LEARFIELD, formerly Learfield IMG College, is a large collegiate sports marketing company, representing more than 200 of the nation's top collegiate properties including the

NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges and ...

and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in

Plano, Texas Plano ( ) is a city in Collin County and Denton County, Texas, United States. It had a population of 285,494 at the 2020 census. It is a principal city of the Dallas–Fort Worth metroplex. History European settlers came to the area near ...

, LEARFIELD employs more than 2,200 people in nearly 100 offices throughout the United States. The company was created in 2018 through the combination of Endeavor's IMG College division and Learfield Communications of Missouri, managed by the Atairos Group. IMG College was formed from the acquisition of Host Communications and The Collegiate Licensing Company in 2007. Additionally ISP Sports was acquired in 2010. In 2012, a joint venture with Learfield created IMG Learfield Ticket Solutions, now representing 30 universities in outsourced ticketing. Additionally, IMG College Seating, the largest premium cushion stadium seat provider in college athletics, now represents more than 90 universities nationwide, managing more than 500,000 college football stadium seats annually. The IMG College Audio Network consists of more than 2,100 radio stations airing primarily football and men's basketball games along with weekly call-in coaches' shows. The media network also includes over 100 television stations airing weekly half hour coaches' shows for most of the universities represented by the company. IMG Audio produces more than 35,000 hours of college sports programming annually for these affiliate stations. Host Communications was founded in 1974 and created one of the first college sports multimedia contracts with its creation of a radio network for the

University of Kentucky The University of Kentucky (UK, UKY, or U of K) is a public land-grant research university in Lexington, Kentucky. Founded in 1865 by John Bryan Bowman as the Agricultural and Mechanical College of Kentucky, the university is one of the state's ...

. ISP Sports was founded in 1992 in

Winston-Salem, North Carolina Winston-Salem is a city and the county seat of Forsyth County, North Carolina, United States. In the 2020 census, the population was 249,545, making it the second-largest municipality in the Piedmont Triad region, the 5th most populous city in ...

providing

sports marketing Sports marketing as a concept has established itself as a branch of marketing over the past few decades, however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using spor ...

and broadcast services for collegiate athletics across the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...

. In addition to the Winston-Salem headquarters, the company operates more than 90 regional offices. The organization also co-owns the

Longhorn Network Longhorn Network (LHN) is an American regional sports network owned as a joint venture between The University of Texas at Austin, ESPN and Learfield (formerly IMG College), and is operated by ESPN (itself owned jointly by The Walt Disney Compa ...

and Campus Insiders, the latter through which it holds a stake in

120 Sports 120 Sports was an internet television service, operated as a joint venture between Time Inc., Silver Chalice, MLB Advanced Media, and the National Hockey League. The service produced and streamed sports news and highlight content catered towards di ...

Leadership

* Cole Gahagan, CEO *

Ben C. Sutton, Jr. Ben C. Sutton Jr. is an American investor and philanthropist and the founder and Chairman of Teall Capital, a private equity fund and portfolio holding company that helps colleges in their athletic operations. The Teall portfolio includes a po ...

, chairman and president, IMG College *Jim Connelly, senior vice president, special projects *Mark Dyer, senior vice president, business ventures *Lou Doherty, senior vice president and general counsel *Joe Potter, senior vice president, operations *Roger VanDerSnick, chief sales and marketing officer *Andrew Judelson, senior vice president, national sales *Rick Barakat, vice president, sales strategy and operations *Andrew Giangola, vice president, strategic communications

Markets and schools

At the conference level, IMG represents The American, A10,

Big 12 The Big 12 Conference is a college athletic conference headquartered in Irving, Texas, USA. It consists of ten full-member universities. It is a member of Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its f ...

Conference USA Conference USA (C-USA or CUSA) is an intercollegiate athletic conference whose current member institutions are located within the Southern United States. The conference participates in the NCAA's Division I in all sports. C-USA's offices are ...

Horizon League The Horizon League is an 11-school collegiate athletic conference in the National Collegiate Athletic Association (NCAA) Division I, whose members are located in and near the Great Lakes region. The Horizon League founded in 1979 as the Midw ...

, MAC, MEAC, OVC, SEC and WCC, and also individually represents the NCAA, the Heisman Trophy and 26 Bowl games. The company also maintains the

IMG Academy IMG Academy is a preparatory boarding school and sports training destination in Bradenton, Florida, United States. IMG Academy is set across over 600 acres and features programs consisting of sport camps for youth athletes, adult camps, a boar ...

Bradenton, Florida Bradenton ( ) is a city in and the county seat of Manatee County, Florida, Manatee County, Florida, United States. As of the 2020 United States Census, 2020 census, the city's population is 55,698. History Late 18th and early 19th centuries ...

, an athletics-focused preparatory school. IMG represents more than 90 universities in multi-media rights and more than 200 universities in trademark licensing, including, but not limited to: *

Air Force An air force – in the broadest sense – is the national military branch that primarily conducts aerial warfare. More specifically, it is the branch of a nation's armed services that is responsible for aerial warfare as distinct from an ar ...

