L.V. Prasad
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Akkineni Laxmi Vara Prasada Rao (17 January 1907 – 22 June 1994), known professionally as L. V. Prasad, was an Indian film director, producer, actor, and businessman. He was one of the pioneers of Indian cinema and is the recipient of the
Dadasaheb Phalke Award The Dadasaheb Phalke Award is India's highest Film award, award in the field of cinema, given by the Government of India and presented annually at the National Film Awards. The recipient is honoured for their "outstanding contribution to the ...
, the highest Award for films in India. In 1980, he was awarded the
Raghupathi Venkaiah Award The Raghupathi Venkaiah Award is an award issued by the Indian state government of Andhra Pradesh to recognise lifetime achievements in Telugu cinema. The award was introduced in 1981 in honour of Raghupathi Venkaiah Naidu, one of India's film p ...
, for his contribution to
Telugu cinema Telugu cinema, also known as Tollywood, is the segment of Cinema of India, Indian cinema dedicated to the production of Film, motion pictures in the Telugu language, widely spoken in the states of Andhra Pradesh and Telangana. Based in Film N ...
. He founded ''Prasads Group'' in 1956, which include the Prasad Art Pictures,
Prasad Studios Prasad Studios and Prasad Film Labs are motion picture post-production studios headquartered in Chennai, India, founded by Prasad Group in 1956. The production house has produced over 150 films in Telugu, Tamil, Kannada, Malayalam and Hindi ...
, Prasad's IMAX and L. V. Prasad Eye Institute. He was elected as the President of The
South Indian Film Chamber of Commerce South is one of the cardinal directions or compass points. The direction is the opposite of north and is perpendicular to both west and east. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Proto-Germanic ''*sunþaz' ...
for the year 1982–83. The Government of India released a Commemorative postage stamp in his memory in 2006. Prasad also had the unique distinction of acting in the first
talkies A sound film is a Film, motion picture with synchronization, synchronized sound, or sound technologically coupled to image, as opposed to a silent film. The first known public exhibition of projected sound films took place in Paris in 1900, bu ...
of three different languages of
Indian cinema The cinema of India, consisting of motion pictures made by the Indian film industry, has had a large effect on world cinema since the second half of the 20th century. Indian cinema is made up of various film industries, each focused on p ...
; ''
Alam Ara ''Alam Ara'' () is a 1931 Indian Hindustani-language historical fantasy film directed and produced by Ardeshir Irani. It revolves around a king and his two wives, Navbahaar and Dilbahaar, who are childless; soon, a ''fakir'' (Wazir Muhammad K ...
'' (Hindi), '' Bhakta Prahlada'' (Telugu) and ''
Kalidas Kālidāsa (, "Servant of Kali"; 4th–5th century CE) was a Classical Sanskrit author who is often considered ancient India's greatest poet and playwright. His plays and poetry are primarily based on Hindu Puranas and philosophy. His surviv ...
'' (a Tamil and Telugu bilingual film).


Early life

Akkineni Lakshmi Vara Prasada Rao was born on 17 January 1907 in the remote village of
Somavarappadu Somavarappadu is a village in Eluru district of the Indian state of Andhra Pradesh. It is located to the north of district headquarters Eluru at a distance of 6 km. It is under Eluru revenue division. Demographics Census of India The ...
, in
Eluru Eluru ( ) is a city and the district headquarters of Eluru district in the States and union territories of India, Indian state of Andhra Pradesh. It is one of the List of municipal corporations in India#Andhra Pradesh, 14 municipal corporations ...
Taluk in West Godavari district,
Andhra Pradesh Andhra Pradesh (ISO 15919, ISO: , , AP) is a States and union territories of India, state on the East Coast of India, east coast of southern India. It is the List of states and union territories of India by area, seventh-largest state and th ...
, the second son to Akkineni Sriramulu and Akkineni Basavamma. The family was into agriculture and Prasad was a pampered child, very intelligent, but never interested in studies. At the age of 17 in 1924, he married his maternal uncle's daughter, Soundarya Manoharamma and had a daughter. Prasad's father had mounting debts and declared
insolvency In accounting, insolvency is the state of being unable to pay the debts, by a person or company ( debtor), at maturity; those in a state of insolvency are said to be ''insolvent''. There are two forms: cash-flow insolvency and balance-sheet i ...
, at which point Prasad looked to a cinema career.


