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Latma (, translation from Arabic "slap in the face") is a satirical Israeli website that also produces a weekly satirical news show. The website was created in 2008 by a group of journalists claiming that "the only way to improve the Public discourse is exposing the true face of the news and journalism in whole". According to the site, the majority of the Israeli media, and especially the satire that is presented in them, lean to the political left. The site contains criticism about media outlets, reporters and journalists. The criticism is mostly directed towards politically biased articles. The site's editor, Caroline Glick, told the ''
Jerusalem Post ''The Jerusalem Post'' is an English-language Israeli broadsheet newspaper based in Jerusalem, Israel, founded in 1932 during the British Mandate of Palestine by Gershon Agron as ''The Palestine Post''. In 1950, it changed its name to ''The Je ...
'' that the group was founded with the intention of using comedy to critique the "egregious leftist slant of news coverage in this country." According to ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', Latma "is an initiative of the Center for Security Policy, a Washington think tank." The Latma website editor, Caroline Glick, serves as Adjunct Senior Fellow for Middle Eastern Affairs at the Center for Security Policy. The site's editor is Caroline Glick. The regular writers are Shuky Blass and Avishai Ivri. The site's CEO is Shlomo Blass.


Latma TV

LatmaTV is staffed by Tal Gil'ad (screenplay), Avishay Ivri, the editor, directors Aviv and Yoni Karsutzki, writers
Noam Jacobson Noam Jacobson (; born April 27, 1975) is a musician, singer, songwriter, and bandleader from Ramat Gan, Israel. Jacobson was born and raised in Petah Tikva. He studied at the Nehalim, Nachalim Yeshiva, Amit Gush Dan, Yeshivat Har Etzion, and Yesh ...
and Yehuda Safra, and the actors. Guest writers include Shlomi Cohen Tzemah ("Catz") and Itay Elitzur.


The Tribal Update

One of Latma's creations is "The Tribal Update", a mock news show, featuring anchors Ronit Shapira (née Avrahamof) and Elchanan Even-Chen.
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
News characterizes the program as "a parody TV show — kind of like ''
Saturday Night Live ''Saturday Night Live'' (''SNL'') is an American Late night television in the United States, late-night live television, live sketch comedy variety show created by Lorne Michaels and developed by Michaels and Dick Ebersol that airs on NBC. The ...
s Weekend Update." According to CBS, the anchor gravely explains, in Hebrew, that "this is the newscast that reaches conclusions long before the facts are known."


Swedish antisemitism satire

Following the 2009 Aftonbladet-Israel controversy, in which a writer for Swedish tabloid
Aftonbladet (, lit. "The evening paper") is a Swedish language, Swedish daily tabloid newspaper published in Stockholm, Sweden. It is one of the largest daily newspapers in the Nordic countries. History and profile The newspaper was founded by Lar ...
alleged that the IDF harvested organs of
Palestinians Palestinians () are an Arab ethnonational group native to the Levantine region of Palestine. *: "Palestine was part of the first wave of conquest following Muhammad's death in 632 CE; Jerusalem fell to the Caliph Umar in 638. The indigenou ...
, LatmaTV produced a clip a parody on
ABBA ABBA ( ) were a Swedish pop group formed in Stockholm in 1972 by Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad. They are one of the most popular and successful musical groups of all time, and are one of the List ...
's song "Gimme, Gimme, Gimme a Man After Midnight" entitle
''Primi Primi Primitive and Phlegmatic''
in which the Swedish foreign minister sings about how primitive and cowardly he is. The clip became a hit after it was quickly picked up by the leading newspaper in Sweden, DN.se, and by Swedish and Norwegian bloggers. Latma website director Shlomo Blass said, "We were surprised by how quickly the clip took-off, we must have hit a sensitive nerve".


