were actually set up through the
Falstaff Brewing Corporation,) retaining
Dizzy Dean and
Buddy Blattner
Robert Garnett "Buddy" Blattner (February 8, 1920 – September 4, 2009) was an American table tennis and professional baseball player. He played five seasons in Major League Baseball (MLB), primarily for the New York Giants. After his reti ...
as the announcers and adding Sunday coverage in .
In , ABC broadcast the
best-of-three playoff series (to decide the
National League pennant) between
Milwaukee Braves and
Los Angeles Dodgers
The Los Angeles Dodgers are an American professional baseball team based in Los Angeles. The Dodgers compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Div ...
. The cigarette company
L&M was in charge of all of the telecasts.
1960–1965
In , ABC returned to baseball broadcasting with a series of late-afternoon Saturday games.
Jack Buck and
Carl Erskine were the lead announcing crew for this series, which lasted one season.
ABC typically did three games a week. Two of the games were always from the
Eastern or
Central Time Zone
The North American Central Time Zone (CT) is a time zone in parts of Canada, the United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It ...
. The late games (no
doubleheaders) were usually
San Francisco Giants
The San Francisco Giants are an American professional baseball team based in San Francisco. The Giants compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Div ...
or
Los Angeles Dodgers
The Los Angeles Dodgers are an American professional baseball team based in Los Angeles. The Dodgers compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Div ...
' home games. However, the
Milwaukee Braves used to start many of their Saturday home games late in the afternoon. So if the Giants and Dodgers were both the road at the same time, ABC still would be able to show a late game.
By 1964, CBS'
Dizzy Dean and
Pee Wee Reese
Harold Peter Henry "Pee Wee" Reese (July 23, 1918 – August 14, 1999) was an American professional baseball player. He played in Major League Baseball as a shortstop for the Los Angeles Dodgers, Brooklyn / Los Angeles Dodgers from 1940 to 1958. ...
worked
Yankee Stadium
Yankee Stadium is a baseball stadium located in the Bronx in New York City. It is the home field of Major League Baseball’s New York Yankees and New York City FC of Major League Soccer.
The stadium opened in April 2009, replacing the Yankee S ...
, Wrigley Field, St. Louis, Philadelphia, and Baltimore. New York got $550,000 of CBS' $895,000. Six clubs that exclusively played nationally televised games on NBC got $1.2 million.
On July 17, , a game out of Los Angeles between the
Chicago Cubs
The Chicago Cubs are an American professional baseball team based in Chicago. The Cubs compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Central Division. Th ...
and
Los Angeles Dodgers
The Los Angeles Dodgers are an American professional baseball team based in Los Angeles. The Dodgers compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Div ...
contest became the first
Pay TV
Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, b ...
baseball game.
Subscription television offered the ''cablecast'' to subscribers for money.
(The Dodgers beat the Cubs by the score of 3–2, with
Don Drysdale collecting 10 strikeouts.)
ABC paid $5.7 million for the rights to the 28 Saturday/holiday ''Games of the Week''. ABC's deal covered all of the teams except the New York Yankees and Philadelphia Phillies (who had their own television deals) and called for two regionalized games on Saturdays,
Independence Day
An independence day is an annual event memorialization, commemorating the anniversary of a nation's independence or Sovereign state, statehood, usually after ceasing to be a group or part of another nation or state, or after the end of a milit ...
, and Labor Day. ABC blacked out the games in the home cities of the clubs playing those games.
1966–1975
On October 19, 1965,
NBC signed a three-year contract with Major League Baseball. The year before, NBC lost the rights to the Saturday–Sunday ''Game of the Week''. In addition, the previous deal limited
CBS to covering only 12 weekends when its new subsidiary, the
New York Yankees
The New York Yankees are an American professional baseball team based in the Boroughs of New York City, New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) Am ...
, played at home. The new package under NBC called for 28 games compared to 1960's three-network 123.
Under the new deal, NBC paid roughly
$6 million per year for the 25 ''Games of the Week'', $6.1 million for the
1967 World Series and 1967
All-Star Game
An all-star game is an exhibition game that showcases the best players (the "stars") of a sports league. The exhibition is between two teams organized solely for the event, usually representing the league's teams based on region or division, bu ...
, and $6.5 million for the
1968 World Series and 1968 All-Star Game. This brought the total value of the contract (which included three Monday night telecasts) up to $30.6 million.
By 1969, Major League Baseball had grown to 24 teams and the net local television revenues had leaped to $20.7 million. This is in sharp contrast to 1950 when local television brought the then 16 Major League clubs a total net income of $2.3 million. Changes baseball underwent during this time, such as expansion franchises and increasing the schedule from 154 games to 162, led to a wider audience for network and local television.
From 1972–1975 NBC televised Monday games under a contract worth $72 million. In 1973, NBC extended the Monday night telecasts (with a local
blackout) to 15 straight. On September 1, 1975, NBC's last ''
Monday Night Baseball
''Monday Night Baseball'' is an American live game telecast of Major League Baseball (MLB) that aired on Monday nights during the regular season.
Earlier incarnations of ''Monday Night Baseball'' aired on NBC and then ABC in the 1970s and 1980 ...
'' game, in which the
Montréal Expos beat the host
Philadelphia Phillies 6–5.
In the aftermath of the thrilling
1975 World Series, attendance figures, television contracts (this time including two networks,
NBC and now
ABC), and player salaries all soared. In the eyes of some, that particular World Series restored baseball as
America
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
's national pastime (ahead of
football
Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
).
