KRVB (94.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

"94.9 The River") is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Nampa, Idaho Nampa () is the most populous city in Canyon County, Idaho, United States. The population was 100,200 at the 2020 United States census, 2020 census. It is Idaho's List of cities in Idaho, third-most populous city. Nampa is about west of Boise, Id ...

, and broadcasting to the

Boise metropolitan area The Boise, Idaho Metropolitan Statistical Area (MSA) (commonly known as the Boise Metropolitan Area or the Treasure Valley) is an area that encompasses Ada County, Idaho, Ada, Boise County, Idaho, Boise, Canyon County, Idaho, Canyon, Gem County, ...

. It airs an

adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, ...

(AAA) format branded as "The River," a reference to the

Boise River The Boise River is a U.S. Geological Survey. National Hydrography Dataset high-resolution flowline data. , accessed May 3, 2011 tributary of the Snake River in the Northwestern United States. It drains a rugged portion of the Sawtooth Range in so ...

and

Snake River The Snake River is a major river in the interior Pacific Northwest region of the United States. About long, it is the largest tributary of the Columbia River, which is the largest North American river that empties into the Pacific Ocean. Begin ...

, which run through the station's listening area. It is owned by

Lotus Communications Lotus Communications Corporation is a media company that owns numerous radio stations and a few TV stations, and is one of the largest privately owned radio station groups in the United States. Headquarters are located in Los Angeles, and the co ...

with studios and offices on Fairview Avenue in Boise. KRVB has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 49,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is in Robie Creek, on a

tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...

shared with

KBOI-TV KBOI-TV (channel 2) is a television station in Boise, Idaho, United States, affiliated with CBS. It is owned by Sinclair Broadcast Group alongside low-power CW+ affiliate KYUU-LD (channel 35). The two stations share studios on North 16th Str ...

.Radio-Locator.com/KRVB
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History

Automated Top 40 (1975–1984)

The station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air on . Its original

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

was KFXD-FM, the

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

of KFXD (580 AM). While 580 AM was a personality Top 40 station, KFXD-FM had a more music, less talk approach. It was branded as ''XD-FM 95'' in 1979.

Automated Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...

programming for KFXD-FM was supplied by

Drake-Chenault Drake-Chenault Enterprises (originally American Independent Radio Inc.) was a radio syndication company that specialized in automation on FM radio stations. The company was founded in the late-1960s by radio programmer and deejay Bill Drake ...

's ''XT-40'' syndicated Top 40 music service.

Top 40/CHR (1984–1993)

In 1984, it was rebranded to ''KF95'' and flipped to a full-time, live DJ Top 40 format to compete with the then CHR station ''Magic 92''

KBBK KBBK (107.3 FM broadcasting, FM, "B-107.3") is a commercial radio, commercial FM radio, FM radio station in Lincoln, Nebraska. It broadcasts a hot adult contemporary radio format, switching to Christmas music for much of November and December. ...

. KBBK was later rebranded ''92 Kiss FM'' ( KIYS) until 1990 when it switched to

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

. Upon the launch of KF95, the logo and the branding was shared with

Sacramento Sacramento ( or ; ; ) is the capital city of the U.S. state of California and the seat of Sacramento County. Located at the confluence of the Sacramento and American Rivers in Northern California's Sacramento Valley, Sacramento's 2020 p ...

radio station ''FM102'' (

KSFM KSFM (102.5 FM) is a commercial radio station that is licensed to Woodland, California and serves the Sacramento metropolitan area. The station is owned by Audacy, Inc. and broadcasts an urban contemporary format. KSFM's studios and office ...

), and

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

's ''Z-93'' (

WZGC WZGC (92.9 FM) – branded ''92.9 The Game'' – is a commercial sports radio station licensed to serve Atlanta, Georgia, covering the Atlanta metropolitan area. Owned by Audacy, Inc., WZGC is the Atlanta affiliate for Infinity Sports Network; ...

Adult contemporary (1993–1995)

A new CHR rival, ''Magic 93.1'' ( KZMG), was launched in 1991. It competed directly with KF95 until 1993, when KFXD-FM adjusted to an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

direction as ''The Legend, KF95''.

Adult album alternative (1995–present)

After rebranding as ''Mix 95'' in 1995, the station's format changed to

. At one point, the station restored the ''KF95'' moniker, positioned as ''The Music Difference''. The call letters were changed to KFXJ in 1998, as it was no longer co-owned with KFXD-AM. In 2000, the station rebranded as ''94.9 The River'' with new call letters KRVB.

Scripps and Lotus ownership

Journal Communications Journal Media Group (formerly Journal Communications) was a Milwaukee, Wisconsin-based newspaper publishing company. The company's roots were first established in 1882 as the owner of its namesake, the ''Milwaukee Journal'', and expanded into br ...

and the

E. W. Scripps Company The E. W. Scripps Company, also known as Scripps, is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps and his sister, Ellen Browning Scripps. It was also formerly a media conglom ...

announced on July 30, 2014, that the two companies would merge. They would create a new broadcast company under the E. W. Scripps Company name that will own the two companies' broadcast properties, including KRVB. The transaction was slated to be completed in 2015, pending shareholder and regulatory approvals. In January 2018, Scripps announced that it would sell all of its radio stations. In August 2018,

announced that it would acquire Scripps' Boise & Tucson clusters for $8 million. The sale was completed on December 12.

References

External links

Official Website
* {{coord, 43.755, N, 116.099, W, type:landmark_region:US-ID_source:FCC, display=title RVB Adult album alternative radio stations in the United States Radio stations established in 1975 1975 establishments in Idaho Lotus Communications stations Nampa, Idaho