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KSCW-DT (channel 33) is a
television station A television station is a set of equipment managed by a business, organisation or other entity such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's s ...
in
Wichita, Kansas Wichita ( ) is the List of cities in Kansas, most populous city in the U.S. state of Kansas and the county seat of Sedgwick County, Kansas, Sedgwick County. As of the 2020 United States census, 2020 census, the population of the city was 397, ...
, United States, affiliated with
The CW The CW Network, LLC (commonly referred to as The CW or simply CW) is an American commercial broadcast television network which is controlled by Nexstar Media Group through a 75% ownership interest. The network's name is derived from the firs ...
. It is owned by
Gray Media Gray Media, Inc., doing business as Gray Television, is an American publicly traded television broadcasting company based in Atlanta. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 statio ...
alongside Hutchinson-licensed
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
affiliate
KWCH-DT KWCH-DT (channel 12) is a television station licensed to Hutchinson, Kansas, United States, serving the Wichita area as an affiliate of CBS. It is owned by Gray Media alongside CW affiliate KSCW-DT (channel 33) and maintains studios on 3 ...
(channel 12). The two stations share studios on 37th Street in northeast Wichita; KSCW-DT's
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is located in rural northeastern
Reno County Reno County is a county located in the U.S. state of Kansas. Its county seat and largest city is Hutchinson. As of the 2020 census, the population was 61,898. The county is named for Jesse Reno, a general during the Civil War. History ...
(east of Hutchinson). KSCW-DT also operates a digital replacement translator on
UHF Ultra high frequency (UHF) is the ITU designation for radio frequencies in the range between 300 megahertz (MHz) and 3 gigahertz (GHz), also known as the decimetre band as the wavelengths range from one meter to one tenth of a meter ...
channel 33 (its previous analog signal allotment) from a transmitter in North Wichita, just north of the station's studio facility.


