Luxury and specialty packaging is the design, research, development, and manufacturing of packaging, displays, and for

luxury brands In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of overall spending. Luxury goods are in con ...

. The packaging of a luxury product is part of the brand’s image and research shows consumers are willing to spend more on products if the packaging looks appealing and luxurious. As well as adding to the value of the product, luxury packaging fulfils various other roles; it enhances the image of the brand, increases consumer engagement through personalised packaging, performs a function, creates appeal and diversifies the product. Globally, the luxury packaging market continues to grow, driven by global trends of personalised packaging, attention to sustainability issues, and economic and demographic drivers. The luxury packaging market is forecast to grow by 4.4% to 2019, reaching $17.6 billion, and consumption will reach 9.9 billion tons with growth of 3.1%.

Package development considerations

Package design and development are often thought of as an integral part of the

new product development New product development (NPD) or product development in business and engineering covers the complete process of launching a new product to the market. Product development also includes the renewal of an existing product and introducing a product ...

process. Alternatively, the development of a package (or component) can be a separate process but must be linked closely to the product to be packaged. Package design starts with the identification of all the requirements: structural design,

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

shelf life Shelf life is the length of time that a commodity may be stored without becoming unfit for use, consumption, or sale. In other words, it might refer to whether a commodity should no longer be on a pantry shelf (unfit for use), or no longer on a s ...

quality assurance Quality assurance (QA) is the term used in both manufacturing and service industries to describe the systematic efforts taken to assure that the product(s) delivered to customer(s) meet with the contractual and other agreed upon performance, design ...

logistics Logistics is the part of supply chain management that deals with the efficient forward and reverse flow of goods, services, and related information from the point of origin to the Consumption (economics), point of consumption according to the ...

, legal, regulatory,

graphic design Graphic design is a profession, academic discipline and applied art that involves creating visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of ...

, end-use, and environmental. The design criteria, performance (specified by

package testing Package testing or packaging testing involves the measurement of a characteristic or property involved with packaging. This includes packaging materials, packaging components, primary packages, shipping containers, and unit loads, as well as th ...

), completion time targets, resources, and cost constraints need to be established and agreed upon. Package design processes often employ

rapid prototyping Rapid prototyping is a group of techniques used to quickly fabricate a scale model of a physical part or assembly using three-dimensional computer aided design ( CAD) data. Construction of the part or assembly is usually done using 3D printing ...

computer-aided design Computer-aided design (CAD) is the use of computers (or ) to aid in the creation, modification, analysis, or optimization of a design. This software is used to increase the productivity of the designer, improve the quality of design, improve c ...

computer-aided manufacturing Computer-aided manufacturing (CAM) also known as computer-aided modeling or computer-aided machining is the use of software to control machine tools in the manufacturing of work pieces. This is not the only definition for CAM, but it is the most ...

and

document automation Document automation (also known as document assembly) is the design of systems and workflows that assist in the creation of electronic documents. These include logic-based systems that use segments of pre-existing text and/or data to assemble a new ...

Security

High-value products are inviting to theft. Security packaging can be an important consideration to help reduce package pilferage.

Authentication Authentication (from ''authentikos'', "real, genuine", from αὐθέντης ''authentes'', "author") is the act of proving an Logical assertion, assertion, such as the Digital identity, identity of a computer system user. In contrast with iden ...

technologies can be used to help verify that the expensive luxury product is not among the many

counterfeit consumer goods Counterfeit consumer goods are goods illegally made or sold without the brand owner's authorization, often violating trademarks. Counterfeit goods can be found in nearly every industry, from luxury products like designer handbags and watches t ...

. Security solutions involve ''all phases'' of product production,

packaging Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coo ...

, distribution,

, sale, and use. No single solution is considered "pilfer proof". Often, packaging engineers,

engineers, and security professionals have addressed multiple levels of

security Security is protection from, or resilience against, potential harm (or other unwanted coercion). Beneficiaries (technically referents) of security may be persons and social groups, objects and institutions, ecosystems, or any other entity or ...

to reduce the risk of pilfering. Each situation is unique. Some considerations have included: * Identifying who a potential thief might be: an internal employee, security guard, truck driver, delivery person, receiver (consignee), organized crime, etc. Engineers usually start with knowing what level of knowledge, materials, tools, etc. might they have. * Identifying all feasible methods of unauthorized access into a product, package, or system. In addition to the primary means of entry, engineers also consider secondary or "back door" methods. * Identifying available means of resealing, reclosing, or replacing special seals. * Using extra strong and secure packaging: A weak or damaged package is an invitation to pilferage. * Considering unique custom seals and

label A label (as distinct from signage) is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product. Labels are most often affixed to packaging and containers using an adhesive, or sewing when affix ...

s (changing regularly because these are subject to

counterfeit A counterfeit is a fake or unauthorized replica of a genuine product, such as money, documents, designer items, or other valuable goods. Counterfeiting generally involves creating an imitation of a genuine item that closely resembles the original ...

ing) * Improving the pilfer resistance to make pilfering more difficult, time-consuming, etc. * Concealing the identity and value of a pilferable item during distribution. Logistics and packaging professionals do not want to bring attention to the item, its package, addresses, names, etc. * Adding pilfer-evident features to help indicate the existence of pilfering. * Choosing a

provider who can reduce the risks of pilferage. * Shipping in packages in unit loads with stretch wrap or in

intermodal shipping container An intermodal container, often called a shipping container, or a freight container, (or simply "container") is a large metal crate designed and built for intermodal freight transport, meaning these containers can be used across different mod ...

s with security seals * Educating people to watch for evidence of pilfering. * With a corrugated box, using a wider and stronger closure tape, 3-inch or 72 mm, reinforced gummed tape or

pressure-sensitive tape Pressure-sensitive tape or pressure-sensitive adhesive tape (PSA tape) is an adhesive tape that sticks when pressure is applied without the need for a solvent (such as water) or heat for activation. It is also known in various countries as self ...

. * Using a tamper-evident

security tape Security tape (or security label) is a type of adhesive tape used to help reduce shipping losses due to pilfering and theft. It helps reduce tampering or product adulteration. It is often a pressure-sensitive tape or label with special tam ...

or seal on packages that leaves a message, warning, or other indication if removed. * Installing a surveillance system to help identify any suspects.

End-use products

Cosmetics Cosmetics are substances that are intended for application to the body for cleansing, beautifying, promoting attractiveness, or altering appearance. They are mixtures of chemical compounds derived from either Natural product, natural source ...

and fragrances *

Tobacco Tobacco is the common name of several plants in the genus '' Nicotiana'' of the family Solanaceae, and the general term for any product prepared from the cured leaves of these plants. More than 70 species of tobacco are known, but the ...

Confectionery Confectionery is the Art (skill), art of making confections, or sweet foods. Confections are items that are rich in sugar and carbohydrates, although exact definitions are difficult. In general, however, confections are divided into two bro ...

* Premium alcoholic drinks * Gourmet food and drinks *

Watches A watch is a Clock, timepiece carried or worn by a person. It is designed to maintain a consistent movement despite the motions caused by the person's activities. A wristwatch is worn around the wrist, attached by a watch strap or another typ ...

and

jewellery Jewellery (or jewelry in American English) consists of decorative items worn for personal adornment such as brooches, ring (jewellery), rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the ...

References

Books, general references

* Roessiger, Claude, "Unforgettable Packaging", Nevablu LLC, 2013, * Yam, K.L., "Encyclopedia of Packaging Technology", John Wiley & Sons, 2009,

Package development considerations

Security

End-use products

See also

References

Books, general references

Further reading