Career

L. V. Prasad worked as an errand boy for Venus Film Company. He then joined India Pictures as an errand boy, where Akthar Nawaz cast him in a bit-part in the silent film ''Star of the East''. In 1931, he acted in India's first "talkie", ''
Alam Ara ''Alam Ara'' () is a 1931 Indian Hindustani-language historical fantasy film directed and produced by Ardeshir Irani. It revolves around a king and his two wives, Navbahaar and Dilbahaar, who are childless; soon, a ''fakir'' (Wazir Muhammad K ...
'', recruited through Venus Film Company. Other minor roles followed. These films were made by Imperial Films, through which he met
H. M. Reddy Hanumappa Muniappa Reddy (12 June 1892 – 14 January 1960), known as H. M. Reddy, was an Indian film director and producer, known for his works in Telugu cinema. He directed the first Indian multilingual sound film '' Kalidas'' (1931), shot in ...
. Reddy gave Prasad a small role in ''
Kalidas Kālidāsa (, "Servant of Kali"; 4th–5th century CE) was a Classical Sanskrit author who is often considered ancient India's greatest poet and playwright. His plays and poetry are primarily based on Hindu Puranas and philosophy. His surviv ...
'', the first Tamil and Telugu bilingual "talkie", and subsequently in '' Bhakta Prahlada'', the first Telugu "talkie". It was around this time that Prasad made contact with his family and then returned home to visit them. He then returned to Bombay with his wife and daughter, where his sons, Anand and Ramesh, were born. Prasad by chance got a role as an assistant director in ''Kamar-Al–Zaman'', directed by
Ali Shah Ali Hassimshah Omarshah (born 7 August 1959), known as Ali Shah , is a former Zimbabwean international cricketer. An all-rounder who batted left-handed and bowled right-arm medium pace, Shah played in three Test matches and 28 One Day Internat ...
. This was also the time that his name was shortened from Akkineni Lakshmi Vara Prasad Rao to L. V. Prasad, this being a consequence of a clerk finding the name too long to use. The shortened name stuck with him thereafter. Tantra Subrahmanyam assigned him a job of a production supervisor and assistant director for the film ''Kashta Jeevi'', which took him to Bombay again. The film was abandoned after shooting three reels. Prasad was in no mood to leave now and he got a job as assistant director in a few other films. During this time, using his connections with
Prithviraj Kapoor Prithviraj Kapoor (born Prithvinath Kapoor; 3 November 1906 – 29 May 1972) was an Indian actor who is also considered to be one of the founding figures of Hindi cinema. He was associated with IPTA as one of its founding members and establish ...
, he joined
Prithvi Theatres Prithvi (Sanskrit: पृथ्वी, ', also पृथिवी, ', "the Vast One", also rendered Pṛthvī Mātā), is the Sanskrit name for the earth, as well as the name of the goddess-personification of it in Hinduism. The goddess Prit ...
and satisfied his acting passion. It was during this time that he met
Raj Kapoor Raj Kapoor (; born as Shrishti Nath Kapoor; 14 December 1924 2 June 1988; also known as Ranbir Raj Kapoor) was an Indian actor, film director and producer, who worked in Hindi cinema. He is considered to be one of the greatest and most influen ...
, the hero of his first Hindi production '' Sharada''. In 1943, he got the opportunity to take on the responsibility of assistant director for ''Gruha Pravesam''. Due to circumstances, he became the director of the film and then he was also chosen as the lead actor of the film. ''Gruha Pravesam'', released in 1946 was one of the finest films of the forties and went on to become a classic of the period. After this, K. S. Prakasa Rao offered Prasad an important role in ''Drohi''. During this time, Ramabrahmam was facing difficulty in finishing his film ''
Palnati Yudham ''Palnati Yuddham'' is a 1947 Indian Telugu-language historical war film jointly directed by L. V. Prasad and Gudavalli Ramabrahmam. Based on the Battle of Palnadu, the film stars Akkineni Nageswara Rao, Govindarajula Subba Rao and Kannamba, ...
'' due to ill health and he chose Prasad to do justice to this film. After this in 1949, Prasad directed ''
