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MTV Pinoy (formerly MTV Philippines) was a
Philippine The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
music and entertainment
pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
network owned by
Viacom International Media Networks Asia Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...
(a division of
Viacom International Media Networks Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...
), with a partnership with
Viva Entertainment Viva Communications Inc., formerly known as Viva Entertainment Inc. and simply Viva, is a Philippine media and entertainment company headquartered in Pasig City. It was founded on November 11, 1981, by Vic del Rosario and his sister Tess Cruz. ...
to collaborate on local productions, events, marketing and advertising sales. The network was launched on February 1, 2014. It operated from 4pm to 1am, after that it would rebroadcast
MTV Asia MTV was a pan-Asian music pay-television channel which launched on 3 May 1995 as a standalone pay television channel. It was owned by Paramount Networks EMEAA. History MTV Asia was officially launched on 3 May 1995 as a 24-hour English-languag ...
's programming. On December 1, 2014, MTV Pinoy launched new shows and it became a 24-hour channel. By that time, only live events and specials and a few of its programs were still simulcast from MTV Asia. However, on January 1, 2017, the channel was closed down and replaced by
MTV Southeast Asia MTV was a pan-Asian music pay-television channel which launched on 3 May 1995 as a standalone pay television channel. It was owned by Paramount Networks EMEAA. History MTV Asia was officially launched on 3 May 1995 as a 24-hour English-languag ...
. This was possibly due to Viacom switching partnerships from Viva to rival company
Solar Entertainment Solar Entertainment Corporation (simply known as Solar or SEC) is a Filipino media company based in Makati, Philippines. Founded and owned by the brothers, Wilson, William and Willy Tieng. Solar Entertainment operates two digital free-to-air c ...
, as well as the intense competition from
ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...
's music network,
Myx Myx (, stylized as MYX or myx) is a Philippine pay TV channel based in Quezon City, owned by Creative Programs Inc., a subsidiary of ABS-CBN Corporation. The channel is targeted to youth audiences and primarily airs music videos. It was intr ...
. OPM related programs from MTV Pinoy were transferred to Viva TV. Only MTV Pinoy Pop and some local advertising remained in the network until March 6, 2017.


Background


History

Prior to its relaunch, it was first known as MTV Philippines and was a corporate venture between MTV Networks Asia and
Nation Broadcasting Corporation Nation Broadcasting Corporation (NBC) is a Philippine radio and television Broadcast company established in 1963. As of December 2013, NBC is a subsidiary of MediaQuest Holdings, Inc. under the PLDT Beneficial Trust Fund. NBC operates primari ...
, then transferred to a new partnership with All Youth Channels, Inc. which began on March 1, 2007. Its broadcast started in May 1992, with MTV Networks Asia providing much of the broadcast content, and NBC provided the infrastructure. The network was once located at The Fort in
Fort Bonifacio Fort Andres Bonifacio (formerly named Fort William McKinley) is the site of the national headquarters of the Philippine Army (Headquarters Philippine Army or HPA) located in Metro Manila, Philippines. It is located near the national headquarter ...
,
Taguig Taguig (), officially the City of Taguig ( fil, Lungsod ng Taguig), is a 1st class highly urbanized city in Metro Manila, Philippines. According to the 2020 census, it has a population of 886,722 people. Located in the northwestern shores of ...
and at Silver City in Frontera Verde,
Ortigas Avenue Ortigas Avenue is a highway running from eastern Metro Manila to western Rizal in the Philippines. It is one of the busiest highways in Metro Manila, serving as the main thoroughfare of the metro's east–west corridor, catering ...
,
Pasig Pasig, officially the City of Pasig ( fil, Lungsod ng Pasig), is a 1st class highly urbanized city in the National Capital Region of the Philippines. According to the 2020 census, it has a population of 803,159 people. It is located along the ...
. The channel was closed down on February 16, 2010, when Francis Lumen, the president and
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of All Youth Channels Inc., decided not to renew the contract for the network's broadcast extension. Its shutdown started with the music video played 11 minutes before midnight, "
Video Killed the Radio Star "Video Killed the Radio Star" is a song written by Trevor Horn, Geoff Downes and Bruce Woolley in 1979. It was recorded concurrently by Bruce Woolley and the Camera Club (with Thomas Dolby on keyboards) for their album '' English Garden'' an ...
" by
The Buggles The Buggles were an English new wave band formed in London in 1977 by singer and bassist Trevor Horn and keyboardist Geoff Downes. They are best known for their 1979 debut single "Video Killed the Radio Star", which topped the UK Singles Chart ...
, which was the very first music video ever played at the launch of
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
in the United States on August 1, 1981. After the closure, it reverted to its original channel,
MTV Southeast Asia MTV was a pan-Asian music pay-television channel which launched on 3 May 1995 as a standalone pay television channel. It was owned by Paramount Networks EMEAA. History MTV Asia was officially launched on 3 May 1995 as a 24-hour English-languag ...
, and MTV in the Philippines remained on hiatus.