1976–1989: ABC and NBC alternate coverage
Under the initial agreement with
ABC,
NBC, and Major League Baseball (1976–1979), the two networks paid a combined $92.8 million. ABC paid $12.5 million per year to show 16 Monday night games in 1976, 18 in the next three years, plus half the postseason (the
League Championship Series
The League Championship Series (LCS) is the semifinal round of postseason play in Major League Baseball which has been conducted since 1969. In 1981, and since 1995, the two annual series have matched up the winners of the Division Series, ...
in even numbered years and
World Series
The World Series is the annual championship series of Major League Baseball (MLB). It has been contested since between the champion teams of the American League (AL) and the National League (NL). The winning team, determined through a best- ...
in odd numbered years). NBC paid $10.7 million per year to show 25 Saturday ''Games of the Week'' and the other half of the postseason (the League Championship Series in odd numbered years and World Series in even numbered years).
Major League Baseball media director John Lazarus said of the new arrangement between NBC and ABC ''"
Ratings couldn't get more from one network so we approached another."'' NBC's
Joe Garagiola wasn't very fond of new broadcasting arrangement at first saying ''"I wished they hadn't got half the package. Still, ''Game'', half of the postseason – we got lots left."'' By 1980, income from television accounted for a record 30% of the game's $500 million in revenues.
In the 1970s the cable revolution began. The
Atlanta Braves
The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Eas ...
became a power contender with greater revenues generated by
WTBS.
Ted Turner
Robert Edward Turner III (born November 19, 1938) is an American entrepreneur, television producer, media proprietor, and Philanthropy, philanthropist. He founded the CNN, Cable News Network (CNN), the first 24-hour United States cable news, ...
's
Atlanta
Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
-based station obtained first local rights to the Braves in the early 1970s. Turner would buy the team a few years later and then greatly expand the reach of WTBS by up-linking it to satellite. WTBS became the first
Superstation
''Superstation'' (alternatively rendered as "super station" or informally as "SuperStation") is a term in North American broadcasting that has several meanings. Commonly, a "superstation" is a form of distant signal, a broadcast television sign ...
, and starting with the 1977 season "America's Team" was broadcast to cable households nationwide.
In 1980, 22 teams (all but the
Atlanta Braves
The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Eas ...
,
Houston Astros
The Houston Astros are an American professional baseball team based in Houston. The Astros compete in Major League Baseball (MLB) as a member club of the American League (AL) American League West, West Division. They are one of two major leag ...
,
New York Mets
The New York Mets are an American professional baseball team based in the Boroughs of New York City, New York City borough of Queens. The Mets compete in Major League Baseball (MLB) as a member club of the National League (baseball), National ...
, and
St. Louis Cardinals) took part in a one-year
cable
Cable may refer to:
Mechanical
* Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof
* Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...
deal with
UA-Columbia. The deal involved the airing of a Thursday night ''Game of the Week'' in markets at least 50 miles (80 km) from a major league park. The deal earned Major League Baseball less than $500,000, but led to a new two-year contract for 40–45 games per season.
On April 7, 1983, Major League Baseball, ABC, and NBC agreed to terms of a six-year television package worth $1.2 billion. The two networks would continue to alternate coverage of the
playoffs
The playoffs, play-offs, postseason or finals of a sports league are a competition played after the regular season by the top competitors to determine the league champion or a similar accolade. Depending on the league, the playoffs may be eithe ...
(ABC in even numbered years and NBC in odd numbered years), World Series (ABC would televise the
World Series
The World Series is the annual championship series of Major League Baseball (MLB). It has been contested since between the champion teams of the American League (AL) and the National League (NL). The winning team, determined through a best- ...
in odd numbered years and NBC in even numbered years), and
All-Star Game
An all-star game is an exhibition game that showcases the best players (the "stars") of a sports league. The exhibition is between two teams organized solely for the event, usually representing the league's teams based on region or division, bu ...
(ABC would televise the All-Star Game in even numbered years and NBC in odd numbered years) through the
1989 season, with each of the 26 clubs receiving $7 million per year in return (even if no fans showed up). The last package gave each club $1.9 million per year. ABC contributed $575 million for regular season prime time and Sunday afternoons and NBC paid $550 million for thirty Saturday afternoon games.
By 1986, ABC only televised 13 ''Monday Night Baseball'' games. This was a fairly sharp contrast to the 18 games that were scheduled in 1978. ''
The Sporting News'' believed that ABC paid Major League Baseball to not make them televise the regular season. TSN added that the network only wanted the sport for October anyway.
Breakdown
*1983 – $20 million in advance from the two networks.
*1984 – NBC $70 million, ABC $56 million, total $126 million.
*1985 – NBC $61 million, ABC $75 million, total $136 million.
''Note'': The networks got $9 million when Major League Baseball expanded the League Championship Series from a best-of-five to a best-of-seven in 1985.
*1986 – NBC $75 million, ABC $66 million, total $141 million.
*1987 – NBC $81 million, ABC $90 million, total $171 million.
*1988 – NBC $90 million, ABC $96 million, total $186 million.
*1989 – NBC $106 million, ABC $125 million, total $231 million.
Major League Baseball on CBS and ESPN: 1990–1993
On December 14, 1988,
CBS (under the guidance of
Commissioner
A commissioner (commonly abbreviated as Comm'r) is, in principle, a member of a commission or an individual who has been given a commission (official charge or authority to do something).
In practice, the title of commissioner has evolved to incl ...
