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Engagement Marketing
Engagement marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing, or special events) is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. Virtual extension Experiential marketing is a growing trend which involves marketing a product or a service through custo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Strategy
Marketing strategy refers to efforts undertaken by an Organizational structure, organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information. Strategic marketing emerged in the 1970s and 1980s as a distinct field of study, branching out of strategic management. Marketing strategies concern the link between the organization and its customers, and how best to leverage resources within an organization to achieve a competitive advantage. In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new avenues for customer engagement and data-driven decision-making. Marketing management versus marketing strategy The terms “strategic” and “managerial” marketing distinguish between two processes, each with different goals and concep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gallup (company)
Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Gallup provides analytics and management consulting to organizations globally. In addition the company offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit. Organization Gallup is a private employee-owned company based in Washington, D.C., founded by George Gallup in 1939. Headquartered in The Gallup Building, it maintains between 30 and 40 offices globally, in locations including in New York City, London, Berlin, Sydney, Singapore, and Abu Dhabi, and has approximately 1,500 employees. In 2022, Jon Clifton became Gallup's CEO, replacing his father, Jim Clifton, who had been the CEO since 1998. Gallup, Inc. has no affiliation with Gallup International, a Swiss-ba ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Event Management
Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event. The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, celebrities, charitable organizations, and interest groups hold events in order to market their label, build business relationships, raise money, or celebrate achievement. The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Youth Marketing
In the marketing and advertising industry, youth marketing consists of activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17; college marketing, targeting college-age consumers, typically ages 18 to 24; and young adult marketing, targeting ages 25 to 34. The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups. Formats Youth marketing formats commonly include television advertising, magazine advertising and online marketing. Today, young people expect to be able to learn about, interact with and be entertained via brands or services targeting them online. Other common youth marketing tactics include entertainment marketing, music marketing, sports marketing, event marketing, viral marketing, schoo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Street Marketing
Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service.Saucet, Marcel; Cova, Bernard (2015). "The secret lives of unconventional campaigns: Street marketing on the fringe". ''Journal of Marketing Communications''. 21: 65–77. doi:10.1080/13527266.2014.970820. Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media.Levinson, Jay (1998). ''Guerrilla Marketing''. New York, New York: Houghton Mifflin Company. pp. 1–89. . Based on the shifting characteristics of modern-day consumers – such as increased product knowledge and expectations of transparency – the goal of street marketing is to use direct communication to enhance brand recognition. This style of marketing grew in popularity in 1986 when Jay Conrad Levinson published his book ''Guerrilla Marketing'', which paved the futu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virtual Reality
Virtual reality (VR) is a Simulation, simulated experience that employs 3D near-eye displays and pose tracking to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), education (such as medical, safety, or military training) and business (such as virtual meetings). VR is one of the key technologies in the Reality–virtuality continuum, reality-virtuality continuum. As such, it is different from other digital visualization solutions, such as augmented virtuality and augmented reality. Currently, standard virtual reality systems use either virtual reality headsets or multi-projected environments to generate some realistic images, sounds, and other sensations that simulate a user's physical presence in a virtual environment. A person using virtual reality equipment is able to look around the artificial world, move around in it, and interact with virtual features or items. The effect is commonly creat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Touchscreen
