Krating Daeng (, , ; 'red bull' or 'red

gaur The gaur (''Bos gaurus''; ) is a large bovine native to the Indian Subcontinent and Southeast Asia, and has been listed as Vulnerable species, Vulnerable on the IUCN Red List since 1986. The global population was estimated at a maximum of 21,000 ...

') is a non-

carbonated Carbonation is the chemical reaction of carbon dioxide to give carbonates, bicarbonates, and carbonic acid. In chemistry, the term is sometimes used in place of carboxylation, which refers to the formation of carboxylic acids. In inorganic che ...

energy drink An energy drink is a type of non-alcoholic psychoactive functional beverage containing stimulant compounds, usually caffeine (at a higher concentration than ordinary soda pop) and taurine, which is marketed as reducing tiredness and improving pe ...

created by

Chaleo Yoovidhya Chaleo Yoovidhya (, , ; ; 17 August 1923 – 17 March 2012) was a Thai businessman and investor. He was the originator of Krating Daeng () and co-creator of the Red Bull brand of energy drinks. At the time of his death in 2012 at the age of 88, h ...

. The drink is marketed and sold primarily in

Southeast The points of the compass are a set of horizontal, Radius, radially arrayed compass directions (or Azimuth#In navigation, azimuths) used in navigation and cartography. A ''compass rose'' is primarily composed of four cardinal directions—north, ...

and

East Asia East Asia is a geocultural region of Asia. It includes China, Japan, Mongolia, North Korea, South Korea, and Taiwan, plus two special administrative regions of China, Hong Kong and Macau. The economies of Economy of China, China, Economy of Ja ...

; its derivative,

Red Bull Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and ...

, is available in 165 countries. (Subscription required.) Chaleo took the name from the

(Thai: ), a large wild

bovine Bovines (subfamily Bovinae) comprise a diverse group of 10 genera of medium to large-sized ungulates, including Bos, cattle, bison, African buffalo, Bubalus, water buffalos, and the four-horned and spiral-horned antelopes. The members of this gro ...

of Southeast Asia. The logo of the drink underlies its branding, with two red gaurs charging at each other backdropped by a

sun The Sun is the star at the centre of the Solar System. It is a massive, nearly perfect sphere of hot plasma, heated to incandescence by nuclear fusion reactions in its core, radiating the energy from its surface mainly as visible light a ...

History

Krating Daeng was first devised in 1975. It contains water, cane sugar,

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine chemical classification, class and is the most commonly consumed Psychoactive drug, psychoactive substance globally. It is mainly used for its eugeroic (wakefulness pr ...

taurine Taurine (), or 2-aminoethanesulfonic acid, is a naturally occurring amino sulfonic acid that is widely distributed in animal tissues. It is a major constituent of bile and can be found in the large intestine. It is named after Latin (cogna ...

inositol In biochemistry, medicine, and related sciences, inositol generally refers to ''myo''-inositol (formerly ''meso''-inositol), the most important stereoisomer of the chemical compound cyclohexane-1,2,3,4,5,6-hexol. Its elemental formula, formula is ...

and

B-vitamins B vitamins are a class of water-soluble vitamins that play important roles in cell metabolism and synthesis of red blood cells. They are a chemically diverse class of compounds. Dietary supplements containing all eight are referred to as a vita ...

. It was introduced in

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

in 1976 as a refreshment for rural Thai labourers, in the same year that the similarly-named

Red Gaurs The Red Gaurs (, ''Krathing Daeng'') were an extreme right-wing paramilitary organization active in Thailand during the 1970s. The Red Gaurs played a key role in the 6 October 1976 massacre of students and activists at Thammasat University. Th ...

paramilitary organization carried out attacks on students. "At first it was not very popular...", says current CEO Saravoot Yoovidhya. "It was quite different from others in the market, and Chaleo focused first on upcountry markets rather than in the cities where other competitors concentrated." The

working class The working class is a subset of employees who are compensated with wage or salary-based contracts, whose exact membership varies from definition to definition. Members of the working class rely primarily upon earnings from wage labour. Most c ...

image was boosted by

sponsorship Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is k ...

