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William Maxwell Aitken, 1st Baron Beaverbrook (25 May 1879 – 9 June 1964), was a Canadian-British newspaper publisher and backstage politician who was an influential figure in British media and politics of the first half of the 20th century. His base of power was the largest circulation newspaper in the world, the ''
Daily Express The ''Daily Express'' is a national daily United Kingdom middle-market newspaper printed in Tabloid (newspaper format), tabloid format. Published in London, it is the flagship of Express Newspapers, owned by publisher Reach plc. It was first ...
'', which appealed to the conservative working class with intensely patriotic news and editorials. During the
Second World War World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, he played a major role in mobilising industrial resources as Winston Churchill's Minister of Aircraft Production. The young Max Aitken had a gift for making money and was a millionaire by the age of 30. His business ambitions quickly exceeded opportunities in Canada, and he moved to Britain. There he befriended Andrew Bonar Law and with his support won a seat in the House of Commons at the
December 1910 United Kingdom general election The December 1910 United Kingdom general election was held from 3 to 19 December. It was the last general election to be held over several days and the last to be held before the History of the United Kingdom during the First World War, First Wo ...
. A knighthood followed shortly after. During the
First World War World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
, he ran the Canadian Records office in London, and played a role in the removal of H. H. Asquith as prime minister in 1916. The resulting
coalition government A coalition government, or coalition cabinet, is a government by political parties that enter into a power-sharing arrangement of the executive. Coalition governments usually occur when no single party has achieved an absolute majority after an ...
(with
David Lloyd George David Lloyd George, 1st Earl Lloyd-George of Dwyfor (17 January 1863 – 26 March 1945) was Prime Minister of the United Kingdom from 1916 to 1922. A Liberal Party (United Kingdom), Liberal Party politician from Wales, he was known for leadi ...
as prime minister and Bonar Law as
Chancellor of the Exchequer The chancellor of the exchequer, often abbreviated to chancellor, is a senior minister of the Crown within the Government of the United Kingdom, and the head of HM Treasury, His Majesty's Treasury. As one of the four Great Offices of State, t ...
) rewarded Aitken with a peerage and, briefly, a Cabinet post as Minister of Information. After the war, the now Lord Beaverbrook concentrated on his business interests. He built the ''Daily Express'' into the most successful mass-circulation newspaper in the world, with sales of 2.25 million copies a day across Britain. He used it to pursue personal campaigns, most notably for
tariff reform Protectionism, sometimes referred to as trade protectionism, is the economic policy of restricting imports from other countries through methods such as tariffs on imported goods, import quotas, and a variety of other government regulations. ...
and for the
British Empire The British Empire comprised the dominions, Crown colony, colonies, protectorates, League of Nations mandate, mandates, and other Dependent territory, territories ruled or administered by the United Kingdom and its predecessor states. It bega ...
to become a
free trade Free trade is a trade policy that does not restrict imports or exports. In government, free trade is predominantly advocated by political parties that hold Economic liberalism, economically liberal positions, while economic nationalist politica ...
bloc. Beaverbrook supported the governments of
Stanley Baldwin Stanley Baldwin, 1st Earl Baldwin of Bewdley (3 August 186714 December 1947), was a British statesman and Conservative politician who was prominent in the political leadership of the United Kingdom between the world wars. He was prime ministe ...
and
Neville Chamberlain Arthur Neville Chamberlain (; 18 March 18699 November 1940) was a British politician who served as Prime Minister of the United Kingdom from May 1937 to May 1940 and Leader of the Conservative Party (UK), Leader of the Conservative Party from ...
throughout the 1930s and was persuaded by another long-standing political friend,
Winston Churchill Sir Winston Leonard Spencer Churchill (30 November 1874 – 24 January 1965) was a British statesman, military officer, and writer who was Prime Minister of the United Kingdom from 1940 to 1945 (Winston Churchill in the Second World War, ...
, to serve as his Minister of Aircraft Production from May 1940. Churchill later praised his "vital and vibrant energy". He resigned due to ill-health in 1941 but later in the war was appointed
Lord Privy Seal The Lord Privy Seal (or, more formally, the Lord Keeper of the Privy Seal) is the fifth of the Great Officers of State (United Kingdom), Great Officers of State in the United Kingdom, ranking beneath the Lord President of the Council and abov ...
. Beaverbrook spent his later life running his newspapers, which by then included the ''
Evening Standard The ''London Standard'', formerly the ''Evening Standard'' (1904–2024) and originally ''The Standard'' (1827–1904), is a long-established regional newspaper published weekly and distributed free newspaper, free of charge in London, Engl ...
'' and the ''Sunday Express''. He served as Chancellor of the
University of New Brunswick The University of New Brunswick (UNB) is a public university with two primary campuses in Fredericton and Saint John, New Brunswick. It is the oldest English language, English-language university in Canada, and among the oldest public universiti ...
and developed a reputation as a historian with his books on political and military history. P. 34
P. 285


Early life

Aitken was born in
Maple, Ontario Maple is a large neighbourhood in Vaughan, York Region, Ontario, Canada, north of Toronto. It was founded as a small village, located at the intersection of Major Mackenzie Drive and Keele Street. Geography Maple is located across Highway 40 ...
, Canada, in 1879, one of the ten children of William Cuthbert Aitken, a Scottish-born
Presbyterian Presbyterianism is a historically Reformed Protestant tradition named for its form of church government by representative assemblies of elders, known as "presbyters". Though other Reformed churches are structurally similar, the word ''Pr ...
minister, and Jane (Noble), the daughter of a prosperous local farmer and storekeeper Joseph Vaughan Noble. When he was a year old, the family moved to Newcastle, New Brunswick, which Aitken later considered to be his hometown. It was here, at the age of 13, that he set up a school newspaper, ''The Leader''. Whilst at school, he delivered newspapers, sold newspaper subscriptions and was the local correspondent for the ''St John Daily Star''. Aitken took the entrance examinations for
Dalhousie University Dalhousie University (commonly known as Dal) is a large public research university in Nova Scotia, Canada, with three campuses in Halifax, Nova Scotia, Halifax, a fourth in Bible Hill, Nova Scotia, Bible Hill, and a second medical school campus ...
, but because he had declined to sit the Greek and Latin papers, he was refused entry. He registered at the King's College Law School, but left after a short while. This was to be his only formal higher education. Aitken worked in a shop, then borrowed some money to move to Chatham, New Brunswick, where he worked as a local correspondent for the ''
Montreal Star ''The Montreal Star'' was an English language, English-language Canada, Canadian newspaper published in Montreal, Quebec, Canada. It closed in 1979 in the wake of an eight-month pressmen's strike. It was Canada's largest newspaper until the 1950 ...
'', sold life insurance and collected debts. Aitken attempted to train as a lawyer and worked for a short time in the law office of R. B. Bennett, a future prime minister of Canada. Aitken managed Bennett's successful campaign for a place on Chatham town council. When Bennett left the law firm, Aitken moved to
Saint John, New Brunswick Saint John () is a port#seaport, seaport city located on the Bay of Fundy in the province of New Brunswick, Canada. It is Canada's oldest Municipal corporation, incorporated city, established by royal charter on May 18, 1785, during the reign ...
, where he again sold life insurance before moving to
Calgary Calgary () is a major city in the Canadian province of Alberta. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806 making it the third-largest city and fifth-largest metropolitan area in C ...
where he helped to run Bennett's campaign for a seat in the legislative assembly of the North-West Territories in the 1898 general election. After an unsuccessful attempt to establish a meat business, Aitken returned to Saint John and to selling insurance.


Early business career

In 1900, Aitken made his way to Halifax, Nova Scotia, where John F. Stairs, a member of the city's dominant business family, gave him employment and trained him in the business of finance. In 1904, when Stairs launched the Royal Securities Corporation, Aitken became a minority shareholder and the firm's general manager. Under the tutelage of Stairs, who would be his mentor and friend, Aitken engineered a number of successful business deals and was planning a series of bank mergers. Stairs' unexpected early death in September 1904 led to Aitken acquiring control of the company and moving to
Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...
, then the business capital of Canada. There he bought and sold companies, invested in stocks and shares and also developed business interests in both Cuba and Puerto Rico. He started a weekly magazine, the ''Canadian Century'' in 1910, invested in the '' Montreal Herald'' and almost acquired the ''
Montreal Gazette ''The Gazette'', also known as the ''Montreal Gazette'', is a Canadian English-language broadsheet daily newspaper which is owned by Postmedia Network. It is published in Montreal, Quebec, Canada. It is the only English-language daily newspape ...
''. In 1907 he founded the Montreal Engineering Company. In 1909, also under the umbrella of his Royal Securities Company, Aitken founded the Calgary Power Company Limited, now the TransAlta Corporation, and oversaw the building of the Horseshoe Falls hydro station. In 1910–1911 Aitken acquired a number of small regional cement plants in Canada, including Sir
Sandford Fleming Sir Sandford Fleming (January 7, 1827 – July 22, 1915) was a Scottish Canadian engineer and inventor. Born and raised in Scotland, he immigrated to colonial Canada at the age of 18. He promoted worldwide standard time zones, a prime meridian, ...
's Western Canada Cement Co. plant at Exshaw, Alberta, and amalgamated them into Canada Cement, eventually controlling four-fifths of the cement production in Canada. Canada was booming economically at the time, and Aitken had close to a monopoly on the material. There were irregularities in the stock transfers leading to the conglomeration of the cement plants, resulting in much criticism of Aitken, as well as accusations of price-gouging and poor management of the cement plants under his company's control. Aitken sold his shares, making a large amount of money. Aitken had made his first visit to Britain in September 1908, and when he returned there in the spring of 1910, in an attempt to raise money to form a steel company, he decided to make the move permanent, but not before he led the underwriting, with a preponderance of British money, of an amalgamation of smaller units into the Steel Company of Canada. Very shortly later Aitken moved his family to the UK.


