LATV (; originally pronounced on-air as from 2007 to 2014 and, since 2014, serving as a

backronym A backronym is an acronym formed from an already existing word by expanding its letters into the words of a phrase. Backronyms may be invented with either serious or humorous intent, or they may be a type of false etymology or folk etymology. The ...

for its on-air slogan, "Latino Alternative Television") is an American

bilingual Multilingualism is the use of more than one language, either by an individual speaker or by a group of speakers. When the languages are just two, it is usually called bilingualism. It is believed that multilingual speakers outnumber monolin ...

broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

television network A television broadcaster or television network is a telecommunications network for the distribution of television show, television content, where a central operation provides programming to many television stations, pay television providers or ...

, digital publisher and media company owned by the LATV Networks division of LatiNation Media headquartered in

Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

. The network primarily carries original inclusive programming including

music Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...

, talk and variety series aimed at

Hispanic and Latino American Hispanic and Latino Americans are Americans who have a Spaniards, Spanish or Latin Americans, Latin American background, culture, or family origin. This demographic group includes all Americans who identify as Hispanic or Latino (demonym), ...

teenagers and young adults between the ages of 18 and 55. From early on, LATV has characterized itself for featuring Latin Alternative musicians such as La Ley, Zayra Alvarez, Jaguares,

Julieta Venegas Julieta Venegas Percevault (; born 24 November 1970) is a Mexican singer, songwriter, instrumentalist, and producer who specializes in pop-rock-indie music in Spanish. She embarked on her musical journey by joining several bands, including the ...

Enrique Bunbury Enrique Ortiz de Landázuri Izarduy (born 11 August 1967), best known as Enrique Bunbury, is a Spanish singer and songwriter. He has been described as "by far the most international star of Spanish rock." He was propelled to fame as lead singer ...

, Ely Guerra, and Aterciopelados on its shows. The network is available in many markets via the

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...

s of broadcast television stations and on select cable providers throughout the United States and

Puerto Rico ; abbreviated PR), officially the Commonwealth of Puerto Rico, is a Government of Puerto Rico, self-governing Caribbean Geography of Puerto Rico, archipelago and island organized as an Territories of the United States, unincorporated territo ...

through a local affiliate of the network (via a basic programming tier for main channel affiliates, and

digital Digital usually refers to something using discrete digits, often binary digits. Businesses *Digital bank, a form of financial institution *Digital Equipment Corporation (DEC) or Digital, a computer company *Digital Research (DR or DRI), a software ...

tiers for subchannel-only affiliates).

History

LATV originated in 2001 as a programming format on KJLA (channel 57), an independent television station licensed to

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

suburb of Ventura,

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

(which signed on in 1990 as KSTV-TV, a

Galavisión Galavisión is an American Spanish-language pay television network owned by TelevisaUnivision. The network is unrelated to the earlier Mexican channel of the same name, though both broadcast Televisa-produced programming. As of February 20 ...

affiliate), which mainly carried

Spanish language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...

programming as well as a limited amount of

English language English is a West Germanic language that developed in early medieval England and has since become a English as a lingua franca, global lingua franca. The namesake of the language is the Angles (tribe), Angles, one of the Germanic peoples th ...

content. The format was an outgrowth of the station's nighttime and weekend programming, which it adopted in July 1998, following its disaffiliation from

The WB The WB Television Network (shortened to The WB, stylized as "THE WB", and nicknamed the "Frog Network" and/or "The Frog" for its former mascot Michigan J. Frog) was an American television network that ran from 1995 to 2006. It launched on ter ...

(done to protect existing affiliate

KTLA KTLA (channel 5) is a television station in Los Angeles, California, United States, serving as the West Coast flagship station of The CW. It is the largest directly owned property of the network's majority owner, Nexstar Media Group, and is ...

, after KJLA gained must-carry status on Los Angeles area cable providers); the remainder of the schedule at this time consisted of financial news programming and overnight programming from

Shop at Home Network The Shop at Home Network (also called Shop at Home, Shop at Home TV and SATH) was a television network in the United States, owned and operated by the E. W. Scripps Company from 2002 to 2006, then by Jewelry Television. It primarily aired home ...

