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KSLG is a commercial
Independent music Independent music (also commonly known as indie music, or simply indie) is a broad style of music characterized by creative freedoms, low-budgets, and a DIY ethic, do-it-yourself approach to music creation, which originated from the liberties aff ...
and
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in
Ferndale, California Ferndale is a city in Humboldt County, California, United States. Its population was 1,481 (2021 census), up from 1,371 at the 2010 census. The city contains dozens of well-preserved Victorian storefronts and homes. Ferndale is the northern ...
, broadcasting to the
Eureka, California Eureka ( ; Wiyot: ; Hupa: ; ) is a city and the county seat of Humboldt County, located on the North Coast of California. The city is located on U.S. Route 101 on the shores of Humboldt Bay, north of San Francisco and south of the Oreg ...
, area on 93.1 FM. KSLG is branded as K-Slug, which refers to the banana slugs native to the region. Its parent company is Lost Coast Communications, Inc. with sister stations
KHUM Administrative divisions of the Kingdom of Cambodia have several levels. Cambodia is divided into 24 provinces (''khaet''; ) and the special administrative unit and capital of Phnom Penh. Though a different administrative unit, Phnom Penh is a ...
, KLGE and KWPT.Lost Coast Communications launches documentary series on marijuana
Redwood Times, February 7, 2012, accessed 13 June 2013.


History

KSLG-FM launched on May 1, 2001, three years after Lost Coast Communications secured the license from the FCC. Lost Coast Communications paid another radio operator, Eureka Broadcasting, US$70,000 to withdraw a bid for the 94.1
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, then had to secure investors to begin operating.K-SLUG hits airwaves
North Coast Journal, May 5, 2001, accessed 13 June 2013
In 2013 the station shifted from playing a mix of current and dated
Modern rock Modern rock is an umbrella term used to describe rock music that is found on college and commercial rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music. ...
to mostly new
Independent music Independent music (also commonly known as indie music, or simply indie) is a broad style of music characterized by creative freedoms, low-budgets, and a DIY ethic, do-it-yourself approach to music creation, which originated from the liberties aff ...
and
Alternative Alternative or alternate may refer to: Arts, entertainment and media * Alternative (Kamen Rider), Alternative (''Kamen Rider''), a character in the Japanese TV series ''Kamen Rider Ryuki'' * Alternative comics, or independent comics are an altern ...
with a majority of the playlist only dating back a few years. The playlist features some more recognizable artists, listener submissions, artists with smaller followings, non-singles, deep cuts and artists with little to no money behind them. The station uses their website,
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and
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and
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as tools to connect with listeners in the Humboldt County area. They also actively use the airwaves and social networks for giveaways and contests.


References


External links


Official Website
* SLG Modern rock radio stations in the United States Mass media in Humboldt County, California Radio stations established in 2001 2001 establishments in California {{California-radio-station-stub