Lauro "Larry" Zarate Alcala (August 18, 1926 – June 24, 2002) was a well-known editorial
cartoonist
A cartoonist is a visual artist who specializes in both drawing and writing cartoons (individual images) or comics (sequential images). Cartoonists differ from comics writers or comic book illustrators in that they produce both the literary an ...
and
illustrator
An illustrator is an artist who specializes in enhancing writing or elucidating concepts by providing a visual representation that corresponds to the content of the associated text or idea. The illustration may be intended to clarify complicat ...
in the Philippines.
["The hiLARRYous Art of Alcala", by Ruben Defeo, Today (22 August 1995), p. 20]["Slices of Larry Alcala" by Neni Sta. Romana Cruz, Philippine Daily Inquirer (22 July 1996)]["Larry Alcala, 1926–2002", UP''date'' Diliman (May–June 2002)] In 2018, he was posthumously conferred the National Artist for Visual Arts title and the Grand Collar of the Order of National Artists (Order ng Pambansang Alagad ng Sining).
Biography
He was born on August 18, 1926 to Ernesto Alcala and Elpidia Zarate in Daraga, Albay. Through a scholarship from
Manila Times
''The Manila Times'' is the oldest extant English-language newspaper in the Philippines. It is published daily by The Manila Times Publishing Corp. (formerly La Vanguardia Publishing Corporation) with editorial and administrative offices at 2/F ...
granted by the publisher Ramón Roces, he obtained a degree of Bachelor of Fine Arts in Painting at the
University of the Philippines
The University of the Philippines (UP; fil, Pamantasan ng Pilipinas Unibersidad ng Pilipinas) is a state university system in the Philippines. It is the country's national university, as mandated by Republic Act No. 9500 (UP Charter of 200 ...
(UP) in 1950. He became a professor at the same university from 1951 to 1981. He also received the Australian Cultural Award accompanied by a travel study grant in 1975.
He started his cartooning career in 1946 while still attending school. After World War II, he created his very first comic strip, ''Islaw Palitaw'', which was printed on the pages of the Filipino weekly magazine ''
Liwayway
''Liwayway''[''Liwayway'']
Komiklopedia, The Philippine Komiks Encyclopedia, Komiklopedia.wor ...
''. In 1947, he created the comic strip ''Kalabog en Bosyo'', using
Taglish
Taglish or Englog is code-switching and/or code-mixing in the use of Tagalog and English, the most common languages of the Philippines. The words ''Taglish'' and ''Englog'' are portmanteaux of the words ''Tagalog'' and ''English''. The earliest ...
as the medium of communication of his characters.
He pioneered animated cartoons for television commercials of products such as Darigold Milk in 1957 and
Caltex
Caltex is a petroleum brand name of Chevron Corporation used in the Asia-Pacific region, the Middle East, and Southern Africa. It is also the brand name of non-Chevron petroleum companies in some countries (such as New Zealand, and previously A ...
in 1965. His campaign for the advancement of illustration and commercial art in the Philippines resulted to the establishment of the Visual Communication Department at the UP College of Fine Arts.
In 1997, the Philippine Board on Books for Young People (PBBY) granted him the title ''Dean of Filipino Cartoonists'', an achievement award for his lifetime dedication to the art of capturing humor in the character and everyday life in the
Philippines
The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no),
* bik, Republika kan Filipinas
* ceb, Republika sa Pilipinas
* cbk, República de Filipinas
* hil, Republ ...
. In 1991, he promoted the formation of a group of young children's book illustrators called ''Ang Ilustrador ng Kabataan'' (Ang INK).
All in all, he made over 500
cartoon characters, twenty
comic strips
A comic strip is a Comics, sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics ter ...
, six movies, two
murals
A mural is any piece of graphic artwork that is painted or applied directly to a wall, ceiling or other permanent substrate. Mural techniques include fresco, mosaic, graffiti and marouflage.
Word mural in art
The word ''mural'' is a Spanis ...
, and 15,000 published pages in his 56 years of professional cartooning career. He believed in the far-reaching role of cartoons in education and value formation.
Death
He died on June 24, 2002 when he was 75.
His Cartoons

His most popular cartoon series was ''Slice of Life'', which is a reflection of the many unique aspects of everyday life in the
Philippines
The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no),
* bik, Republika kan Filipinas
* ceb, Republika sa Pilipinas
* cbk, República de Filipinas
* hil, Republ ...