. As Los Angeles's first bilingual television station LATV focused on music in its flagship shows LATV Live and Mex 2 the Max. In 2003 the local network expanded its programming to a 24-hour schedule. On November 22, 2006, Costa de Oro Television (founding owner of KJLA, which was purchased by the network's founder Walter Ulloa in 1994) announced that it would turn the LATV format into a full-fledged national network with a standardized schedule, resulting in the network becoming a competitor with established Spanish language networks such as

Univision Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...

Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is a wholly owned subsidiary of Comcast. It provides content ...

and Azteca América; as a result, Costa de Oro Television was subsequently renamed LATV Networks. The national LATV network launched on April 23, 2007, on 16 stations in

media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...

s with heavy Latino/Hispanic populations. On May 22, 2007, LATV signed an affiliation agreement with

Entravision Communications Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish language in the United States, Spanish-speaking Hispanic and Latino Americans, Hispanic community ...

to carry the network on stations it owned or managed in 10 markets (including

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...

;

Albuquerque Albuquerque ( ; ), also known as ABQ, Burque, the Duke City, and in the past 'the Q', is the List of municipalities in New Mexico, most populous city in the U.S. state of New Mexico, and the county seat of Bernalillo County, New Mexico, Bernal ...

Tampa Tampa ( ) is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. Tampa's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and t ...

- St. Petersburg and

Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...

), including five of the 25 largest Hispanic markets in the U.S. On August 20, 2007, Post-Newsweek Stations (now Graham Media Group) acquired a minority interest in network parent LATV Networks; as part of the acquisition, Post-Newsweek also signed an affiliation agreement to carry LATV on the digital subchannels of its television stations in

Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...

, Orlando and

San Antonio San Antonio ( ; Spanish for " Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the third-largest metropolitan area in Texas and the 24th-largest metropolitan area in the ...

(the company's stations in

Jacksonville Jacksonville ( ) is the most populous city proper in the U.S. state of Florida, located on the Atlantic coast of North Florida, northeastern Florida. It is the county seat of Duval County, Florida, Duval County, with which the City of Jacksonv ...

and

Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...

were later added to the agreement); Post-Newsweek relinquished its interest in the network in 2013 to take general-interest English subchannel networks instead, with LATV moving its affiliations in most of the markets where the company owned stations to other full-power and low-power outlets. In 2019 Andres Palencia and Bruno Seros-Ulloa assumed leadership of LATV as Co-Executive Directors expanding LATV's capabilities to include digital publishing on LATV.com and digital streaming. On August 29, 2022 Entravision Communications announced a strategic partnership with LATV.

Programming

LATV provides general entertainment programming to its affiliated stations weekdays from 9:00 a.m. to 3:00 a.m. and weekends from 1:30 p.m. to 3:00 a.m.

Eastern Time The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, and the state of Quintana Roo in Mexico. * Eastern Standard Time (EST) is five hours behi ...

, with paid and other brokered programming filling most other timeslots. The network airs a mix of original programs and series produced at LATV Studios located at 2323 Corinth ave. in Los Angeles. The network is fully bilingual and features shows focussing on Latino culture, Latina empowerment and LGBTQ+ Latinos. Programs aired on the network include ''Rokamolé'' (a rock

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

series with various Latin rock artists serving as guest hosts), ''La Casa TV'' (an hour-long lifestyle series), ''Locas por el Futbol'' (a weekly

soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...

review and discussion series hosted by a six-female panel), ''Almohadazo el Noti'' (a non-formal late-night news/talk show, hosted by Fernanda Tapia), ''En La Zona'' (an entertainment/talk show), ''Ponle Play'' (a daily music video series hosted by Caroline Lau), ''Las Supér 20'' (consisting of two weekend music countdown series respectively featuring pop and Mexican Regional videos), ''Las Noches del LATV'' (a rebranded version of the Multimedios Television late-night variety series ''Las Noches del Fútbol'') and ''

Consejo Mundial de Lucha Libre Co., Ltd. (CMLL; , "World Wrestling Council") is a ''lucha libre'' professional wrestling promotion based in Mexico City. The promotion was previously known as (EMLL) (''Mexican Wrestling Enterprise''). Founded in 1933, it is the oldest profe ...

