KRNV-FM
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KRNV-FM is a commercial
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
located in
Reno, Nevada Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada–California border. It is the county seat and most populous city of Washoe County, Nevada, Washoe County. Sitting in the High Eastern Sierra foothills, ...
, United States, broadcasting on 102.1 FM. KRNV-FM airs a
regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
music format branded as "La Tricolor 102.1". Launched in 1986 as KSXY, the station cycled through
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
and
contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
formats before finding success with an
adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, ...
format whose potential removal spurred listener outcry. It was sold to
Sunbelt Communications Company Intermountain West Communications Company (formerly Sunbelt Communications Company) was an American telecommunications company, formerly owned by James E. Rogers (1938–2014), that remains as the licensee company for a number of local televisio ...
in 1994 and became KRNV-FM, a news-oriented complement to its television station, KRNV. Sunbelt exited radio in 1999, and KRNV has had its present format ever since.


History


KSXY and KTHX

On April 23, 1984, Reno Broadcasters, Inc., applied to build a new radio station in Reno on 101.7 MHz. This application was designated for
comparative hearing The comparative hearing process was used by the United States Federal Radio Commission from 1927 to 1934 and its successor, the Federal Communications Commission (FCC), from 1934 to 1994 for the evaluation of mutually exclusive applications for b ...
by the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) opposite six other proposals for the same frequency. In July 1986, Reno Broadcasters sold the unbuilt station, bearing the call letters KSXY, for $250,000 to Modern Broadcasting, which owned KOH (630 AM); Robert Ostlund, the principal of Reno Broadcasters, was the general manager of KOH. A month later, on August 10, KSXY started testing its transmitter by broadcasting wind noises, described by the ''
Reno Gazette-Journal The ''Reno Gazette Journal'' is a daily newspaper in Reno, Nevada. It is owned and operated by the Gannett Company. History The newspaper came into being when the ''Nevada State Journal'' (founded on November 23, 1870) and the ''Reno Evening ...
'' as "a continual windstorm", with programming beginning two days later. Known as "Sexy", the station's
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
format consisted of love songs of the past 20 years and debuted with a marathon of 5,000 commercial-free songs, but it failed to gain ratings traction in the market. In November 1988, KSXY flipped to
contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
as "X102", seeking to fill a recently made format hole that had left Reno with just one station in the format, KWNZ (97.3 FM). In 1990, 68-year-old Sidney Stern, who owned KOH and KSXY, reached a deal to sell the stations to Olympic Broadcasters, which owned stations to Reno's west in
Sacramento Sacramento ( or ; ; ) is the capital city of the U.S. state of California and the seat of Sacramento County. Located at the confluence of the Sacramento and American Rivers in Northern California's Sacramento Valley, Sacramento's 2020 p ...
and
Quincy, California Quincy (formerly Quinsy) is a census-designated place and the county seat of Plumas County, California. The population was 1,630 during the 2020 Census, down from 1,728 during the 2010 Census, and 1,879 during the 2000 Census. History Before ...
. Olympic charted a new course for the station, one that would echo through Reno radio for 31 years. Feeling that there was a chance to offer something Reno did not have, KSXY flipped to an
adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, ...
as "The X" on November 1, 1990; the new, eclectic sound was patterned after
KBCO KBCO (97.3 FM broadcasting, FM) is a radio station in Boulder, Colorado. It serves Boulder, the Denver metropolitan area, and Northern Colorado. Owned by iHeartMedia, it broadcasts an adult album alternative (AAA) format. Its studios are locat ...
in
Boulder, Colorado Boulder is a List of municipalities in Colorado#Home rule municipality, home rule city in Boulder County, Colorado, United States, and its county seat. With a population of 108,250 at the 2020 United States census, 2020 census, it is the most ...
. In support of the format, KSXY became KTHX; general manager De Hagen noted: Sexy' is not something I want to refer to in my radio station." Cash problems at Olympic Broadcasters, however, meant that the owners could not wait much longer for the format to be profitable, despite having attracted listeners; it was being subsidized by KOH's profits. Having heard enough, Olympic pulled the plug on August 2, 1991, and switched KTHX to a simulcast of KOH. The move was met with a flurry of letters and phone calls in protest of the change, prompting Olympic to reconsider its decision and The X returned on August 19 with its air staff intact after a 17-day interregnum.