. He captured the interest of his weekend patrons by giving them the task of looking for his image cleverly concealed within the weekend cartoon. He did the same with his other comic strip ''Kalabog en Bosyo''. His cartoons had been tapped in advertising campaigns, such as corporate calendars, print ads, promotional T-shirts and in
San Miguel Beer cans.
In 1988, his ''Slice of Life'' received the Best in Humor award and was also cited for helping to keep alive the Filipino's ability to laugh at himself, through the lively marriage of art and humor, and through commentaries that are at once critical and compassionate, evoking laughter and reflection.
''Slice of Life'' appeared on the pages of the ''Weekend Magazine''.
Mang Ambo
''Mang Ambo'' is the personification of the Filipino according to Larry Alcala. ''Mang Ambo'', the character, is an incorrigible cock-eyed innocent, possessing a small town charm amidst urban sophistication. Through ''Mang Ambo'' and the other characters of a fictional place called ''Barrio Bulabog'', Alcala exposed the follies and foibles of Philippine society in general and of cosmopolitan life in particular. In this cartoon strip's characters, he also affirmed the Filipino's peculiar coping mechanism of laughing at himself in the face of adversity but still absorbing life's vicissitudes with resilience. ''Mang Ambo'' made its debut in 1960 as a full-page feature in the ''Weekly Graphic''. The cartoon series later became the first Alcala comic strip to be compiled in book form.
''Kalabog en Bosyo''
Alcala's most enduring comic strip was ''Kalabog en Bosyo'' that first appeared on the pages of ''Pilipino Komiks'' in 1947. It eventually became the longest running cartoon series created by a Filipino.
Decades before ''Slice of Life'', Alcala was already doing cameo roles in his ''Kalabog en Bosyo'' comic strips, but instead of portraying himself with a moustach, spectacles and side burns, he rendered himself in a crew-cut, younger and about 100-pounds thinner profile.
An
onomatopoeic
Onomatopoeia is the process of creating a word that phonetically imitates, resembles, or suggests the sound that it describes. Such a word itself is also called an onomatopoeia. Common onomatopoeias include animal noises such as ''oink'', '' ...
Tagalog
Tagalog may refer to:
Language
* Tagalog language, a language spoken in the Philippines
** Old Tagalog, an archaic form of the language
** Batangas Tagalog, a dialect of the language
* Tagalog script, the writing system historically used for Tagal ...
word, the name of the character, ''Kalabog'', refers to the thud sound produced after the impact of a falling object finally reaching solid ground. In ''Kalabog en Bosyo'', Alcala pioneered in the blending of Tagalog and
English
English usually refers to:
* English language
* English people
English may also refer to:
Peoples, culture, and language
* ''English'', an adjective for something of, from, or related to England
** English national id ...
or
Taglish
Taglish or Englog is code-switching and/or code-mixing in the use of Tagalog and English, the most common languages of the Philippines. The words ''Taglish'' and ''Englog'' are portmanteaux of the words ''Tagalog'' and ''English''. The earliest ...
as the medium of communication among his characters. The comic misadventures of the two bungling detectives namely ''Kalabog'' and ''Bosyo'' had been transposed into films by ''
Sampaguita Pictures
Sampaguita Pictures was a Philippine film production company. It was named for the Philippine national flower, sampaguita. Though no longer functioning, the company's Sampaguita Compound remains in Quezon City.
History
Sampaguita Pictures was ...
'' in 1957, starring the Filipino actors-comedians,
Dolphy
Rodolfo Vera Quizon Sr. (; July 25, 1928 – July 10, 2012), better known by his stage names Dolphy, Pidol, and Golay, was a Filipino comedian and actor. He is widely regarded as the country's "King of Comedy" for his comedic talent embodied ...
and
Panchito Alba
Alfonso Discher Tagle Sr., better known as Panchito Alba or simply Panchito (February 5, 1925 – December 18, 1995), was a Filipino film actor who almost exclusively appeared in comedy roles. He was known for his swarthy looks and a prominen ...
.