Thai boxing Muay Thai or Muaythai (, , ), sometimes referred to as Thai boxing, the Art of Eight Limbs or the Science of Eight Limbs, is a Thai martial art and full-contact combat sport that uses stand-up striking, sweeps, and various clinching technique ...

matches, where the

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in ...

of two red bulls charging each other was often on display. Krating Daeng has lost its leadership position in its home market of Thailand to M-150 and is now third in the country's energy drinks market, down to possibly only 7 percent market share in 2014.

Relation to Red Bull

The Thai product is from a different company than the global

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

as co-founded by

Dietrich Mateschitz Dietrich Markwart Eberhart Mateschitz (, ; 20 May 1944 – 22 October 2022) was an Austrian billionaire businessman. He was the co-founder and 49% owner of Red Bull GmbH. In April 2022, Mateschitz's net worth was estimated at US$27.4 billion. Ma ...

, an

Austrian Austrian may refer to: * Austrians, someone from Austria or of Austrian descent ** Someone who is considered an Austrian citizen * Austrian German dialect * Something associated with the country Austria, for example: ** Austria-Hungary ** Austria ...

entrepreneur. Mateschitz was the international

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

director for

Blendax Blendax GmbH, founded in 1932 in Mainz, was a German manufacturer of personal hygiene products and toothpaste between 1936 and 2002. With an annual production of 43 million tubes of toothpaste, it was at one time Europe's largest toothpaste produc ...

, a

German German(s) may refer to: * Germany, the country of the Germans and German things **Germania (Roman era) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizenship in Germany, see also Ge ...

toothpaste Toothpaste is a paste or gel dentifrice that is used with a toothbrush to clean and maintain the aesthetics of Human tooth, teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from th ...

company, when he visited

in 1982 and discovered that Krating Daeng helped to cure his

jet lag Jet lag is a temporary physiological condition that occurs when a person's circadian rhythm is out of sync with the time zone they are in, and is a typical result from travelling rapidly across multiple time zones (east–west or west–east). ...

. He worked in partnership with Chaleo's T.C. Pharmaceuticals to adapt the formula and composition to Western tastes. Red Bull was launched in 1987. The two companies are often mistaken for each other, but they are separate entities focusing on different target markets running in conjunction with one another. At the time of founding and as of today,

Red Bull GmbH Red Bull GmbH () is an Austrian multinational private conglomerate company that created the Red Bull range of energy drinks. It is also known for its sponsorship, wide range of sporting events and Works team, teams. The headquarters of Red Bull ...

, who owns the trademark for the drink in Europe and the United States of America, is 51 percent controlled by the Yoovidhya family. Confusingly, the Thai company and its partners do use the name "Red Bull" on some of their products. * The classic 250 mL can features both "Red Bull" and "KRATINGDAENG" (without space). * The Thai 170 mL "Extra" and 250 mL "Soda" products feature "Red Bull" and not "Krating Daeng". * All TCP-licensed products made in China features "Red Bull" and not "Krating Daeng". * The speciality products for the Malaysian, Filipino, Mongolian, Hong Kongese, Vietnamese, Singaporean markets feature "Red Bull" and not "Krating Daeng". As a result, the mere presence of the wordmark "Red Bull" does not imply that the product is made by Red Bull GmbH of Austria or one of its subsidiaries.

In China

Two separate companies use the golden-can Krating Daeng design in China under the wordmark " Red Bull". This was the result of two separate agreements made by the T.C. Pharmaceutical Industries Co. Ltd. (later the "TCP Group") with Chinese companies. The first company was founded in 1995 a licensed production by

Reignwood Group Reignwood Group () is a Chinese investment company owning brands and companies in China, the rest of Asia, the UK and the US. It was founded in 1984 by Chanchai Ruayrungruang (aka Yan Bin), a Thai-Chinese businessman. Reignwood's businesses inclu ...