Move to Britain

In 1910, Aitken moved to Britain, and he became friends with
Bonar Law Andrew Bonar Law (; 16 September 1858 – 30 October 1923) was a British statesman and politician who was Prime Minister of the United Kingdom from October 1922 to May 1923. Law was born in the British colony of New Brunswick (now a Canadi ...
, a native of New Brunswick and the only Canadian to become
Prime Minister of the United Kingdom The prime minister of the United Kingdom is the head of government of the United Kingdom. The prime minister Advice (constitutional law), advises the Monarchy of the United Kingdom, sovereign on the exercise of much of the Royal prerogative ...
. The two men had a lot in common: they were both sons of the
manse A manse () is a clergy house inhabited by, or formerly inhabited by, a minister, usually used in the context of Presbyterian, Methodist, Baptist and other Christian traditions. Ultimately derived from the Latin ''mansus'', "dwelling", from '' ...
from Scottish-Canadian families and both were successful businessmen. Aitken persuaded Bonar Law to support him in standing for the Unionist Party in the December 1910 general election at
Ashton-under-Lyne Ashton-under-Lyne is a market town in Tameside, Greater Manchester, England. The population was 48,604 at the 2021 census. Historic counties of England, Historically in Lancashire, it is on the north bank of the River Tame, Greater Manchester, ...
. Aitken was an excellent organiser and, with plenty of money for publicity, he won the seat by 196 votes. Aitken's "bumptious" election campaign brought him some notoriety. Aitken rarely spoke in the House of Commons, but he did promise substantial financial support to the Unionist Party, and in 1911 he was knighted by King
George V George V (George Frederick Ernest Albert; 3 June 1865 – 20 January 1936) was King of the United Kingdom and the British Dominions, and Emperor of India, from 6 May 1910 until Death and state funeral of George V, his death in 1936. George w ...
. Aitken's political influence grew when Bonar Law replaced A.J. Balfour as leader of the Unionist party late in 1911. Aitken's demands for a protectionist bloc uniting the British empire made him into a disruptive force in the Conservative and Unionist ranks as the idea of a bloc would mean higher food prices, making the plan unpopular with many segments of the British people who disliked the "food taxes" and "stomach taxes". The great dividing line in British politics were between the Whole Hoggers who were willing to accept higher food prices as the consequences of a protectionist bloc vs. the Free Fooders who were not. Aitken had a financial interest in the supporting the Whole Hoggers as in 1912 he purchased all of the grain terminals in Alberta in the expectation that an Imperial Preference tariffs would soon be enacted as law. Aitken had little to do as an MP, and set about seeking the acceptance of British elites. The British historian Neal Ascherson wrote: "The first is that posh English society was no match for him. He was 'vulgar', but there was a charm in his self-promotion which made languid ladies and gentlemen want to be on his side and at his side. He was wildly rich even then, but knew how to use his wealth in hospitality and (discreetly) by rescuing grand friends from awkward debts. Above all, he was fun to be with." In 1911, Aitken was strongly opposed to the reciprocity agreement with the United States signed by the Liberal prime minister of Canada, Sir
Wilfrid Laurier Sir Henri Charles Wilfrid Laurier (November 20, 1841 – February 17, 1919) was a Canadian lawyer, statesman, and Liberal politician who served as the seventh prime minister of Canada from 1896 to 1911. The first French Canadians, French ...
, which he believed would lead to the American annexation of Canada. As such, Aitken temporarily returned to Canada to vigorously campaign for the Conservatives led by Sir
Robert Borden Sir Robert Laird Borden (June 26, 1854 – June 10, 1937) was a Canadian lawyer and Conservative Party of Canada (1867–1942), Conservative politician who served as the eighth prime minister of Canada from 1911 to 1920. He is best known ...
. Aitken had his friend
Rudyard Kipling Joseph Rudyard Kipling ( ; 30 December 1865 – 18 January 1936)''The Times'', (London) 18 January 1936, p. 12. was an English journalist, novelist, poet, and short-story writer. He was born in British Raj, British India, which inspired much ...
intervene in the election on behalf of the Conservatives. At the time the line between British and English-Canadian national identities was more blurred than today, and Aitken did not regard Kipling as a "foreign" figure. On 7 September 1911, the ''Montreal Daily Star'' (the most widely read newspaper in Canada at the time) published a front-page appeal to all Canadians by Kipling, where he wrote: "It is her own soul that Canada risks today. Once that soul is pawned for any consideration, Canada must inevitably conform to the commercial, legal, financial, social and ethical standards which will be imposed on her by the sheer admitted weight of the United States." Kipling's article attracted much attention in Canada and was reprinted in every English-language Canadian newspaper over the following week, where it was credited with helping the Conservatives win the election. Aitken bought
Cherkley Court Cherkley Court, at the extreme southeast of Leatherhead, Surrey, in England, is a late Victorian neo-classical mansion and estate of , once the home of Canadian-born press baron Lord Beaverbrook. The main house is listed Grade II on the Nati ...
near
Leatherhead Leatherhead is a town in the Mole Valley district of Surrey, England, about south of Central London. The settlement grew up beside a ford on the River Mole, from which its name is thought to derive. During the late Anglo-Saxons, Anglo-Saxon ...
in Surrey and entertained lavishly there. In 1913, the house was offered as a venue for negotiations between Bonar Law and the Prime Minister, H.H. Asquith, over Ulster and Irish home rule. Later in life, Aitken wrote about his early political efforts: Aitken continued to grow his business interests while in Parliament, and also began to build a British newspaper empire. After the death of
Charles Rolls Charles Stewart Rolls (27 August 1877 – 12 July 1910) was a British motoring and aviation pioneer. With Henry Royce, he co-founded the Rolls-Royce Limited, Rolls-Royce car manufacturing firm. He was the first Briton to be killed in an aeron ...
in 1910, Aitken bought his shares in
Rolls-Royce Limited Rolls-Royce Limited was a British luxury car and later an aero-engine manufacturing business established in 1904 in Manchester by the partnership of Charles Rolls and Henry Royce. Building on Royce's good reputation established with his Crane ( ...
, and over the next two years gradually increased his holding in the company. However, Claude Johnson, Rolls-Royce's Commercial managing director, resisted his attempt to gain control of the company, and in October 1913 Aitken sold his holding to
James Buchanan Duke James Buchanan Duke (December 23, 1856 – October 10, 1925) was an American tobacco and electric power industrialist best known for the invention of modern cigarette manufacture and marketing techniques, and his involvement with Duke Unive ...
of the American Tobacco Company. In January 1911 Aitken secretly invested £25,000 in the failing ''
Daily Express The ''Daily Express'' is a national daily United Kingdom middle-market newspaper printed in Tabloid (newspaper format), tabloid format. Published in London, it is the flagship of Express Newspapers, owned by publisher Reach plc. It was first ...
''. An attempt to buy the ''
Evening Standard The ''London Standard'', formerly the ''Evening Standard'' (1904–2024) and originally ''The Standard'' (1827–1904), is a long-established regional newspaper published weekly and distributed free newspaper, free of charge in London, Engl ...
'' failed, but he did gain control of another London evening paper, '' The Globe''. In November 1916, a share deal worth £17,500, with Lawson Johnson, landed Aitken a controlling interest in the ''Daily Express'', but again he kept the deal secret.


First World War

Due to the outbreak of the
First World War World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
, Aitken was able to show off his great organisational skills. He was innovative in the employment of artists, photographers and film-makers to record life on the Western Front. Aitken also established the Canadian War Memorials Fund, which evolved into a collection of art works by the premier artists and sculptors in Britain and Canada. In accordance with establishing these works, he was also instrumental in creating the Canadian War Records Office in London and arranged for stories about
