Leipzig Trade Fair
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The Leipzig Trade Fair () is a major
trade fair A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific Industry (economics), industry can showcase and demonstrate their latest Product (business), products and se ...
, which traces its roots back for nearly a millennium. After the Second World War,
Leipzig Leipzig (, ; ; Upper Saxon: ; ) is the most populous city in the States of Germany, German state of Saxony. The city has a population of 628,718 inhabitants as of 2023. It is the List of cities in Germany by population, eighth-largest city in Ge ...
fell within the territory of
East Germany East Germany, officially known as the German Democratic Republic (GDR), was a country in Central Europe from Foundation of East Germany, its formation on 7 October 1949 until German reunification, its reunification with West Germany (FRG) on ...
, whereupon the Leipzig Trade Fair became one of the most important trade fairs of
Comecon The Council for Mutual Economic Assistance, often abbreviated as Comecon ( ) or CMEA, was an economic organization from 1949 to 1991 under the leadership of the Soviet Union that comprised the countries of the Eastern Bloc#List of states, Easter ...
and was traditionally a meeting place for businessmen and politicians from both sides of the
Iron Curtain The Iron Curtain was the political and physical boundary dividing Europe into two separate areas from the end of World War II in 1945 until the end of the Cold War in 1991. On the east side of the Iron Curtain were countries connected to the So ...
. Since 1996, the fair has taken place on the Leipzig fairgrounds, located about north of the city centre.


History


Early history

The history of the Leipzig fairs goes back to the
Middle Ages In the history of Europe, the Middle Ages or medieval period lasted approximately from the 5th to the late 15th centuries, similarly to the post-classical period of global history. It began with the fall of the Western Roman Empire and ...
. A fair held at Leipzig is first mentioned in 1165. Otto the Rich,
Margrave Margrave was originally the Middle Ages, medieval title for the military commander assigned to maintain the defence of one of the border provinces of the Holy Roman Empire or a monarchy, kingdom. That position became hereditary in certain Feudal ...
of
Meissen Meissen ( ), is a town of approximately 30,000 about northwest of Dresden and 75 km (46 mi) west of Bautzen on both banks of the Elbe river in the Free State of Saxony, in eastern Germany. Meissen is the home of Meissen porcelain, th ...
presented the Leipzig fairs under protection. No other fair was allowed within a circle of an ( German) mile (7.5 km) away ( Bannmeile). In 1268, Margrave Theodoric of Landsberg assured all merchants travelers to Leipzig full protection for person and goods, even if their sovereign was at feud with him. This led to the settlement of numerous merchants in Leipzig. Trade goods now included herring, cloth, wine, and pepper.


