MTV Belgium was the
Flemish version of the
namesake American television channel. The
channel's audience is somewhat older than that of
The Music Factory (TMF) and focuses more on
alternative
Alternative or alternate may refer to:
Arts, entertainment and media
* Alternative (Kamen Rider), Alternative (''Kamen Rider''), a character in the Japanese TV series ''Kamen Rider Ryuki''
* Alternative comics, or independent comics are an altern ...
music. In spring 2021, MTV Netherlands and MTV Belgium were merged into one channel - MTV Nederland and België.
Local Programming
*MTV Now (3 minutes news and entertainment report hosted by local VJ)
MTV Europe
MTV Europe
MTV Global (formerly MTV Europe) is the international version of the American TV channel MTV as 24-hour music video and entertainment pay television network officially launched on 1 August 1987 as part of the worldwide MTV network.
Initia ...
began broadcasting in Dutch 1987. Prior to 1987, the network's programs featured European
video jockeys (VJ) who presented in
English. Belgian singer, writer and
media personality,
Marcel Vanthilt, was an MTV Europe VJ from 1987 to 1990, and was well-known for the MTV programme, ''Cokes & Vanthilt''.
MTV Netherlands
In February 2004, MTV Europe was replaced by
MTV Netherlands on Flemish
pay television
Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
. Unlike its country of origin, MTV Netherlands did not broadcast
24 hours per day in Belgium, but presented Dutch content with intermittent Flemish advertising. In addition to international produced shows, there are two local shows running on MTV Flanders; a Dutch version of
Ridiculousness and the Dutch-Flemish version of
Ex on the Beach.
Audience
MTV Networks claims that MTV Flanders, together with TMF and
Nickelodeon
Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
, reaches 2.3 million households daily. The company states that it aims to deliver "strong and relevant content" to its
core
Core or cores may refer to:
Science and technology
* Core (anatomy), everything except the appendages
* Core (laboratory), a highly specialized shared research resource
* Core (manufacturing), used in casting and molding
* Core (optical fiber ...
audience via various
multimedia
Multimedia is a form of communication that uses a combination of different content forms, such as Text (literary theory), writing, Sound, audio, images, animations, or video, into a single presentation. T ...
platforms.
References
External links
*
{{Viacom
MTV channels
Television channels in Belgium
Television channels and stations established in 2004
Music organisations based in Belgium