MTVph (formerly MTV Philippines and MTV Pinoy) was a 24-hour music and entertainment television network co-owned by

ViacomCBS Paramount Global (Trade name, d/b/a Paramount) is an American multinational mass media and entertainment Conglomerate (company), conglomerate controlled by National Amusements and Headquarters, headquartered at One Astor Plaza in Times Square, ...

Networks International Asia and

Solar Entertainment Solar Entertainment Corporation (also known as Solar Entertainment, and simply known as Solar or SEC) is a Mass media in the Philippines, Filipino Mass media, media company based in Makati, Philippines. Founded and owned by the brothers, Wilso ...

. The network launched on August 1, 2017, on all cable/satellite providers in the

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

It closed on December 31, 2018.

History

Before its launch, the channel was known as MTV Philippines and MTV Pinoy. During the MTV Philippines years, the joint venture ownership of the channel changed twice: it was owned by

Nation Broadcasting Corporation Nation Broadcasting Corporation (NBC) is a Philippine radio and television broadcast company established in 1963. As of December 2013, NBC is a subsidiary of MediaQuest Holdings, Inc. under the PLDT Beneficial Trust Fund. NBC's radio and t ...

from 2001 to 2007, and by All Youth Channels, Inc. from 2007-2010. The first incarnation of MTV in the Philippines (MTV Philippines) ceased operations on February 15, 2010, with "

Video Killed The Radio Star "Video Killed the Radio Star" is a song written by Trevor Horn, Geoff Downes and Bruce Woolley in 1979. It was recorded concurrently by Bruce Woolley and the Camera Club (with Thomas Dolby on keyboards) for their album '' English Garden'' and ...

" by

The Buggles The Buggles are an English New wave music, new wave band formed in London in 1977 by singer and bassist Trevor Horn and keyboardist Geoff Downes. They are best known for their 1979 debut single "Video Killed the Radio Star", which topped the UK ...

as the final song. The song was also played as the first music video played in MTV USA back in 1981, as well as on MTV Classic in the US, and on MTV Classic UK and

MTV Classic Australia MTV Classic (formerly VH1 Australia) was an Australian and New Zealand subscription television music channel. The channel focused on music from the 1980s to 2000s. The channel first launched in Australia on 14 March 2004 (as ''VH1'') and in N ...

when the respective channels were rebranded. MTV was relaunched in the Philippines on February 14, 2014 as MTV Pinoy, replacing MTV Southeast Asia. The first music video played on that channel was "Dear Lonely" by

Zia Quizon Zia Denise Marie Padilla Quizon (born September 23, 1991), known by her stage name Zia Quizon, is a Filipino singer and songwriter. She began her career after being signed to PolyEast Records and releasing her self-titled debut album in 2011. ...

. The channel was co-owned by MTV Networks Asia Pacific and

Viva Communications Viva Communications Inc., also known as Viva Entertainment Inc. and simply Viva (stylized in all caps) is a Philippine multinational private conglomerate headquartered in Ortigas Center, Pasig. It was founded in 1981 by Vic del Rosario ...

, with the latter company providing required infrastructure. One notable program that aired on MTV Pinoy was MTV Halo-Halo. On January 1, 2017, MTV Pinoy's feed reverted to

MTV Asia MTV was a pan-Asian music pay television channel that was launched on 5 May 1995 as a standalone pay television service. The channel was owned by Paramount Networks EMEAA. History Pre-launch The first incarnation of MTV Asia was launched on ...

. This was possibly due to Viacom switching partnerships from Viva to rival

, as well as intense competition from

ABS-CBN ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...

's music network,

Myx Myx (, stylized as MYX or myx and pronounced as ''mix'') is a Philippine pay television channel based in Quezon City and owned by Creative Programs Inc., a subsidiary of ABS-CBN Corporation. The channel is targeted to youth audiences and pri ...

. OPM-related programs from MTV Pinoy were transferred to Viva TV and only MTV Pinoy Pop and some local advertising remained, which appeared on the Southeast Asia feed until March 6 that year. MTV Pinoy was replaced by the Solar-owned MTVph starting August 1, 2017 on the American network's 36th birthday. On July 19, 2017,

Viacom International Media Networks Paramount International Networks (PIN) is the international division of the Paramount Media Networks subsidiary of Paramount Global that oversees the production, broadcasting and promotion of its brands outside of the United States. These brand ...

and Solar Entertainment Corporation, a Philippine content provider and television network, announced that they would launch the Philippine feed of MTV Southeast Asia as MTVph. As with MTV's other Filipino ventures since the Fifth Republic was constituted, MTV Pinoy failed to attract an audience, and the network closed on January 1, 2019, reverted to

Format

MTVph was broadcast in 4:3 aspect ratio (16:9 letterbox). For MTV Southeast Asia programs, Solar retained the original aspect ratio, albeit downscaled to

480i 480i is the video mode used for standard-definition digital video in the Caribbean, Japan, South Korea, Taiwan, Philippines, Myanmar, Western Sahara, and most of the Americas (with the exception of Argentina, Paraguay, and Uruguay). The ...

Programming

Unlike the previous two MTV channels in the Philippines (

MTV Philippines MTV Philippines was a 24-hour music/entertainment television network owned by All Youth Channels, All Youth Channels, Inc., through a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001. ...

and MTV Pinoy), MTVph aired in MTV Southeast Asia Philippine feed.

References

{{Television in the Philippines MTV channels Former Solar Entertainment Corporation channels Defunct television networks in the Philippines Television networks in the Philippines Television channels and stations established in 2017 Television channels and stations disestablished in 2018 2017 establishments in the Philippines 2018 disestablishments in the Philippines Defunct music video networks Music video networks in the Philippines

History

Format

Programming

See also

References