15th century to 18th century

Two annual fairs established in Leipzig, at Jubilate (third sunday after Easter) and Michaelis (29th of September). Frederick II of Saxony imparted in 1458 the privilege for a third fair in Leipzig, the New Year's Fair. German emperor Frederick III confirmed this fair in 1466 and 1469 by imperial privileges. That made the Leipzig merchant bourgeoisie grewing up. In 1497, Maximilian I (from 1508 Emperor) confirmed all three Leipzig fairs (New Year, Jubilate, Michaelis) again and provided his seigneurial protection, including a ban of establishing more fairs in the neighboring dioceses of
Magdeburg Magdeburg (; ) is the Capital city, capital of the Germany, German States of Germany, state Saxony-Anhalt. The city is on the Elbe river. Otto I, Holy Roman Emperor, Otto I, the first Holy Roman Emperor and founder of the Archbishopric of Mag ...
,
Halberstadt Halberstadt (; Eastphalian dialect, Eastphalian: ''Halverstidde'') is a town in the state of Saxony-Anhalt in central Germany, the capital of Harz (district), Harz district. Located north of the Harz mountain range, it is known for its old town ...
,
Meissen Meissen ( ), is a town of approximately 30,000 about northwest of Dresden and 75 km (46 mi) west of Bautzen on both banks of the Elbe river in the Free State of Saxony, in eastern Germany. Meissen is the home of Meissen porcelain, th ...
,
Merseburg Merseburg () is a town in central Germany in southern Saxony-Anhalt, situated on the river Saale, and approximately 14 km south of Halle (Saale) and 30 km west of Leipzig. It is the capital of the Saalekreis district. It had a diocese ...
and
Naumburg Naumburg () is a town in (and the administrative capital of) the district Burgenlandkreis, in the state of Saxony-Anhalt, Central Germany (cultural area), Central Germany. It has a population of around 33,000. The Naumburg Cathedral became a UNES ...
. In 1507 Maximilian I banned any fairs within a 15-mile radius around Leipzig, which further increased the marketplace importance. The privilege also confirmed the staple right and extended the protection for the merchants on their way to the Leipzig fairs. Towns like Halle,
Naumburg Naumburg () is a town in (and the administrative capital of) the district Burgenlandkreis, in the state of Saxony-Anhalt, Central Germany (cultural area), Central Germany. It has a population of around 33,000. The Naumburg Cathedral became a UNES ...
,
Erfurt Erfurt () is the capital (political), capital and largest city of the Central Germany (cultural area), Central German state of Thuringia, with a population of around 216,000. It lies in the wide valley of the Gera (river), River Gera, in the so ...
, and
Magdeburg Magdeburg (; ) is the Capital city, capital of the Germany, German States of Germany, state Saxony-Anhalt. The city is on the Elbe river. Otto I, Holy Roman Emperor, Otto I, the first Holy Roman Emperor and founder of the Archbishopric of Mag ...
were now disadvantaged as marketplaces. In 1523, the
Augsburg Augsburg ( , ; ; ) is a city in the Bavaria, Bavarian part of Swabia, Germany, around west of the Bavarian capital Munich. It is a College town, university town and the regional seat of the Swabia (administrative region), Swabia with a well ...
merchant family
Welser Welser was a German banking and merchant family, originally a patrician family based in Augsburg and Nuremberg, that rose to great prominence in international high finance in the 16th century as bankers to the Habsburgs and financiers of Cha ...
built a big house with shops at the Markt 8 (today's Barthels Hof), the rival
Fugger The House of Fugger () is a German family that was historically a prominent group of European bankers, members of the fifteenth- and sixteenth-century mercantile patriciate of Augsburg, international mercantile bankers, and venture capitalists. ...
s had factories as well. In 1678–87, an exchange was built ( Alte Handelsbörse, Naschmarkt, destroyed in 1943, rebuilt). In the 18th century, Leipzig became the centre for trade with Russian, Polish and English goods. It was called 'the marketplace of all Europe'.


Modern era

The importance of the fair, which drew merchants from across Europe, was the impetus for the construction of one of Europe's most significant
Moorish Revival Moorish Revival or Neo-Moorish is one of the exotic revival architectural styles that were adopted by architects of Europe and the Americas in the wake of Romanticism, Romanticist Orientalism. It reached the height of its popularity after the mi ...
buildings, the 1855 Leipzig synagogue by architect Otto Simonson. In 1895, the first commercial sample fair was held in Leipzig, dominated by exhibitors presenting samples of their goods. Between 1893 and 1938 a number of fair-houses (Messe-Häuser) were built in the center of
Leipzig Leipzig (, ; ; Upper Saxon: ; ) is the most populous city in the States of Germany, German state of Saxony. The city has a population of 628,718 inhabitants as of 2023. It is the List of cities in Germany by population, eighth-largest city in Ge ...
. They normally contained several interconnected courtyards with shops, storage areas, and living space ( Mädlerpassage, Petershof, Handelshof, Specks Hof, Drei Könige etc.) Leipzig became the main German fair for books and consumer goods. The fair's MM symbol was designed by Erich Gruner in 1917. In 1920 the technical fairground was opened in the southeast of the town, between Reudnitz and the Monument to the Battle of the Nations. It included 19 pavilions in 1940. Today this site is called Alte Messe Leipzig. In 1937, Leipzig was renamed Reichsmessestadt Leipzig (Imperial Trade Fair City Leipzig) by the Nazis. Between the wars, the Ring-Messehaus and the Messehaus Bugra were built. During
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, the area of the technical fair was used for military production and partly destroyed by bombs. In 1946, the first postwar fair ('Peace fair') took place. When the GDR joined the RGW (
Comecon The Council for Mutual Economic Assistance, often abbreviated as Comecon ( ) or CMEA, was an economic organization from 1949 to 1991 under the leadership of the Soviet Union that comprised the countries of the Eastern Bloc#List of states, Easter ...
) in 1950, the fair was used to present the production of East Germany's
Warsaw Pact The Warsaw Pact (WP), formally the Treaty of Friendship, Co-operation and Mutual Assistance (TFCMA), was a Collective security#Collective defense, collective defense treaty signed in Warsaw, Polish People's Republic, Poland, between the Sovi ...
neighbours - not only to each other, but also to nations of the capitalist West. The technical fairground was rebuilt and contained more than 20 pavilions. The fair played an important role in Cold War diplomacy between East Germany and the Western states, as it facilitated delegations from numerous major
NATO The North Atlantic Treaty Organization (NATO ; , OTAN), also called the North Atlantic Alliance, is an intergovernmental organization, intergovernmental Transnationalism, transnational military alliance of 32 Member states of NATO, member s ...
powers, including the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
and
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
. The Leipzig Trade Fair, during the period 1949 to 1989, served both propagandistic and economic functions in its attempts to organise visits from Western nations. Trade was instrumental to the SED's plans for East German recognition, with increased trade relations between the GDR and Westerners believed to be the key to Western governments re-evaluating East Germany's international status as a mere occupation zone the Soviets were yet to leave. British delegations, often from the UK Labour Party and associated groups, were frequent during the late 1950s and early 1960s and included a variety of prominent politicians, including Anthony Greenwood,
Ian Mikardo Ian Mikardo (9 July 1908 – 6 May 1993), commonly known as Mik, was a British Labour Member of Parliament. An ardent socialist and a Zionist, he remained a backbencher throughout his four decades in the House of Commons. He was a member of Na ...
, and
Clement Davies Edward Clement Davies (19 February 1884 – 23 March 1962) was a Welsh politician and leader of the Liberal Party from 1945 to 1956. Early life and education Edward Clement Davies was born on 19 February 1884 in Llanfyllin, Montgomeryshire, ...
: many of those who attended would go on to campaign for official recognition of the German Democratic Republic until the early 1970s. The fair also played an important role in international politics during the crisis over the erection of the
Berlin Wall The Berlin Wall (, ) was a guarded concrete Separation barrier, barrier that encircled West Berlin from 1961 to 1989, separating it from East Berlin and the East Germany, German Democratic Republic (GDR; East Germany). Construction of the B ...
. In August 1961,
Willy Brandt Willy Brandt (; born Herbert Ernst Karl Frahm; 18 December 1913 – 8 October 1992) was a German politician and statesman who was leader of the Social Democratic Party of Germany (SPD) from 1964 to 1987 and concurrently served as the Chancellor ...
(then Mayor of Berlin) called for an international boycott of the fair and a host of other East German functions in response to the Wall going up, which illustrates how the Leipzig Trade Fair was of great importance to the Cold War struggles over the legitimacy and recognition of the East German state.