'' (a weekend

lucha libre ''Lucha libre'' (, meaning "freestyle wrestling" or literally translated as "free fight") is the term for the style of professional wrestling originating in Mexico. Since its introduction to Mexico in the early 20th century, it has develope ...

wrestling Wrestling is a martial art, combat sport, and form of entertainment that involves grappling with an opponent and striving to obtain a position of advantage through different throws or techniques, within a given ruleset. Wrestling involves di ...

series and the network's lone sports program). Although the majority of LATV's programming is produced in Spanish, the network also carries a limited amount of program content produced either exclusively in English or in both languages including ''Latino TV'', an interview series focusing on Latinos in entertainment, sports and art (similar in format to ''American Latino TV'' and ''LatiNation''); and children's programs originally distributed for

broadcast syndication Broadcast syndication is the practice of content owners leasing the right to broadcast their content to other television stations or radio stations, without having an official broadcast network to air it on. It is common in the United States whe ...

by Telco Productions, a production company founded by host/television producer Alex Paen – which air for a half-hour on Sunday through Friday mornings and are intended to meet the three-hour weekly educational content requirements defined by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

Children's Television Act The broadcast of educational Children's television series, children's programming by terrestrial television stations in the United States is mandated by the Federal Communications Commission (FCC), under regulations colloquially referred to as ...

. Since 2014, the network also simulcasts

home shopping Home shopping is the electronic retailing and home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as Shop LC, HSN, Gemporia, TJC, QVC, eBay, ShopHQ, Rakuten.com and Amazon.com, ...

programming from Shop LC each night from 3:00 to 9:00 a.m. Eastern and Pacific Time, through a time brokerage agreement. The network does not carry national morning and evening newscasts, nor does it carry first-run daytime programming on weekdays; the network instead carries day-behind encores of its evening and late-night programs as part of its daytime lineup on Monday through Fridays. The network's sole news program is ''Perspectiva Nacional'', a Sunday evening political talk show produced by Entravision Communications (LATV had formerly produced a weeknight-only national newscast called ''Noticias LATV'', which aired from 2010 to July 2012).

Talk/interview/lifestyle shows

* ''Glitterbomb w/ Patrick Gomez'' (2018) * ''Get It Girl'' (2016–present) * ''The Zoo'' (2016–present) * American Latino TV (2019–present) * Checkitow (2019–present) * The Hub on LATV (2019–present) * LatiNation (2019–present) * The Q Agenda (2019–present) * Pinkafe(2020–present) * Checkitow (2019–present) * Blacktinidad (2021 - present) * Shades of Beauty (2022)

Music series

* ''LATV en Concierto'' (2007–present) * ''Rokamolé'' (2012–present) * ''Las Supér 20: (2012–present) * ''Videos2Go'' (2015–present)

News programming

* ''Lo Que no Sabias'' (2014–present) * ''Perspectiva Nacional'' (2013–present)

Sports programming

* ''

'' (2007–present) * LATV Fan Nation (2019–present) * ''World Class Boxing'' (2016–present)

Children's programming

* ''Animal Rescue'' (2013–present) * '' Biz Kid$'' (2013–present) * '' Dragonfly TV'' (2013–present) * '' Dog Tales'' (2016–present) * ''Think Big'' (2013–present) * ''America's Heartland'' (2016–present) * '' Soccer Academy'' (1999-present)

Former programming

Talk/interview shows

* '' American Latino TV'' (2007–2013)

Scripted series

* '' Ceasar and Chuy'' (2007–2008)

News programming

* ''Esto es Insolito'' (2010–2014) * ''Noticias LATV'' (2010–2012)

Affiliates

References

External links

* {{DEFAULTSORT:Latv Music video networks in the United States Spanish-language television networks in the United States Television channels and stations established in 2001

LATV LATV (; originally pronounced on-air as from 2007 to 2014 and, since 2014, serving as a backronym for its on-air slogan, "Latino Alternative Television") is an American bilingual broadcast television network, digital publisher and media company ...

History

Programming

Talk/interview/lifestyle shows

Music series

News programming

Sports programming

Children's programming

Former programming

Talk/interview shows

Scripted series

News programming

Affiliates

See also

References

External links