Mana Desam ''Mana Desam'' () is a 1949 Indian Telugu-language drama film directed by L. V. Prasad. It was produced by Raja Saheb of Mirzapur under the Sobhanachala Pictures banner, and presented by Krishnaveni. It stars V. Nagayya, C. H. Narayana Ra ...
'' and introduced
N. T. Rama Rao Nandamuri Taraka Rama Rao (28 May 1923 – 18 January 1996), often referred to by his initials NTR, was an Indian actor, film director, film producer, screenwriter, film editor, philanthropist, and politician who served as the Chief Minister o ...
, later to become a legend in Telugu cinema, in a minor role. In 1950, Vijaya Pictures released their first film ''
Shavukaru ''Shavukaru'' () is a 1950 Indian Telugu-language drama film directed by L. V. Prasad. The film was produced by Nagireddy and Chakrapani under the Vijaya Productions banner as their maiden production. It stars N. T. Rama Rao in his first l ...
'', establishing L. V. Prasad as a director. '' Samsaram'', released in the same year, brought together the two people who would become notable actors in the
Telugu film industry Telugu cinema, also known as Tollywood, is the segment of Indian cinema dedicated to the production of motion pictures in the Telugu language, widely spoken in the states of Andhra Pradesh and Telangana. Based in Film Nagar, Hyderabad, Telug ...
as brothers – N. T. Rama Rao and
Akkineni Nageswara Rao Akkineni Nageswara Rao (20 September 1924 – 22 January 2014), known as ANR, was an Indian actor and film producer in Telugu cinema. Over his seven decade career, he became a prominent figures in the industry, and is among most influential ac ...
in a social drama which created records wherever it was released. The film provided a model for later filmmakers, a model and theme relevant and popular amongst film makers even today. After this, success chased him. He directed some memorable films in the fifties all of them known for their drama and fine humour. ''Rani'' a Hindi film took him to Bombay again and after that Jupiter Films engaged L. V. Prasad to direct their magnum opus ''
Manohara Manohara is the kinnari (half-woman, half-bird) heroine of one of the Jataka tales. Typically referred to as Manohara and Prince Sudhana, the legend appears in the Divyavadana and is documented by stone reliefs at Borobodur. Versions of the st ...
'' (1954), starring the legendary
Sivaji Ganesan Villupuram. Chinnaiya Manrayar Ganesamoorthy (1 October 1928 – 21 July 2001), better known by his stage name Sivaji Ganesan, was an Indian actor and film producer. He was mainly active in Tamil cinema during the latter half of the 20th centur ...
in Tamil and dub it in Telugu and Hindi. But L. V. Prasad had more goals to achieve. In 1955, he assigned
D. Yoganand Dasari Yoganand (16 April 1922 – 23 November 2006) was a South Indian film director. Early life Yoganand was born in Madras under British India. His parents were Venkata Das, estate manager under Nawaab Raza Ali Khan of Machilipatnam, and La ...
to direct his first production ''
Ilavelpu ''Ilavelpu'' () is a 1956 Telugu-language drama film, produced by L. V. Prasad under the Lakshmi Productions banner and directed by D. Yoganand. It stars Akkineni Nageswara Rao, Anjali Devi and Jamuna, with music composed by Susarla Dakshina M ...
'' in Telugu under the banner Lakshmi Productions. L. V. Prasad established Prasad Productions, soon after this in 1956. His second son Ramesh returned from the United States after obtaining his B.E.M.S degree and established Prasad Film Labs in Chennai in 1974. Prasad Productions made many memorable box office hits including ''
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
'', '' Khilona'', '' Sasural'' and ''
Ek Duuje Ke Liye ''Ek Duuje Ke Liye'' () is a 1981 Indian Hindi romantic tragedy film directed by K. Balachander. A remake of Balachander's Telugu film '' Maro Charitra'', it stars Kamal Haasan and Rati Agnihotri as a pair of lovers from different families ...
''. L. V. Prasad contributed generously towards the establishment of L. V. Prasad Eye Institute in
Hyderabad Hyderabad is the capital and largest city of the Indian state of Telangana. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part of Southern India. With an average altitude of , much ...
.