Canadian forces The Canadian Armed Forces (CAF; , FAC) are the unified Military, military forces of Canada, including sea, land, and air commands referred to as the Royal Canadian Navy, Canadian Army and the Royal Canadian Air Force. Under the ''National Defenc ...
appearing in newspapers. His visits to the Western Front, with the honorary rank of
colonel Colonel ( ; abbreviated as Col., Col, or COL) is a senior military Officer (armed forces), officer rank used in many countries. It is also used in some police forces and paramilitary organizations. In the 17th, 18th, and 19th centuries, a colon ...
in the
Canadian Army The Canadian Army () is the command (military formation), command responsible for the operational readiness of the conventional ground forces of the Canadian Armed Forces. It maintains regular forces units at bases across Canada, and is also re ...
, resulted in his 1916 book ''Canada in Flanders'', a three-volume collection that chronicled the achievements of Canadian soldiers on the battlefields. Aitken also wrote several books after the war, including ''Politicians and the Press'' in 1925 and ''Politicians and the War'' in 1928. At a time when censorship was extremely strict with British journalists being kept away from the Western Front, Aitken's 'Eyewitness' reports from the Western Front, which were published in the Canadian newspapers, made him famous. Aitken became increasingly hostile towards the British Prime Minister,
H. H. Asquith Herbert Henry Asquith, 1st Earl of Oxford and Asquith (12 September 1852 – 15 February 1928) was a British statesman and Liberal Party (UK), Liberal politician who was Prime Minister of the United Kingdom from 1908 to 1916. He was the last ...
, whom he considered to be mismanaging the war effort. Aitken's opinion of Asquith did not improve when he failed to get a post in the Cabinet reshuffle of May 1915. An attempt by Bonar Law to secure the
Order of St Michael and St George The Most Distinguished Order of Saint Michael and Saint George is a British order of chivalry founded on 28 April 1818 by George, Prince of Wales (the future King George IV), while he was acting as prince regent for his father, King George III ...
for Aitken was also blocked by Asquith. After the failure of the Dardanelles campaign,
Winston Churchill Sir Winston Leonard Spencer Churchill (30 November 1874 – 24 January 1965) was a British statesman, military officer, and writer who was Prime Minister of the United Kingdom from 1940 to 1945 (Winston Churchill in the Second World War, ...
was sacked as the
First Lord of the Admiralty First Lord of the Admiralty, or formally the Office of the First Lord of the Admiralty, was the title of the political head of the English and later British Royal Navy. He was the government's senior adviser on all naval affairs, responsible f ...
, and Aitken went to see him to offer him his sympathy. Aitken wrote about Churchill: "The charm, the imaginative sympathy of his hours of defeat, the self-confidence, the arrogance of his hours of power and prosperity". Later, when Churchill went to the Western Front, Aitken allowed him to stay as his guest at his house in
Saint-Omer Saint-Omer (; ; Picard: ''Saint-Onmé'') is a commune and sub-prefecture of the Pas-de-Calais department in France. It is west-northwest of Lille on the railway to Calais, and is located in the Artois province. The town is named after Sa ...
. Ascherson wrote: "A momentous friendship began. In return for contacts and inside information, Aitken would give Churchill hope and energy, and Churchill – in spite of some volcanic quarrels over the next half-century – came to rely on him not only as a political and journalistic ally but as an unfailing source of optimism, gossip, reassurance and sheer fun." Aitken was happy to play a small part, which he greatly exaggerated, as a go-between when Asquith was forced from office and replaced by
David Lloyd George David Lloyd George, 1st Earl Lloyd-George of Dwyfor (17 January 1863 – 26 March 1945) was Prime Minister of the United Kingdom from 1916 to 1922. A Liberal Party (United Kingdom), Liberal Party politician from Wales, he was known for leadi ...
in December 1916. The man Aitken wanted to see replace Asquith was Bonar Law, not Lloyd George. Lloyd George offered to appoint Aitken as
President of the Board of Trade The president of the Board of Trade is head of the Board of Trade. A committee of the His Majesty's Most Honourable Privy Council, Privy Council of the United Kingdom, it was first established as a temporary committee of inquiry in the 17th centur ...
. At that time, an MP taking a cabinet post for the first time had to resign and stand for re-election in a by-election. Aitken made arrangements for this, but then Lloyd George decided to appoint Albert Stanley instead. Aitken was a friend of Stanley and agreed to continue with the resignation, so that Stanley could take Aitken's seat in Parliament and be eligible for ministerial office. In return, Aitken received a peerage on 23 January 1917 as the ''1st Baron Beaverbrook'', the name "Beaverbrook" being adopted from a small community near his boyhood home. He had initially considered "Lord Miramichi", but rejected it on the advice of Louise Manny as too difficult to pronounce. The name "Beaverbrook" also had the advantage of conveying a distinctive Canadian ring to the title. Beaverbrook's controlling stake in the ''Daily Express'' became public knowledge later in 1917, and he was criticised by parts of the Conservative Party for financing a publication they regarded as irresponsible and often unhelpful to the party. On 10 February 1918, Beaverbrook became the first minister in the newly formed Ministry of Information, was also made
Chancellor of the Duchy of Lancaster The Chancellor of the Duchy of Lancaster is a ministerial office in the Government of the United Kingdom. Excluding the prime minister, the chancellor is the highest ranking minister in the Cabinet Office, immediately after the prime minister ...
and was sworn of the Privy Council. Beaverbrook became responsible for propaganda in Allied and neutral countries and Lord Northcliffe (owner of the ''Daily Mail'' and ''The Times'') became Director of Propaganda with control of propaganda in enemy countries. Beaverbrook established the British War Memorials Committee within the Ministry, on lines similar to the earlier Canadian war art scheme, but when he established a private charity that would receive income from BWMC exhibitions, it was regarded as a conflict of interest and he dropped the scheme. Beaverbrook had a number of clashes with the Foreign Secretary
Arthur Balfour Arthur James Balfour, 1st Earl of Balfour (; 25 July 184819 March 1930) was a British statesman and Conservative Party (UK), Conservative politician who served as the Prime Minister of the United Kingdom from 1902 to 1905. As Foreign Secretary ...
over the use of intelligence material. He felt that intelligence should become part of his department, but Balfour disagreed. Eventually, the intelligence committee was assigned to Beaverbrook, but they then resigned ''en masse'' to be re-employed by the Foreign Office. In August 1918, Lloyd George became furious with Beaverbrook over a leader in the ''Daily Express'' threatening to withdraw support from the government over tariff reform. Beaverbrook increasingly came under attack from MPs who distrusted a press baron being employed by the state. He survived but became increasingly frustrated with his limited role and influence, and in October 1918, he resigned due to ill health. A tooth had become infected with actinomycosis and the often fatal disease progressed into his throat; his English doctors were unable to provide a cure, and it was a Portuguese medic who cured him by administering iodine solution orally until the infection was arrested. A. J. P. Taylor later wrote that Beaverbrook was a pathbreaker who "invented all the methods of publicity" used by Britain to promote the war, including the nation's first war artists, the first war photographers, and the first makers of war films. He was especially effective in promoting the sales of
war bond War bonds (sometimes referred to as victory bonds, particularly in propaganda) are Security (finance)#Debt, debt securities issued by a government to finance military operations and other expenditure in times of war without raising taxes to an un ...
s to the general public. Nevertheless, he was widely disliked and distrusted by the political elite, who were suspicious of all they sneeringly called "press lords".