History

The station was first licensed on June 8, 1988, under permits from
LIN TV LIN Media was an American holding company founded in 1994 that operated 43 television stations. All except one were affiliates of the six major U.S. television networks. One of the remaining stations was a low-powered weather station in In ...
filing an application with the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC), under the
call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a Identifier, unique identifier for a transmitter station. A call sign can be fo ...
KWCV. It was temporarily licensed as DKWCV on November 5, 1998, but on February 11, 1999, it was changed back to KWCV. The station first signed on the air on August 5, 1999, along with LIN TV (which also briefly owned
KAKE KAKE (channel 10) is a television station in Wichita, Kansas, United States, affiliated with ABC and owned by Lockwood Broadcast Group. The station's studios are located on West Street in northwestern Wichita, and its transmitter is located i ...
and its satellites in 2000 before selling KAKE to
Benedek Broadcasting Benedek Broadcasting was a television broadcasting company that owned and operated 22 network-affiliated television stations throughout the United States, all affiliated with major television networks, serving mainly small and medium-size markets. ...
) forming and owning 50% of Banks Broadcasting, which would become the station's owner. Originally operating as a WB affiliate, it was branded on-air as "Kansas' WB". Prior to the station's launch, The WB's programming could only be viewed in the Wichita market through
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
-based cable
superstation ''Superstation'' (alternatively rendered as "super station" or informally as "SuperStation") is a term in North American broadcasting that has several meanings. Commonly, a "superstation" is a form of distant signal, a broadcast television sign ...
WGN, which carried the network's programming nationwide from The WB's January 1995 launch until October 1999, or
Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...
's
KWGN-TV KWGN-TV (channel 2) is a television station in Denver, Colorado, United States, serving as the local The CW, CW outlet. It is owned and operated by network majority owner Nexstar Media Group alongside Fox Broadcasting Company, Fox affiliate KDVR ...
on cable or satellite. The station's original transmitter was located on a tower near
Colwich Colwich may refer to: * Colwich, Kansas Colwich is a city in Sedgwick County, Kansas, United States, located northwest of Wichita. As of the 2020 census, the population of the city was 1,455. History Colwich was founded in 1887. The name i ...
. On January 24, 2006, the
Warner Bros. Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...
unit of
Time Warner Warner Media, LLC ( doing business as WarnerMedia) was an American multinational mass media and entertainment conglomerate owned by AT&T. It was headquartered at the 30 Hudson Yards complex in New York City. It was established as Time Warne ...
and
CBS Corporation CBS Corporation was an American multinational media company with interests primarily in commercial broadcasting, publishing and television production. It was split from Viacom on December 31, 2005, alongside an entirely new Viacom; both ...
announced that the two companies would shut down The WB and
UPN The United Paramount Network (UPN) was an American broadcast television network that operated from 1995 to 2006. It was originally a joint venture between Chris-Craft Industries (later sold to News Corporation)'s subsidiary, United Television, ...
and combine the networks' respective programming onto a newly created "fifth" network called
The CW The CW Network, LLC (commonly referred to as The CW or simply CW) is an American commercial broadcast television network which is controlled by Nexstar Media Group through a 75% ownership interest. The network's name is derived from the firs ...
. One month later on February 22, 2006,
News Corporation The original incarnation of News Corporation (abbreviated News Corp. and also variously known as News Corporation Limited) was an American Multinational corporation, multinational mass media corporation founded and controlled by media mogul Ru ...
announced that it would launch another new network called
MyNetworkTV MyNetworkTV (stylized as mynetworkTV; unofficially abbreviated MNT or MNTV) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its Fox Television Stations ...
. On March 21, not long after it was announced that the station would become the market's CW affiliate, KWCV received approval from the FCC to change its call letters to KSCW in order to reflect its upcoming affiliation change. On September 5, former UPN affiliate KMTW became Wichita's MyNetworkTV affiliate when that network launched. KSCW became the CW outlet for the market when that network launched on September 18; the station also changed its branding to "Kansas CW" on that date. In March 2007, Banks Broadcasting announced that it would sell the station to
Schurz Communications Schurz Communications, Inc. is an American broadband media group and cloud services provider based in South Bend, Indiana. It previously owned newspapers and television stations. History The company was founded in 1872 by Alfred B. Miller and ...
, owner of
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
affiliate
KWCH KWCH-DT (channel 12) is a television station licensed to Hutchinson, Kansas, United States, serving the Wichita area as an affiliate of CBS. It is owned by Gray Media alongside CW affiliate KSCW-DT (channel 33) and maintains studios on 37th ...
(channel 12). The sale closed on July 20, 2007, after which the FCC granted Schurz a "failing station" waiver to acquire KSCW. This was necessary because the Wichita designated market area has only seven "unique" full-power television stations. The full-power stations operating outside the immediate metropolitan area all operate as
satellites A satellite or an artificial satellite is an object, typically a spacecraft, placed into orbit around a celestial body. They have a variety of uses, including communication relay, weather forecasting, navigation ( GPS), broadcasting, scientif ...
of each of Wichita's four major network affiliates (KWCH,
KSNW KSNW (channel 3) is a television station in Wichita, Kansas, United States, affiliated with NBC and Telemundo. The station is owned by Nexstar Media Group, and maintains studios on North Main Street in northwest Wichita (near downtown); its tran ...
(channel 3),
KAKE KAKE (channel 10) is a television station in Wichita, Kansas, United States, affiliated with ABC and owned by Lockwood Broadcast Group. The station's studios are located on West Street in northwestern Wichita, and its transmitter is located i ...
(channel 10) and
KSAS-TV KSAS-TV (channel 24) is a television station in Wichita, Kansas, United States, affiliated with Fox and MyNetworkTV. It is owned by Sinclair Broadcast Group, which provides certain services to Hutchinson-licensed Dabl affiliate KMTW (channel ...
(channel 24)), and the FCC considers the parent and all of its satellites together as one station. That number of unique full-power stations is normally not enough to legally support a
duopoly A duopoly (from Greek , ; and , ) is a type of oligopoly where two firms have dominant or exclusive control over a market, and most (if not all) of the competition within that market occurs directly between them. Duopoly is the most commonly ...
, because Banks Broadcasting tried and failed to find a buyer for KSCW that did not need the "failing station" waiver. Several months after Schurz closed on its purchase of this station, it launched a new website powered by the Local Media Network division of WorldNow, replacing Broadcast Interactive Media as the operator of the site. Schurz began the process of transitioning the websites of its media properties to the
Tribune Tribune () was the title of various elected officials in ancient Rome. The two most important were the Tribune of the Plebs, tribunes of the plebs and the military tribunes. For most of Roman history, a college of ten tribunes of the plebs ac ...
Interactive platform in Summer 2010 with KWCH and KSCW being the first two using the relaunched Tribune-run platform in late-June (as of 2013, the Schurz television station websites are now operated by
Internet Broadcasting Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...
). In 2009, KSCW traded transmitter facilities, moving to KWCH's tower just east of Hutchinson in
Reno County Reno County is a county located in the U.S. state of Kansas. Its county seat and largest city is Hutchinson. As of the 2020 census, the population was 61,898. The county is named for Jesse Reno, a general during the Civil War. History ...
. Schurz announced on September 14, 2015, that it would exit broadcasting and sell its television and radio stations, including KSCW-DT, KWCH-DT, and the JSA with KDCU-DT, to
Gray Television Gray Media, Inc., doing business as Gray Television, is an American publicly traded television broadcasting company based in Atlanta. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 statio ...
for $442.5 million. Gray already owns KAKE in Wichita; however, it will sell that station and keep KSCW and KWCH. The FCC approved the Schurz sale on February 12, 2016, and the sale was finalized on February 16.