Prasad Group

*Prasad Productions Pvt. Ltd. *Prasad Film Labs. *Prasad EFX. *Prasad Video Digital. *L.V.Prasad Film and Television Academy. *Prasads Multiplex/Mall. *Prasads IMAX. *Prasad Panavision. *DCE Dubai. *DCE Singapore. *Prasad Corp USA.


Filmography

;Assistant Director *1931 : ''Kamar-Al-Zaman'' (Silent) *1941 : ''Darpan'' (Hindi) *1941 : ''Tenali Ramakrishna'' (Telugu) *1942 : ''Gharana Donga'' (Telugu) *1943 : ''Dawal'' (Hindi) *1944 : '' Lady Doctor'' (Hindi) ;Assistant Cinematographer *1938 : ''Stree'' (Hindi) ;Actor *1931 : ''
Alam Ara ''Alam Ara'' () is a 1931 Indian Hindustani-language historical fantasy film directed and produced by Ardeshir Irani. It revolves around a king and his two wives, Navbahaar and Dilbahaar, who are childless; soon, a ''fakir'' (Wazir Muhammad K ...
'' (Hindi) *1931 : '' Bhakta Prahlada'' (Telugu) *1931 : ''
Kalidas Kālidāsa (, "Servant of Kali"; 4th–5th century CE) was a Classical Sanskrit author who is often considered ancient India's greatest poet and playwright. His plays and poetry are primarily based on Hindu Puranas and philosophy. His surviv ...
'' (Telugu and Tamil Bilingual) *1933 : '' Sati Savitri'' (Telugu) *1933 : ''Sita Swayamvar'' (Hindi) *1940 : ''Bondam Pelli'' (Telugu) *1940 : ''
Barrister Parvateesam ''Barrister Parvateesam'' () is a Telugu language humorous novel written by Mokkapati Narasimha Sastry in 1924. It was printed in three parts. This work is regarded as one of the best written novels in India. Plot First Part It describes t ...
'' *1940 : ''Chaduvukunna Bharya'' (Telugu) *1941 : ''Tenali Ramakrishna'' (Telugu) *1942 : ''Gharana Donga'' (Telugu) *1946 : ''Gruha Pravesam'' (Telugu) *1947 : '' Palnati Yuddham'' (Telugu) *1948 : '' Drohi'' (Telugu) *1953 : '' Pempudu Koduku'' (Telugu) *1981 : ''
Raja Paarvai ''Raja Paarvai'' () is a 1981 Indian Tamil-language romance film directed by Singeetam Srinivasa Rao. It was simultaneously made and released as ''Amavasya Chandrudu'' () in Telugu. The story was written by Kamal Haasan, for whom the film was ...
'' (Tamil) *1981 : ''Amavasya Chandrudu'' (Telugu) ;Director *1946 : ''Gruha Pravesam'' (Telugu) *1947 : '' Palnati Yuddham'' (Telugu) *1948 : '' Drohi'' (Telugu) *1949 : ''
Mana Desam ''Mana Desam'' () is a 1949 Indian Telugu-language drama film directed by L. V. Prasad. It was produced by Raja Saheb of Mirzapur under the Sobhanachala Pictures banner, and presented by Krishnaveni. It stars V. Nagayya, C. H. Narayana Ra ...
'' (Telugu) *1950 : '' Shavukar'' (Telugu) *1950 : '' Samsaram'' (Telugu) *1952 : ''
Pelli Chesi Choodu ''Pelli Chesi Choodu'' () is a 1952 Indian satirical comedy film directed by L. V. Prasad and produced by Nagi Reddi and Chakrapani under their company Vijaya Productions. The film was made simultaneously in Telugu and Tamil, the latter ti ...
'' (Telugu) *1952 : ''
