KTXX-FM (104.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

, "La Raza 95.1 y 104.9") is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Bee Cave, Texas Bee Cave is a city located in Travis County, Texas, United States. Its population was 9,144 as of the 2020 United States census, 2020 census. History Bee Cave was named by early settlers for a large cave of wild bees found near the site. A post ...

, and serving the

Greater Austin The Austin–Round Rock–San Marcos Metropolitan Statistical Area, metropolitan statistical area, or Greater Austin, is a five-county United States metropolitan area, metropolitan area in the U.S. state of Texas, as defined by the Office of ...

metropolitan area. The station broadcasts a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

simulcast from KZNX. Genuine Austin Radio owns, and Norsan Media operates the station, with a sale to the latter pending. KTXX-FM's

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is located on State Highway 71 in southwest Austin. The station has

studio A studio is a space set aside for creative work of any kind, including art, dance, music and theater. The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal. Types Art The studio of any artist, esp ...

s and offices along Loop 360 in southwest Austin. KTXX-FM broadcasts in

HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...

. Its HD2

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...

airs a

Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

format, which feeds

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

98.5 K253AN known as "Leyendas 98.5". The HD3 digital subchannel simulcasts the

format heard on co-owned

KOKE-FM KOKE-FM (99.3 MHz) is a commercial radio station broadcasting a Regional Mexican radio format. Licensed to Thorndale, Texas, KOKE-FM serves the Greater Austin radio market. The station is owned by Genuine Austin Radio, LP, with a sale to Nors ...

. The HD4 subchannel airs a Spanish-language

Contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...

format known as “Romantica 105.3”, which feeds FM translator 105.3 K287FG.

Programming

KTXX-FM currently simulcasts KZNX, also known as "La Raza 95.1", a Spanish-language

formatted station also owned by Norsan Media. The 95.1 in the branding stems from the frequency of KZNX's FM translator, K236AY. Prior to its 2023 format change, KTXX-FM was branded as "The Horn," in reference to the

Texas Longhorns The Texas Longhorns are the athletic teams representing the University of Texas at Austin. The teams are sometimes referred to as the Horns and take their name from Longhorn cattle that were an important part of the development of Texas, and ...

. It was the

flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyal ...

for

University of Texas at Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public university, public research university in Austin, Texas, United States. Founded in 1883, it is the flagship institution of the University of Texas System. With 53,082 stud ...

athletics from 2015 until 2023. KTXX-FM aired local sports programming during the day and programming from

Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

-based

SportsMap SportsMap was a sports radio network that was distributed by Gow Media. The SportsMap Radio Network supplied its network affiliates with a 24-hour schedule of sports programming, including call-in shows and sports updates. Over its history, thro ...

on nights and weekends.

History

KFFQ and KLKM

The station first

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

in 1984 as KFFQ at 104.7, broadcasting

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

. It was originally

to Llano and was owned by Duane Fox. In 1988, KFFQ was acquired by Maxagrid Broadcasting, which moved the station to 104.9 and switched to a beautiful music format as KLKM. In 2000, the station changed its

city of license In U.S., Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broadcast ...

Dripping Springs, Texas Dripping Springs is a city in Hays County, Texas, United States. The population was 4,650 at the 2020 census. It is part of the Greater Austin metropolitan area. Geography Dripping Springs is in northern Hays County on U.S. Route 290, which l ...

and rebranded to "Digital 104.9" under a new call sign, KXXS.

104.9 The Beat

In February 2007, "Digital 104.9" moved to 92.5, to make room for

rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...

station KXBT as "Beat 104.9". This was the third incarnation of "The Beat", which originally launched on 104.3 in 1998 as KQBT. The staff and lineup from 104.3 "The Beat" remained intact. A new call sign of KXBT was assigned to 104.9 some six months after the re-brand. On September 29, 2008, KXBT became a simulcast of KXXS. This allowed the station to be heard around

, with KXBT serving the western portion and KXXS covering the eastern part of the market. The simulcast was called "Digital 104.9 y 92.5". The "Digital" simulcast was broken up in mid-2009, when 104.9 flipped to

. The Spanish Contemporary format was retained on 92.5. "The Beat" would later air on

KFMK KFMK (105.9 FM) is an Austin, Texas radio station operating a contemporary Christian format as an affiliate of the K-Love radio network. It is licensed to Round Rock, Texas with an ERP of 4,500 watts from a transmitter site near West Lake Hi ...

and later

KPEZ KPEZ (102.3 FM "102.3 The Beat") is a commercial radio station in Austin, Texas. It is owned by iHeartMedia and airs a rhythmic contemporary radio format. It shares studios with four other iHeart stations in the Penn Field complex in the Sout ...

The Horn

On November 2, 2009, the format changed to all-sports, branded as "104.9 The Horn". The brand is a nod to the

. Initially, KTXX-FM aired local sports programming during the day and carried

ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...

programming at nights and on weekends. On January 2, 2014, ESPN Radio programming was dropped, with KTXX-FM shifting to a hybrid of sports talk and classic hits. Morning and afternoon

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...

, as well as the noon hour, remained local sports talk, while other non-sports hours aired classic hits. On May 5, 2014, additional sports talk was added. The schedule had sports talk from 6am to 7pm and classic hits the remainder of the time, unless a sporting event or specialty program was being broadcast. In February 2015, The Horn dropped the classic hits portion of its schedule and began airing sports full-time with

NBC Sports Radio NBC Sports Radio was a sports radio network that debuted on September 4, 2012. The network content was produced by the NBC Sports Group division of NBCUniversal and distributed by Westwood One, which is the corporate successor to the remains of ...

programming heard at night and on weekends, and NBC Sports updates during the day. NBC Sports was later replaced with

SB Nation Radio SportsMap was a sports radio network that was distributed by Gow Media. The SportsMap Radio Network supplied its network affiliates with a 24-hour schedule of sports programming, including call-in shows and sports updates. Over its history, thr ...

(now SportsMap), based in

. KTXX-FM's

also moved to

, although its studios and transmitter remain in Austin. On June 16, 2015, KTXX-FM became the

of the

. On July 12, 2023, owner Genuine Austin Radio announced that KTXX-FM would drop the sports format on August 1, though it would continue on KTAE and FM translator K270CO (101.9 FM). The Longhorns announced a partnership with

iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

stations KVET and

KVET-FM KVET-FM (98.1 MHz, "98.1 K-VET") is a commercial FM radio station licensed to Austin, Texas. It is owned by iHeartMedia and airs a gold-based country music radio format. KVET-FM shares studios and offices with other iHeart sister stations i ...

the following day. On August 2, Norsan Media announced that it had acquired KTXX-FM and K287FG, making the station a sister to Spanish-language KZNX. KTXX-FM began simulcasting KZNX, while K287FG began airing a Spanish-language

CHR CHR or chr may refer to: Organisations * Canadians for Health Research, a national not-for-profit organisation * Centre for Human Rights, an organisation promoting human rights in Africa * Christ Church Secondary School, a government-aided school ...

format. On April 19, 2024, Norsan Media announced that it had reached a deal to buy the rest of Genuine Austin Radio outright.

HD Radio

On June 1, 2024, KTXX-FM launched a regional Mexican oldies format on its HD2 subchannel, branded as "Leyendas 98.5".NORSAN MEDIA LAUNCHES THREE NEW BRANDS IN AUSTIN
Radioinsight - June 2, 2024

References

External links

* * * * {{Spanish Radio Stations in Texas TXX-FM TXX-FM Regional Mexican radio stations in the United States Radio stations established in 1985 1985 establishments in Texas Mass media in Travis County, Texas