Laura Mercier Cosmetics is a French and
American cosmetics
Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protec ...
and
skin care
Skin care is a range of practices that support skin integrity, enhance its appearance, and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients. Practices that enhance appea ...
line that was founded in 1996 by celebrity
makeup artist
A make-up artist, also called a makeup artist, and often shortened to MUA, is an artist whose medium is the human body, applying makeup and prosthetics on others for theatre, television, film, fashion, magazines and other similar productions i ...
Laura Mercier
Laura Mercier (born Michèle Mercier on 2 October 1960) is a French makeup artist and businesswoman.
Early life
Laura Mercier was born as Michèle Mercier in Arles, France, on 2 October 1960, the youngest of three daughters. At 16, she enrolle ...
.
Founder
Mercier teamed up with
Janet Gurwitch in 1996 to launch the cosmetics line.
After 10 years, the cosmetics company was acquired by
Japanese beauty conglomerate The
Shiseido
is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world an ...
Group.
Laura Mercier remains active in the brand, deeply involved in the product development and creative direction of the brand.
Products
From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the ''Wall Street Journal''.
The brand became known for its focus on products to create what it calls the "flawless face",
a concept derived from Mercier's reputation for promoting naturalistic makeup. In 2012, it became the official cosmetics brand of the second season of ''Project Runway All Stars''.
References
{{Reflist
External links
Laura Mercier Cosmetics
Cosmetics brands
Cosmetics companies of France