Peter Ueberroth
Peter Victor Ueberroth (; born September 2, 1937) is an American sports and business executive known for his involvement in the Olympics and in Major League Baseball. A Los Angeles–based businessman, he was the chairman of the Los Angeles Ol ...
) paid approximately
$1.8 billion for exclusive television rights for over four years (beginning in 1990). CBS paid about $265 million each year for the
World Series
The World Series is the annual championship series of Major League Baseball (MLB). It has been contested since between the champion teams of the American League (AL) and the National League (NL). The winning team, determined through a best- ...
,
League Championship Series
The League Championship Series (LCS) is the semifinal round of postseason play in Major League Baseball which has been conducted since 1969. In 1981, and since 1995, the two annual series have matched up the winners of the Division Series, ...
,
All-Star Game
An all-star game is an exhibition game that showcases the best players (the "stars") of a sports league. The exhibition is between two teams organized solely for the event, usually representing the league's teams based on region or division, bu ...
, and the Saturday ''Game of the Week''. It was one of the largest agreements (to date) between the sport of baseball and the business of broadcasting.
The deal with CBS was also supposed to pay each team $10 million a year. A separate deal with cable television would bring each team an additional $4 million. Each team could also cut its own deal with local television. For example, the
New York Yankees
The New York Yankees are an American professional baseball team based in the Boroughs of New York City, New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) Am ...
signed with a cable network (
MSG) that would pay the team $41 million annually for 12 years.
Radio broadcast rights can bring in additional money. Reportedly, after the huge television contracts with CBS and
ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
were signed, franchises spent their excess millions on
free agent
In professional sports, a free agent is a player or manager who is eligible to sign with other clubs or franchises; i.e., not under contract to any specific team. The term is also used in reference to a player who is under a contract at present ...
s. In the end, CBS wound up losing approximately half a billion dollars from their television contract with Major League Baseball. CBS repeatedly asked Major League Baseball for a
rebate, but MLB wasn't willing to do this.
On January 5, 1989, Major League Baseball signed a $400 million deal with
ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
, who would show over 175 games beginning in 1990. For the next four years, ESPN would televise six games a week (
Sunday
Sunday (Latin: ''dies solis'' meaning "day of the sun") is the day of the week between Saturday and Monday. Sunday is a Christian sabbath, day of rest in most Western countries and a part of the Workweek and weekend, weekend. In some Middle Ea ...
, ''
Wednesday Night Baseball'',
doubleheaders on Tuesdays and Fridays, plus holidays).
The roll out of ESPN, followed by
Fox Sports
Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The name originates from Fox Broadcasting Company in the United States, which in turn derives its name from Fox Fi ...
, changed sports news and particularly affected baseball. With games condensed to the thirty-second highlight reel, and the added microscope of news organizations that needed to fill 24 hours of time, the amount of attention paid to major league players magnified to staggering levels compared to where it had been just 20 years prior. It brought with it increased attention for individual players, who reached superstar status nationwide on careers that often were not as compelling as those who had come before them in a less media intense time. This coincided with the rise of television revenues on both a local and national level: by 1993, local television revenue alone surpassed $618 million, which was 15 times greater than it had been in the early 1970s.
Accordingly, in the same time period – coupled with free agency and arbitration rights – the average player salary rose roughly tenfold to over $1.3 million.
On April 15, , ESPN's ''
Sunday Night Baseball'' with the experienced
Jon Miller
Jon Miller (born October 11, 1951) is an American sportscaster, known primarily for his broadcasts of Major League Baseball. Since 1997, he has been employed as a play-by-play announcer for the San Francisco Giants. He was also a baseball ann ...
and
Joe Morgan debuted. In its first year, ''Sunday Night Baseball'' averaged a 3.0
rating. That was double the number that ESPN as a whole was averaging at the time (1.5). By , ESPN enjoyed its largest baseball audience ever (a 9.5 Nielsen rating) as
Mark McGwire hit his 61st home run of the season.
The Baseball Network: 1994–1995
After the fall-out from
CBS' financial problems from their four-year-long television contract with Major League Baseball, MLB decided to go into the business of producing the telecasts themselves. After a four-year hiatus,
ABC and
NBC returned to Major League Baseball under the umbrella of a
revenue-sharing venture called
The Baseball Network.
Under a six-year plan, Major League Baseball was intended to receive 85% of the first
$140 million in advertising revenue (or 87.5% of advertising revenues and corporate sponsorship from the games until sales top a specified level), 50% of the next $30 million, and 80% of any additional money. Prior to this, Major League Baseball was projected to take a projected 55% cut in rights fees and receive a typical rights fee from the networks. When compared to the previous television deal with CBS, The Baseball Network was supposed to bring in 50% less of the broadcasting revenue. The advertisers were reportedly excited about the arrangement with The Baseball Network because the new package included several changes intended to boost
ratings, especially among younger viewers.
Arranging broadcasts through The Baseball Network seemed, on the surface, to benefit NBC and ABC since it gave them a monopoly on broadcasting Major League Baseball. It also stood to benefit the networks because they reduced the risk associated with purchasing the broadcast rights outright. NBC and ABC attempted to create a loss-free environment for each other.
After NBC's coverage of the
1994 All-Star Game was complete, NBC was scheduled to televise six regular season games on Fridays or Saturdays in prime time. The networks had exclusive rights for the 12 regular season dates, in that no regional or national cable service or over-the-air broadcaster may telecast an MLB game on those dates. ''
Baseball Night in America'' usually aired up to 14 games based on the viewers' region (affiliates chose games of local interest to carry) as opposed to a traditional coast-to-coast format. ABC would then pick up where NBC left off by televising six more regular season games. The regular season games fell under the ''Baseball Night in America'' umbrella which premiered on July 16, 1994.
