KRVB is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

located in

Boise, Idaho Boise (, , ) is the capital and most populous city of the U.S. state of Idaho and is the county seat of Ada County. On the Boise River in southwestern Idaho, it is east of the Oregon border and north of the Nevada border. The downtown ...

, broadcasting to the

area on 94.9 FM. KRVB airs an

adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...

music format branded as "The River" (a reference to

Boise Boise (, , ) is the capital and most populous city of the U.S. state of Idaho and is the county seat of Ada County. On the Boise River in southwestern Idaho, it is east of the Oregon border and north of the Nevada border. The downtown ...

and nearby

Snake Snakes are elongated, limbless, carnivorous reptiles of the suborder Serpentes . Like all other squamates, snakes are ectothermic, amniote vertebrates covered in overlapping scales. Many species of snakes have skulls with several more j ...

Rivers).

History

Full service (1975-1984)

94.9 was launched as KFXD-FM in 1975 with the FM feed of KFXD (AM). It was initially branded as ''XD-FM 95'' by 1979 with a

full service Full service or Full Service may refer to: * Full-service radio, a wide range of programming * Full Service Network, a communications company Entertainment * "Full Service", a song by the New Kids on the Block from their album ''The Block'' * Fu ...

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "conte ...

radio format and

news/talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

. KFXD-FM was syndicated with

Drake-Chenault Drake-Chenault Enterprises (originally American Independent Radio Inc.) was a radio broadcast syndication, syndication company that specialized in automation on FM radio stations. The company was founded in the late-1960s by radio programmer and de ...

's ''XT-40''.

Top 40/CHR (1984-1993)

In 1984, it was rebranded to ''KF95'' and flipped to a full-time Top 40 format to compete with the then CHR station ''Magic 92'' ( KBBK), and the later rebranded ''92 Kiss FM'' (

KIYS KIYS (101.7 FM) is a radio station broadcasting a Top 40 (CHR) format serving the Jonesboro, Arkansas, area. The station is currently owned by East Arkansas Broadcasters. KIYS broadcast in the HD Radio format. History This format was previous ...

) until it was dropped in 1990 when it switched to country. Upon the launch of KF95, the logo and the branding was being shared by the

Sacramento, California ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento C ...

radio station ''FM102'' ( KSFM), and

Atlanta, Georgia Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,71 ...

's ''Z-93'' (

WZGC WZGC (92.9 FM) – branded 92-9 The Game – is a commercial sports radio station licensed to serve Atlanta, Georgia, covering the Atlanta metropolitan area. Owned by Audacy, Inc., WZGC is the Atlanta affiliate for CBS Sports Radio; the flag ...

Adult contemporary (1993-1995)

A new CHR rival, ''Magic 93.1'' (

KZMG KZMG (102.7 FM) is a radio station licensed to Melba, Idaho, United States. KZMG broadcasts in HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existin ...

), first launched in 1991. It competed directly with KF95 until 1993, when KFXD-FM moved to an Adult Contemporary direction as ''The Legend, KF95''.

Adult album alternative (1995-present)

After rebranding as ''Mix 95'' in 1995, the station format changed to

Adult Album Alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...

. At one point, the station restored the ''KF95'' moniker, positioned as ''The Music Difference''. The call letters were changed to KFXJ in 1998, as it was no longer co-owned with KFXD-AM. In 2000, the station rebranded as ''94.9 The River'' with new call letters KRVB. Journal Communications and the

E. W. Scripps Company The E. W. Scripps Company is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps and his sister, Ellen Browning Scripps. It was also formerly a media conglomerate. The company is he ...

announced on July 30, 2014, that the two companies would merge to create a new broadcast company under the E. W. Scripps Company name that will own the two companies' broadcast properties, including KRVB. The transaction is slated to be completed in 2015, pending shareholder and regulatory approvals. In January 2018, Scripps announced that it would sell all of its radio stations. In August 2018,

Lotus Communications Lotus Communications Corporation is a media company that owns numerous radio stations and a few TV stations, and is one of the largest privately owned radio station groups in the United States. Headquarters are located in Los Angeles, and the com ...

announced that it would acquire Scripps' Boise & Tucson clusters for $8 million. The sale was completed on December 12.

References

External links

Official Website
* RVB Adult album alternative radio stations in the United States Radio stations established in 1975 1975 establishments in Idaho Lotus Communications stations {{Idaho-radio-station-stub