Press baron

After the war, Beaverbrook concentrated on running the ''Daily Express''. He turned the dull newspaper into a glittering and witty journal with an optimistic attitude, filled with an array of dramatic photo layouts. He hired first-rate writers such as Francis Williams and the cartoonist David Low. He embraced new technology and bought new presses to print the paper in Manchester. In 1919, the circulation of the ''Daily Express'' was under 40,000 a day; by 1937, it was 2,329,000 a day, making it the most successful of all British newspapers and generating huge profits for Beaverbrook, whose wealth was already such that he never took a salary. After the
Second World War World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, the ''Daily Express'' became the largest-selling newspaper in the world, with a circulation of 3,706,000. Beaverbrook launched the ''Sunday Express'' in December 1918, but it only established a significant readership after John Junor became its editor in 1954. In 1923, in a joint deal with Lord Rothermere, Beaverbrook bought the ''
Evening Standard The ''London Standard'', formerly the ''Evening Standard'' (1904–2024) and originally ''The Standard'' (1827–1904), is a long-established regional newspaper published weekly and distributed free newspaper, free of charge in London, Engl ...
''. Beaverbrook acquired a controlling stake in the Glasgow '' Evening Citizen'', and in 1928 he launched the ''Scottish Daily Express''. After the death of Lord Northcliffe in 1922, Beaverbrook, with Lords Rothermere, Camrose and Kemsley became one of the four so-called press barons that were the dominant figures in the inter-war press. By 1937, the four owned nearly one in every two national and local daily papers sold in Britain, as well as one in every three Sunday papers that were sold. The combined circulation of all their newspapers amounted to over thirteen million. Beaverbrook purchased The Vineyard, Fulham, a "tiny Tudor house in Hurlingham Road" where ... "far from the centre of London I was relieved of casual callers and comparatively free of long-winded visitors. I provided facilities by means of private telephone lines without any direct contact with the Telephone Exchanges. Thus the political conferences held there were safeguarded against interruption." Powerful friends and acquaintances such as Asquith, Lloyd George, Churchill, Frederick Edwin Smith, Philip Sassoon, Diana and
Duff Cooper Alfred Duff Cooper, 1st Viscount Norwich, (22 February 1890 – 1 January 1954), known as Duff Cooper, was a British Conservative Party politician and diplomat who was also a military and political historian and writer. First elected to Parl ...
, Balfour and Tim Healy were guests at both Cherkley and the Vineyard. The circle included Valentine Castlerosse,
H. G. Wells Herbert George Wells (21 September 1866 – 13 August 1946) was an English writer, prolific in many genres. He wrote more than fifty novels and dozens of short stories. His non-fiction output included works of social commentary, politics, hist ...
and
Rudyard Kipling Joseph Rudyard Kipling ( ; 30 December 1865 – 18 January 1936)''The Times'', (London) 18 January 1936, p. 12. was an English journalist, novelist, poet, and short-story writer. He was born in British Raj, British India, which inspired much ...
, who was godfather to Beaverbrook's youngest son Peter, but this did nothing to repair the rift that developed between them when Beaverbrook endorsed Irish Home Rule. Beaverbrook, the first baron of
Fleet Street Fleet Street is a street in Central London, England. It runs west to east from Temple Bar, London, Temple Bar at the boundary of the City of London, Cities of London and City of Westminster, Westminster to Ludgate Circus at the site of the Lo ...
, was often denounced as excessively powerful because his newspapers supposedly could make or break almost anyone. Beaverbrook enjoyed using his papers to attack his opponents and to promote his friends. From 1919 to 1922, he attacked
David Lloyd George David Lloyd George, 1st Earl Lloyd-George of Dwyfor (17 January 1863 – 26 March 1945) was Prime Minister of the United Kingdom from 1916 to 1922. A Liberal Party (United Kingdom), Liberal Party politician from Wales, he was known for leadi ...
and his government on several issues. A colourful character, the American historian Randall Woods described him as "...a sharp, intense, unpredictable man. He was something of a firebrand, tending to overstatement and even irresponsibility in his editorials or public statements...Conspiracy was second nature to him...In conversation, Beaverbrook was constantly exaggerating and embellishing." Beaverbrook was considered to be likeable character full of charm and zest, but he was widely distrusted by the British elite as he was viewed as an unprincipled intriguer. A flamboyant, charismatic man full of dynamism and exuberance who stood out on account of his Canadian Maritime accent, Beaverbrook was the subject of much fascination by the public. He was disliked by his employees as a demanding boss who had telephones installed in every room of his house so that he could always call his newspapers editors to give his orders about what story was interesting him at the moment without having to wait. Beaverbrook's much vaunted principle of "independence" under which he felt free to attack his allies via his newspapers made him few friends. Though a Conservative, Beaverbrook was opposed to British intervention in the Russian civil war and used his newspapers to argue that the question of who ruled Russia was no business of Britain's. Beaverbrook had one of his periodic falling outs with Churchill at the time, and saw attacking intervention in the Russian civil war, which Churchill had strongly promoted, as a way of lashing out. For example, on 6 September 1919, Beaverbrook ran on the front page of ''The Daily Express'' a banner headline, "ARCHANGEL SCANDAL EXPOSED: FAMOUS VC APPEALS TO THE NATION" above an article attacking the intervention as pointless and singled Churchill as the author of an expedition that had gone horribly wrong. The subtitle of the article was "DUPLICITY OF CHRUCHILL'S POLICY TOWARDS RUSSIA-THE PUBLIC HUMBUGGED". A linked article claimed that the British force in Arkhangelsk were poised to go deep into Russia with the aim of overthrowing the Bolshevik regime, and Churchill had lied to the British people about the purpose of the expedition. In 1920, Beaverbrook opposed British aid to Poland on the grounds that the Soviet-Polish war did not involve British interests. Beaverbrook opposed
Zionism Zionism is an Ethnic nationalism, ethnocultural nationalist movement that emerged in History of Europe#From revolution to imperialism (1789–1914), Europe in the late 19th century that aimed to establish and maintain a national home for the ...
and visited
Palestine Palestine, officially the State of Palestine, is a country in West Asia. Recognized by International recognition of Palestine, 147 of the UN's 193 member states, it encompasses the Israeli-occupied West Bank, including East Jerusalem, and th ...
in 1923. There, he hired anti-Zionist writer Jacob Israël de Haan to be the ''Daily Express'' correspondent. De Haan wrote anonymously for his own safety, but was nevertheless identified and murdered by the Zionist
Haganah Haganah ( , ) was the main Zionist political violence, Zionist paramilitary organization that operated for the Yishuv in the Mandatory Palestine, British Mandate for Palestine. It was founded in 1920 to defend the Yishuv's presence in the reg ...
the following year. Beaverbrook began supporting independent Conservative candidates and campaigned for fifteen years to remove
Stanley Baldwin Stanley Baldwin, 1st Earl Baldwin of Bewdley (3 August 186714 December 1947), was a British statesman and Conservative politician who was prominent in the political leadership of the United Kingdom between the world wars. He was prime ministe ...
from the leadership of the Conservative Party. In the 1924 election, he used the ''Daily Express'' to associate the Labour Party with the Soviet Union, writing in a leader: "We are not fighting Mr. Ramsay MacDonald in his saner moments, but the Russian Bolshevists and the shade of Lenin." The ''Daily Express'' did not first publish the so-called Zinoviev letter, a probably forged letter in which
Grigory Zinoviev Grigory Yevseyevich Zinoviev (born Ovsei-Gershon Aronovich Radomyslsky; – 25 August 1936) was a Russian revolutionary and Soviet politician. A prominent Old Bolsheviks, Old Bolshevik, Zinoviev was a close associate of Vladimir Lenin prior to ...
, the chief of the Comintern, was alleged to order British Communists to infiltrate the Labour Party and the military, which was published in the ''Daily Mail'' instead. However, after the Zinoviev letter was published, Beaverbrook had the ''Daily Express'' in its coverage of 1924 election associate the Labour Party with Communism. The cartoons which the ''Daily Express'' published tended to depict Communists as alien, dirty, hairy, and unkempt, thereby associating them with popular stereotypes of the poor. In foreign policy, Beaverbrook promoted a policy known as "
empire An empire is a political unit made up of several territories, military outpost (military), outposts, and peoples, "usually created by conquest, and divided between a hegemony, dominant center and subordinate peripheries". The center of the ...
isolationism Isolationism is a term used to refer to a political philosophy advocating a foreign policy that opposes involvement in the political affairs, and especially the wars, of other countries. Thus, isolationism fundamentally advocates neutrality an ...
", namely that Britain should devote its interests to the British empire, but be otherwise disengaged from the rest of the world. A recurring theme of Beaverbrook's newspapers was that Britain was not a European nation, and should have as little to do as possible with the affairs of Europe. Likewise, Beaverbrook was opposed to British membership in the
League of Nations The League of Nations (LN or LoN; , SdN) was the first worldwide intergovernmental organisation whose principal mission was to maintain world peace. It was founded on 10 January 1920 by the Paris Peace Conference (1919–1920), Paris Peace ...
and in a 1923 leader advocated giving up the Palestine Mandate (modern Israel), which Britain held as the administering power for the League, under the grounds that Palestine was more of a debit than a credit for the British empire. A typical statement from Beaverbrook was: "The British empire exists for the British race. It is our heritage. Let us cultivate it, defend it, cherish it, and make it great, rich and strong in righteousness, an example and object lesson for the rest of mankind". In 1925, Beaverbrook wrote: "In the Empire and not in Europe our future lies and the ''Daily Express'' has never failed to preach the Imperial doctrine in good or bad times. The ''Daily Express'' believes that the British Empire is the greatest instrument for good the world has ever seen". Beaverbrook believed that protecting the greatness as he saw it of the empire could be best accomplished via "splendid isolation" as he consistently argued for an isolationist foreign policy. In 1925, Beaverbrook via the ''Daily Express'' was strongly opposed to the Treaty of Locarno under which Britain "guaranteed" the current borders of France, Belgium, and Germany along with the permanent demilitarized status of the
Rhineland The Rhineland ( ; ; ; ) is a loosely defined area of Western Germany along the Rhine, chiefly Middle Rhine, its middle section. It is the main industrial heartland of Germany because of its many factories, and it has historic ties to the Holy ...
as involvement in European conflicts where no British interests were at stake. Reflecting his origins, Beaverbrook always thought in terms of the British empire rather than of Britain, and he had an essentially Commonwealth perspective as he argued that the Dominions were just as important as Britain in holding the empire together. Beaverbrook believed that because Britain had more people than what British agriculture was capable of feeding while the Dominions produced more food than what their people needed that a symbiotic relationship would be possible with British industry supplying the manufactured goods for the Dominions while the Dominions would supply food and other raw materials to Britain. As such, Beaverbrook wanted to see the end of all trade barriers within the Commonwealth and a system of tariffs to keep non-Commonwealth products out of the Commonwealth to form what he called the Empire Free Trade zone. Taylor credited Beaverbrook's Canadian origins for his beliefs about an "Empire Free Trade zone" as he wrote: "At the bottom this was pure sentiment, a desire to be both British as well as Canadian, and a desire, also characteristic of a Canadian, that the British empire should maintain its independence from the United States". Beaverbrook had long resented Baldwin's leadership of the Conservative Party and the loss of his influence that had followed the resignation of Bonar Law in 1923. Beaverbrook had privately "rejoiced" when the Conservatives lost the 1929 election, seeing Labour's victory as a chance to impose his views on the Conservative party, especially with regard to the Empire Free Trade zone. Through there was much discontent within the Conservative ranks over Baldwin's leadership, Beaverbrook was regarded as an "untouchable" by the Conservative elite. In July 1929, Beaverbrook launched the Empire Crusade movement to campaign for the "Empire Free Trade zone", which attracted support from various Tory backbencher MPs, peers and local riding associations. He very shrewdly sold the majority of his share holdings before the 1929 crash and in the resulting depression, launched a new political party to promote free trade within the British Empire. Empire Free Trade Crusade candidates had some success. An Independent Conservative who supported Empire Free Trade won the Twickenham by-election in 1929. In December 1929, Beaverbrook set up a central office to coordinate the Empire Crusade movement. However, Beaverbrook could not quite decide if the purpose of the Empire Crusade was to depose Baldwin or just merely have the Conservative party give him the respect he felt he deserved. In February 1930, the Empire Crusade movement was joined by Lord Rothermere, the proprietor of the ''Daily Mail''. Beaverbrook and Rothermere founded that month the United Empire Party. The United Empire Party was intended to split the right-wing vote to such an extent that it would be impossible for the Conservatives to ever win a general vote again, and in this way Rothermre and Beaverbrook intended to impose their will on the Conservative party. However, Beaverbrook and Rothermere differed in their intentions. Rothermere made it very clear that he wanted to see Baldwin replaced with a puppet leader of his choosing. Likewise, Rothermere had doubts about the "food taxes" as the proposed tariffs on food were known and promoted a "no-surrender line" with regard to the Government of India Act. The Empire Free Trade candidate won the South Paddington by-election in October 1930. In February 1931, Empire Free Trade lost the Islington East by-election and, by splitting the vote with the Conservatives, allowed Labour to hold a seat they had been expected to lose. Duff Cooper's victory for the Conservatives in the St George's Westminster by-election in March 1931 marked the end of the movement as an electoral force. On 17 March 1931, during the St George's Westminster by-election, Stanley Baldwin described the media barons who owned British newspapers as having "Power without responsibility – the prerogative of the harlot throughout the ages."


