''Like We Care'' is an

MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...

news program that debuted in 1992 that was geared towards high school students. Through research using

focus group A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market researc ...

s, MTV found that a narrator reading the news turned young people off, so the programme was voiced by people of a similar age to the

target audience The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of cons ...

. Similarly, the show was presented using slang that would make viewers more comfortable, and topics were of interest to teenagers. The theme song was performed by Pop's Cool Love.

References

MTV original programming 1990s American high school television series 1990s American television news shows 1992 American television series debuts 1992 American television series endings American English-language television shows American television series about teenagers {{US-nonfiction-tv-prog-stub