In even numbered years, NBC would have the rights to the All-Star Game and both
League Championship Series
The League Championship Series (LCS) is the semifinal round of postseason play in Major League Baseball which has been conducted since 1969. In 1981, and since 1995, the two annual series have matched up the winners of the Division Series, ...
while ABC would have the
World Series
The World Series is the annual championship series of Major League Baseball (MLB). It has been contested since between the champion teams of the American League (AL) and the National League (NL). The winning team, determined through a best- ...
and newly created
Division Series
The Division Series is the quarterfinal round of the Major League Baseball postseason. Four series are played in this round, two each for both the American League and the National League.
1981 season
The first use of the term "Division Series ...
. In odd numbered years the postseason and All-Star Game television rights were supposed to alternate.
The long-term plans for The Baseball Network crumbled when the players went on
strike on August 12, 1994 (thus forcing the cancellation of the
World Series
The World Series is the annual championship series of Major League Baseball (MLB). It has been contested since between the champion teams of the American League (AL) and the National League (NL). The winning team, determined through a best- ...
). In July 1995, ABC and NBC, who wound up having to share the duties of televising the
1995 World Series as a way to recoup (with ABC broadcasting Games 1, 4, 5 (and 7 had there been one), and NBC broadcasting Games 2, 3, and 6), announced that they were opting out of their agreement with Major League Baseball. Both networks figured that as the delayed 1995 baseball season opened without a labor agreement, there was no guarantee against another strike. Others would argue that a primary reason for its failure was its abandoning of localized markets in favor of more lucrative and stable advertising contracts afforded by turning to a national model of broadcasting. Both networks soon publicly vowed to cut all ties with Major League Baseball for the remainder of the 20th century.
In the end, the venture would lose $95 million in advertising and nearly $500 million in national and local spending.
Also in 1994, ESPN renewed its baseball contract for six years (through the
1999 season). The new deal was worth $42.5 million per year and $255 million overall. The deal was ultimately voided after the
1995 season and ESPN was pretty much forced to restructure their contract.
Baseball comes to Fox and stays with NBC: 1996–2000
Soon after the Baseball Network fiasco, Major League Baseball made a deal with
Fox and
NBC on November 7, 1995. Fox paid a fraction less of the amount of money that
CBS paid for the Major League Baseball television rights. Unlike The Baseball Network, Fox went back to the tried and true format of televising regular season games (approximately 16 weekly telecasts that normally began on
Memorial Day
Memorial Day (originally known as Decoration Day) is a federal holiday in the United States for mourning the U.S. military personnel who died while serving in the United States Armed Forces. It is observed on the last Monday of May.
It i ...
weekend) on Saturday afternoons. Fox did however, continue a format that The Baseball Network started by offering games based purely on a viewer's region. Fox's approach has usually been to offer four regionalized telecasts, with exclusivity from 1–4 p.m. in each time zone. When Fox first got into baseball, it used the
motto
A motto (derived from the Latin language, Latin , 'mutter', by way of Italian language, Italian , 'word' or 'sentence') is a Sentence (linguistics), sentence or phrase expressing a belief or purpose, or the general motivation or intention of a ...
''"Same game, new attitude."''
Under the five-year deal (from 1996–2000) for a total of approximately $400 million, NBC didn't televise any regular season games. Instead, NBC only handled the
All-Star Game
An all-star game is an exhibition game that showcases the best players (the "stars") of a sports league. The exhibition is between two teams organized solely for the event, usually representing the league's teams based on region or division, bu ...
and the
American League Championship Series
The American League Championship Series (ALCS) is a best-of-seven playoff and one of two League Championship Series comprising the penultimate round of Major League Baseball's (MLB) postseason. The winner of the ALCS wins the AL pennant and ...
in even numbered years and the
World Series
The World Series is the annual championship series of Major League Baseball (MLB). It has been contested since between the champion teams of the American League (AL) and the National League (NL). The winning team, determined through a best- ...
and
National League Championship Series
The National League Championship Series (NLCS) is a best-of-seven playoff and one of two League Championship Series comprising the penultimate round of Major League Baseball's (MLB) postseason. It is contested by the winners of the two Natio ...
in odd numbered years, in addition to three
Division Series
The Division Series is the quarterfinal round of the Major League Baseball postseason. Four series are played in this round, two each for both the American League and the National League.
1981 season
The first use of the term "Division Series ...
games in each of these five years.
Also in 1996, ESPN began a five-year contract with Major League Baseball worth $440 million and about $80 million per year. ESPN paid for the rights to a Wednesday doubleheader and the Sunday night ''Game of the Week'', as well as all postseason games not aired on Fox or NBC. Major League Baseball staggered the times of first-round games to provide a full-day feast for viewers: ESPN could air games at 1 p.m., 4 p.m., and 11 p.m.
EDT, with the broadcast networks telecasting the prime time game.
1996 also marked the launch of MLB's
out-of-market sports package,
MLB Extra Innings. Debuted exclusively on DirecTV, the service allowed fans to watch regionally televised broadcasts of out-of-market baseball games.
Beginning in 1997,
Fox entered a four-year joint venture with
Liberty Media Cable (which resulted in the placement of a Thursday night baseball game on Fox Sports Net alongside an FX Saturday night game, Fox Family would later replace Fox Sports Net) worth $172 million. The deal called for two games a week that aired games on its choice of two weeknights other than Wednesday, with no exclusivity.
