Krackel is a
chocolate bar
A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nut (fruit), nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some variet ...
with
crisped rice pieces made by
The Hershey Company
The Hershey Company, often called just Hershey or Hershey's, is an American multinational corporation, multinational confectionery company headquartered in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World. T ...
and first introduced on September 14, 1938.
Overview
Krackel contains milk chocolate and crisped rice. Krackel originally sold as an individual chocolate bar product until 1997, and for 17 years it was available only as one of the four varieties of
Hershey's Miniatures until it was reintroduced as an individual candy bar in 2014.
The full-sized version has since been discontinued again, and it is now available only in the miniature version.
Ingredients
Introduced in 1938,
Krackel used to have
almond
The almond (''Prunus amygdalus'', Synonym (taxonomy)#Botany, syn. ''Prunus dulcis'') is a species of tree from the genus ''Prunus''. Along with the peach, it is classified in the subgenus ''Amygdalus'', distinguished from the other subgenera ...
s in its formula, until peanuts were then added in the recipe in 1939, but both the almonds and peanuts were removed in 1941 to be replaced with the new crisped rice balls that measure about 2 mm in diameter. The full-sized 4.5-ounce Krackel chocolate bar reintroduced in 2014 contained roughly the same ingredients. Although its ingredients typically do not contain gluten, Hershey does not list Krackel as gluten free, in part because grains can be contaminated with other, gluten-containing ones accidentally.
Packaging
The product's packaging can be identified by its distinctive red background, white lettering, and yellow fine print. In 2014, as part of a company-wide sustainability program, Krackel wrappers, as well as the other Hershey chocolate miniatures, underwent a makeover said to save an estimated 270,000 pounds of paper per year or an estimated 1,950 trees annually.
See also
*
Crunch (chocolate bar)
*
List of chocolate bar brands
References
External links
Krackel Nutrition Facts
{{Hershey
Chocolate bars
The Hershey Company brands
Products introduced in 1938
Brand name confectionery