''We Con the World''

In 2010 Latma produced a
viral video Viral videos are video, videos that become popular through viral phenomenon, a viral process of Internet sharing, primarily through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhon ...
entitle
''We Con the World''
satirizing the political intentions of activists aboard the
MV Mavi Marmara MV ''Mavi Marmara'' is a Comoros-flagged passenger ship, which was formerly owned and operated by İDO Istanbul Fast Ferries Co. Inc. on the line Sarayburnu, Istanbul-Marmara Island-Avşa Island in the Sea of Marmara. Built at the Golden Ga ...
, the Turkish-owned flagship that led the "blockade busting" Free Gaza flotilla. The video is a parody of the 1985 song "
We Are the World "We Are the World" is a charity single recorded by the supergroup USA for Africa in 1985. It was written by Michael Jackson and Lionel Richie and produced by Quincy Jones for the album '' We Are the World''. With sales in excess of 20 milli ...
," by
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as Cultural impact of Michael Jackson, one of the most culturally significan ...
and
Lionel Richie Lionel Brockman Richie Jr. (born June 20, 1949) is an American singer, songwriter, record producer, and television personality. He rose to fame in the 1970s as a songwriter and the co-lead singer of the Motown group Commodores; writing and recor ...
. Israeli Government Press Office officials accidentally sent it to a list of journalists, and three hours later sent an apology describing the emailed video as having been "inadvertently released." The clip received over 3 million hits on
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
. In July 2011, while the second flotilla to Gaza was planned, Latma released another parody about the flotilla: a parody of
Beach Boys The Beach Boys are an American rock band formed in Hawthorne, California, in 1961. The group's original lineup consisted of brothers Brian, Dennis, and Carl Wilson, their cousin Mike Love, and their friend Al Jardine. Distinguished by thei ...
' song and video ''
Fun, Fun, Fun "Fun, Fun, Fun" is a song by the American rock band the Beach Boys from their 1964 album '' Shut Down Volume 2''. Written by Brian Wilson and Mike Love, it is one of their early songs that defined the idyllic pop aesthetic later dubbed the " Ca ...
'' called ''Guns, Guns, Guns'', where the flotilla sailors sing about their purpose: to bring weapons to Gaza. This video had less success than ''We Con the World''.


''The Three Terrors''

''The Three Terrors''
was produced in June 2010 as a sequel to ''We Con the World.'' It features three tenors who represent Iran, Turkey and Syria and who resemble
Mahmoud Ahmadinejad Mahmoud Ahmadinejad (born Mahmoud Sabbaghian on 28 October 1956) is an Iranian Iranian principlists, principlist and Iranian nationalism, nationalist politician who served as the sixth president of Iran from 2005 to 2013. He is currently a mem ...
,
Recep Tayyip Erdoğan Recep Tayyip Erdoğan (born 26 February 1954) is a Turkish politician who is the 12th and current president of Turkey since 2014. He previously served as the 25th prime minister of Turkey, prime minister from 2003 to 2014 as part of the Jus ...
and
Bashar al-Assad Bashar al-Assad (born 11September 1965) is a Syrian politician, military officer and former dictator Sources characterising Assad as a dictator: who served as the president of Syria from 2000 until fall of the Assad regime, his government ...
singing joyfully about using terrorism to conquer the world "from Tennessee to Teheran."


Other videos

In August 2010, Latma release a parody of Tom Jones's song and video "
Sex Bomb "Sex Bomb" is a song by Welsh singer Tom Jones. Performed in collaboration with German DJ and record producer Mousse T., the song was released in November 1999 in several European countries; in January of the following year, it was issued acr ...
" calle
''The Iranian Bomb''
where a fictional Iranian Minister of Destruction sings about his plans to acquire nuclear weapons. The goal of the video is to bring worldwide attention to the
Iranian nuclear program The nuclear program of Iran is one of the most scrutinized nuclear programs in the world. The military capabilities of the program are possible through its mass enrichment activities in facilities such as Natanz and Arak. In June 2025, t ...
.


Hakol Shafit

In 2015, the show began to air on Channel 1 under the name ''Hakol Shafit''.