A touchscreen (or touch screen) is a type of electronic visual display, display that can detect touch input from a user. It consists of both an input device (a touch panel) and an output device (a visual display). The touch panel is typically layered on the top of the electronic visual display of a device. Touchscreens are commonly found in smartphones, tablet computer, tablets, laptops, and other electronic devices. The display is often an Liquid-crystal display, LCD, AMOLED or OLED display. A user can give input or control the information processing system through simple or multi-touch gestures by touching the screen with a special Stylus (computing), stylus or one or more fingers. Some touchscreens use ordinary or specially coated gloves to work, while others may only work using a special stylus or pen. The user can use the touchscreen to react to what is displayed and, if the software allows, to control how it is displayed; for example, Zooming user interface, zooming to inc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Smartphone
A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multimedia playback and Streaming media, streaming. Smartphones have built-in cameras, GPS navigation, and support for various communication methods, including voice calls, text messaging, and internet-based messaging apps. Smartphones are distinguished from older-design feature phones by their more advanced hardware capabilities and extensive mobile operating systems, access to the internet, business applications, Mobile payment, mobile payments, and multimedia functionality, including music, video, mobile gaming, gaming, Internet radio, radio, and Mobile television, television. Smartphones typically feature MOSFET, metal–oxide–semiconductor (MOS) integrated circuit (IC) chips, various sensors, and support for multiple wireless communicati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jones Soda
Jones Soda Co. is a beverage company based in Seattle, Washington (state), Washington, United States. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy. History The 1990s The Jones Soda brand was started by Peter Van Stolk in 1995. Van Stolk was the president and founder of Urban Juice and Soda Company Ltd., a beverage distributor in Western Canada. The 2000s By 2000, over 85% of its revenues came from the Jones Soda brand, and the company officially changed its name to Jones Soda and moved its headquarters from Vancouver to Seattle. In November 2006, Jones Soda announced that it would replace high fructose corn syrup (HFCS) in its products with sugarcane, cane sugar (in the form of inverted sugar syrup, an inverted syrup). On January 22, 2007, Jones Pure Cane Soda was launched in 12-ounce cans. By April 2007, all of the company's products switched to cane sugar, except for its energy drinks, which changed that fall. In 2007, the compa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GMR Marketing
GMR Marketing is an advertising agency in New Berlin, Wisconsin, United States. The firm was founded in 1979 by Gary M. Reynolds.Promo Magazine’s 2002 Agency of the Year Reynolds stepped down as CEO in 2014 but remains chairman of GMR Marketing. The firm has been a subsidiary of the Omnicom Group since 1997. In 2015 and 2016, GMR Marketing's headquarters in New Berlin, Wisconsin was listed by the ''Milwaukee Journal Sentinel The ''Milwaukee Journal Sentinel'' is a daily morning broadsheet printed in Milwaukee, Wisconsin, where it is the primary newspaper and also the largest newspaper in the state of Wisconsin, where it is widely read. It was purchased by the G ...'' as one of the "Best Places to Work". References External links * Companies based in Wisconsin Marketing companies established in 1979 Marketing companies of the United States {{Marketing-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Efficiency
Efficiency is the often measurable ability to avoid making mistakes or wasting materials, energy, efforts, money, and time while performing a task. In a more general sense, it is the ability to do things well, successfully, and without waste. In more mathematical or scientific terms, it signifies the level of performance that uses the least amount of inputs to achieve the highest amount of output. It often specifically comprises the capability of a specific application of effort to produce a specific outcome with a minimum amount or quantity of waste, expense, or unnecessary effort.Sickles, R., and Zelenyuk, V. (2019).Measurement of Productivity and Efficiency: Theory and Practice. Cambridge: Cambridge University Press. . Efficiency refers to very different inputs and outputs in different fields and industries. In 2019, the European Commission said: "Resource efficiency means using the Earth's limited resources in a sustainable procent manner while minimising impacts on the envi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intrusiveness
Intrusiveness can refer to a behavior, act, state or disposition towards being intrusive, interrupting and disturbing to others. Intrusiveness is typically unwelcome and recipients of intrusive behavior may feel like the intruder is coming without welcome or invitation, invading their personal space, or interfering in their private life. People who are introverted may be more likely to experience the feeling of being intruded upon. There are many interjections, idioms and phrases which are related to intrusiveness, such as ''mind your own business'' or ''being nosey''. Nouns for people who are associated with intrusive behavior include snooper, interferer, interrupter, intruder, interposer, invader, intervener, intervenist, interventionist, pryer, stickybeak, gatecrasher, interloper, peeping tom, persona non grata, encroacher, backseat driver, kibitzer, meddler, nosy parker, marplot, gossipmonger and yenta. There are also some more derisive terms such as buttinsky or busybody. Intr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