Programming

In 2024, KSCW parent company Gray Television reached an agreement to broadcast eight
Oklahoma City Thunder The Oklahoma City Thunder are an American professional basketball team based in Oklahoma City. The Thunder compete in the National Basketball Association (NBA) as a member of the Northwest Division (NBA), Northwest Division of the Western Confer ...
games on the station.


Newscasts

KWCH presently produces hours of locally produced newscasts each week for sister station KSCW (with hours on weekdays and hours each on Saturdays and Sundays); in addition, the station airs the agricultural news program ''AG AM in Kansas'', which airs weekdays at 6 a.m. In 2008, KWCH began producing a two-hour extension of its weekday morning newscast for KSCW, titled ''
Eyewitness News ''Eyewitness News'' is a style of television presentation that emphasizes visual elements and action videos, instead of the older ,"man-on-camera" style of newscast, and is most prominently featured in the New York City metropolitan area. Hi ...
This Morning on KSCW''; the program competes against the national morning news programs seen on the "Big Three" networks. In October 2008, KWCH became the first television station in the Wichita market to begin broadcasting its local newscasts in
high definition High definition or HD may refer to: Visual technologies *Blu-ray Disc, the universal optical High Definition disc format *HD Photo, former name for the JPEG XR image file format *HDV, format for recording high-definition video onto magnetic tap ...
; the KSCW broadcast was included in the upgrade. Although not initially included in the change, KWCH upgraded its weather forecast segments to HD in March 2009. In 2010, that station added a half-hour Sunday evening newscast at 7 p.m. to KSCW, titled ''Eyewitness News Weekend''. On September 12, 2011, KWCH began producing half-hour newscasts at 4 p.m. weekdays and seven nights a week at 9 p.m. for KSCW; the latter production directly competed temporarily with another half-hour nightly newscast on
Fox Foxes are small-to-medium-sized omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull; upright, triangular ears; a pointed, slightly upturned snout; and a long, bushy tail ("brush"). Twelve species ...
affiliate KSAS-TV that KWCH also produced since January 2004 through a separate news share agreement, which expired on December 31. In theory, KWCH could have simultaneously broadcast two 9 p.m. newscasts until the expiration of the agreement, because KSAS' newscast originated from a secondary set (designed by FX Group) at KWCH's studio facility; however on October 5, 2011, KSAS filed a lawsuit against KWCH in Sedgwick County District Court claiming that in violation of the news share agreement, KWCH began taping the KSAS newscasts in advance, while KWCH produced its newscast for KSCW live; District Judge Jeff Goering signed an order requiring KWCH to restore the live newscast on KSAS while the suit was pending. After KWCH's agreement with KSAS ended,
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
affiliate KSNW took over the production of the KSAS newscasts (the station had previously produced a 9 p.m. newscast for KSAS from 1997 to 1999). The addition of the 4 p.m. newscast made KSCW one of the few CW affiliates not owned by
Tribune Broadcasting Tribune Broadcasting Company, LLC was an American media company which operated as a subsidiary of Tribune Media, a media conglomerate based in Chicago, Illinois. The group owned and operated television station, television and radio stations thro ...
to carry a late afternoon newscast, and was the only newscast in that timeslot in the Wichita market from September 2011 to September 2013, after
ABC ABC are the first three letters of the Latin script. ABC or abc may also refer to: Arts, entertainment and media Broadcasting * Aliw Broadcasting Corporation, Philippine broadcast company * American Broadcasting Company, a commercial American ...
affiliate KAKE discontinued its own 4 p.m. newscast that same month. In September 2013, KSCW began airing a two-hour Sunday morning newscast, which airs on the station in lieu of KWCH (which carries a Saturday morning newscast).