"Empire Isolationism" and appeasement

In March 1933, he visited
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
, where he wrote that it was his impression that "the stories of Jewish persecution are exaggerated". His most enduring impressions of his German trip was he felt that SA could not march properly, and he seemed to regard the
Nazis Nazism (), formally named National Socialism (NS; , ), is the far-right politics, far-right Totalitarianism, totalitarian socio-political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in Germany. During H ...
as something of a joke who were not capable of achieving much of anything. Beaverbrook frequently changed his views about
Adolf Hitler Adolf Hitler (20 April 1889 – 30 April 1945) was an Austrian-born German politician who was the dictator of Nazi Germany from 1933 until Death of Adolf Hitler, his suicide in 1945. Adolf Hitler's rise to power, He rose to power as the lea ...
, which caused the obituary writers that worked for him much anguish as they were forced to change their drafts of a Hitler obituary from positive to negative to positive again. After the
Night of the Long Knives The Night of the Long Knives (, ), also called the Röhm purge or Operation Hummingbird (), was a purge that took place in Nazi Germany from 30 June to 2 July 1934. Chancellor Adolf Hitler, urged on by Hermann Göring and Heinrich Himmler, ord ...
, Beaverbrook "turned solidly, fanatically anti-Hitler" as he compared Hitler to
Al Capone Alphonse Gabriel Capone ( ; ; January 17, 1899 – January 25, 1947), sometimes known by the nickname "Scarface", was an American organized crime, gangster and businessman who attained notoriety during the Prohibition era as the co-foun ...
and the Nazis to gangsters. Beaverbrook was to change his opinions about Hitler a number of times afterwards. In a guest opinion column published in April 1935 in the Hearst newspapers, Beaverbrook set out to explain "the section of opinion to which I belong - the Isolationists". Beaverbrook advocated that: "
Britain Britain most often refers to: * Great Britain, a large island comprising the countries of England, Scotland and Wales * The United Kingdom of Great Britain and Northern Ireland, a sovereign state in Europe comprising Great Britain and the north-eas ...
should make no alliances except with the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
, that we should incur no obligations, no responsibilities, no liabilities outside of the Empire except in relation to the
Anglo-Saxon The Anglo-Saxons, in some contexts simply called Saxons or the English, were a Cultural identity, cultural group who spoke Old English and inhabited much of what is now England and south-eastern Scotland in the Early Middle Ages. They traced t ...
race". He supported the "limited liability" rearmament under which the
Royal Air Force The Royal Air Force (RAF) is the Air force, air and space force of the United Kingdom, British Overseas Territories and Crown Dependencies. It was formed towards the end of the World War I, First World War on 1 April 1918, on the merger of t ...
and the
Royal Navy The Royal Navy (RN) is the naval warfare force of the United Kingdom. It is a component of His Majesty's Naval Service, and its officers hold their commissions from the King of the United Kingdom, King. Although warships were used by Kingdom ...
were built up at the expense of the
British Army The British Army is the principal Army, land warfare force of the United Kingdom. the British Army comprises 73,847 regular full-time personnel, 4,127 Brigade of Gurkhas, Gurkhas, 25,742 Army Reserve (United Kingdom), volunteer reserve perso ...
as the rearmament programme in best accord with his own foreign policy ideas. In 1935, Beaverbrook campaigned against the Peace Ballot, an unofficial referendum organised in 1935 by the League of Nations Union, as the "Ballot of Blood". He was concerned that if Britain should be obliged to enforce the collective security policies of the
League of Nations The League of Nations (LN or LoN; , SdN) was the first worldwide intergovernmental organisation whose principal mission was to maintain world peace. It was founded on 10 January 1920 by the Paris Peace Conference (1919–1920), Paris Peace ...
against aggression, it could involve Britain in wars where no British interests were at stake. In a leader in the ''Daily Express'', he wrote the collective security policy of the League "will drag you and your children into a war" caused by "the ambitious and unscrupulous powers" that were the other members of the League (Beaverbrook failed to mention that to activate collective security required the approval of the League Council, of which Britain was a
veto A veto is a legal power to unilaterally stop an official action. In the most typical case, a president (government title), president or monarch vetoes a bill (law), bill to stop it from becoming statutory law, law. In many countries, veto powe ...
-holding member). Beaverbrook stated that his readers should not take part in the Peace Ballot and wrote: "Tear up the ballot paper. Throw the pieces in the waste paper basket. Turn away from Europe. Stand by the Empire and Splendid Isolation". During the crisis caused by the Italian aggression against
Ethiopia Ethiopia, officially the Federal Democratic Republic of Ethiopia, is a landlocked country located in the Horn of Africa region of East Africa. It shares borders with Eritrea to the north, Djibouti to the northeast, Somalia to the east, Ken ...
, Beaverbrook was opposed to the policy of imposing sanctions on
Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
under the banner of the League of Nations, as he argued that the Italo-Ethiopian war did not concern Britain. In a leader, he warned that the sanctions on Italy might cause a "world race war", as he stated that Ethiopia was not worth fighting for, as it was an
Africa Africa is the world's second-largest and second-most populous continent after Asia. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 20% of Earth's land area and 6% of its total surfac ...
n nation. Likewise, when Germany remilitarised the Rhineland on 7 March 1936, violating both the
Treaty of Versailles The Treaty of Versailles was a peace treaty signed on 28 June 1919. As the most important treaty of World War I, it ended the state of war between Germany and most of the Allies of World War I, Allied Powers. It was signed in the Palace ...
and the Treaty of Locarno, Beaverbrook used his newspapers to argue against Britain taking action to enforce the treaties it had signed. Beaverbrook maintained good relations with Ivan Maisky, the Soviet ambassador in London, writing to him in 1936 about his "...friendly attitude towards your Great Leader" and he was "determined that nothing shall be said or done by any newspaper controlled by me which is likely to disturb your tenure in office". Beaverbrook concluded "while I am free, and my newspapers in the attitude I take to the Russian leader, I must say I admire and praise his conduct of government". In 1936, at the invitation of
Joachim von Ribbentrop Ulrich Friedrich-Wilhelm Joachim von Ribbentrop (; 30 April 1893 – 16 October 1946) was a German Nazi politician and diplomat who served as Minister for Foreign Affairs (Germany), Minister of Foreign Affairs of Nazi Germany from 1938 to 1945. ...
, the new German ambassador to the Court of St. James, Beaverbrook attended the opening of the
1936 Berlin Olympics The 1936 Summer Olympics (), officially the Games of the XI Olympiad () and officially branded as Berlin 1936, were an international multi-sport event held from 1 to 16 August 1936 in Berlin, then capital of Nazi Germany. Berlin won the bid to ...
, but quickly became bored with the
Third Reich Nazi Germany, officially known as the German Reich and later the Greater German Reich, was the German state between 1933 and 1945, when Adolf Hitler and the Nazi Party controlled the country, transforming it into a totalitarian dictat ...
and soon returned to Britain." In the 1930s, while personally attempting to dissuade King
Edward VIII Edward VIII (Edward Albert Christian George Andrew Patrick David; 23 June 1894 – 28 May 1972), later known as the Duke of Windsor, was King of the United Kingdom and the Dominions of the British Empire, and Emperor of India, from 20 January ...
from continuing his affair with American divorcee, Wallis Simpson, Beaverbrook's newspapers published every titbit of the affair, especially allegations about pro-Nazi sympathies. Reflecting his "empire isolationism", Beaverbrook used the ''Daily Express'' to promote British neutrality as he wrote a leader which compared supporting the
Second Spanish Republic The Spanish Republic (), commonly known as the Second Spanish Republic (), was the form of democratic government in Spain from 1931 to 1939. The Republic was proclaimed on 14 April 1931 after the deposition of Alfonso XIII, King Alfonso XIII. ...
as alike to supporting the Whites in the
Russian Civil War The Russian Civil War () was a multi-party civil war in the former Russian Empire sparked by the 1917 overthrowing of the Russian Provisional Government in the October Revolution, as many factions vied to determine Russia's political future. I ...
, as he declared that British intervention in the Russian civil war "cost us some thousands of British soldiers' lives, £100,000,000 in cash, and the bitter enmity of the Russian government for the next ten years...and the intervention failed anyway. Britain had backed a loser. It is the mark of a mug to go on backing the same loser". In 1936, the ''Daily Express'' published an opinion piece by Lloyd George who had just returned from meeting Hitler at the Nuremberg Party Rally in which he called ''der Führer'' "the George Washington of Germany". Beaverbrook published the piece, but told Lloyd George that he was embarrassed by it as he disliked "the regimentation of opinion" in Germany. In regards to the Sino-Japanese war, Beaverbrook was entirely concerned about a possible Japanese threat to the
British empire The British Empire comprised the dominions, Crown colony, colonies, protectorates, League of Nations mandate, mandates, and other Dependent territory, territories ruled or administered by the United Kingdom and its predecessor states. It bega ...
and used the ''Daily Express'' to sound his fears that the
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
ese might try to seize the British colonies in
Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...
. In a 1938 leader, Beaverbrook warned: "Too many people would be interested in checking Japan if that country really MEANT trouble against white people...The British public seem to have sensed what the British ministers have not - that Japan is dynamiting her way not only through the Chinese empire, but dangerously near other empires. Get out your map!" Along the leader was a map that showed the proximity of Japanese troops to Hong Kong. Beaverbrook supported the
Munich Agreement The Munich Agreement was reached in Munich on 30 September 1938, by Nazi Germany, the United Kingdom, the French Third Republic, French Republic, and the Kingdom of Italy. The agreement provided for the Occupation of Czechoslovakia (1938–194 ...
and hoped the newly named
Duke of Windsor Duke of Windsor was a title in the Peerage of the United Kingdom. It was created on 8 March 1937 for the former monarch Edward VIII, following his Abdication of Edward VIII, abdication on 11 December 1936. The Duchy, dukedom takes its name from ...
would seek a peace deal with Germany. Testifying before a Parliamentary inquiry in 1947, former ''Express'' employee and future MP
Michael Foot Michael Mackintosh Foot (23 July 19133 March 2010) was a British politician who was Leader of the Labour Party (UK), Leader of the Labour Party and Leader of the Opposition (United Kingdom), Leader of the Opposition from 1980 to 1983. Foot beg ...
alleged that Beaverbrook kept a blacklist of notable public figures who were to be denied any publicity in his papers because of personal disputes. Foot said they included Sir
Thomas Beecham Sir Thomas Beecham, 2nd Baronet, (29 April 18798 March 1961) was an English conductor and impresario best known for his association with the London Philharmonic Orchestra, London Philharmonic and the Royal Philharmonic Orchestra, Royal Philh ...
,
Paul Robeson Paul Leroy Robeson ( ; April 9, 1898 – January 23, 1976) was an American bass-baritone concert artist, actor, professional American football, football player, and activist who became famous both for his cultural accomplishments and for h ...
,
Haile Selassie Haile Selassie I (born Tafari Makonnen or ''Ethiopian aristocratic and court titles#Lij, Lij'' Tafari; 23 July 189227 August 1975) was Emperor of Ethiopia from 1930 to 1974. He rose to power as the Ethiopian aristocratic and court titles, Rege ...
and
Noël Coward Sir Noël Peirce Coward (16 December 189926 March 1973) was an English playwright, composer, director, actor, and singer, known for his wit, flamboyance, and what ''Time (magazine), Time'' called "a sense of personal style, a combination of c ...
. Beaverbrook himself gave evidence before the inquiry and vehemently denied the allegations; Express Newspapers general manager E. J. Robertson denied that Robeson had been blacklisted, but did admit that Coward had been "boycotted" because he had enraged Beaverbrook with his film '' In Which We Serve'', for in the opening sequence Coward included an ironic shot showing a copy of the ''Daily Express'' floating in the dockside rubbish bearing the headline "No War This Year". In the late 1930s, Beaverbrook used his newspapers to promote the appeasement policies of the Chamberlain government. The slogan 'There will be no war' was used by the ''Daily Express''. At the time of the Sudetenland crisis, Beaverbrook wrote in a leader: "... do not get caught up in quarrels over foreign boundaries that do not concern you." Beaverbrook was strongly opposed to the famous "guarantee" offered by Chamberlain for
Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...
in the
House of Commons The House of Commons is the name for the elected lower house of the Bicameralism, bicameral parliaments of the United Kingdom and Canada. In both of these countries, the Commons holds much more legislative power than the nominally upper house of ...
on 31 March 1939 under his usual grounds that Britain had no interests in Poland, and no reason to go to war for Poland. Beaverbrook told Maisky: "I want the empire to remain intact, but I don't understand why for the sake of this we must wage a three-year war to crush "Hitlerism"...Poland, Czechoslovakia? What are they to do with us? Cursed be the day when Chamberlain gave our guarantees to Poland!" On 4 August 1939, a leader in the ''Daily Express'' questioned the need for British commitments to Poland as it was declared: "while there are some reasons in favour of an alliance with
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
...our alliances in
Eastern Europe Eastern Europe is a subregion of the Europe, European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural and socio-economic connotations. Its eastern boundary is marked by the Ural Mountain ...
are another matter". On 7 August 1939, the ''Daily Express'' ran a banner headline saying "No War This Year" as it predicated the Danzig crisis would be settled peacefully. In a memo dated 3 March 1943, Beaverbrook was unapologetic about the "no war" headlines as he wrote: "The prophecy proved wrong. The policy, had it been pursued more vigorously might have proved it right". The British historian Daniel Hucker wrote that Beaverbrook was out of touch with the readers of his newspapers in the summer of 1939.