Kalyanam Panni Paar ''Pelli Chesi Choodu'' () is a 1952 Indian satirical comedy film directed by L. V. Prasad and produced by Nagi Reddi and Chakrapani under their company Vijaya Productions. The film was made simultaneously in Telugu and Tamil, the latter titled ...
'' (Tamil) *1952 : ''
Rani ''Rani'' () is a female title, equivalent to queen, for royal or princely rulers in the Indian subcontinent and Southeast Asia. It translates to 'queen' in English. It is also a Sanskrit Hindu feminine given name. The term applies equally to a ...
'' (Tamil & Hindi) *1953 : '' Pempudu Koduku'' (Telugu) *1953 : '' Paradesi'' (Telugu) *1953 : '' Poongothai'' (Tamil) *1954 : ''
Manohara Manohara is the kinnari (half-woman, half-bird) heroine of one of the Jataka tales. Typically referred to as Manohara and Prince Sudhana, the legend appears in the Divyavadana and is documented by stone reliefs at Borobodur. Versions of the st ...
'' (Tamil & Telugu) *1955 : ''
Missamma ''Missamma'' () is a 1955 Indian Telugu-language romantic comedy film directed by L. V. Prasad. It was produced by Nagi Reddi and Chakrapani on Vijaya Productions banner. The film stars N. T. Rama Rao, Savitri, Akkineni Nageswara Rao an ...
'' (Telugu) / ''
Missiamma ''Missiamma'' () is a 1955 Indian Tamil-language romantic comedy film directed by L. V. Prasad. Produced by B. Nagi Reddy and Aluri Chakrapani Vijaya Vauhini Studios, the script was adapted by Chakrapani from the Bengali play ''Manmoyee Girls ...
'' (Tamil) *1955 : '' Mangaiyar Thilakam'' (Tamil) *1957 : '' Baagyavathi'' (Tamil) *1957 : '' Miss Mary'' (Hindi) *1957 : '' Sharada'' (Hindi) *1958 : ''
Kadan Vaangi Kalyaanam '' Kadan Vaangi Kalyaanam '' () is a 1958 Indian Tamil-language satirical comedy film directed by L. V. Prasad. The film stars R. Ganesh, Savithri and Jamuna. It was released on 17 September 1958. The film simultaneously shot in Telugu as ...
'' (Tamil) *1958 : ''
Appu Chesi Pappu Koodu ''Appu Chesi Pappu Koodu'' () is a 1959 Indian Telugu-language comedy drama film directed and co-written by L. V. Prasad. The film was produced by Nagi Reddi and Chakrapani of Vijaya Productions; the latter co-wrote its script with Prasad ...
'' (Telugu) *1959 : '' Chhoti Bahen'' (Hindi) *1961 : ''
Thayilla Pillai ''Thayilla Pillai'' () is 1961 Indian Tamil-language drama film directed and co-produced by L. V. Prasad and written by M. Karunanidhi from a story by S. R. Pinisetty. The film stars T. S. Balaiah and M. V. Rajamma, with G. Muthukrishnan, K ...
'' (Tamil) *1963 : '' Iruvar Ullam'' (Tamil) *1964 : ''Beti Bete'' (Hindi) *1966 : ''Daadi Maa'' (Hindi) *1969 : ''
Jeene Ki Raah ''Jeene Ki Raah'' () is a 1969 Hindi-language drama film produced & directed by L. V. Prasad under the Prasad Productions Pvt. Ltd. banner. The film stars Jeetendra, Tanuja and Sanjeev Kumar and music composed by Laxmikant Pyarelal. It is a r ...