, with the trademark authorization lasting until 2016. The second was founded solely by TCP in 2019, buying up a Chinese drinks company in whole. Ever since the end of license terms in 2016, the TCP and Reignwood has been embroiled in legal fights trying to become the sole legal party allowed to use the trademark 红牛. Different Chinese local courts have made conflicting judgements favoring either side.

Sponsorship

Artist E-sports * Kratingdaeng Indonesia E-Sports Championship *

Noah Noah (; , also Noach) appears as the last of the Antediluvian Patriarchs (Bible), patriarchs in the traditions of Abrahamic religions. His story appears in the Hebrew Bible (Book of Genesis, chapters 5–9), the Quran and Baháʼí literature, ...

Football *

Persita Tangerang Persatuan Sepakbola Indonesia Kabupaten Tangerang ( 'Indonesian Football Association of Tangerang'), commonly known as Persita is an Indonesian professional football club based in Tangerang, Banten, Indonesia. The club currently competes in the ...

PSIM Yogyakarta Perserikatan Sepakbola Indonesia Mataram ( Hanacaraka: ꦥꦼꦂꦱꦠꦸꦮꦤ꧀ꦱꦼꦥꦏ꧀ꦧꦺꦴꦭꦆꦤ꧀ꦢꦺꦴꦤꦺꦱꦶꦪꦩꦠꦫꦩ꧀ꦔꦪꦺꦴꦒꦾꦏꦂꦠ), commonly known as PSIM Yogyakarta, is an Indonesian profes ...

Racing * Kratingdaeng Swallow Cleosa Series Championship Volleyball * Kratingdaeng Proliga

Ingredients

By volume, Krating Daeng contains the same amount of caffeine compared to

sold in the US. Both contain 32 mg caffeine per 100 mL, or 80 mg caffeine per 250 mL can. Krating Daeng also contains

glucose Glucose is a sugar with the Chemical formula#Molecular formula, molecular formula , which is often abbreviated as Glc. It is overall the most abundant monosaccharide, a subcategory of carbohydrates. It is mainly made by plants and most algae d ...

, and

B vitamins B vitamins are a class of water-soluble vitamins that play important roles in Cell (biology), cell metabolism and synthesis of red blood cells. They are a chemically diverse class of compounds. Dietary supplements containing all eight are referr ...

. It is not carbonated. A 250 mL can of Krating Daeng imported to Australia contains: taurine 1000 mg, glucoronolactone 600 mg, caffeine 80 mg,

50 mg,

vitamin B3 Vitamin B3, colloquially referred to as niacin, is a vitamin family that includes three forms, or vitamers: nicotinic acid (niacin), nicotinamide (niacinamide), and nicotinamide riboside. All three forms of vitamin B3 are converted within th ...

20 mg;

pantothenic acid Pantothenic acid (vitamin B5) is a B vitamin and an essential nutrient. All animals need pantothenic acid in order to synthesize coenzyme A (CoA), which is essential for cellular energy production and for the synthesis and degradation of prote ...

5 mg,

vitamin B6 Vitamin B6 is one of the B vitamins, and is an essential nutrient for humans. The term essential nutrient refers to a group of six chemically similar compounds, i.e., "vitamers", which can be interconverted in biological systems. Its active f ...

5 mg,

vitamin B12 Vitamin B12, also known as cobalamin, is a water-soluble vitamin involved in metabolism. One of eight B vitamins, it serves as a vital cofactor (biochemistry), cofactor in DNA synthesis and both fatty acid metabolism, fatty acid and amino a ...

5 mg.See attached image: :File:Red Gaur(Bull) can back.JPG

References

External links

* * {{Energy drinks Products introduced in 1976 1976 establishments in Thailand Energy drinks Red Bull Thai drink brands