Second World War

Though Beaverbrook did not welcome the British declaration of war on the ''Reich'' on 3 September 1939, he had his newspapers take an ultra-patriotic line in supporting the war effort, not least because he knew the vast majority of his readers supported the war. During the Second World War, in May 1940, his friend
Winston Churchill Sir Winston Leonard Spencer Churchill (30 November 1874 – 24 January 1965) was a British statesman, military officer, and writer who was Prime Minister of the United Kingdom from 1940 to 1945 (Winston Churchill in the Second World War, ...
, the British
Prime Minister A prime minister or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. A prime minister is not the head of state, but r ...
, appointed Beaverbrook as Minister of Aircraft Production. Beaverbrook was given almost dictatorial powers over all aspects of aircraft production. In June 1940, Beaverbrook went with Churchill in a desperate mission to Tours to meet the French government with the aim of keeping France in the war. The French Premier, Paul Reynaud, was against an armistice with Germany and in favor of continuing the war from Algeria, but the strongest voice in the French cabinet was that of Marshal
Philippe Pétain Henri Philippe Bénoni Omer Joseph Pétain (; 24 April 1856 – 23 July 1951), better known as Marshal Pétain (, ), was a French marshal who commanded the French Army in World War I and later became the head of the Collaboration with Nazi Ger ...
, the revered "Victor of Verdun", who argued for an immediate armistice. Churchill devised a scheme for an Anglo-French Union as a way to keep France in the war, which Beaverbrook was strongly opposed to. Unlike Churchill, Beaverbrook did not see any particular importance of keeping France in the war, and was much more indifferent to the prospect of France being defeated than was the prime minister, arguing that Britain still had the Commonwealth and the empire. Churchill's viewpoint that if France were occupied, it would shorten the flying time of the Luftwaffe to bomb Britain from hours to minutes and allow the ''Kriegsmarine'' to use the French Atlantic ports to attack shipping in the Western Approaches made no impression on Beaverbrook. The plans for an Anglo-French union fell flat when Pétain - who regarded the plan for a union as a way for the British to seize France's colonial empire - persuaded the French cabinet to reject it. With Churchill's blessing, Beaverbrook overhauled all aspects of wartime aircraft production. He increased production targets by 15% across the board, took control of aircraft repairs and RAF storage units, replaced the management of plants that were underperforming, and released German Jewish engineers from internment to work in the factories. He seized materials and equipment destined for other departments and was perpetually at odds with the
Air Ministry The Air Ministry was a department of the Government of the United Kingdom with the responsibility of managing the affairs of the Royal Air Force and civil aviation that existed from 1918 to 1964. It was under the political authority of the ...
. Beaverbrook did not tolerate the arguments that supply "bottlenecks" were hindering aircraft production and required that aircraft manufacturers submit to him a daily list of "bottlenecks" which he made his mission to resolve. One of Beaverbrook's first acts as minister of aircraft production was to order the "cannibalization" of all wrecked aircraft, which totalled about 2,000 aeroplanes. For every two wrecked planes, it was possible to fashion a new plane. His appeal for pots and pans "to make Spitfires" was afterwards revealed by his son, Sir Max Aitken, to have been nothing more than a propaganda exercise. Still, a ''
Time Magazine ''Time'' (stylized in all caps as ''TIME'') is an American news magazine based in New York City. It was published weekly for nearly a century. Starting in March 2020, it transitioned to every other week. It was first published in New York Cit ...
'' cover story declared, "Even if Britain goes down this fall, it will not be Lord Beaverbrook's fault. If she holds out, it will be his triumph. This war is a war of machines. It will be won on the assembly line." Under Beaverbrook, fighter and bomber production increased so much so that Churchill declared: "His personal force and genius made this Aitken's finest hour." Beaverbrook's impact on wartime production has been much debated but he certainly energized production at a time when it was desperately needed. The biography by Anthony Furze of Wilfrid Freeman, a senior official in the Ministry of Aircraft Production, discusses the Beaverbrook myth 'Magic is nine tenth's illusion' describing how Freeman had to limit the worst side-effects of Beaverbrook's short-term thinking (Spellmount Press, 2000). The Royal Marine General
Leslie Hollis General (United Kingdom), General Sir Leslie Chasemore Hollis, (9 February 1897 – 9 August 1963) was a Royal Marines officer who served as Commandant General Royal Marines from 1949 to 1952. Military career Hollis was Officer (armed forces), ...
who worked as the Senior Assistant Secretary to the War Cabinet recalled in an interview: "For all Beaverbrook's tremendous achievement in producing aeroplanes, there was little to praise in the way he rode roughshod over everyone. He never carried an oil can. He did as he liked, when he liked. He once promoted an Air Commodore to Air Vice-Marshal-over the heads of fifty more senior Air Commodores. This sort of behavior did not make for happiness, but it was the way he worked, and the end justified the means". Hollis stated that for Beaverbrook all that mattered was if someone was efficient or not, and he was very ruthless about sacking those he viewed as inefficient. However, it has been argued that aircraft production was already rising when Beaverbrook took charge and that he was fortunate to inherit a system which was just beginning to bear fruit. Air Chief Marshal Lord Dowding, Head of Fighter Command during the Battle of Britain wrote that "We had the organization, we had the men, we had the spirit which could bring us victory in the air but we had not the supply of machines necessary to withstand the drain of continuous battle. Lord Beaverbrook gave us those machines, and I do not believe that I exaggerate when I say that no other man in England could have done so." Hollis recalled in an interview: "Beaverbrook's ruthless, cut-throat, steam-roller approach to every problem made him feared as well as respected. You either got on with him or you did not; and in the latter case, it was better and safer to give him a wide berth. Nevertheless, he was a staunch and faithful friend to me, and immensely kind." Beaverbrook increasingly came into conflict with Ernest Bevin over a number of issues such as whose ministry would be responsible for safety training in aircraft factories, and the two ministers spent much time feuding. Hollis recalled: "Their hostility grew to such an extent that it embarrassed Mr. Churchill, and caused a great deal of unhappiness in the government. It seemed astonishing that, at such a time, two men of such stature and ability should be so eager to score points off each other. I was especially grieved at this because I admired both men very much". Hollis also recalled that Beaverbrook's relations with Churchill would vary dramatically as he stated: "Beaverbrook's friendship with Churchill was of very long standing and to my mind, quite stormy. They would fight and argue every Monday and Tuesday; part on Wednesday and Thursday; and then make it up again on Friday and Saturday". Beaverbrook resigned on 30 April 1941 and, after a month as Minister of State, Churchill appointed him to the post of
Minister of Supply Minister may refer to: * Minister (Christianity), a Christian cleric ** Minister (Catholic Church) * Minister (government), a member of government who heads a ministry (government department) ** Minister without portfolio, a member of government w ...
. Here Beaverbrook clashed with
Ernest Bevin Ernest Bevin (9 March 1881 – 14 April 1951) was a British statesman, trade union leader and Labour Party politician. He co-founded and served as General Secretary of the powerful Transport and General Workers' Union from 1922 to 1940 and ...
who, as Minister of Labour and National Service, refused to let Beaverbrook take over any of his responsibilities. On 10 May 1941,
Rudolf Hess Rudolf Walter Richard Hess (Heß in German; 26 April 1894 – 17 August 1987) was a German politician, Nuremberg trials, convicted war criminal and a leading member of the Nazi Party in Nazi Germany, Germany. Appointed Deputy Führer ( ...
made his flight to Scotland to contact the Duke of Hamilton about opening talks for an Anglo-German peace. Instead, he was taken into custody by local police constables. Beaverbrook was sent to interview Hess with orders to find out just what had motivated the deputy Führer to fly to Scotland. Hess spoke fluent English and it was in that language that the interview was conducted. Beaverbrook reported to Churchill that Hess was an exceedingly eccentric and strange man who believed that the war between Germany and Britain was a grave mistake. Beaverbrook further stated that the best he could discern for Hess's motives was that he had told him that Germany was going to be invading the Soviet Union in the very near-future and now was the ideal time for the two "Nordic" nations to stop their pointless "fratricidal" war and join forces against the Soviet Union, whom Hess insisted was the common enemy of both nations. Early on the morning of 22 June 1941, Hess's predications about the coming invasion of the Soviet Union came true when
Operation Barbarossa Operation Barbarossa was the invasion of the Soviet Union by Nazi Germany and several of its European Axis allies starting on Sunday, 22 June 1941, during World War II. More than 3.8 million Axis troops invaded the western Soviet Union along ...
, the largest invasion in history, was launched with 3 million German soldiers organised into three army groups invaded the Soviet Union. In September 1941, Beaverbrook headed the British delegation to Moscow with his American counterpart
Averell Harriman William Averell Harriman (November 15, 1891July 26, 1986) was an American politician, businessman, and diplomat. He was a founder of Harriman & Co. which merged with the older Brown Brothers to form the Brown Brothers Harriman & Co. investment ...
(
Moscow Conference (1941) The First Moscow Conference (Codename: Caviar) of World War II took place from September 29, 1941 to October 1, 1941. Prelude The initial contact with the USSR came with Presidential Envoy and Director of the Lend-Lease programme Harry Hopkins ...
). This made Beaverbrook the first senior British politician to meet Soviet leader
Joseph Stalin Joseph Vissarionovich Stalin (born Dzhugashvili; 5 March 1953) was a Soviet politician and revolutionary who led the Soviet Union from 1924 until Death and state funeral of Joseph Stalin, his death in 1953. He held power as General Secret ...
since
Adolf Hitler Adolf Hitler (20 April 1889 – 30 April 1945) was an Austrian-born German politician who was the dictator of Nazi Germany from 1933 until Death of Adolf Hitler, his suicide in 1945. Adolf Hitler's rise to power, He rose to power as the lea ...
's invasion of the Soviet Union. Harriman said of Beaverbrook's role in the mission: 'has been a great salesman...His genius never worked more effectively.' Beaverbrook met Stalin at the
Kremlin The Moscow Kremlin (also the Kremlin) is a fortified complex in Moscow, Russia. Located in the centre of the country's capital city, the Moscow Kremlin (fortification), Kremlin comprises five palaces, four cathedrals, and the enclosing Mosco ...
and developed a liking for the Soviet leader, finding him to be a man like himself who regarded committees as time-wasting and preferred action over meetings. Beaverbrook was one of the few close associates to Churchill to be present at his meetings with President Roosevelt on board HMS Prince of Wales and USS Augusta in the North Atlantic off the coast of
Newfoundland Newfoundland and Labrador is the easternmost province of Canada, in the country's Atlantic region. The province comprises the island of Newfoundland and the continental region of Labrador, having a total size of . As of 2025 the population ...
over the period from 9 to 12 August 1941. Much impressed by Stalin and the sacrifice of the Soviet people, he returned to London determined to persuade Churchill to launch a second front in Europe to help draw German resources away from the Eastern Front to aid the Soviets. In a memo to Churchill on 19 October 1941, Beaverbrook wrote the involvement of the Soviet Union in the war offered a chance to win decisively far sooner than expected. In February 1942, Beaverbrook became Minister of War Production and again clashed with Bevin, this time over shipbuilding. In the face of Bevin's refusal to work with him, Beaverbrook resigned after only twelve days in the post. In September 1943, he was appointed
Lord Privy Seal The Lord Privy Seal (or, more formally, the Lord Keeper of the Privy Seal) is the fifth of the Great Officers of State (United Kingdom), Great Officers of State in the United Kingdom, ranking beneath the Lord President of the Council and abov ...
, outside of the Cabinet, and held that post until the end of the war. After leaving the War Cabinet, Beaverbrook made himself the main spokesman for the "Second Front Now" campaign, calling for an Anglo-American invasion of France. This put him at odds with Churchill, who favoured the "peripheral strategy" of winning the war via strategical bombing of Germany, maintaining command of the sea, and the "Mediterranean strategy" of engaging the Wehrmacht in North Africa and Italy. Despite their disagreement over the second front, Beaverbrook remained a close confidant of Churchill throughout the war, and could regularly be found with Churchill until the early hours of the morning.
Clement Attlee Clement Richard Attlee, 1st Earl Attlee (3 January 18838 October 1967) was a British statesman who was Prime Minister of the United Kingdom from 1945 to 1951 and Leader of the Labour Party (UK), Leader of the Labour Party from 1935 to 1955. At ...
commented that "Churchill often listened to Beaverbrook's advice but was too sensible to take it." In addition to his ministerial roles, Beaverbrook headed the Anglo-American Combined Raw Materials Board from 1942 to 1945 and accompanied Churchill to several wartime meetings with President Roosevelt. He was able to relate to Roosevelt in a different way than Churchill and became close to Roosevelt during these visits. This friendship sometimes irritated Churchill who felt that Beaverbrook was distracting Roosevelt from concentrating on the war effort. For his part, Roosevelt seems to have enjoyed the distraction.