Summary of published works
The following is a summary of Alcala's published works:
*International Cartoons, Athens, Greece (1980)
*Salon of Cartoons, Montreal, Canada (1980)
*Laugh and Live, Life Today (1981–2002)
*Slice of Life, Weekend (1980–1986), Sunday Tribune (1986–1987), Sunday Times (1987–1995), Philstar (1995–2002)
*Bing Bam Bung, Pilipino Funny Komiks (1978–1989)
*Asiong Aksaya, Daily Express, Tagalog Klasiks (1976–1984)
*Mod-Caps, Mod Magazine (1974–2002)
*Snickerteens, TSS Magazine (1973–1984)
*Smolbateribols, Darna Komiks (1972–1984)
*Siopawman, Daily Express (1972–1983, 2002)
*Kalambogesyons, Pinoy Komiks (1966–1972)
*Congressman Kalog, Aliwan Komiks (1966–1972)
*Barrio Pogspak, Holiday Komiks (1966–1972)
*Project 13, Pioneer Komiks (1966–1972)
*Loverboy, Redondo Komiks (1964–1969)
*Cartoon Feature, Asia Magazine (1963)
*Mang Ambo, Weekly Graphic (1963–1965), Weekly Nation (1965–1972) Manila Standard (1993–1998)
*This Business of Living, Weekly Graphic (1951–1965), Weekly Nation (1965–1972)
*Best Cartoons from Abroad, New York, USA (1955–1956)
*Tipin, Hiwaga Komiks (1951–1965)
*Kalabog en Bosyo, Pilipino Komiks (1949–1983), Manila Times (1984–1995)
*Islaw Palitaw (1946–1948)
*A Cover for Asiaweek Magazine, February 10, 1984
*Bing Bam Bung, Pilipino Funny Komiks
*A Cartoon Mural for the Philippine Village Hotel
*A Mural for the Philippine Commission on Audit
*Contributions for Duty Free
*Contributions for
Jollibee
Jollibee is a Filipino chain of fast food restaurants owned by Jollibee Foods Corporation (JFC). As of December 2021, JFC had a total of about 1,500 Jollibee outlets worldwide, with restaurants in Southeast Asia, the Middle East, East As ...
restaurant
*Caricatures and Cartoons, Private collections
*Cover designs, brochures and catalogs, University of the Philippines
*San Miguel Corporation Calendar, 1983
*SPIC Cartoonists Exhibit on Wheels, 1967 Society of Philippine Illustrators and Cartoonists (SPIC)
*Asiong Aksaya TV show, Energy Conservation Movement of the Philippines, 1977
Contributions to Philippine education
The following are Alcala's contributions to education in the Philippines:
*Introduced the first college degree course on Commercial Design in the Philippines, 1953
*Introduced the first 8 mm film production of animated cartoons in Visual Communications course, 1972
*Chairman Department of Visual Communications, University of the Philippines, 1978–1981
*Professor, College of Fine Arts, University of the Philippines, 1976–1979
*Associate Professor, College of Fine Arts, University of the Philippines, 1971–1976
*Assistant Professor, College of Fine Arts, University of the Philippines, 1962–1970
*Instructor, College of Fine Arts, University of the Philippines, 1951–1962
Cartoon exhibitions
The following are exhibitions of Alcala's cartoons:
*1999 Larry Alcala & Friends: Cartoons and Caricatures Show, The Westin Philippine Plaza (now Sofitel Philippine Plaza), CCP Complex, Roxas Boulevard,
*1998 Larry Alcala, Life and Times of a Cartoonist, Museo Pambata Foundation, Inc.
*1998 Cartoon Festival, Seoul, Korea
*1995 Asian Cartoonist Exhibition and Symposium, Japan
*1995 Slices of Larry's Art, SM Megamall Art Center & Liongoren Art Gallery
*1993 Cartoons, Solo exhibit, San Jose & San Francisco, California, U.S.A.
*1991 Cartoons, Group exhibit, Japan
*1990 ASEAN Cartoonist Exhibit, Tokyo, Japan
*1989 Cartoon Exhibit, China
*1988 Slices of Life Part 2, Art Association of Bacolod Gallery
*1987 Slices of Life Here and Abroad, Hyatt Regency Manila
*1987 Cartoons, Group exhibit, Hiroshima, Japan
*1986 Cartoons, Solo exhibit, Bratislava, Czechoslovakia
*1985 Cartoons, Group exhibit, Chicago, San Francisco & Los Angeles, U.S.A.