2001–2006: Fox and ESPN
In September 2000,
Major League Baseball
Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
signed a six-year,
$2.5 billion contract with
Fox to show Saturday baseball, the
All-Star Game
An all-star game is an exhibition game that showcases the best players (the "stars") of a sports league. The exhibition is between two teams organized solely for the event, usually representing the league's teams based on region or division, bu ...
, selected
Division Series
The Division Series is the quarterfinal round of the Major League Baseball postseason. Four series are played in this round, two each for both the American League and the National League.
1981 season
The first use of the term "Division Series ...
games and exclusive coverage of both
League Championship Series
The League Championship Series (LCS) is the semifinal round of postseason play in Major League Baseball which has been conducted since 1969. In 1981, and since 1995, the two annual series have matched up the winners of the Division Series, ...
and the
World Series
The World Series is the annual championship series of Major League Baseball (MLB). It has been contested since between the champion teams of the American League (AL) and the National League (NL). The winning team, determined through a best- ...
. Fox's sister network
FX also aired numerous Major League Baseball contests on Saturday nights in 2001.
Under the previous five-year deal with
NBC (1996–2000), Fox paid $115 million while NBC only paid $80 million per year. Fox paid about $575 million overall while NBC paid about $400 million overall. The difference between the Fox and the NBC contracts implicitly values Fox's Saturday ''Game of the Week'' at less than $90 million for five years. Before NBC officially decided to part ways with Major League Baseball (for the second time in about 12 years) on September 26, 2000, Fox's payment would've been $345 million while NBC would've paid $240 million. Before 1990, NBC had carried Major League Baseball since 1947.
NBC Sports
NBC Sports is an American programming division for NBCUniversal, a division of Comcast, that is responsible for sports broadcasts on their broadcast network NBC, the Cable television, cable channels NBC owns, and on Peacock (streaming service) ...
chairman
Dick Ebersol added that it wasn't
cost-effective
Cost-effectiveness analysis (CEA) is a form of economic analysis that compares the relative costs and outcomes (effects) of different courses of action. Cost-effectiveness analysis is distinct from cost–benefit analysis, which assigns a monetar ...
for NBC to be putting out the kind of money that Major League Baseball wanted.
ESPN and
ESPN2
ESPN2 is an American multinational pay television network owned by ESPN Inc., a joint venture between the Walt Disney Company (which owns a controlling 80% stake) and Hearst Communications (which owns the remaining 20%).
ESPN2 was initially ...
also had contracts (which were signed in and ran through ) to show selected weeknight and Sunday night games, along with selected Division Series playoff games. The contracts with ESPN were worth $141.8 million per year and $851 million overall. After
Disney
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
bought
Fox Family (who from – aired Thursday night games) in to become
ABC Family
American cable television, cable and satellite television network Freeform (TV channel), Freeform was originally launched as the CBN Satellite Service on April 29, 1977, and has gone through four different owners and six different name changes dur ...
, the Division Series games aired on ABC Family (with ESPN's announcers, graphics, and music) for one year. ESPN then added the extra playoff games and Thursday night package to its lineup.
In 2002, Major League Baseball launched
Mlb.tv, its digital
out-of-market sports package, with a game between the
Texas Rangers and the
New York Yankees
The New York Yankees are an American professional baseball team based in the Boroughs of New York City, New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) Am ...
on August 26.
Fox, Fox Sports 1, TBS, and ESPN era: 2007–2016
OLN (later
NBC Sports Network) was briefly considering picking up the rights to Sunday and Wednesday regular season games, which expired after the
2005 season. In September 2005, however, ESPN, then the current rights holder, signed an eight-year contract with Major League Baseball, highlighted by the continuation of ESPN's ''Sunday Night Baseball'' series with additional, exclusive team appearances. The key details of the agreement were:
*Up to 80 regular-season telecasts per year;
*No blackout restrictions on exclusive ''Sunday Night Baseball''; ''
Monday Night Baseball
''Monday Night Baseball'' is an American live game telecast of Major League Baseball (MLB) that aired on Monday nights during the regular season.
Earlier incarnations of ''Monday Night Baseball'' aired on NBC and then ABC in the 1970s and 1980 ...
'', with ESPN mostly coexisting with local carriers
*Up to five appearances per team per year on the exclusive ''Sunday Night Baseball'' series, up from 11 over three years;
*Daily ''
Baseball Tonight'' programs – one of ESPN's most popular series—including the continued right to show in-progress highlights and live cut-ins;
*MLB
Home Run Derby, ESPN's highest-rated program of the summer and one of cable's best, and additional All-Star programming;
*Continuation of season-long Wednesday baseball on ESPN and ESPN2
*A new afternoon batting practice program, generally from the site of ESPN's Monday night telecast;
*For the first time, the 11 pm. ET ''
SportsCenter'' presents a nightly ''Baseball Tonight'' update featuring in-progress highlights;
*Select games and MLB All-Star events on ESPN2 throughout the season;
*10
spring training
Spring training, also called spring camp, is the preseason of the Summer Professional Baseball Leagues, such as Major League Baseball (MLB), and it is a series of practices and exhibition games preceding the start of the regular season. Spri ...
games and MLB Opening Day coverage;
*Telecast rights for ESPN, ESPN2,
ESPN Deportes and
ESPN International
ESPN International is a family of Broadcasting of sports events, sportscasting and production networks around the world. It was begun in 1983, is operated by ESPN Inc. and owned by The Walt Disney Company.