Akron Akron () is the fifth-largest city in the U.S. state of Ohio and is the county seat of Summit County. It is located on the western edge of the Glaciated Allegheny Plateau, about south of downtown Cleveland. As of the 2020 Census, the city pro ...

Alabama (We dare defend our rights) , anthem = " Alabama" , image_map = Alabama in United States.svg , seat = Montgomery , LargestCity = Huntsville , LargestCounty = Baldwin County , LargestMetro = Greater Birmingham , area_total_km2 = 135,7 ...

* Appalachian State *

Arizona Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a U.S. state, state in the Southwestern United States. It is the list of U.S. states and territories by area, 6th largest and the list of U.S. states and territories by population, 14 ...

Arkansas Arkansas ( ) is a landlocked state in the South Central United States. It is bordered by Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, and Texas and Oklahoma to the west. Its name is from the ...

* Auburn * Baylor *

Boston College Boston College (BC) is a private Jesuit research university in Chestnut Hill, Massachusetts. Founded in 1863, the university has more than 9,300 full-time undergraduates and nearly 5,000 graduate students. Although Boston College is classifi ...

* Bradley * BYU *

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...

* Central Michigan *

Charlotte Charlotte ( ) is the List of municipalities in North Carolina, most populous city in the U.S. state of North Carolina. Located in the Piedmont (United States), Piedmont region, it is the county seat of Mecklenburg County, North Carolina, Meckl ...

Cincinnati Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state lin ...

* Clemson *

Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...

Delaware Delaware ( ) is a state in the Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the Atlantic Ocean to its east. The state takes its name from the adjacen ...

Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name ...

Duke Duke is a male title either of a monarch ruling over a duchy, or of a member of Royal family, royalty, or nobility. As rulers, dukes are ranked below emperors, kings, grand princes, grand dukes, and sovereign princes. As royalty or nobility, t ...

East Carolina East Carolina University (ECU) is a public research university in Greenville, North Carolina. It is the fourth largest university in North Carolina. Founded on March 8, 1907, as a teacher training school, East Carolina has grown from its ori ...

Elon Elon commonly refers to Elon Musk. Elon may also refer to: People * Elon (name), a given name and surname Places in the United States * Elon, Iowa, an unincorporated community * Elon, North Carolina, a town * Elon, Virginia, an unincorporated ...

* Evansville *

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, a ...

* Florida A&M *

Florida Atlantic Florida Atlantic University (Florida Atlantic or FAU) is a public research university with its main campus in Boca Raton, Florida, and satellite campuses in Dania Beach, Davie, Fort Lauderdale, Jupiter, and Fort Pierce. FAU belongs to the 12-cam ...

* Florida State * Furman * George Washington *

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to t ...

* Georgia State * Georgia Southern *

Georgia Tech The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part o ...

Gonzaga Gonzaga may refer to: Places * Gonzaga, Lombardy, commune in the province of Mantua, Italy * Gonzaga, Cagayan, municipality in the Philippines *Gonzaga, Minas Gerais, town in Brazil *Forte Gonzaga, fort in Messina, Sicily People with the surna ...

Houston Houston (; ) is the List of cities in Texas by population, most populous city in Texas, the Southern United States#Major cities, most populous city in the Southern United States, the List of United States cities by population, fourth-most pop ...

Idaho Idaho ( ) is a state in the Pacific Northwest region of the Western United States. To the north, it shares a small portion of the Canada–United States border with the province of British Columbia. It borders the states of Montana and W ...

Illinois Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Roc ...

* Illinois State *

Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th ...

Iowa Iowa () is a U.S. state, state in the Midwestern United States, Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wiscon ...

* Iowa State *

Kansas Kansas () is a state in the Midwestern United States. Its capital is Topeka, and its largest city is Wichita. Kansas is a landlocked state bordered by Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to ...

* Kansas State *

Kent State Kent State University (KSU) is a public research university in Kent, Ohio. The university also includes seven regional campuses in Northeast Ohio and additional facilities in the region and internationally. Regional campuses are located in Ash ...

Louisiana Louisiana , group=pronunciation (French: ''La Louisiane'') is a U.S. state, state in the Deep South and South Central United States, South Central regions of the United States. It is the List of U.S. states and territories by area, 20th-smal ...

Louisiana Tech Louisiana Tech University (Louisiana Tech, La. Tech, or simply Tech) is a public research university in Ruston, Louisiana. It is part of the University of Louisiana System and classified among "R2: Doctoral Universities – High research activi ...

* Louisville *

Loyola Chicago Loyola University Chicago (Loyola or LUC) is a private Jesuit research university in Chicago, Illinois. Founded in 1870 by the Society of Jesus, Loyola is one of the largest Catholic universities in the United States. Its namesake is Saint Ignat ...

* Marquette * Marshall * Miami (FL) * Miami (OH) *

Michigan Michigan () is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the List of U.S. states and ...

Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the List of U.S. states and territories by population, 22nd most populous, with over 5.75 million residents. Minne ...

Mississippi State Mississippi State University for Agriculture and Applied Science, commonly known as Mississippi State University (MSU), is a public land-grant research university adjacent to Starkville, Mississippi. It is classified among "R1: Doctoral Univer ...

