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Life is a
In 1978, Cinnamon Life, developed by Ed Heaton, was introduced by the Quaker Oats Company and was followed shortly thereafter by Raisin Life. Today, Cinnamon Life accounts for one-third of total Life sales. The Raisin Life variant sold poorly and was discontinued in the mid-1980s.
In 2002, a version of the cereal called Baked Apple Life was released. Honey Graham Life was introduced in early 2004, Life Vanilla Yogurt Crunch in late 2005, and Life Chocolate Oat Crunch, in 2006. All three were discontinued by 2008.
In 2008, Quaker introduced Maple & Brown Sugar Life. In the fall of 2016, Vanilla Life cereal was released. As of March 2023, there are four varieties of Life cereal: Cinnamon, Vanilla, Chocolate, and Original.
Original Life has had its recipe changed several times since its introduction.
breakfast cereal
Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies.
Although warm, cooked cereals li ...
produced by the Quaker Oats Company
The Quaker Oats Company, known as Quaker, is an American food Conglomerate (company), conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and ...
. Introduced in 1961, the cereal has a brown, checked square pattern and mainly consists of oat flour, corn flour, added sugar
Added sugars or free sugars are sugar carbohydrates (caloric sweeteners) added to food and beverages at some point before their consumption. These include added carbohydrates ( monosaccharides and disaccharides), and more broadly, sugars nat ...
, and whole-wheat flour. , because of the numerous varieties the cereal has, the original cereal is now marketed as "Life Original Multigrain Cereal".
Ingredients
The cereal itself contains whole grain oat flour, corn flour, sugar, whole wheat flour, calcium carbonate, salt, baking soda,tocopherols
Tocopherols (; TCP) are a class of organic compounds comprising various Methyl group, methylated phenols, many of which have vitamin E activity. Because the vitamin activity was first identified in 1936 from a dietary fertility factor in rats, it ...
(for artificial preservation), and B vitamins
B vitamins are a class of water-soluble vitamins that play important roles in Cell (biology), cell metabolism and synthesis of red blood cells. They are a chemically diverse class of compounds.
Dietary supplements containing all eight are referr ...
. It formerly contained the artificial preservative BHT; this was removed in late 2021.
Advertising
When the cereal was first introduced in the 1960s, the original slogan was "The most usefulprotein
Proteins are large biomolecules and macromolecules that comprise one or more long chains of amino acid residue (biochemistry), residues. Proteins perform a vast array of functions within organisms, including Enzyme catalysis, catalysing metab ...
ever in a ready-to-eat cereal". The original mascots
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name. Mascots are also used as fictional, repres ...
(in commercials narrated by Paul Frees) were munchkin-like characters.
Life was popularized during the 1970s by an advertising campaign
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ide ...
featuring " Little Mikey", a hard-to-please four-year-old boy portrayed by John Gilchrist. The commercials featured the slogan "He likes it! Hey, Mikey!" said in surprise after his brothers see Mikey enjoying the cereal.
The ad campaign was created by ad firm Doyle Dane and Bernbach. The campaign ran from 1972 to 1986, becoming one of the longest-running television advertisements in history. A subsequent commercial repeated the scenario with the same dialog but used lumberjacks instead of children.
Varieties
In 1978, Cinnamon Life, developed by Ed Heaton, was introduced by the Quaker Oats Company and was followed shortly thereafter by Raisin Life. Today, Cinnamon Life accounts for one-third of total Life sales. The Raisin Life variant sold poorly and was discontinued in the mid-1980s.
In 2002, a version of the cereal called Baked Apple Life was released. Honey Graham Life was introduced in early 2004, Life Vanilla Yogurt Crunch in late 2005, and Life Chocolate Oat Crunch, in 2006. All three were discontinued by 2008.
In 2008, Quaker introduced Maple & Brown Sugar Life. In the fall of 2016, Vanilla Life cereal was released. As of March 2023, there are four varieties of Life cereal: Cinnamon, Vanilla, Chocolate, and Original.
Original Life has had its recipe changed several times since its introduction.
References
External links
* {{DEFAULTSORT:Life (Cereal) Quaker Oats Company cereals Products introduced in 1961