Later life

Beaverbrook devoted himself to Churchill's 1945 general election campaign, but a ''Daily Express'' headline warning that a Labour victory would amount to the 'Gestapo in Britain' (adapted from a passage in a radio election speech by Churchill on 4 June) was a huge mistake and completely misjudged the public mood. Beaverbrook renounced his British citizenship and left the Conservative Party in 1951, but remained an Empire loyalist throughout his life. In 1947, Beaverbrook was vehemently opposed to the plans to end the Raj, with the colony of India to be granted independence and partitioned into the new nations of India and Pakistan. Through the decision to end the Raj was taken by the Labour prime minister,
Clement Attlee Clement Richard Attlee, 1st Earl Attlee (3 January 18838 October 1967) was a British statesman who was Prime Minister of the United Kingdom from 1945 to 1951 and Leader of the Labour Party (UK), Leader of the Labour Party from 1935 to 1955. At ...
, Beaverbrook directed his ire against the last Viceroy, Admiral
Louis Mountbatten Admiral of the Fleet Louis Francis Albert Victor Nicholas Mountbatten, 1st Earl Mountbatten of Burma (born Prince Louis of Battenberg; 25 June 1900 – 27 August 1979), commonly known as Lord Mountbatten, was a British statesman, Royal Navy of ...
, who Beaverbrook believed could have somehow defied the government and not granted independence if he had wanted to. In a leader, the ''Daily Express'' wrote that "in all the world we have few more dangerous enemies" than Mountbatten and
Jawaharlal Nehru Jawaharlal Nehru (14 November 1889 – 27 May 1964) was an Indian anti-colonial nationalist, secular humanist, social democrat, and statesman who was a central figure in India during the middle of the 20th century. Nehru was a pr ...
. Beaverbrook never forgave Mountbatten and for the rest of his life used the ''Daily Express'' to blacken his reputation and always presented Mountbatten in the worst possible light. Beaverbrook took a typically idiosyncratic line with regard to the Cold War, holding out hopes in the editorial line of the ''Daily Express'' until 1948 that the wartime "Big Three" alliance of the Soviet Union, the United States and the United Kingdom should continue after the war. It was only after the Berlin blockade began in 1948 that Beaverbrook had the ''Daily Express'' take an anti-Soviet line, but even then he continued to hold out hopes that the Cold War would not be permanent and it might be possible to revive the "Big Three" alliance. Beaverbrook had Wilfred Burchett, an Australian journalist of extreme left-wing views based in East Berlin to run a column in ''The Daily Express'' entitled "The Russian Window" starting in October 1948. The nature of Burchett's "Russian Window" reports about life behind the Iron Curtain such as his claims that there was a surplus of luxury goods on sale in shops in Moscow led to accusations that he was engaged in propaganda for the Soviet Union, a nation that Burchett clearly admired. When Beaverbrook asked the editor of the ''Daily Express'', Arthur Christiansen about Burchett after reading several of his "Russian Window" columns, he was told: "He is, I think, a fellow traveler, but nevertheless an able chap". Even after the "Russian Window" column was terminated, Burchett continued to work as a free-lancer for ''The Daily Express'' based in Budapest, where he denied in one article that Cardinal József Mindszenty had confessed at his show trial under the influence of "truth drugs". In 1950, Christiansen turned down a chance to publish photographs of South Korean policemen engaged in a mass execution of suspected Communists because to do so would have "given our enemies a chance to say we are playing the Communist game and did the ''Daily Worker'' propaganda for them". The photographs were later published in ''The Daily Worker'' which presented the executions as typical of justice in South Korea, and led to Beaverbrook to complain that it was a shame that ''The Daily Express'' did not have those "real fine pictures". Beaverbrook used his newspapers to campaign against Mountbatten being appointed First Sea Lord on the grounds that he "gave away" India in 1947. When Mountbatten was appointed First Sea Lord, the Beaverbrook newspapers went out of their way to portray the Royal Navy under Mountbatten's leadership in a negative light. As part of his campaign against Mountbatten, Beaverbrook used his newspapers to make allegations to the effect that Mountbatten had deliberately launched the Dieppe raid of 19 August 1942 - in which the 2nd Canadian Infantry Division had taken heavy losses – in the full knowledge that it would fail to prevent a second front from being opened in 1942. Beaverbrook angrily told Mountbatten at a dinner party hosted by Harriman in London: "You murdered my Canadians to wreck my Second Front campaign!" Tom Driberg, the Labour MP who also worked as the gossip columnist for the ''Daily Express'' detailed these allegations in a manuscript of a biography of Beaverbrook he wrote in the mid-1950s, but the threats of a libel suit from Mountbatten led the allegations being removed from the published book. The British historian Adrien Smith argued that the real reason for Beaverbrook's feud with Mountbatten was that one of his various mistresses, Jean Norton, had shared her affections with Mountbatten. Beaverbrook was frequently unfaithful towards his wife, but he was possessive of his mistresses. In 1956, Beaverbrook used the ''Daily Express'' to clamour for war against Egypt after President
Gamal Abdel Nasser Gamal Abdel Nasser Hussein (15 January 1918 – 28 September 1970) was an Egyptian military officer and revolutionary who served as the second president of Egypt from 1954 until his death in 1970. Nasser led the Egyptian revolution of 1952 a ...
nationalised the partly British-owned ''Compagnie universelle du canal maritime de Suez'', an act that Beaverbrook considered to be intolerable. When the invasion of Egypt began in October 1956, Beaverbrook had the ''Daily Express'' support the war as a justified assertion of British national interests. Beaverbrook regarded the end of the Suez crisis, with Britain being forced to withdraw under strong American-Soviet pressure to be a national humiliation, and much of the anti-Americanism he was to express in his last years related to bitterness over the Suez crisis. Beaverbrook likewise favoured a hawkish line on the Cyprus Emergency as he used his newspapers to support keeping Cyprus a British colony and regarded the decision to grant Cyprus independence in 1960 again as a national humiliation. Aitken continued to live lavishly. Ascherson noted: "His life became a progress like a medieval king's, cruising on Atlantic liners and luxurious yachts with a great retinue of servants, cronies, henchmen, useful politicians and pretty women. But the Beaver did not forget old comrades. The ageing Churchill was free to stay and paint in the sun at La Capponcina whenever he pleased, and their friendship grew closer until Beaverbrook's death in 1964. He used his money and connections quietly to rescue many other lesser figures in trouble. A.J.P. Taylor justly called him "a foul-weather friend". He opposed both Britain's acceptance of post-war loans from America and Britain's application to join the
European Economic Community The European Economic Community (EEC) was a regional organisation created by the Treaty of Rome of 1957,Today the largely rewritten treaty continues in force as the ''Treaty on the functioning of the European Union'', as renamed by the Lisbo ...
in 1961. In 1953 he became chancellor-for-life of the
University of New Brunswick The University of New Brunswick (UNB) is a public university with two primary campuses in Fredericton and Saint John, New Brunswick. It is the oldest English language, English-language university in Canada, and among the oldest public universiti ...
through an Act of the local legislature. In 1960, the Prime Minister Harold Macmillan decided to have the United Kingdom join the European Economic Community (EEC) as the European Union was then called, but he waited until July 1961 to formally make the application at least in part out of the fear over the reaction of the Beaverbrook newspapers. Beaverbrook was strongly opposed to the application and used his newspapers to offer ferocious criticism of Macmillan's application to join the EEC, accusing him of a betrayal of the Commonwealth, whom Beaverbrook continued to insist were Britain's natural allies. In 1960, the ''Daily Express'' was selling 4,300,000 copies per day, making it Britain's most popular newspaper. He became the university's greatest benefactor, fulfilling the same role for the city of
Fredericton Fredericton (; ) is the capital city of the Provinces and territories of Canada, Canadian province of New Brunswick. The city is situated in the west-central portion of the province along the Saint John River (Bay of Fundy), Saint John River, ...
and the province as a whole. He would provide additional buildings for the university, scholarship funds, the Beaverbrook Art Gallery, the Beaverbrook Skating Rink, the Lord Beaverbrook Hotel, with profits donated to charity, the Playhouse, Louise Manny's early folklore work, and numerous other projects. He bought the archive papers of both Bonar Law and David Lloyd George and placed them in the Beaverbrook Library within the Daily Express Building. Beaverbrook was always proud of his New Brunswick roots, and liked to claim in his last years that four of the most outstanding men of his generation were from New Brunswick, by which he meant Bonar Law, R.B. Bennett, Sir James Hamet Dunn and himself.


Personal life

On 29 January 1906, in Halifax, Aitken married Gladys Henderson Drury, daughter of Major-General Charles William Drury CB (a first cousin of Admiral Sir Charles Carter Drury) and Mary Louise Drury (née Henderson). They had three children before her death on 1 December 1927. Their son Max Aitken Jr. became a fighter pilot with 601 Squadron, rising to
Wing Commander Wing commander (Wg Cdr or W/C) is a senior officer rank used by some air forces, with origins from the Royal Air Force. The rank is used by air forces of many countries that have historical British influence. Wing commander is immediately se ...
with 16 victories in World War II. Their daughter Janet Gladys Aitken was married to Ian Campbell, who later became the 11th Duke of Argyll. Together they had one daughter, Lady Jeanne Campbell. Beaverbrook remained a widower for many years until 1963 when he married Marcia Anastasia Christoforides (1910–1994), the widow of his friend Sir James Dunn. Beaverbrook was rarely a faithful husband, and even in old age was often accused of treating women with disrespect. In Britain, he established the then-married Jean Norton as his mistress at Cherkley. Aitken left Norton for a Jewish ballet dancer named Lily Ernst whom he had rescued from pre-war Austria.