Awards

* Latma was awarded the Israel Media Watch 2011 prize, given to "organizations that made courageous, meaningful, and quality contributions to the criticism of the media in Israel". It was chosen by an online poll involving over 4,000 voters. According to Israel Media Watch, Latma brings balance to the left-wing bias of mainstream Israeli satire.


External links


Latma TV youtube channel


References

{{reflist, refs= Flotilla Choir: 'We Con the World'
Tzippe Barrow, June 4, 2010, Christian Broadcasting Network.
''One on One: Right hook to the funny bone of the body politic,''
The Jerusalem Post, 3/18/2009.
Israelis Explain, and Mock, Flotilla Clash
June 4, 2010, Rober Mackey, New York Times.
Israeli "Newscast" Satirizes Raid Critics
June 4, 2010, Dan Raviv.
Swedish anti-Semitism satire clip a hit
Jerusalem Post 18-09-2009
{{Citation , url = http://www.energypublisher.com/article.asp?id=34229 , first = Martin , last = Barillas , title = Parody video mocks the deadly Gaza Flotilla , date = June 4, 2010 , publisher = Energy Publisher , url-status = dead , archiveurl = https://web.archive.org/web/20100610023341/http://www.energypublisher.com/article.asp?id=34229 , archivedate = June 10, 2010 . PR blunder: Israeli government’s press office sends Flotilla incident parody video to journalists
{{Webarchive, url=https://web.archive.org/web/20100608140644/http://wireupdate.com/local/pr-blunder-israeli-governments-press-office-sends-flotilla-incident-parody-video-to-journalists/ , date=2010-06-08 June 4, 2010, BNO News.
{{Citation , url = http://www.nu.nl/algemeen/2262684/israelische-excuses-pr-blunder.html , title = Israëlische excuses na pr-blunder , date = 4 June 2010 , publisher = NU , place = NL , language = Dutch. ''Gaffe di Israele: video-farsa sulla strage della nave,''
{{Webarchive, url=https://web.archive.org/web/20120404095335/http://www.lastampa.it/multimedia/multimedia.asp?IDmsezione=10&IDalbum=27070&tipo=VIDEO , date=2012-04-04 La Stampa (4/6/2010)
YouTube removes ‘We Con the World’ video
The Jerusalem Post 14-06-2010
{{cite news, title=New Spoof Video Targets Iran, url=http://www.jpost.com/IranianThreat/News/Article.aspx?id=185866, newspaper=
The Jerusalem Post ''The Jerusalem Post'' is an English language, English-language Israeli broadsheet newspaper based in Jerusalem, Israel, founded in 1932 during the Mandate for Palestine, British Mandate of Mandatory Palestine, Palestine by Gershon Agron as ''Th ...
, author=Hoffman, Gil, date=August 25, 2010, accessdate=2010-08-25
{{cite news, url=http://www.jpost.com/NationalNews/Article.aspx?id=201959, title='Post' Reporter, Latma Site Win Award for Media Criticism, newspaper=
The Jerusalem Post ''The Jerusalem Post'' is an English language, English-language Israeli broadsheet newspaper based in Jerusalem, Israel, founded in 1932 during the Mandate for Palestine, British Mandate of Mandatory Palestine, Palestine by Gershon Agron as ''Th ...
, author=Hartman, Ben, date=January 3, 2011, accessdate=2011-01-03
{{cite news, url=http://www.jpost.com/Features/InThespotlight/Article.aspx?id=234191, title=One-sided humor is not funny, author1=Pollak, Eli , author2=Medad, Israel , newspaper=
The Jerusalem Post ''The Jerusalem Post'' is an English language, English-language Israeli broadsheet newspaper based in Jerusalem, Israel, founded in 1932 during the Mandate for Palestine, British Mandate of Mandatory Palestine, Palestine by Gershon Agron as ''Th ...
, date=August 17, 2011, accessdate=August 18, 2011
Criticism of journalism Musical parodies News parodies Israeli satirists Israeli political satire Israeli political websites Internet properties established in 2008 2008 establishments in Israel