The Leipzig Fair today

In 1996, a new trade fair ground was opened. The Congress Center Leipzig was also opened, built after designs by Gerkan, Marg and Partners. The old trade fair ground is used for shops, events, supermarkets, and figure skating events, although many areas are empty and unused. Today, the most important fairs are the Leipziger Buchmesse, PaintExpo and the Auto Mobil International.


General facts

The new Leipzig Trade Fair was built between 1995 and April 1996. The new fairground consists of six halls: five exhibition halls, which have a size of , and the world's largest levitated glass hall, designed by Ian Ritchie Architects. The fairground has about 14,000 parking spaces and is accessible by tram, train, bus, or car.


Company facts

Leipziger Messe GmbH was founded after the
reunification of Germany German reunification () was the process of re-establishing Germany as a single sovereign state, which began on 9 November 1989 and culminated on 3 October 1990 with the dissolution of the German Democratic Republic and the integration of i ...
on 13 June 1996. It is owned equally by
Saxony Saxony, officially the Free State of Saxony, is a landlocked state of Germany, bordering the states of Brandenburg, Saxony-Anhalt, Thuringia, and Bavaria, as well as the countries of Poland and the Czech Republic. Its capital is Dresden, and ...
and the city of
Leipzig Leipzig (, ; ; Upper Saxon: ; ) is the most populous city in the States of Germany, German state of Saxony. The city has a population of 628,718 inhabitants as of 2023. It is the List of cities in Germany by population, eighth-largest city in Ge ...
. The firm employs about 400 people, working in the parent company CCL and its subsidiaries. There are two people leading the Leipziger Messe GmbH: the CEO is Mr. Martin Buhl-Wagner and the CTO is Mr. Markus Geisenberger. The subsidiaries are: * FAIRNET (''booth construction'') * Leipziger Messe Gastveranstaltungen (''event organization'') * LMI Leipziger Messe International (''international trade fair organization'') * MaxicoM (''bringing foreign companies to Germany'') * fairgoumet (''gastronomical services'') Leipziger Messe GmbH also has about 22 departments abroad, most of which are autonomous.


References


External links


Official website
* {{Authority control Events in Leipzig Trade fairs in Germany Economy of East Germany Tourist attractions in Leipzig Gerkan, Marg and Partners buildings