Laurent-Perrier () is a

Champagne Champagne (; ) is a sparkling wine originated and produced in the Champagne wine region of France under the rules of the appellation, which demand specific vineyard practices, sourcing of grapes exclusively from designated places within it, spe ...

house founded in 1812. It is the main company of the Laurent-Perrier Group, whose other flagship brands include the houses of

Salon Salon may refer to: Common meanings * Beauty salon A beauty salon or beauty parlor is an establishment that provides Cosmetics, cosmetic treatments for people. Other variations of this type of business include hair salons, spas, day spas, ...

, De Castellane and Delamotte. Laurent-Perrier Group also acquired Chateau Malakoff as of 2004. With over 1,200 grape growers with supply contracts, Laurent-Perrier exports to more than 120 countries. Laurent-Perrier rose to become the world's third best selling champagne brand as of 2005, behind Moët et Chandon and

Veuve Clicquot Veuve Clicquot Ponsardin () is a Champagne house founded in 1772 and based in Reims. It is one of the largest Champagne houses. Madame Clicquot Ponsardin, Madame Clicquot is credited with major breakthroughs, creating the first known Champag ...

History

In 1812, a former cooper and bottler, Alphonse Pierlot, purchased two parcels of land named "Plaisances" and "La Tour Glorieux" in Tours-sur-Marne. Pierlot willed his company to his cellar master, Eugene Laurent, who ran it with his wife, Mathilde Emilie Perrier. After Eugene Laurent died in 1887 his widow, Mathilde, took control and attached her name to the company, changing it to Veuve Laurent-Perrier (''veuve'' means "widow"). Veuve Mathilde led the company to great success, producing 50,000 cases of Champagne. This success was short-lived, due to the outbreak of

World War I World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...

. Following the war, Veuve Mathilde hired Alexander Fletcher Keith Mackenzie to introduce and market Laurent-Perrier in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

. In 1925 Veuve Mathilde died, leaving the company to Eugenie Hortense Laurent. Due to the setbacks from World War I and the imminent outbreak of

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

, Eugenie sold the company to Mary-Louise Lanson de Nonancourt in 1939. Marie-Louise invested all she could in the company, keeping it afloat through the turmoils of war, at one point mortgaging 1,000 cases of Champagne she had hidden in a wall. Her eldest son, Maurice, died during the war in the concentration camp at Oranienburg, leaving his younger brother, Bernard de Nonancourt, as the heir apparent. Upon Bernard's return from war, his mother set about educating him on every aspect of Champagne making at the Houses of Lanson and Delamotte. In 1949, Bernard de Nonancourt became the owner of the company and saw it become one of the largest family-owned Champagne houses. The de Nonancourt family still retains majority ownership of the company.

Subsidiaries and partnerships

Beginning in the late 1970s, Laurent-Perrier established a series of wholly owned subsidiaries, starting in U.K. in 1978, and followed by Switzerland (1992), U.S. (1998), and Belgium (1999). Relais et Chateau is an international organization which promotes particularly unique

hotel A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a re ...

and restaurant establishments of which Laurent-Perrier became an official champagne partner in 2001. In 2003, JEROBOAM Co., Ltd was created after Laurent-Perrier, Hugel and Perrin banded together with several other private French and Japanese partners. JEROBOAM is a fine wine distribution network solely for the marketing of such wines in

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

References

External links

* * {{DEFAULTSORT:Laurent-Perrier Champagne producers French companies established in 1812 French brands Food and drink companies established in 1812

History

Subsidiaries and partnerships

See also

References

External links