MTV Israel is the

Hebrew Hebrew (; ''ʿÎbrit'') is a Northwest Semitic languages, Northwest Semitic language within the Afroasiatic languages, Afroasiatic language family. A regional dialect of the Canaanite languages, it was natively spoken by the Israelites and ...

-language branch of the American channel of the same name. It launched on 17 January 2011.

History

Prior to the launch of a 24-hour MTV Israel, the territory was previously served by a localised version of

MTV Europe MTV Global (formerly MTV Europe) is the international version of the American TV channel MTV as 24-hour music video and entertainment pay television network officially launched on 1 August 1987 as part of the worldwide MTV network. Initia ...

, which was introduced to the country in 1990. In the early 2000s, MTV started to localise the European MTV feed in Israel featuring localised advertising and sponsorship. MTV Networks International signed a deal with

Tel Aviv Tel Aviv-Yafo ( or , ; ), sometimes rendered as Tel Aviv-Jaffa, and usually referred to as just Tel Aviv, is the most populous city in the Gush Dan metropolitan area of Israel. Located on the Israeli Mediterranean coastline and with a popula ...

-based telecommunications company Ananey Communications (currently owned by MTV's owner Paramount) to launch MTV Baltic during the negotiations Ananey showed interest in launching a local MTV channel in Israel. MTV Networks International launched an on-demand channel found at MTV.co.il. This service launched on 23 October 2007. MTV.co.il featured localised advertising, sponsorship and translated shows. The On-Demand Music & Entertainment channel launched on 23 October 2007. During this time,

continued to be available in Israel on

cable Cable may refer to: Mechanical * Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof * Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...

and

satellite television Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location.ITU Radio Regulations, Section IV. Radio Stations and Systems ...

, while MTV.co.il served as an

interactive music Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but ...

service. In 2008, MTV.co.il increased its localised programming featuring a local "MTV News" series and other music-based programming. The channel also features two local presenters. In November 2009, MTV Networks Europe and its associated partner within Israel, Ananey Communications have announced that a 24-hour, Hebrew-language channel will launch in the near future. It was expected that the channel will launch around late 2010 or early 2011. Ananey Communications recently hold a licensing agreement with MTV Networks Europe in relation to the local Nickelodeon within the region and promote other brands associated with MTV.

MTV Networks Paramount Media Networks is the division of Paramount Global that oversees the operations of its television channels and online brands. The division was originally founded as MTV Networks in 1984, named after MTV. It would be known under this ...

International also host a localised version of

Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...

in Israel and promote other brands such as channel E!. In January 2015, the channel was split in two: MTV Music, which only broadcasts music; and MTV Series which broadcasts general entertainment and reality programming. MTV Series is only available on HOT. MTV Logo

Programmes

* ''ביוויס ובאטהד'' (''

Beavis and Butt-Head ''Beavis and Butt-Head'' is an American Adult animation, adult animated Animated sitcom, sitcom created by Mike Judge. The series follows Beavis and Butt-Head, both voiced by Judge, a pair of teenage slackers characterized by their apathy, Stupi ...

'') * ''אקסטרים אורבני'' (''Extreme Orbani'') *'' Eye Candy'' * ''

MTV Cribs ''MTV Cribs'' (also known as ''Cribs'') is an American documentary television show that originated on MTV and features tours of the private homes of celebrities. It originally aired from 2000 to 2010. In 2017, MTV produced short-form episodes of ...

'' * ''MTV חדשות'' (''

MTV News MTV News was the news production division of MTV. The service was available in the US with localized versions on MTV's global network and an online news team. In 2016, MTV refreshed the MTV News brand to compete with the likes of BuzzFeed and ...

'')

References

External links

MTV Israel

{{Viacom MTV channels Television channels in Israel Television channels and stations established in 2011 Music organizations based in Israel