Laura Mercier Cosmetics is a French and
American
American(s) may refer to:
* American, something of, from, or related to the United States of America, commonly known as the "United States" or "America"
** Americans, citizens and nationals of the United States of America
** American ancestry, p ...
cosmetics
Cosmetics are substances that are intended for application to the body for cleansing, beautifying, promoting attractiveness, or altering appearance. They are mixtures of chemical compounds derived from either Natural product, natural source ...
and
skin care
Skin care or skincare is the practice of maintaining and improving the health and appearance of the skin. It includes washing, moisturizing, protecting from the sun, and treating skin problems like acne and dryness. Skin care can help prevent i ...
line that was founded in 1996 by celebrity
makeup artist
A make-up artist, also called a makeup artist, and often shortened to MUA, is an artist whose medium is the human body, applying makeup and prosthetics on others for theatre, television, film, fashion, magazines and other similar productions inc ...
Laura Mercier
Laura Mercier (born Michèle Mercier on 2 October 1960) is a French makeup artist and businesswoman.
Early life
Laura Mercier was born as Michèle Mercier in Arles, France, on 2 October 1960, the youngest of three daughters. At 16, she enrolle ...
.
Founder
Mercier teamed up with
Janet Gurwitch
Janet Gurwitch (born 1954) is an American businesswoman and investor. She is the founder of Gurwitch Products, the manufacturer of Laura Mercier Cosmetics. She founded the company in 1995 and launched the Laura Mercier line in March 1996.
Biogr ...
in 1996 to launch the cosmetics line. Laura Mercier remains active in the brand, deeply involved in the product development and creative direction of the brand.
Products
From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the ''Wall Street Journal''.
The brand became known for its focus on products to create what it calls the "flawless face",
a concept derived from Mercier's reputation for promoting naturalistic makeup. In 2012, it became the official cosmetics brand of the second season of ''Project Runway All Stars''.
References
{{Reflist
External links
Laura Mercier Cosmetics
Cosmetics brands
Cosmetics companies of France