KSAL-FM (104.9 FM) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a classic hits music format. Licensed to

Salina, Kansas Salina is a city in and the county seat of Saline County, Kansas, United States. As of the 2020 census, the population was 46,889. In the early 1800s, the Kanza tribal land reached eastward from the middle of the Kansas Territory. In 1858 ...

, United States, it serves the Salina–Manhattan area. The station is currently owned by Christopher Miller, through licensee Meridian Media, LLC.

History

The station first went on the air on October 7, 1988, as KCVS, programming religious music. Then, in March 1994, John K. Vanier and Jerry Hinrikus, doing business as EBC, Inc., would buy KCVS and change the call letters to KZBZ. This was accompanied by a format switch to

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

as its moniker became "Breezy 104.9." (KCVS would move to 91.7 MHz around this time.) Broadcast studios were established on South Ohio Street. In mid-1999, KZBZ changed format again to

hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...

, brandishing the new name "The Buzz 104.9". By this time, studios had moved to the Townsite Building on North Santa Fe in downtown Salina.

Morris Communications Morris Communications, headquartered in Augusta, Georgia, is a privately held media company with diversified holdings that include magazine publishing, outdoor advertising, book publishing and distribution, visitor publications, and online serv ...

would later acquire the station in January 2004, and flipped the format to classic hits on May 2, 2005. Around this time, the call letters changed to KSAL-FM. In 2015, Morris would sell its Salina Media Group to

Alpha Media Alpha Media LLC is a radio broadcasting company based in Portland, Oregon, and led by Bob Proffitt. The group does business under the Alpha Media name. It was formed from the merger of Alpha Broadcasting, L&L Broadcasting, and Main Line Broadc ...

, who would spin the station off to Rocking M Media the following year. In October 2019, Rocking M co-owner Christopher Miller announced he would spin off KSAL-FM, KSAL and KYEZ into a new group called Meridian Media, while Meridian would operate KVOB and KZUH under a local marketing agreement. The sale was approved and consummated the following year.Meridian Media LMAs Salina Duo
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References

External links

* * SAL-FM Radio stations established in 1989 1989 establishments in Kansas Salina, Kansas Classic hits radio stations in the United States {{Kansas-radio-station-stub