KOSO (92.9 FM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Patterson, California Patterson is a city in Stanislaus County, California, United States, located off Interstate 5 in California, Interstate 5. It is southeast of Tracy, California, Tracy and is part of the Modesto, California, Modesto Modesto metropolitan area, ...

, and serving the

Modesto metropolitan area Modesto ( ; ) is the county seat and largest city of Stanislaus County, California, United States. With a population of 218,069 according to 2022 U.S. Census Bureau estimates, it is the 19th-most populous city in California. Modesto is located ...

. The station carries a

country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and is owned by iHeartMedia, Inc. Its studios and offices are in Modesto. On weekdays, KOSO, known as "The Big Dog," carries the

nationally syndicated Broadcast syndication is the practice of content owners leasing the right to broadcast their content to other television stations or radio stations, without having an official broadcast network to air it on. It is common in the United States whe ...

Bobby Bones Show ''The Bobby Bones Show'' is an American, nationally Broadcast syndication, syndicated country music radio show aired during the morning hours. The Bobby Bones Show, which originally aired from Austin, Texas, now broadcasts from studios at WSIX-F ...

'' in morning

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...

and ''CMT Nights with Cody Alan'' overnight. KOSO has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 3,000 watts and is a Class A station. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off West Hatch Road in Riverdale Park, California, near the

Tuolumne River The Tuolumne River ( Yokutsan: ''Tawalimnu'') flows for through Central California, from the high Sierra Nevada to join the San Joaquin River in the Central Valley. Originating at over above sea level in Yosemite National Park, the Tuolumne ...

. (The

tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...

was originally near

Mount Oso Mount Oso () is a mountain in Western Stanislaus County, California, and is located on the Diablo Range. At feet in elevation, it is the third highest point in Stanislaus County. There are many radio stations and an unused forest fire lookout ...

, from which it got its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

.) KOSO broadcasts in the

HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...

hybrid format. The HD2 subchannel carried a

top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...

format known as "M Style Radio", (in partnership with American

department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store mad ...

chain

Macy's Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. The first store was located in Manhattan on Sixth Avenue between 13th and 14th Streets, south of the present-day flagship store at Herald Square on West 34 ...

, and primarily competed with Cumulus'

KHOP KHOP (95.1 FM) is a radio station serving the Modesto and Stockton areas. Facility ID:52528 It is under the ownership of Cumulus Media. KHOP refers to itself as KHOP @ 95-1 or All The Hits. Its studios are in Stockton and its transmitter is ...

, as well as running under the

iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast, radio streaming and Music Streaming platform owned by iHeartMedia. Founded in August 2008, iHeartRadio serves as the national umbrella brand for iHeart ...

brand for a time) but that programming has since been discontinued with the HD2 subchannel being turned off.

History

On June 8, 1966, KOSO

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air. It originally broadcast on 93.1 MHz and was powered at 1,100 watts. It was owned by the Sierra-Pacific Radio Corporation, with studios and offices in Modesto. The station previously had an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format and was branded as "KO93". The mainstream AC format continued until the summer of 1995, when the station was rebranded as "B93". As a result, the station shifted to a hot AC format. In 1997, B93 began to transition towards a

modern AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...

format, adding more

alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...

-leaning artists such as

Alanis Morissette Alanis Nadine Morissette ( ; born June 1, 1974) is a Canadian and American singer, songwriter, musician, and actress. Known for her emotive mezzo-soprano voice and confessional songwriting, she became a cultural phenomenon during the mid 199 ...

Counting Crows Counting Crows is an American rock band from the San Francisco Bay Area, California. Formed in 1991, the band consists of rhythm guitarist David Bryson, drummer Jim Bogios, vocalist Adam Duritz, keyboardist Charlie Gillingham, David Immergl� ...

Gin Blossoms Gin Blossoms is an American alternative rock band formed in 1987 in Tempe, Arizona. They rose to prominence following the 1992 release of their first major label album, '' New Miserable Experience'', and the first single released from that al ...

, and

The Cranberries The Cranberries were an Irish rock music, rock band formed in Limerick in 1989. The band was composed of lead singer and guitarist Dolores O'Riordan, guitarist Noel Hogan, bassist Mike Hogan (Noel's brother), and drummer Fergal Lawler. O'Riord ...

to its

playlist A playlist is a list of video or audio files that can be played back on a media player, either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs that can be played once or in a loop. ...

. In 2000,

Clear Channel Communications iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

, the forerunner to today's iHeartMedia, acquired KOSO. Clear Channel needed the station to bring a "move-in station" to the

Sacramento Sacramento ( or ; ; ) is the capital city of the U.S. state of California and the seat of Sacramento County. Located at the confluence of the Sacramento and American Rivers in Northern California's Sacramento Valley, Sacramento's 2020 p ...

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

. On June 1, 2009, at midnight, KOSO moved from 93.1 MHz to 92.9 MHz as a result of the start of 93.1 FM KHJQ Pollock Pines, near Sacramento, which began broadcasting in June 2009. That station today is

KFBK-FM KFBK-FM (93.1 MHz) is a commercial radio station licensed to Pollock Pines, California and serving the Sacramento metropolitan area. It simulcasts KFBK (1530 AM). KFBK-AM-FM air a news- talk radio format and are owned by iHeartMedia. The s ...

, co-owned with KOSO. On October 2, 2012, KOSO shifted its format to

hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...

, branded as "Radio 92.9". On March 2, 2015, KOSO returned to its "B93" branding. On July 1, 2016, at 12 noon, KOSO changed its format from hot AC to

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

, branded as "92.9 The Big Dog".

References

External links

{{IHeartMedia OSO Country radio stations in the United States Modesto, California Mass media in Stanislaus County, California Radio stations established in 1961 1961 establishments in California IHeartMedia radio stations