'' (Hindi) *1972 : '' Shaadi Ke Baad'' (Hindi) *1974 : '' Bidaai'' (Hindi) *1977 : ''
Jay Vejay ''Jay Vejay'' is a 1977 Indian Hindi-language action film, produced and directed by L. V. Prasad under the Prasad Productions Pvt. Ltd. banner. It stars Jeetendra, Reena Roy, Bindiya Goswami and Prem Krishan, with music composed by Rajesh R ...
'' (Hindi) ;Producer *1956 : ''
Ilavelpu ''Ilavelpu'' () is a 1956 Telugu-language drama film, produced by L. V. Prasad under the Lakshmi Productions banner and directed by D. Yoganand. It stars Akkineni Nageswara Rao, Anjali Devi and Jamuna, with music composed by Susarla Dakshina M ...
'' (Telugu) *1957 : '' Sharada'' (Hindi) *1959 : '' Chhoti Bahen'' (Hindi) *1961 : '' Sasural'' (Hindi) *1963 : ''Hamrahi'' (Hindi) *1964 : ''Beti Bete'' (Hindi) *1965 : ''Illalu'' (Telugu) *1965 : ''Idaya Kamalam'' (Tamil) *1965 : ''
Kalithozhan ''Kalithozhan'' ( Friend) is a 1966 Indian Malayalam film, directed by M. Krishnan Nair and produced by A. V. Subbarao and L.V Prasad. The film stars Prem Nazir, Sheela, Sukumari and Adoor Bhasi in the lead roles. The film had musical score by ...
'' (Malayalam) *1966 : ''Daadi Maa'' (Hindi) *1967 : ''
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
'' (Hindi) *1968 : '' Raja Aur Runk'' (Hindi) *1969 : ''
Jeene Ki Raah ''Jeene Ki Raah'' () is a 1969 Hindi-language drama film produced & directed by L. V. Prasad under the Prasad Productions Pvt. Ltd. banner. The film stars Jeetendra, Tanuja and Sanjeev Kumar and music composed by Laxmikant Pyarelal. It is a r ...
'' (Hindi) *1970 : '' Khilona'' (Hindi) *1972 : '' Shaadi Ke Baad'' (Hindi) *1974 : '' Bidaai'' (Hindi) *1975 : ''Piriya Vidai'' (Tamil) *1976 : ''Thande Makkalu'' (Kannada) *1976 : ''Udhar Ka Sindur'' (Hindi) *1977 : ''
Jay Vejay ''Jay Vejay'' is a 1977 Indian Hindi-language action film, produced and directed by L. V. Prasad under the Prasad Productions Pvt. Ltd. banner. It stars Jeetendra, Reena Roy, Bindiya Goswami and Prem Krishan, with music composed by Rajesh R ...
'' (Hindi) *1978 : ''Mane Belagida Sose'' (Kannada) *1980 : ''Yeh Kaisa Insaf'' (Hindi) *1981 : ''
Ek Duuje Ke Liye ''Ek Duuje Ke Liye'' () is a 1981 Indian Hindi romantic tragedy film directed by K. Balachander. A remake of Balachander's Telugu film '' Maro Charitra'', it stars Kamal Haasan and Rati Agnihotri as a pair of lovers from different families ...
'' (Hindi) *1985 : ''
Meraa Ghar Mere Bachche ''Meraa Ghar Mere Bachche'' () is a 1985 Indian Hindi-language film directed by Chander Vohra and produced by L. V. Prasad. It stars Raj Babbar, Smita Patil, Meenakshi Sheshadri in pivotal roles. Cast * Raj Babbar as Balwant Bhargav / Arun Bhar ...
'' (Hindi) *1986 : ''Swati'' (Hindi) *1990 : ''Bidaai'' (Bengali) *1993 : ''Ardhana'' (Malayalam) *1994 : ''Nagpachami'' (Bengali) *1994 : ''Sandhyadhara'' (Bengali) *1996 : ''Mayer Katha'' (Bengali) *1996 : ''Sunapua'' (Oriya)