Missouri Missouri is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it is bordered by eight states (tied for the most with Tennessee ...

* Missouri State *

Nebraska Nebraska () is a state in the Midwestern region of the United States. It is bordered by South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Kansas to the south; Colorado to the so ...

Nevada Nevada ( ; ) is a state in the Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the 7th-most extensive, ...

Northern Illinois Northern Illinois is a region generally covering the northern third of the U.S. state of Illinois. The region is by far the most populous of Illinois with nearly 9.7 million residents as of 2010. Economics Northern Illinois is dominated by t ...

Northern Iowa Iowa () is a state in the Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wisconsin to the northeast, Illinois ...

Notre Dame Notre Dame, French for "Our Lady", a title of Mary, mother of Jesus, most commonly refers to: * Notre-Dame de Paris, a cathedral in Paris, France * University of Notre Dame, a university in Indiana, United States ** Notre Dame Fighting Irish, th ...

Ohio Ohio () is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Of the List of states and territories of the United States, fifty U.S. states, it is the List of U.S. states and territories by area, 34th-l ...

Ohio State The Ohio State University, commonly called Ohio State or OSU, is a public land-grant research university in Columbus, Ohio. A member of the University System of Ohio, it has been ranked by major institutional rankings among the best public ...

* Oklahoma State * Ole Miss *

Oregon Oregon () is a state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington, while the Snake River delineates much of its eastern boundary with Idah ...

Penn State #Redirect Pennsylvania State University The Pennsylvania State University (Penn State or PSU) is a public state-related land-grant research university with campuses and facilities throughout Pennsylvania. Founded in 1855 as the Farmers' High ...

Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...

Rhode Island Rhode Island (, like ''road'') is a state in the New England region of the Northeastern United States. It is the smallest U.S. state by area and the seventh-least populous, with slightly fewer than 1.1 million residents as of 2020, but i ...

Rice Rice is the seed of the grass species '' Oryza sativa'' (Asian rice) or less commonly '' Oryza glaberrima'' (African rice). The name wild rice is usually used for species of the genera '' Zizania'' and ''Porteresia'', both wild and domestica ...

* Richmond * Rutgers * Saint Louis * St. John's * South Alabama *

South Carolina )'' Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no) , anthem = "Carolina";" South Carolina On My Mind" , Former = Province of South Carolina , seat = Columbia , LargestCity = Charleston , LargestMetro = G ...

Southern Illinois Southern Illinois, also known as Little Egypt, is the southern third of Illinois, principally along and south of Interstate 64. Although part of a Midwestern state, this region is aligned in culture more with that of the Upland South than the Mi ...

* Southern Miss *

Syracuse Syracuse may refer to: Places Italy *Syracuse, Sicily, or spelled as ''Siracusa'' *Province of Syracuse United States * Syracuse, New York ** East Syracuse, New York ** North Syracuse, New York * Syracuse, Indiana *Syracuse, Kansas *Syracuse, M ...

TCU TCU may stand for: Education * Tanzania Commission for Universities, regulatory body for Universities in Tanzania * Texas Christian University, a private university in Fort Worth, Texas ** TCU Horned Frogs, the athletic programs of the school * Tok ...

Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked state in the Southeastern region of the United States. Tennessee is the 36th-largest by area and the 15th-most populous of the 50 states. It is bordered by Kentucky to ...

Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...

* Texas Tech *

Troy Troy ( el, Τροία and Latin: Troia, Hittite: 𒋫𒊒𒄿𒊭 ''Truwiša'') or Ilion ( el, Ίλιον and Latin: Ilium, Hittite: 𒃾𒇻𒊭 ''Wiluša'') was an ancient city located at Hisarlik in present-day Turkey, south-west of Çan ...

* Tulane * UAB *

UCF The University of Central Florida (UCF) is a public research university whose main campus is in unincorporated Orange County, Florida. UCF also has nine smaller regional campuses throughout central Florida. It is part of the State University ...

UCLA The University of California, Los Angeles (UCLA) is a public university, public Land-grant university, land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a Normal school, teachers colle ...

*UNC Greensboro Spartans, UNC Greensboro *UNC Wilmington Seahawks, UNC Wilmington *Oklahoma Sooners, University of Oklahoma *UNLV Rebels, UNLV *South Florida Bulls, USF *Utah Utes, Utah *UTEP Miners, UTEP *Vanderbilt Commodores, Vanderbilt *Villanova Wildcats, Villanova *Virginia Tech Hokies, Virginia Tech *Wake Forest Demon Deacons, Wake Forest *Washington Huskies, Washington *Washington State Cougars, Washington State *West Virginia Mountaineers, West Virginia *Western Kentucky Hilltoppers and Lady Toppers, Western Kentucky *Wisconsin Badgers, Wisconsin–Madison *Wofford Terriers, Wofford *Youngstown State Penguins, Youngstown State

References

{{American broadcast radio Sports radio in the United States Companies based in Winston-Salem, North Carolina Akron Zips Houston Cougars Virginia Tech Hokies Notre Dame Fighting Irish football announcers

Leadership

Markets and schools

See also

References