Current operations
Canada
ESPN Int ...
;
*Ability to include MLB programming as part of the delivery of the ESPN networks via cable, satellite and other new or developing technologies, such as cell phones and wireless devices;
*Archival footage and game programming and Instant Classic rights for
ESPN Classic
ESPN Classic was an American multinational pay television television network, network owned by ESPN Inc., a joint venture between The Walt Disney Company (which controlled an 80% stake) and Hearst Communications (which had 20%).
The channel was ...
.
ESPN's Monday and Wednesday telecasts were mostly nonexclusive, meaning the games also can be televised by each club's local broadcasters. Wednesday games were blacked out in the teams' local markets (and anywhere their broadcasters reach), except if they would otherwise go untelevised. Monday games were usually saw ESPN co-exist with local broadcasters. The Sunday games remain on ESPN only.
The sport averages $296 million under the new agreement, a television and a baseball official said, speaking on condition of anonymity because of a confidentiality agreement in the deal. ESPN paid baseball $273.5 million in , increasing to $293.5 million in each of the following four years, $308.5 million in 2011 and $306 million in each of the final two seasons.
After weeks of speculation and rumors, at the
2006 All-Star Game, Major League Baseball and the
Fox Broadcasting Company
Fox Broadcasting Company, LLC (commonly known as Fox; stylized in all caps) is an Television in the United States, American commercial broadcasting, commercial broadcast television broadcaster, television network serving as the flagship proper ...
announced a renewal of their contract through 2013. The contract would continue to give Fox exclusive rights to televise the
World Series
The World Series is the annual championship series of Major League Baseball (MLB). It has been contested since between the champion teams of the American League (AL) and the National League (NL). The winning team, determined through a best- ...
and the All-Star Game for the duration of the contract. The World Series would begin the Wednesday after the
League Championship Series
The League Championship Series (LCS) is the semifinal round of postseason play in Major League Baseball which has been conducted since 1969. In 1981, and since 1995, the two annual series have matched up the winners of the Division Series, ...
are completed. Fox would also get exclusive rights to televise the
American League Championship Series
The American League Championship Series (ALCS) is a best-of-seven playoff and one of two League Championship Series comprising the penultimate round of Major League Baseball's (MLB) postseason. The winner of the ALCS wins the AL pennant and ...
in odd years beginning in 2007, and exclusive rights to televise the
National League Championship Series
The National League Championship Series (NLCS) is a best-of-seven playoff and one of two League Championship Series comprising the penultimate round of Major League Baseball's (MLB) postseason. It is contested by the winners of the two Natio ...
in even years beginning in 2008. Additionally, Fox would have the right to broadcast its regional Saturday ''
Game of the Week'' package for all 26 weeks (up from 18 under the previous contract).
Time Warner
Warner Media, LLC ( doing business as WarnerMedia) was an American multinational mass media and entertainment conglomerate owned by AT&T. It was headquartered at the 30 Hudson Yards complex in New York City.
It was established as Time Warne ...
's
TBS secured exclusive rights to televise the
National League Championship Series
The National League Championship Series (NLCS) is a best-of-seven playoff and one of two League Championship Series comprising the penultimate round of Major League Baseball's (MLB) postseason. It is contested by the winners of the two Natio ...
in odd years beginning in 2007, and exclusive rights to televise the
American League Championship Series
The American League Championship Series (ALCS) is a best-of-seven playoff and one of two League Championship Series comprising the penultimate round of Major League Baseball's (MLB) postseason. The winner of the ALCS wins the AL pennant and ...
in even years beginning in 2008. Turner's contract ran through 2013. As part of the contract, TBS relinquished its rights to air
Atlanta Braves
The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Eas ...
games nationally after the 2007 season, by separating
WTBS (now
WPCH) channel 17 from the TBS network, rebranding as ''Peachtree TV'' on October 1, 2007. The new station still aired Atlanta Braves games. Those games were made available to local cable and satellite operators in the Southeast for the 2008 season. Additionally, TBS gained rights to a Sunday afternoon ''Game of the Week'', beginning in the 2008 season. TBS was allowed to choose the games that it will carry and select a single team up to 13 times. TBS also gained exclusive broadcast rights to the
Division Series
The Division Series is the quarterfinal round of the Major League Baseball postseason. Four series are played in this round, two each for both the American League and the National League.
1981 season
The first use of the term "Division Series ...
in both leagues, as well as any tiebreaking games. TBS also gained the rights to the ''All-Star Game Selection Show'', meaning that ESPN (which previously carried it) can only broadcast the information after it airs on TBS.
In 2009, MLB launched its own cable network,
MLB Network
MLB Network is an American television sports channel dedicated to baseball. It is primarily owned by Major League Baseball, with TNT Sports (United States), TNT Sports, Comcast's NBC Sports Group, Charter Communications, and Cox Communications h ...
, which picked up its own game packages. MLB Network games typically air during nights on Tuesdays, Thursdays, Fridays, and Saturdays, as well as selected weekday afternoon games; these games are blacked out in areas where a local broadcaster is carrying the MLB Network game, with alternate games or programming provided in these markets.
In August 2012, it was announced that ESPN and Major League Baseball had agreed on a new eight-year deal that greatly increased the network's studio and game content across all of its platforms. The deal also increased ESPN's average yearly payment from about $360 million to approximately $700 million. ESPN returned to broadcasting postseason baseball beginning in 2014 with one of two wild-card games each season. The network alternated airing the American League and National League wild-card games each year. It also secured the rights to all potential regular-season tiebreaker games starting in 2014.