Technical information


Subchannels

KSCW-TV provides four subchannels, which are carried in ATSC 1.0 format on the multiplexes of some of the other stations participating in the ATSC 3.0 arrangement. On May 25, 2015, KSCW-DT began carrying the sitcom-oriented classic television network Decades (which became
Catchy Comedy Catchy Comedy, formerly known as Decades, is an Americans, American Digital terrestrial television, digital broadcast television network owned by Weigel Broadcasting. The network, which is mainly carried on the digital subchannels of television ...
in 2023) on a newly created second subchannel at official launch date. On January 16, 2017,
Tribune Media Tribune Media Company, also known as Tribune Company, was an American multimedia conglomerate headquartered in Chicago, Illinois. Through Tribune Broadcasting, Tribune Media was one of the largest television broadcasting companies, owning 39 ...
made an agreement with Gray to Carry
Antenna TV Antenna TV is an American digital television network owned by Nexstar Media Group. The network's programming consists of classic television series, primarily sitcoms, from the 1950s to the 1990s. Antenna TV's programming and advertising operatio ...
on a new third subchannel for KSCW. The subchannel launched on March 1 the same year.


Analog-to-digital conversion

Because it was granted an original
construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...
after the FCC finalized the
digital television Digital television (DTV) is the transmission of television signals using Digital signal, digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was considered an ...
allotment plan on April 21, 1997, the station did not receive a companion channel for its
digital signal A digital signal is a signal that represents data as a sequence of discrete values; at any given time it can only take on, at most, one of a finite number of values. This contrasts with an analog signal, which represents continuous values; ...
. Instead, at the end of the digital conversion period for full-power television stations, KSCW was required to turn off its
analog signal An analog signal (American English) or analogue signal (British and Commonwealth English) is any continuous-time signal representing some other quantity, i.e., ''analogous'' to another quantity. For example, in an analog audio signal, the ins ...
and turn on its digital signal (an action called a "
flash-cut A flash cut, also called a flash cutover, is an immediate change in a complex system, with no phase-in period. In the United States, some telephone area codes were split or overlaid immediately, rather than being phased in with a permissive di ...
"). The station shut down its analog signal, over UHF channel 33, on February 17 of that year, the original target date on which full-power television stations in the United States were federally mandated to transition from analog to digital broadcasts (which was later pushed back to June 12). Digital television receivers display the station's
virtual channel In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered as digits on a receiver's ...
as its former UHF analog channel 33.


References


External links


Main KSCW portion of KWCH websiteCW SpotlightKWCH 12 official website
{{DEFAULTSORT:Kscw 1999 establishments in Kansas Antenna TV affiliates ATSC 3.0 television stations Catchy Comedy affiliates The CW affiliates Gray Media Start TV affiliates Television channels and stations established in 1999 SCW-DT