Accolades

L. V. Prasad was the chairman of the
27th National Film Awards The 27th National Film Awards, presented by Directorate of Film Festivals, the organisation set up by Ministry of Information and Broadcasting, India to felicitate the best of Indian Cinema The cinema of India, consisting of motion ...
Selection Committee held at New Delhi in 1980. He was the chairman of the All India Selection Panel of Indian Panorama section for the 8th
International Film Festival of India The International Film Festival of India (IFFI), founded in 1952, is an annual film festival currently held in Goa, on the western coast of India. The festival aims at providing a common platform for the cinemas of the world to project the excel ...
from 3 to 17 January 1981. Prasad was also the chairman of the International Jury for Children's Film Festival held in November 1981 at Madras. He was elected as the President of The
South Indian Film Chamber of Commerce South is one of the cardinal directions or compass points. The direction is the opposite of north and is perpendicular to both west and east. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Proto-Germanic ''*sunþaz' ...
for the year 1982–83. He was a Member of the Board of Film Censors from October 1980 to February 1987. L. V. Prasad was Chairman of the Studio Owners, Council, a wing of
Film Federation of India The Film Federation of India (FFI) is an apex body of the Indian film producers (around 18,000), distributors (around 20,000), exhibitors (around 12,000) and studio owners, headquartered in Mumbai.Shahid Alikhan, R. A. Mashelkar, "Intellectual pr ...
. The Government of India released a Commemorative postage stamp in his memory in 2006. ;
National Film Awards The National Film Awards are awards for artistic and technical merit given for "Excellence within the Cinema of India, Indian film industry". Established in 1954, it has been administered, along with the International Film Festival of India ...
: * Certificate of Merit for Best Feature Film in Tamil''Mangayar Thilakam'' (1956). *
National Film Award for Best Feature Film in Telugu The National Film Award for Best Telugu Feature Film is one of the National Film Awards presented annually by the National Film Development Corporation of India. It is one of several awards presented for feature films and awarded with Rajat Kam ...
– '' Bharya Bhartalu'' (1962). *1982 –
Dadasaheb Phalke Award The Dadasaheb Phalke Award is India's highest Film award, award in the field of cinema, given by the Government of India and presented annually at the National Film Awards. The recipient is honoured for their "outstanding contribution to the ...
;Nandi Awards: *
Raghupathi Venkaiah Award The Raghupathi Venkaiah Award is an award issued by the Indian state government of Andhra Pradesh to recognise lifetime achievements in Telugu cinema. The award was introduced in 1981 in honour of Raghupathi Venkaiah Naidu, one of India's film p ...
(1980) ;Filmfare Awards: *Nominated –
Best Film The following is a list of categories of awards commonly awarded through organizations that bestow film awards, including those presented by various films, festivals, and people's awards. Best Actor/Best Actress *See Best Actor#Film awards, Bes ...
– '' Chhoti Bahen'' (1959) *Nominated –
Best Director Best Director is the name of an award which is presented by various film, television and theatre organizations, festivals, and people's awards. It may refer to: Film awards * AACTA Award for Best Direction * Academy Award for Best Director * As ...
– ''Chhoti Bahen'' (1959) *Nominated – Best Film – ''
Jeene Ki Raah ''Jeene Ki Raah'' () is a 1969 Hindi-language drama film produced & directed by L. V. Prasad under the Prasad Productions Pvt. Ltd. banner. The film stars Jeetendra, Tanuja and Sanjeev Kumar and music composed by Laxmikant Pyarelal. It is a r ...
'' (1969) *Nominated – Best Director – ''Jeene Ki Raah'' (1969) *Won – Best Film – ''Khilona'' (1970) * Lifetime Achievement Award – South (1992) ;Other Awards *Raja Sandow Memorial Award for the year 1978–79 by the then Honorable Chief Minister of Tamil Nadu, Dr. M. G. Ramachandran at Madras *Udyog Patra Award by the Honorable Vice-President of India, Mr. M.Hidayatullah at New Delhi on 20 December 1980 *Ramnath Award − 82 by the Cine Technicians' Association of South India on 5 June 1982 *Kalatapasvi Award by Telugu cinema weekly magazine Sitaara on 13 March 1983 at Hyderabad *
Kala Prapoorna Andhra University is a public university located in Visakhapatnam, Andhra Pradesh, India. It was established in 1926. It is graded as an A++ institution by NAAC receiving a score of 3.74 on a scale of 4. History King Vikram Deo Verma, the Ma ...
award was conferred on him by Chancellor,
Andhra University Andhra University is a public university located in Visakhapatnam, Andhra Pradesh, India. It was established in 1926. It is graded as an A++ institution by NAAC receiving a score of 3.74 on a scale of 4. History King Vikram Deo Verma, the Mah ...
at Waltair (Old Visakhapatnam) on 21 December 1985 *Andhra Ratna award was conferred on L.V.Prasad by Andhra Pradesh Kalavedhika on 27 March 1987 at Hyderabad


See also

*
Raghupathi Venkaiah Award The Raghupathi Venkaiah Award is an award issued by the Indian state government of Andhra Pradesh to recognise lifetime achievements in Telugu cinema. The award was introduced in 1981 in honour of Raghupathi Venkaiah Naidu, one of India's film p ...


References


External links


Official website
* * * * * {{DEFAULTSORT:Prasad, L. V. 1907 births 1994 deaths
L. V. Prasad Akkineni Laxmi Vara Prasada Rao (17 January 1907 – 22 June 1994), known professionally as L. V. Prasad, was an Indian film director, producer, actor, and businessman. He was one of the pioneers of Indian cinema and is the recipient of the Da ...
Male actors from Andhra Pradesh Andhra University alumni Telugu male actors Telugu film directors Film producers from Andhra Pradesh Dadasaheb Phalke Award recipients Filmfare Awards South winners Tamil film directors People from Eluru 20th-century Indian male actors Male actors in Tamil cinema Male actors in Hindi cinema Film directors from Andhra Pradesh Indian male film actors Male actors in Telugu cinema Cinematographers from Andhra Pradesh