In September 2012, ''
Sports Business Daily'' reported that Major League Baseball would agree to separate eight-year television deals with Fox Sports and Turner Sports through the 2021 season. Fox would reportedly pay around $4 billion over eight years (close to $500 million per year) while Turner would pay around $2.8 billion over eight years (more than $300 million per year). Under the new deals, Fox and
TBS's coverage would essentially be the same as in the 2007–2013 contract with the exception of Fox and TBS splitting coverage of the Division Series, which TBS had broadcast exclusively dating back to 2007. More importantly, Fox would carry some of the games (such as the Saturday afternoon ''Game of the Week'') on its all-sports channel,
Fox Sports 1. Sources also said that was possible that Fox would sell some Division Series games to
MLB Network
MLB Network is an American television sports channel dedicated to baseball. It is primarily owned by Major League Baseball, with TNT Sports (United States), TNT Sports, Comcast's NBC Sports Group, Charter Communications, and Cox Communications h ...
, which did end up occurring.
On October 2, 2012, the new deal between Major League Baseball and Fox was officially confirmed.
*12
Saturday afternoon games on Fox (down from 26).
*40 games on cable outlets (
Fox Sports 1;
Fox Sports 2;
FX or
FXX for overflow).
2017–present: Internet streaming comes of age
MLB began streaming games via the internet (outside the MLB.tv platform) during the
2017 season. Twitter announced that it would stream weekly MLB games out-of-market on Fridays, with the first game on April 7 between the
Chicago Cubs
The Chicago Cubs are an American professional baseball team based in Chicago. The Cubs compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Central Division. Th ...
and
Milwaukee Brewers
The Milwaukee Brewers are an American professional baseball team based in Milwaukee. The Brewers compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Central Di ...
. On May 18, Facebook followed with their own announcement of MLB games, streaming a
Colorado Rockies
The Colorado Rockies are an American professional baseball team based in Denver. The Rockies compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Division. Th ...
-
Cincinnati Reds game that evening. Twenty games, simulcasted from one of the local rightsholders, would be streamed on the platform during the 2017 season. Facebook opted to stream its games on Fridays, moving Twitter's live game presentations to Tuesdays. MLB later followed with a weekly exclusive game on Facebook for
2018
Events January
* January 1 – Bulgaria takes over the Presidency of the Council of the European Union, after the Estonian presidency.
* January 4 – SPLM-IO rebels loyal to Chan Garang Lual start a raid against Juba, capital of ...
, in addition to continuing its partnership with Twitter for the same season.
On November 15, 2018, Fox renewed its rights, which were set to expire in 2022, through 2028. The contract maintains Fox's current coverage structure, but with expanded digital rights, and the commitment to air more games on the Fox broadcast network when the new deal takes effect. Fox also committed to airing at least two of its League Championship Series games, as well as any Game 7, on the broadcast network beginning in 2020; it had been criticized for airing only Game 1 of the
2019 American League Championship Series, while placing the rest on Fox Sports 1.
For the
2019 season, MLB scaled back its partnership with Facebook, limiting it to 6 non-exclusive games for the season. It later announced that YouTube would exclusively stream 13 weekly games in the second half of the season. YouTube would later air four games during the truncated
2020 season, before expanding to 21 games in
2021
Like the year 2020, 2021 was also heavily defined by the COVID-19 pandemic, due to the emergence of multiple Variants of SARS-CoV-2, COVID-19 variants. The major global rollout of COVID-19 vaccines, which began at the end of 2020, continued ...
.
The
expanded playoffs during the truncated 2020 season required a temporary deal for rights to the eight Wild Card Series. Under the deal, TBS aired one Wild Card Series (
Toronto Blue Jays
The Toronto Blue Jays are a Canadian professional baseball team based in Toronto. The Blue Jays compete in Major League Baseball (MLB) as a member club of the American League (AL) American League East, East Division. Since 1989, the team has p ...
-
Tampa Bay Rays
The Tampa Bay Rays are an American professional baseball team based in the Tampa Bay area. The Rays compete in Major League Baseball (MLB) as a member club of the American League (AL) American League East, East Division. They are one of two major ...
), while the ESPN networks aired the remaining seven series. As part of the ESPN deals,
ABC aired MLB games for the first time since 1995.
Turner Sports agreed to a seven-year deal to renew its MLB rights from 2022 through 2028; the deal was finalized in September 2020. As part of the new deals, Turner Sports moves its current Sunday afternoon broadcasts to Tuesday nights. Marchand later reported that ESPN would also renew its rights to Major League Baseball in December 2020; the renewal was confirmed on May 13, 2021. The deal removed ESPN's non-exclusive weeknight games from the schedule, but retains ''
Sunday Night Baseball'' and ESPN's involvement in the Wild Card playoffs.
During the
2021 season, a three game series played between June 18 and 20 between the
Philadelphia Phillies and the
San Francisco Giants
The San Francisco Giants are an American professional baseball team based in San Francisco. The Giants compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Div ...
, whose regional television rights are both held by the
NBC Sports Regional Networks, aired nationally on
NBC's streaming service
Peacock
Peafowl is a common name for two bird species of the genus '' Pavo'' and one species of the closely related genus '' Afropavo'' within the tribe Pavonini of the family Phasianidae (the pheasants and their allies). Male peafowl are referred t ...
