KSQD (90.7, 89.5, 89.7 FM) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to serve the Central Coast of California, including the communities

Santa Cruz, California Santa Cruz (Spanish language, Spanish for "Holy Cross") is the largest city and the county seat of Santa Cruz County, California, Santa Cruz County, in Northern California. As of the 2020 United States census, 2020 census, the city population ...

Watsonville Watsonville is a city in Santa Cruz County, California, in the Monterey Bay Area of the Central Coast of California. The population was 52,590 at the 2020 census. Predominantly Latino and Democratic, Watsonville is a self-designated sanctua ...

Monterey Monterey ( ; ) is a city situated on the southern edge of Monterey Bay, on the Central Coast of California. Located in Monterey County, the city occupies a land area of and recorded a population of 30,218 in the 2020 census. The city was fou ...

, Salinas, and Prunedale. The

nonprofit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...

community radio station is owned by Natural Bridges Media, and airs a

variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

format. The station was assigned the call sign KLSN by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

on May 1,

1998 1998 was designated as the ''International Year of the Ocean''. Events January * January 6 – The ''Lunar Prospector'' spacecraft is launched into orbit around the Moon, and later finds evidence for Lunar water, frozen water, in soil i ...

. It changed its call sign to KJOL on December 26, 2000, to KSRI on April 23, 2001, and to KSQD on December 18, 2018. Natural Bridges acquired KSRI from

Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's largest contempor ...

in May 2018. EMF had operated KSRI as an

Air1 Air1 is an American Christian radio network owned by the Educational Media Foundation (EMF), a non-profit Christian ministry. It primarily broadcasts contemporary worship music, and is a sister to the EMF's K-Love network. History On July 15, ...

affiliate. Natural Bridges included several hosts from

KUSP KLVM (88.9 MHz) is an FM radio station broadcasting a Contemporary Christian music format. Licensed to Santa Cruz, California, United States, the station is an affiliate of the K-LOVE Christian music radio network and is owned by Educational ...

, a defunct public radio station in Santa Cruz. KSQD would expand its coverage to the Monterey-Salinas area in 2023, acquiring KNVM 89.7 FM, and its translator K208GE 89.5 FM. The extended coverage launched on June 17, and KNVM's call sign was changed to KSQT on June 24, 2023.

References

External links

Official Website
* SQD Radio stations established in 2001 2001 establishments in California Variety radio stations in the United States Community radio stations in the United States Santa Cruz, California {{California-radio-station-stub