Historian

After the First World War, Beaverbrook had written ''Politicians and the Press'' in 1925, and ''Politicians and the War'' in two volumes, the first in 1928 and the second in 1932, republished in one volume in 1960. Upon their original publication, the books were largely ignored by professional historians and the only favourable reviews were in Beaverbrook's own newspapers. However, when the combined edition of ''Politicians and the War'' came out, the reviews were more positive. A. J. P. Taylor said it was "Tacitus and Aubrey rolled into one". Later, Taylor said: "The enduring merits of the book are really beyond cavil. It provides essential testimony for events during a great political crisis...It contains character sketches worthy of Aubrey. On a wider canvas, it displays the behaviour of political leaders in wartime. The narrative is carried along by rare zest and wit, yet with the detached impartiality of the true scholar". Sir John Elliot in 1981 said the work "will remain, despite all carping, the authoritative narrative; nor does the story want in the telling thereof". ''Men and Power 1917–1918'' was published in 1956. It is not a coherent narrative, but is divided by separate episodes centred on one man, such as Carson, Robertson, Rothermere and others. The reviews were favourable, with Taylor's review in ''
The Observer ''The Observer'' is a British newspaper published on Sundays. First published in 1791, it is the world's oldest Sunday newspaper. In 1993 it was acquired by Guardian Media Group Limited, and operated as a sister paper to ''The Guardian'' ...
'' greatly pleasing Beaverbrook. The book sold over 23,000 copies. When ''The Decline and Fall of Lloyd George'' was published in 1963, favourable reviewers included Clement Attlee,
Roy Jenkins Roy Harris Jenkins, Baron Jenkins of Hillhead (11 November 1920 – 5 January 2003) was a British politician and writer who served as the sixth President of the European Commission from 1977 to 1981. At various times a Member of Parliamen ...
, Robert Blake, Lord Longford, Sir C. P. Snow, Lady Violet Bonham Carter,
Richard Crossman Richard Howard Stafford Crossman (15 December 1907 – 5 April 1974) was a British Labour Party politician. A university classics lecturer by profession, he was elected a Member of Parliament in 1945 and became a significant figure among the ...
and Denis Brogan. Kenneth Young said the book was "the finest of all his writing". Beaverbrook was both admired and despised in Britain, sometimes at the same time: in his 1956 autobiography, David Low quotes H.G. Wells as saying of Beaverbrook: "If ever Max ever gets to Heaven, he won't last long. He will be chucked out for trying to pull off a merger between Heaven and Hell after having secured a controlling interest in key subsidiary companies in both places, of course." Beaverbrook was of an imperialist mindset, with the quote, "There are countries so underdeveloped today that the gift of independence is like the gift of a razor to a child", attributed to him in a panel discussion on Canadian TV.


Death

Lord Beaverbrook died in
Leatherhead Leatherhead is a town in the Mole Valley district of Surrey, England, about south of Central London. The settlement grew up beside a ford on the River Mole, from which its name is thought to derive. During the late Anglo-Saxons, Anglo-Saxon ...
in 1964, aged 85. He had recently attended a birthday banquet organized by fellow Canadian press baron, Lord Thomson of Fleet, where he was determined to be seen on his usual good form, despite suffering from cancer. A bust of him by
Oscar Nemon Oscar Nemon (born Oscar Neumann; 13 March 1906 – 13 April 1985) was a Croatian sculptor who was born in Osijek, Croatia, but eventually settled in England. He is best known for his series of more than a dozen public statues of Winston Churchill ...
stands in the park in the town square of Newcastle, New Brunswick, not far from where he sold newspapers as a young boy. His ashes are in the plinth of the bust. The Beaverbrook Foundation continues his philanthropic interests. In 1957, a bronze statue of Lord Beaverbrook was erected at the centre of Officers' Square in Fredericton, New Brunswick, paid for by money raised by children throughout the province.


Legacy

Beaverbrook and his wife, Lady Beaverbrook, left a considerable legacy to both New Brunswick and the United Kingdom. In 2014, he was named a National Historic Person on the advice of the Historic Sites and Monuments Board of Canada. He is particularly cherished at the
University of New Brunswick The University of New Brunswick (UNB) is a public university with two primary campuses in Fredericton and Saint John, New Brunswick. It is the oldest English language, English-language university in Canada, and among the oldest public universiti ...
, to which he devoted most of his later largesse and at which he situated his extensive archival collection of British public life in the first half of the 20th century. Among other gifts over three years from 1946 he tripled the size of the library at UNB, and bestowed the Old Manse Library in Newcastle Miramichi. He endowed the Lord Beaverbrook Overseas Scholarships to send UNB undergraduates for a spell at the
University of London The University of London (UoL; abbreviated as Lond or more rarely Londin in Post-nominal letters, post-nominals) is a collegiate university, federal Public university, public research university located in London, England, United Kingdom. The ...
. His legacy, and memorials, includes the following buildings: * UNB: ** Aitken House ** Aitken University Centre ** Lady Beaverbrook Gymnasium ** Lady Beaverbrook Residence ** Beaverbrook House (UNBSJ E-Commerce Centre) * City of Fredericton, New Brunswick ** Lady Beaverbrook Arena (formerly operated by the University of New Brunswick) ** The Beaverbrook Art Gallery, including world-renowned art collection (New Brunswick's provincial gallery) ** The Fredericton Playhouse ** Lord Beaverbrook Hotel ** Lord Beaverbrook statue in Officer's Square * City of Miramichi, New Brunswick ** Max Aitken Academy ** Lord Beaverbrook Arena (LBA) ** Beaverbrook Kin Centre (formerly the Beaverbrook Theatre and Town Hall) ** Beaverbrook House (his boyhood home and formerly the Old Manse Library) ** Lord Beaverbrook bust in Queen Elizabeth Park ** Aitken Avenue * City of Campbellton, New Brunswick ** Lord Beaverbrook School * City of Saint John, New Brunswick ** Lord Beaverbrook Rink * City of Ottawa, Ontario ** Beaverbrook * City of Calgary, Alberta ** Lord Beaverbrook High School *
McGill University McGill University (French: Université McGill) is an English-language public research university in Montreal, Quebec, Canada. Founded in 1821 by royal charter,Frost, Stanley Brice. ''McGill University, Vol. I. For the Advancement of Learning, ...
** The Beaverbrook Chair in Ethics, Media and Communications *
Maple, Ontario Maple is a large neighbourhood in Vaughan, York Region, Ontario, Canada, north of Toronto. It was founded as a small village, located at the intersection of Major Mackenzie Drive and Keele Street. Geography Maple is located across Highway 40 ...
** Sarah Noble House at 9995 Keele Street was the birthplace of Max Aitken, where his parents lived from 1879 to 1880. A historical marker outside the home commemorates his birth here.


Beaverbrook's published works

* * 2003: . * * * * * * * * * * * * * * 1981: *


In popular culture

For a period of time, Beaverbrook employed novelist
Evelyn Waugh Arthur Evelyn St. John Waugh (; 28 October 1903 – 10 April 1966) was an English writer of novels, biographies, and travel books; he was also a prolific journalist and book reviewer. His most famous works include the early satires ''Decli ...
in London and abroad. Waugh later lampooned his employer by portraying him as Lord Copper in ''
Scoop Scoop, Scoops or The Scoop may refer to: Artefacts * Scoop (machine part), a component of machinery to carry things * Scoop (tool), a shovel-like tool, particularly one deep and curved, used in digging * Scoop (theater), a type of wide area l ...
'' and as Lord Monomark in both '' Put Out More Flags'' and '' Vile Bodies''.
The Kinks The Kinks were an English rock band formed in London in 1963 by brothers Ray Davies, Ray and Dave Davies, and Pete Quaife. They are regarded as one of the most influential rock bands of the 1960s. The band emerged during the height of British ...
recorded "Mr Churchill Says" for their 1969 album ''
Arthur Arthur is a masculine given name of uncertain etymology. Its popularity derives from it being the name of the legendary hero King Arthur. A common spelling variant used in many Slavic, Romance, and Germanic languages is Artur. In Spanish and Ital ...
'', which contains the lines: "Mr Beaverbrook says: 'We've gotta save our tin/And all the garden gates and empty cans are gonna make us win...'." Beaverbrook was one of eight notable Britons cited in Bjørge Lillelien's famous " Your boys took a hell of a beating" commentary at the end of an English football team defeat to
Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...
in 1981, mentioned alongside British Prime Ministers Churchill, Thatcher and Attlee.Archived a
Ghostarchive
and th
Wayback Machine

In
C. J. Sansom Christopher John Sansom (9 December 1952 – 27 April 2024) was a British writer of Historical mystery, historical crime novels, best known for his Shardlake series, Matthew Shardlake series. He also wrote the spy novel ''Winter in Madrid'' and ...
's
alternate history Alternate history (also referred to as alternative history, allohistory, althist, or simply A.H.) is a subgenre of speculative fiction in which one or more historical events have occurred but are resolved differently than in actual history. As ...
novel ''
Dominion A dominion was any of several largely self-governance, self-governing countries of the British Empire, once known collectively as the ''British Commonwealth of Nations''. Progressing from colonies, their degrees of self-governing colony, colon ...
'', Lord Beaverbrook is the incumbent Prime Minister in 1952, heading a Nazi collaborationist puppet government as a result of the United Kingdom entering into an armistice in 1940.


See also

* Canadian peers and baronets * Churchill war ministry


Notes


References


Sources

* * * * * * * * * * * * * * * * * * * * * * * * * *


Further reading

* * * * * * *


External links

* Burant, Jim.
Ottawa Art & Artists: An Illustrated History
'' Toronto: Art Canada Institute, 2022.

* * * * *
UK Parliamentary Archives, Beaverbrook Papers

UK Parliamentary Archives, Beaverbrook Library Papers
* * {{DEFAULTSORT:Beaverbrook, Max Aitken, 1st Baron 1879 births 1964 deaths 20th-century British newspaper publishers (people) 20th-century British male writers 20th-century Canadian newspaper publishers (people) 20th-century Canadian male writers
Max Max or MAX may refer to: Animals * Max (American dog) (1983–2013), at one time purported to be the world's oldest living dog * Max (British dog), the first pet dog to win the PDSA Order of Merit (animal equivalent of the OBE) * Max (gorilla) ...
1 British mass media company founders British people of Canadian descent Canadian Presbyterians Canadian art collectors Aitken, William Maxwell Canadian expatriate writers Historians from Ontario Canadian male non-fiction writers Canadian mass media company founders Canadian members of the Privy Council of the United Kingdom Canadian peers Canadian people of Scottish descent Canadian people of World War II Chancellors of the Duchy of Lancaster Aitken, William Maxwell Lords Privy Seal Members of the Order of New Brunswick Members of the Parliament of the United Kingdom for Ashton-under-Lyne Ministers in the Churchill caretaker government, 1945 Ministers in the Churchill wartime government, 1940–1945 Ministers of supply Barons created by George V People from Miramichi, New Brunswick People from Northumberland County, New Brunswick Persons of National Historic Significance (Canada) Aitken, William Maxwell UK MPs who were granted peerages University of New Brunswick Faculty of Law alumni Canadian emigrants to the United Kingdom