Keytrade Bank is a financial services company based in Belgium with a subsidiary in Luxembourg.

History

VMS-Keytrade, Belgium's first online investment site, was founded in 1998. In 2002, VMS-Keytrade became Keytrade Bank and acquired its banking status by taking over RealBank. Between 2005 and 2016, Keytrade Bank was part of the Crelan Group, which until 2015 was 50% owned by the

Crédit Agricole Crédit Agricole Group (), sometimes called La banque verte ( en, The green bank) due to its historical ties to farming, is a French international banking group and the world's largest cooperative financial institution. It is France's second lar ...

Group, one of Europe's largest groups (own funds of €64.8 billion and net profit of €6 billion). Since June 2016, Keytrade Bank has been part of the Crédit Mutuel Arkéa banking group.

Products

Keytrade Bank offers all banking and trading services online.

Bank

Keytrade Bank offers all the usual services of a large bank with a current account, a savings account and a term account for free, but also debit and credit cards. *

Current account Current account or Current Account may refer to: * Current account (balance of payments), a country's balance of trade, net of factor income and cash transfers * Current account (banking) A transaction account, also called a checking account, ch ...

: available 24 hours a day, yielding 5 cents for each operation executed; Bancontact / Mister Cash / Maestro cards for free and VISA and American Express credit cards. * Savings account: account with an interest rate of 0.05% a year + 0.20% fidelity premium. *

Term account Term may refer to: * Terminology, or term, a noun or compound word used in a specific context, in particular: ** Technical term, part of the specialized vocabulary of a particular field, specifically: *** Scientific terminology, terms used by scie ...

: period of the term between 1 week and 1 year and with the possibility to break up the term or to extend the time.

Trading

As a brokerage firm, Keytrade Bank offers access to several markets: Euronext Brussels, Paris and London Stock Exchange, Frankfurt (Xetra), Milan (Borsa Italiana), Switzerland (SWX et Virt-x), Madrid (Bolsa de Madrid), Amsterdam, the U.S. (Nyse, Nasdaq, Amex et OTC-BB) and Canada (TSX & TSX Venture). Keytrade Bank presents a broad range of products for private investors:

stock In finance, stock (also capital stock) consists of all the shares by which ownership of a corporation or company is divided.Longman Business English Dictionary: "stock - ''especially AmE'' one of the shares into which ownership of a company ...

options Option or Options may refer to: Computing *Option key, a key on Apple computer keyboards *Option type, a polymorphic data type in programming languages * Command-line option, an optional parameter to a command *OPTIONS, an HTTP request method ...

warrants Warrant may refer to: * Warrant (law), a form of specific authorization ** Arrest warrant, authorizing the arrest and detention of an individual ** Search warrant, a court order issued that authorizes law enforcement to conduct a search for eviden ...

, turbos, mutual funds, trackers, bonds,

structured products A structured product, also known as a market-linked investment, is a pre-packaged structured finance investment strategy based on a single security, a basket of securities, options, indices, commodities, debt issuance or foreign currencies, an ...

... Keytrade Bank also offers Keytrade Pro, a professional

day-trading Day trading is a form of speculation in securities in which a trader buys and sells a financial instrument within the same trading day, so that all positions are closed before the market closes for the trading day to avoid unmanageable risks and ...

and

trend trading Trend following or trend trading is a trading strategy according to which one should buy an asset when its price trend goes up, and sell when its trend goes down, expecting price movements to continue. There are a number of different techniques, ...

platform for new products, which used to be accessible only to professional investors. This platform allows the investor to invest in: * The Forex (with 160 currency crosses) * The

Futures Futures may mean: Finance *Futures contract, a tradable financial derivatives contract *Futures exchange, a financial market where futures contracts are traded * ''Futures'' (magazine), an American finance magazine Music * ''Futures'' (album), a ...

market with more than 400 available contracts in 15 markets * CFDs which allow investors to take position on more than 3500 underlying stocks on the 22 largest global markets with a leverage effect from 1 to 10.

Marketing

Keytrade Bank provides the numbers used in the daily financial magazine ''Cotes et Cours'', which is broadcast by the

RTBF The ''Radio-télévision belge de la Communauté française'' (RTBF, ''Belgian Radio-television of the French Community'', branded as rtbf.be) is a public service broadcaster delivering radio and television services to the French-speaking Commu ...

. This partnership allows Keytrade Bank to run a short spot advertising just before and after the magazine. This seems like a win-win marketing operation for both the

and Keytrade Bank. On 29 September 2014, KeytradeBank Belgium established a brand new visual identity: a new logo, website and advertising campaign have been announced. It seems this new visual identity has not yet made its way to the Keytrade Bank subsidiaries: Keytrade Bank Nederland, Keytrade Bank Lux and Strateo (Switzerland).

Slogans

* ''"To the daring"'' (''Vive les audacieux'') - from 1 September 2014. * ''"L'évolution est en marche"'' * ''"Quand on aime, on compte"''

References

{{Authority control Banks established in 1998 Banks of Belgium Financial services companies of Belgium Companies based in Brussels Crédit Mutuel