KRE-O is a line of

construction toy A construction set is a standardized piece assortment allowing for the construction of various different models. Construction sets are most often marketed as toys. Popular construction toy brands include Lincoln Logs and ''LEGO''. Toys ...

s manufactured by

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

-based

Oxford Oxford () is a City status in the United Kingdom, cathedral city and non-metropolitan district in Oxfordshire, England, of which it is the county town. The city is home to the University of Oxford, the List of oldest universities in continuou ...

and marketed by

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...

. Kre-O was released in stores in Fall 2011. The name ''Kre-O'' comes from the Latin word ''creo'', which means "I create". Kre-O toys feature highly articulated humanoid figures called "Kreons". Kre-O blocks are compatible with

Lego Lego (, ; ; stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitri ...

bricks and Lego minifigures, hence also compatible with Mega Bloks, Cobi (building blocks), and other building block brands.

Toy lines

Kre-O ''

Transformers ''Transformers'' is a media franchise produced by American toy company Hasbro and Japanese toy company Tomy, Takara Tomy. It primarily follows the heroic Autobots and the villainous Decepticons, two Extraterrestrials in fiction, alien robot fac ...

'' is the first line of the Kre-O series. They were first shown in February 2011 at the American International Toy Fair trade show in New York. ''Transformers'' Kre-O figures include homages to their live action film, ''Timelines'', '' Transformers: Prime'' and ''Beast Hunters'' sub-lines. Kre-O '' G.I. Joe'' was released as the third Kre-O line in February 2013 as a

Toys "R" Us Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1948 in Washington, D.C.; its first store was built in April 1948, with i ...

exclusive. This collection is based primarily on Hasbro's ''G.I. Joe: A Real American Hero'' toy line, cartoons, and

comic book series a Media (communication), medium used to express ideas with images, often combined with text or other visual information. It typically the form of a sequence of Panel (comics), panels of images. Textual devices such as speech balloons, Glo ...

, but includes some Adventure Team Kreons as well. Kre-O ''

Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the Star Trek: The Original Series, series of the same name and became a worldwide Popular culture, pop-culture Cultural influence of ...

'' was released as the fourth line of Kre-O sets in April 2013. The initial sets and Kreons are based on the 2009 reboot and its sequel ''

Star Trek Into Darkness ''Star Trek Into Darkness'' is a 2013 American science fiction film, science fiction action film directed by J. J. Abrams and written by Roberto Orci, Alex Kurtzman, and Damon Lindelof. It is the 12th installment in the ''Star Trek'' franchise ...

''. A preview trailer was posted by Hasbro, first on

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

, then later on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

. The trailer re-enacts the original "teaser trailer" for the first film, showing the construction of the U.S.S. Enterprise in Kre-O form and by Kreon construction workers. A press release made at the 2012 New York Toy Fair showed the completed Enterprise model (complete with flip-up "saucer" showing the ship's bridge) and Kreons of

Kirk Kirk is a Scottish and former Northern English word meaning 'church'. The term ''the Kirk'' is often used informally to refer specifically to the Church of Scotland, the Scottish national church that developed from the 16th-century Reformation ...

Spock Spock is a fictional Character (arts), character in the ''Star Trek'' media franchise. He first appeared in the Star Trek: The Original Series, original ''Star Trek'' series serving aboard the starship USS Enterprise (NCC-1701), USS ''Enterpri ...

and

Sulu Sulu (), officially the Province of Sulu (Tausug language, Tausūg: ''Wilaya' sin Lupa' Sūg''; ), is a Provinces of the Philippines, province of the Philippines in the Sulu Archipelago. It was part of the Bangsamoro, Bangsamoro Autonomous R ...

. At ComiCon International 2013, Hasbro announced new brand lines for ''Dungeons & Dragons'' and ''Cityville Invasion'' plus additional building sets for ''Star Trek'', ''G.I. Joe'' and ''Transformers'' brand lines. Kre-O ''Cityville Invasion'' is the fifth line of Kre-O sets, based on the popular '' CityVille'' online game series. This line introduces "Sonic Motion Technology", which triggers specific movements in special Kre-O bricks. Kre-O ''

Dungeons & Dragons ''Dungeons & Dragons'' (commonly abbreviated as ''D&D'' or ''DnD'') is a fantasy tabletop role-playing game (TTRPG) originally created and designed by Gary Gygax and Dave Arneson. The game was first published in 1974 by TSR (company)#Tactical ...

'' is the sixth Kre-O line, released in January 2014. It is based on the popular

role-playing game A role-playing game (sometimes spelled roleplaying game, or abbreviated as RPG) is a game in which players assume the roles of player character, characters in a fictional Setting (narrative), setting. Players take responsibility for acting out ...

series of the same name. In early 2017, Hasbro debuted a new line of product based on the ''

Trolls A troll is a being in Nordic folklore, including Norse mythology. In Old Norse sources, beings described as trolls dwell in isolated areas of rocks, mountains, or caves, live together in small family units, and are rarely helpful to human be ...

'' movie.

In other media

Kre-O was featured in a segment of ''

Robot Chicken ''Robot Chicken'' is an American adult animation, adult stop motion, stop-motion animated sketch comedy television series created by Seth Green and Matthew Senreich for Cartoon Network's nighttime programming block Adult Swim. The twelve-minute ...

'' titled ''World War B'', a spoof of the film '' World War Z'', featuring

minifigures being attacked by Kre-O

zombie A zombie (Haitian French: ; ; Kikongo: ''zumbi'') is a mythological undead corporeal revenant created through the reanimation of a corpse. In modern popular culture, zombies appear in horror genre works. The term comes from Haitian folkl ...

s that are also the imitation minifigures.

References

External links

Official Website

Kreosite
- An independent wiki with details of all the Kre-O sets released {{Hasbro 2000s toys 2010s toys Construction toys Hasbro products Products introduced in 2011 Transformers (toy line) Toy brands Lego clones