Formation

Prior to the return of MTV to the Philippines, executive vice president and managing director of Viacom International Media Networks Asia Indra Suharjono decided to bring back the channel almost after a four-year hiatus since 2010. She stated that ever since she made channels such as
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
,
Comedy Central Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy programming ...
, and specifically
MTV Live HD MTV Live (formerly MTVNHD and MTV Live HD) is an international 24-hour high-definition live music pay television network that is operated by Paramount International Networks' subsidiary Paramount Networks EMEAA. The channel is currently avail ...
available in the country, she sought to launch MTV again for the sake of young Philippine people and the importance of their local music industry. On November 5, 2013, it was announced that VIMN Asia was looking for partnership for the re-launch. Suharjono asked first to make amends for agreement to
VIVA Entertainment Viva Communications Inc., formerly known as Viva Entertainment Inc. and simply Viva, is a Philippine media and entertainment company headquartered in Pasig City. It was founded on November 11, 1981, by Vic del Rosario and his sister Tess Cruz. ...
founder Vic del Rosario Jr., but later confirmed that VIVA would partner with MTV to collaborate on local production, on-ground events, marketing and advertising sales. After finding a new partnership in Viva Communications, the new channel made a major overhaul, and was reintroduced to the country as MTV Pinoy. On February 14, 2014, at 4pm, MTV Pinoy was launched with its first program, ''
MTV Halo-Halo MTV Pinoy (formerly MTV Philippines) was a Philippine music and entertainment pay television network owned by Viacom International Media Networks Asia (a division of Viacom International Media Networks), with a partnership with Viva Entertainm ...
'' with VJ Sam. "Dear Lonely" performed by
Zia Quizon Zia Denise Marie Padilla Quizon (born September 23, 1991), known by her stage name Zia Quizon, is a Filipino singer-songwriter and recording artist. She began her career after being signed to PolyEast Records and releasing her self-titled debut ...
was the first music video aired on the channel. In February 2016, MTV Pinoy's ''MTV Top 20 Pilipinas'', hosted by VJ Aryanna, started airing every Saturday nights on TV5. This happened after the appointment of Vic del Rosario's as the network's chief entertainment strategist and followed by Viva takes over the dissolved TV5's main Entertainment department, However, in September 2016, ''MTV Top 20 Pilipinas'' on TV5 was cancelled as former
Gilas Pilipinas The Philippines men's national basketball team ( fil, Pambansang koponan ng basketbol ng Pilipinas), commonly known as Gilas Pilipinas, is the basketball team representing the Philippines. The team is managed by the Samahang Basketbol ng Pilipi ...
and PBA head coach,
Chot Reyes Vincent "Chot" P. Reyes (born August 1, 1963) is a Filipino basketball head coach for the TNT Tropang Giga for the Philippine Basketball Association. He is also the head coach of the Philippine national basketball team, where he led the team to a ...
took over as president of TV5 (until Reyes resigned in June 2019). MTV Pinoy has extended its coverage to over 1.22 million Filipino households all over the country since its initial broadcast.


MTV Halo-Halo

''MTV Halo-Halo'' was a Philippine
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
television program Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, e ...
owned by MTV Pinoy. The show, which played OPM (original Pilipino music) and international music, was launched on February 14, 2014, jointly with MTV Pinoy. On December 1, 2014, as part of the all-new MTV Pinoy line-up, they also launched a spin-off called ''MTV Halo-Halo Hits'' which played hit songs continuously with no VJs. On December 31, 2016, ''MTV Halo-Halo'' ended its final broadcast, along with the entirety of MTV Pinoy, and was reverted to MTV
Southeast Asia Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical United Nations geoscheme for Asia#South-eastern Asia, south-eastern region of Asia, consistin ...
.


MTV Pinoy's Past VJs

The new VJs have been introduced in this new MTV format. All of them are talents of Viva. * VJ Andre (André Paras) * VJ Aryanna (Aryanna Epperson) * VJ Josh (Josh Padilla) * VJ Katarina (Katarina Rodríguez) * VJ Kito (Kito Romuáldez) * VJ
Sam Sam, SAM or variants may refer to: Places * Sam, Benin * Sam, Boulkiemdé, Burkina Faso * Sam, Bourzanga, Burkina Faso * Sam, Kongoussi, Burkina Faso * Sam, Iran * Sam, Teton County, Idaho, United States, a populated place People and fictional ...
(Sam Pinto) * VJ Schneider (Chris Schneider) * VJ Shy (Shy Carlos) * VJ Yassi (Yassi Pressman)


