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A lunch counter or luncheonette is a small
restaurant A restaurant is an establishment that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and Delivery (commerce), food delivery services. Restaurants ...
, similar to a
diner A diner is a type of restaurant found across the United States and Canada, as well as parts of Western Europe and Australia. Diners offer a wide range of cuisine, mostly American cuisine, a casual atmosphere, and, characteristically, a comb ...
, where the
patron Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows on another. In the history of art, art patronage refers to the support that princes, popes, and other wealthy and influential people ...
sits on a stool on one side of the counter and the server serves food from the opposite side of the counter, where the
kitchen A kitchen is a room (architecture), room or part of a room used for cooking and food preparation in a dwelling or in a commercial establishment. A modern middle-class residential kitchen is typically equipped with a Kitchen stove, stove, a sink ...
or
food preparation {{catexp, articles about specific foodstuffs. See :Food and drink for more general topics relating to food. Food watchlist articles ...
area is located. As the name suggests, they were primarily used for the
lunch Lunch is a meal typically consumed around the middle of the day, following breakfast and preceding dinner. It varies in form, size, and significance across cultures and historical periods. In some societies, lunch constitutes the main meal ...
meal. Lunch counters were once commonly located inside
variety stores A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, auto parts, dry goods, toys, household hardware, hardware, furniture, and a selection of groceries. ...
(also known as "five and dimes", "five and tens", or "dimestores"),
pharmacies Pharmacy is the science and practice of discovering, producing, preparing, dispensing, reviewing and monitoring medications, aiming to ensure the safe, effective, and affordable use of medication, medicines. It is a miscellaneous science as it ...
, and
department stores A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store made ...
in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
throughout the 20th century. The intent of the lunch counter in a store was to profit from serving hungry shoppers, and to attract people to the store so that they might buy merchandise.


History

Woolworth's, an early five and dime store chain, opened their first luncheonette in
New Albany, Indiana New Albany is a city in New Albany Township, Floyd County, Indiana, United States, situated along the Ohio River, opposite Louisville, Kentucky. The population was 37,841 as of the 2020 census. The city is the county seat of Floyd County. It ...
around 1923, and expanded rapidly from there.Barksdale, David C. & Sekula, Robyn Davis (2005)
''New Albany in Vintage Postcards,'' p. 2
Lunch counters were often found in other dimestores, like
Newberry's J. J. Newberry's was an American five and dime store chain. It was founded in Stroudsburg, Pennsylvania, United States, in 1911 by John Josiah Newberry (1877–1954). J. J. Newberry learned the variety store business by working in stores for 17 ...
, S. H. Kress, H.L. Green, W.T. Grant, McLellan's or
McCrory's McCrory Stores or J.G. McCrory's was a chain of five and dime stores in the United States based in York, Pennsylvania. The stores typically sold shoes, clothing, housewares, fabrics, penny candy, toys, cosmetics, and often included a lunch co ...
. Members of the retail staff who had taken lunch counter training would staff the counter during lunch time. A lunch counter was built into dime-stores as late as the 1950s. However, into the 1960s, they lost popularity to
fast food restaurants A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast food, fast-food cuisine and has minimal Foodservice#Table service, table service. The food served ...
such as
McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...
and
convenience stores A convenience store, convenience shop, bakkal, bodega, corner store, corner shop, superette or mini-mart is a small retail store that stocks a range of everyday items such as convenience food, groceries, beverages, tobacco products, lottery t ...
such as
7-Eleven 7-Eleven, Inc. is an American convenience store chain, headquartered in Irving, Texas. It is a wholly owned subsidiary of Seven-Eleven Japan, which in turn is owned by the retail holdings company Seven & I Holdings. The chain was founde ...
. Typical foods served were hot and cold sandwiches (such as ham and cheese,
grilled cheese A grilled cheese, toasted sandwich, cheese toastie ( UK) or jaffle ( AU) is a hot cheese sandwich typically prepared by heating slices of cheese between slices of bread with a cooking fat such as butter or mayonnaise on a frying pan, griddle, ...
,
BLT A BLT is a type of sandwich, named for the initials of its primary ingredients, bacon, lettuce, and tomato. It can be made with varying recipes according to personal preference. Simple variants include using different types of lettuce or tomato ...
, patty melt, and egg salad),
soup Soup is a primarily liquid food, generally served warm or hot – though it is sometimes served chilled – made by cooking or otherwise combining meat or vegetables with Stock (food), stock, milk, or water. According to ''The Oxford Compan ...
s,
pie A pie is a baked dish which is usually made of a pastry dough casing that contains a filling of various sweet or savoury ingredients. Sweet pies may be filled with fruit (as in an apple pie), nuts ( pecan pie), fruit preserves ( jam tart ...
,
ice cream Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...
(including
sundae A sundae (Sunday Ice) () is an ice cream frozen dessert of American origin that typically consists of one or more scoops of ice cream topped with a sweet sauce or syrup and other toppings such as sprinkles, whipped cream, marshmallows, chocola ...
s,
ice cream soda An ice cream float or ice cream soda, also known as an ice cream spider in Australia and New Zealand, is a chilled beverage made by adding ice cream to a soft drink or to a mixture of flavored syrup and carbonated water. When root beer and va ...
s, and
milkshake A milkshake (sometimes simply called a shake) is a sweet beverage made by blending milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, chocolate syrup, or fruit syrup into a thick, sweet, cold mixture. It may ...
s), soda,
coffee Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...
, and
hot chocolate Hot Chocolate are a British soul band formed by Errol Brown and Tony Wilson. The group had at least one hit song every year on the UK Singles Chart from 1970 to 1984. Their hits include " You Sexy Thing", a UK number two which also made ...
.