. Later that season, ABC aired its first regular season MLB game since the 1990s, a presentation of ESPN's ''
Sunday Night Baseball'' between the
Chicago White Sox
The Chicago White Sox are an American professional baseball team based in Chicago. The White Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) American League Central, Central Division. The club plays its ...
and the
Chicago Cubs
The Chicago Cubs are an American professional baseball team based in Chicago. The Cubs compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Central Division. Th ...
, on August 8.
In March 2022,
Apple Inc.
Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Comput ...
announced that it had acquired the exclusive rights to a weekly doubleheader to be branded ''
Friday Night Baseball'' for its
Apple TV+
Apple TV+ is an American subscription over-the-top streaming service owned by Apple. The service launched on November 1, 2019, and it offers a selection of original production film and television series called Apple Originals. The service w ...
service. On March 9, Mike Ozanian, staff sports business writer for ''
Forbes
''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'', reported that MLB had also reached a deal with NBC to stream the Monday and Wednesday night games on Peacock, however this would later be revised to Sunday afternoon games. ''
The Wall Street Journal
''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'' would later report that MLB and Peacock were finalizing a deal to air games on Sunday afternoons; as part of the reported agreement, the first game on the service would be simulcast on NBC, which would be its first MLB game broadcast since 2000. On April 6, NBC Sports confirmed that they had acquired a package of Sunday afternoon games to begin May 8, the initial game of which would be also simulcast on the NBC network. The deal would give Peacock an exclusive window of games on Sundays, starting before 1:30 pm
Eastern time
The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, and the state of Quintana Roo in Mexico.
* Eastern Standard Time (EST) is five hours behi ...
. MLB later reached a deal with YouTube, reducing its game inventory to 15 games for 2022. This would be the last year MLB games would appear on YouTube, as the website did not broadcast any MLB games in 2023. MLB Sunday Leadoff on Peacock continued into 2023, but the deal expired at the end of the season and was not renewed before the start of the 2024 season.
The Roku Channel took over the MLB Sunday Leadoff package starting in May 2024.
On February 20, 2025, Major League Baseball and ESPN exercised a mutual opt-out on their seven-year deal that would have ended in 2028. As a result, ESPN would air its final MLB broadcasts during the
2025 season, marking the end of the network's 36-year relationship with the league.
Regional broadcasters
Major League Baseball games not broadcast exclusively by its national media partners are televised by local broadcast stations and
regional sports networks, which present sports programming of interest to their respective region. Some MLB broadcasters are members of chains such as
NBC Sports Regional Networks and
FanDuel Sports Network
FanDuel Sports Network (formerly Bally Sports) is a group of regional sports networks in the United States owned by Main Street Sports Group (formerly Diamond Sports Group). The networks carry regional broadcasts of sporting events from various ...
, and some teams' regional networks are independent of these chains. Some teams own partial or majority stakes in their regional broadcaster. Regionally broadcast MLB games are subject to
blackouts; games from outside of a viewer's designated market are blacked out to protect the regional team. Premium services like
MLB.tv and
MLB Extra Innings make regionally broadcast, out-of-market games available to viewers for an extra cost.
Certain national regular season telecasts on ESPN, FS1, and TBS, as well as all MLB Network regular season telecasts, are non-exclusive, and may also air in tandem with telecasts of the game by local broadcasters. However, national telecasts of these games may be blacked out in the participating teams' markets, to protect the local broadcaster.
In previous years, postseason coverage was shared between the national and local broadcasters, but starting with the
1984 postseason, all games became exclusive to MLB's national TV partners.
See also
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MLB Network
MLB Network is an American television sports channel dedicated to baseball. It is primarily owned by Major League Baseball, with TNT Sports (United States), TNT Sports, Comcast's NBC Sports Group, Charter Communications, and Cox Communications h ...
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MLB.tv
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List of current Major League Baseball broadcasters
The following is a list of current Major League Baseball broadcasters, as of the 2025 season, for each individual team. Some franchises have a regular color commentator while others, such as the Milwaukee Brewers, use two play-by-play announcers ...
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Historical Major League Baseball television broadcasters
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Major League Baseball on regional sports networks
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Major League Baseball on superstations
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Braves TBS Baseball''
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The USA Thursday Game of the Week''
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ESPN Major League Baseball''
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Major League Baseball on Fox
The ''MLB on Fox'' (also known as ''Fox MLB'') is an American presentation of Major League Baseball (MLB) games produced by Fox Sports, the sports division of the Fox Broadcasting Company (Fox), since June 1, 1996. Fox has aired the World Series ...
''
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Major League Baseball on TBS''
Sources
Summer 1997: 75 Years of National Baseball Broadcasts*
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Voices of The Game – MLBlog home of baseball author/historian and former presidential speechwriter Curt Smith*
ttp://baseball-almanac.com/asgbox/asgtv.shtml All-Star Game – TV Analysis & Ratingsbr>
World Series – TV Analysis & RatingsMLB TV/Radio History to Year 2000Going Inside MLB’s latest $3 billion TV agreementsSEARCHABLE NETWORK TV BROADCASTS
References
{{DEFAULTSORT:Major League Baseball Television Contracts
Television contracts
CTV Sports
CBC Sports
The Sports Network
Sportsnet
Major League Baseball on NBC
ABC Sports
Major League Baseball on Fox
TNT Sports (United States)
ESPN
CBS Sports
USA Network Sports
Fox Sports 1
MLB Network
Channel 5 (British TV channel)
TNT Sports (United Kingdom)
Nine's Wide World of Sports