Programs

*''
Awkward Awkward may refer to: * Awkwardness or embarrassment, an emotional state of intense discomfort with people * ''Awkward'' (TV series), an American teen comedy series * ''Awkward'' (album), a 2001 album by Ty * ''Awkward'', a 1999 graphic novel by ...
'' *''
Are You the One? ''Are You the One?'' (often abbreviated as ''AYTO?'') is an American reality television series on MTV, in which young singles try to find love. A group of men and women are secretly paired into couples by producers, via a matchmaking algorithm. ...
'' *'' Catfish: The TV Show'' *''Car Crash Couples'' *''
Disaster Date ''Disaster Date'' is an American hidden camera TV-show on MTV in which actors go on a blind date with a person. The series premiered on September 28, 2009, ended on July 18, 2011 and was filmed in Los Angeles, California. Premise Each episode usu ...
'' *''House Of Food'' *'' Hangout with Donnalyn'' *''
MTV Halo-Halo MTV Pinoy (formerly MTV Philippines) was a Philippine music and entertainment pay television network owned by Viacom International Media Networks Asia (a division of Viacom International Media Networks), with a partnership with Viva Entertainm ...
'' *''
MTV Europe Music Awards The MTV Europe Music Awards (originally named MTV European Music Awards, commonly abbreviated as MTV EMA) are awards presented by Paramount International Networks to honour artists and music in pop culture. It was originally conceived as an al ...
'' *''MTV Hits'' *''MTV Hashtags'' *''MTV Idol'' *''MTV Ko'' *''
Pretty Little Liars ''Pretty Little Liars'' is an American mystery teen drama television series based on the novel series of the same name written by Sara Shepard. Developed by I. Marlene King, the series was broadcast on Freeform between June 8, 2010, and June ...
'' *''
Punk'd ''Punk'd'' is an American hidden camera–practical joke reality television series that first aired on MTV in 2003. It was created by Ashton Kutcher and Jason Goldberg, with Kutcher serving as producer and host. It bears a resemblance to both the ...
'' *''
MTV Movie Awards The MTV Movie & TV Awards (formerly the MTV Movie Awards) is a film and television awards show presented annually on MTV. The first MTV Movie Awards were presented in 1992. The ceremony was renamed the MTV Movie & TV Awards for its 26th editi ...
'' *''MTV Pwesto'' *''MTV Sing'' *''MTV Today's Top 10'' *''MTV Top 5 Countdown'' (moved to TV3) *''MTV Top 10 International'' *''MTV Top 10 Pilipinas'' *''MTV Top 20 International'' *''MTV Top 20 Pilipinas'' (also aired on TV5) *''
MTV Video Music Awards The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category) ...
'' *''MTV World Stage'' *''OK Pop'' *''The OPM Show'' *''Pinoy Beats'' *''Pinoy Pop'' *''Playlist'' *''Rock On Pinas!'' *''Ridiculousness'' *''Senti'' *''ShoutOut'' *''Throwback'' *''The MTV Show'' *''
Usavich is a series of Animation, animated short films originally created for MTV's Japanese mobile service "Flux" and still being created for MTV Japan by Satoshi Tomioka and his studio Kanaban Graphics since 2006. It is about an odd pair of rabbits imp ...
'' *''VH1 Hits''


See also

*
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...
*
Viva Entertainment Viva Communications Inc., formerly known as Viva Entertainment Inc. and simply Viva, is a Philippine media and entertainment company headquartered in Pasig City. It was founded on November 11, 1981, by Vic del Rosario and his sister Tess Cruz. ...
* Channel V Philippines *
MTV Philippines MTV Philippines was a 24-hour music/entertainment television network owned by All Youth Channels, Inc., through a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001. Two other MTV-brand ...
*
MTV Southeast Asia MTV was a pan-Asian music pay-television channel which launched on 3 May 1995 as a standalone pay television channel. It was owned by Paramount Networks EMEAA. History MTV Asia was officially launched on 3 May 1995 as a 24-hour English-languag ...
*
MTVph MTVph (formerly MTV Philippines and MTV Pinoy) was a 24-hour music/entertainment television network co-owned by ViacomCBS Networks International Asia and Solar Entertainment Corporation. The network was launched on August 1, 2017, on all cable/ ...
*
myx Myx (, stylized as MYX or myx) is a Philippine pay TV channel based in Quezon City, owned by Creative Programs Inc., a subsidiary of ABS-CBN Corporation. The channel is targeted to youth audiences and primarily airs music videos. It was intr ...


References


External links

{{Philippine cable channels MTV channels Defunct television networks in the Philippines Viva Entertainment Television networks in the Philippines Television channels and stations established in 2014 Television channels and stations disestablished in 2016 2014 establishments in the Philippines Music video networks in the Philippines