Ludwig William Frohlich (1913–1971) was a German-born American pharmaceutical advertising and radio broadcast businessman.

Early life and education

Ludwig William Frohlich was born on July 30, 1913, in Frankfurt, Germany into a Jewish family. He received his B.S. in 1931 at the age of 18 from

Johann Wolfgang Goethe-Universität Frankfurt am Main Goethe University Frankfurt () is a public research university located in Frankfurt am Main, Germany. It was founded in 1914 as a citizens' university, which means it was founded and funded by the wealthy and active liberal citizenry of Frankfurt ...

. He studied also at the École Diderot(?) and the École nationale supérieure des Beaux-Arts de Paris in France. His specialty was

type design Type design is the art and process of designing typefaces. This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below. A typeface differs from other modes of graphic production su ...

and

art direction Art director is a title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, live-action and animated film and television, the Internet, and video games. It is the charge of a sole art director to super ...

. In 1935, ''after Hitler took power'',, he moved to the United States as an exchange student, lived at

International House of New York International House New York, also known as I-House, is a private, independent, non-profit residence and program center for postgraduate students, research scholars, trainees, and interns, located at 500 Riverside Drive in Morningside Heights, M ...

, later, became a trustee, and organized the alumni association. In 1938, Frohlich became an American citizen.

Businesses

*L. W. Frohlich & Co./Intercon International, a pharmaceutical advertising agency, founded in 1941, main office in NYC * IMS International, a market research company in the fields of chemistry, medicine, pharmacy, airlines and optics, founded in 1954, offices throughout the world *National Science Network, a chain of FM radio stations :*

WNCN WNCN (channel 17) is a television station licensed to Goldsboro, North Carolina, United States, serving the Research Triangle area as an affiliate of CBS. Owned by Nexstar Media Group, the station maintains studios on Front Street in north R ...

in New York * * :* WDHF in Chicago :*

KPPC (defunct) KROQ-FM (106.7 MHz) is a commercial radio station licensed to Pasadena, California, serving Greater Los Angeles. Owned by Audacy, Inc., it broadcasts an alternative rock format known as "The World Famous KROQ" (pronounced "kay-rock"). The sta ...

KPPC (AM) KPPC was a radio station in Pasadena, California, United States, broadcasting on 1240 kHz between 1924 and 1996. Operating as a limited-hours, low-power station for most of its history, it carried primarily Christian radio programming and was ...

KPPC (FM) KBEX (96.1 FM) is a radio station broadcasting a Regional Mexican format. Licensed to Dalhart, Texas, United States, it serves the Amarillo metropolitan area. The station is owned by Maria Ceniceros, through licensee Viva Media, LLC. Its studios ...

:* KMPX (FM) * * * * The Concert Network, Inc. (initiated in 1955, reorganized from ''General Broadcasting Corporation''''Billboard'' June 30, 1958, p. 6), was a network of FM stations owned by T. Mitchell Hastings, Jr., that primarily provided classical music programming, originating from WBCN in Boston, with affiliates that included:

WHCN WHCN (105.9 FM) is a commercial radio station licensed to Hartford, Connecticut. It broadcasts a classic hits radio format for the Hartford, Waterbury and New Haven areas, and is owned by iHeartMedia, Inc. It is branded "The River 105.9", a ...

in Hartford, Connecticut,

in New York City,

WRCN WRCN-FM (103.9 MHz) is a radio station broadcasting a news/talk radio format, licensed to Riverhead, New York and serving eastern Long Island. The station is owned by JVC Media LLC with studios located inside of Long Island MacArthur Airport in ...

Riverhead, New York Riverhead is a town in Suffolk County, New York, United States, on the north shore of Long Island. Since 1727, Riverhead has been the county seat of Suffolk County, though most county offices are in Hauppauge. As of the 2020 census, the popul ...

on Long Island and WXCN (first in chain) in Providence, Rhode Island. In November 1969, The National Science Network, Inc. purchased KMPX (FM) in San Francisco, and KPPC (AM) and KPPC-FM in Pasadena from Crosby-Pacific Broadcasting Company for a combined $1,084,000.

Arthur Sackler Arthur Mitchell Sackler (August 22, 1913 – May 26, 1987) was an American psychiatrist and marketer of pharmaceuticals whose fortune originated in medical advertising, profits from drug sales, and trade publications. He was also an art collector ...

was a career-long "cooperative" competitor and friend.

Personal life

Frohlich had a villa on the island of

Elba Elba (, ; ) is a Mediterranean Sea, Mediterranean island in Tuscany, Italy, from the coastal town of Piombino on the Italian mainland, and the largest island of the Tuscan Archipelago. It is also part of the Arcipelago Toscano National Park, a ...

. In January 1971, Frohlich was diagnosed with a brain tumor, and he died in September. Frohlich was a bachelor, his sister, a Mrs. Burns of New York, was his only immediate survivor.

References

American advertising executives {{DEFAULTSORT:Frohlich, L. W. 1913 births 1971 deaths German emigrants to the United States American people of German-Jewish descent