Civil rights movement

Integrating lunch counters in the
Southern United States The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, Dixieland, or simply the South) is List of regions of the United States, census regions defined by the United States Cens ...
through the use of
sit-in A sit-in or sit-down is a form of direct action that involves one or more people occupying an area for a protest, often to promote political, social, or economic change. The protestors gather conspicuously in a space or building, refusing to mo ...
political protests in the 1960s was a major accomplishment of the civil rights movement. These involved
African Americans African Americans, also known as Black Americans and formerly also called Afro-Americans, are an American racial and ethnic group that consists of Americans who have total or partial ancestry from any of the Black racial groups of Africa ...
and their supporters sitting at the lunch counter in areas designated for "whites only", insisting that they be served food and beverages. The Woolworth's lunch counter in
Greensboro, North Carolina Greensboro (; ) is a city in Guilford County, North Carolina, United States, and its county seat. At the 2020 United States census, 2020 census, its population was 299,035; it was estimated to be 307,381 in 2024. It is the List of municipalitie ...
was the site of one of the first such sit-ins in 1960. In recognition of its significance, part of the Greensboro lunch counter has been installed at the
Smithsonian Institution The Smithsonian Institution ( ), or simply the Smithsonian, is a group of museums, Education center, education and Research institute, research centers, created by the Federal government of the United States, U.S. government "for the increase a ...
's
National Museum of American History The National Museum of American History: Kenneth E. Behring Center is a historical museum in Washington, D.C. It collects, preserves, and displays the heritage of the United States in the areas of social, political, cultural, scientific, and m ...
, while the former Woolworth's building is now the site of International Civil Rights Center and Museum.


Gallery

image:John's Cafe.jpg, John's Cafe in Portland, Oregon image:Randy's Restaurant.jpg, Randy's Restaurant counter in Seattle, Washington image:13 Coins Restaurant.jpg, 13 Coins counter in Seattle, Washington image:Crystal's Country Cafe (Low Pass, Oregon).jpg, A lunch counter in Low Pass, Oregon image:Six-Stool Lunch Counter.jpg, A lunch counter in a very small restaurant image:Lunch Counter-3.jpg, A man eating lunch at a lunch counter image:Lunch Counter-2.jpg, A 1950s lunch counter image:Dirty Lunch Counter.jpg, Lunch counter with finished plates image:Tosis.jpg, A lunch counter serving an older gentleman image:Jarbidge Lunch Counter.jpg, The lunch counter in Jarbidge, Nevada image:Jax Truckee Diner Lunch Counter.jpg, The lunch counter at the JAX Truckee Diner


See also

*
Diner A diner is a type of restaurant found across the United States and Canada, as well as parts of Western Europe and Australia. Diners offer a wide range of cuisine, mostly American cuisine, a casual atmosphere, and, characteristically, a comb ...
*
Jim Crow laws The Jim Crow laws were U.S. state, state and local laws introduced in the Southern United States in the late 19th and early 20th centuries that enforced Racial segregation in the United States, racial segregation, "Jim Crow (character), Ji ...
*
Food truck A food truck is a large motorized vehicle (such as a van or multi-stop truck) or trailer equipped to store, transport, cook, prepare, serve and/or sell food. Some food trucks, such as ice cream trucks, sell frozen or prepackaged food, but m ...
* Free lunch *
Greasy spoon A greasy spoon is a small, cheap restaurant typically specializing in Short order cooking, short order fare. The term is also used in the UK–along with the informal term "caff" for café–to refer to a small privately-owned eatery that tradi ...
* Snack bar *
Soda jerk Soda jerk (or soda jerker) is an American term used to refer to a person—typically a young man—who would operate the soda fountain in a restaurant, preparing and serving carbonated drink, soda drinks and ice cream sodas. The drinks were made ...


References


Further reading

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External links

{{DEFAULTSORT:Lunch Counter Restaurants by type pt:Lanchonete