*1984 1st Asian Cartoonist Conference, Hiroshima, Japan
*1984 Larry Alcala's First One-Man Exhibition, Heritage Art Center
*1982 SKP Exhibit in Australia
Professional and journalistic achievements
The following is an enumeration of Alcala's professional and journalistic accomplishments:
*Art Director, Weekly Nation, 1965–1972
*Editorial Cartoonist and Illustrator, Weekly Graphic, 1961–1964
*TV Art Consultant, Citizens Award for Television (CCMM) 1971–1972
*TV Animated Cartoon Commercial for Darigold Milk, 1969
*Art Consultant, U.P. Public Affairs TV, Channel 13, 1963–1964
*Design artist, Mobil Philippines, 1961–1962
*Supervising Animator, Universal Animated Productions, 1959–1960
*Movie Consultant, ''Kalabog and Bosyo'', 1986
*Movie Consultant, ''Asiong Aksaya'', GP Productions, 1977
*Movie Consultant, ''Kalabog and Bosyo'', Sampaguita Pictures, 1957
*Movie Consultant, ''Tipin'', Sampaguita Pictures, 1956
*Scriptwriter, ''Dos por Dos'', Channel 2, 1974
*Advertising Artist, Pan Pacific Advertising, 1948–1949
Clubs and organizations
Alcala had been affiliated with the following clubs and organizations:
*Adviser,
Samahang Kartunista ng Pilipinas (SKP), 1989–2002
*President, Samahang Kartunista ng Pilipinas (SKP), 1979– 1989
*President, Art Directors Club of the Philippines, 1963–1964
*Vice President, Society of Philippine Illustrators and Cartoonists (SPIC) 1962–1963
Awards, citations and recognitions
He received recognition from the following entities:
*U.P. College of Fine Arts
*The Board of Directors of the U.P. Alumni Association,
*The Office of the Mayor of the City of Manila, Philippines
*The Philippine Board on Books for Young People (PBBY)
*The Archdiocese of Manila Catholic Press Awards
*The Citizens' Council for Mass Media 1970 CAM Awards
*The Komiks Operation Brotherhood, Inc. (Komopeb) (Life Achievement Award)
*Samahan ng mga Manunulat, Artist, at Patnugot at mga Manggagawa sa Komiks
*SPIC-NPC Annual Art Awards
*The Society of Philippine Illustrators and Cartoonists
*The Society of Philippine Illustrators and Cartoonists (3rd SPIC Annual Art Awards)
*The Galleria Bernice L
*The U.P. College of Fine Arts Alumni Foundation, Inc.
*The University of the Philippines Alumni Association
*The Philippine Council of Industrial Editors
*The United Artists and Core Corporation, the Philippine Tuberculosis Society, Inc.
*Operation Smile
*The Bureau of Land Transportation
*The Safety Organization of the Philippines, Inc.
*The Veterans Memorial Medical Center Diabetes Association
*The University of St. La Salle, Bacolod City
*The Positive Artists Group (Pamana award)
*The U.P. College of Fine Arts
*The
University of the Philippines
The University of the Philippines (UP; fil, Pamantasan ng Pilipinas Unibersidad ng Pilipinas) is a state university system in the Philippines. It is the country's national university, as mandated by Republic Act No. 9500 (UP Charter of 200 ...
(Service Award, 25 years of service)
*Caltex and D.O.S.T
*Philips -
Boy Scouts of the Philippines
The Boy Scouts of the Philippines (BSP) is the national scouting organization of the Philippines in the World Organization of the Scout Movement. The Scout movement was first introduced in the Philippines on 1910 during the American Occup ...
, Parol Festïval 1986
*The National Manpower and Youth Council Office of Vocational Preparation
*The Department of Laboratories Veterans Memorial Medical Center
*NAFC, DECS, DENR, DA
*The Gawad CCP Para sa Telebisyon sa Taong 1988
*St. Patrick Commercial Appreciation Award
*The National Environmental Protection Council Awards
*The City of Bacolod
*Caltex-DECS-DOST Science Art Contest
References
External links
Larry Alcala, Sr. by Lauro Alcala, Jr.
{{DEFAULTSORT:Alcala, Larry
1926 births
2002 deaths
Bicolano people
Comic strip cartoonists
Filipino cartoonists
Filipino illustrators
National Artists of the Philippines
People from Albay
University of the Philippines alumni