News/talk era

In February 1994, Olympic sold KOH's intellectual property to
Citadel Broadcasting Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company founded and developed by Larry Wilson. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the count ...
, leading to the move of KOH to
KKOH KKOH (780 AM; "News Talk 780 KOH") is a commercial radio station licensed to Reno, Nevada. It airs a news/talk radio format and is owned and operated by Cumulus Media. Studios and offices are on East Plumb Lane. The transmitter is off Chickade ...
(780 AM) and the launch of Christian-formatted KRCV at 630. It then found a buyer for KTHX:
Sunbelt Communications Company Intermountain West Communications Company (formerly Sunbelt Communications Company) was an American telecommunications company, formerly owned by James E. Rogers (1938–2014), that remains as the licensee company for a number of local televisio ...
, owners of KRNV television (channel 4). Sunbelt had a format in mind for its new acquisition:
all-news radio All-news radio is a radio format devoted entirely to the discussion and broadcast of news. All-news radio is available in both local and radio syndication, syndicated forms, and is carried on both major US satellite radio networks. All-news sta ...
using the existing local news resources of its TV station, putting "The X" back on the endangered list. The move came at the same time the station was slated to increase power from 5,000 to 25,000 watts. A new radio facility would be built out inside the KRNV television studios on Vassar Street and open in July. Sunbelt beat out an offer from the owner of KRZQ (96.5 FM), who proposed to retain "The X"'s format but could only pay in installments, whereas Sunbelt had presented an all-cash offer. The changeover to a new format was originally slated for May 1, but delays in hiring a team to run the news station gave the outgoing KTHX a temporary reprieve until July 11, when the new KRNV-FM debuted, mixing local morning and daytime rolling news coverage with audio simulcasts of the television station's 5 p.m., 6 p.m., and 11 p.m. newscasts. (The X and its management and disc jockeys turned up a month later at
94.7 FM The following radio stations broadcast on the FM frequency 94.7 MHz: Algeria * Jil FM : Also broadcast two webradios : "Jil FM Web" and "Jil FM Musique". Argentina * 947 Club Octubre in Buenos Aires * Ahijuna in Bernal, Buenos Aires * ...
.) The format proved successful enough that a Sunbelt affiliate leased out and then bought a radio station in
Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
, which became KVBC-FM, in 1995. For eight months in 1995, KRNV-FM dropped all normal daytime programming to cover the trial of O. J. Simpson. After the trial, KRNV-FM added more talk programming to its lineup, and in early 1999, the station began broadcasting jazz music during weekend and evening hours to boost middling ratings.


Spanish era

Sunbelt ended its five-year excursion into radio on December 1, 1999, by selling KRNV-FM and KVBC-FM to
EXCL Communications EXCL Communications was a Spanish-language broadcasting company founded in 1989 by Athena and Christopher Marks. It acquired its first radio stations, San Jose, California's KBRG and KLOK from brothers Danny Villanueva and James Villanueva (Radio ...
of
San Jose, California San Jose, officially the City of San José ( ; ), is a cultural, commercial, and political center within Silicon Valley and the San Francisco Bay Area. With a city population of 997,368 and a metropolitan area population of 1.95 million, it is ...
, marking the company's first entrance into Nevada radio. It also sounded the death knell for the news/talk formats, as EXCL specialized in Spanish-language radio. EXCL assumed operations of the two stations on December 1; while Sunbelt retained all but one of KRNV-FM's employees in its television operation, EXCL converted it to the first Spanish-language FM station in Northern Nevada. The sale of KRNV-FM for $14.25 million was filed later that month. EXCL merged the next year with Entravision Communications. The station emerged as an immediate ratings contender. In the first year as , the overall audience rating for KRNV-FM was higher than it was in any year under Sunbelt. In the slightly younger 18–49 demographic, it reached second overall. In November 2001, Entravision acquired the Univision affiliation in Reno from
Pappas Telecasting Pappas Telecasting Companies was a diversely organized broadcasting company headquartered in Visalia, California, United States. Founded in 1971, it was one of the largest privately held broadcasting companies in the country, with its station ...
and expanded its studio center with KRNV-FM and the TV station the next year. In 2003, KRNV-FM moved from 101.7 to 102.1 MHz. The change had been ordered by the FCC in 1997 to allow 101.5 MHz to be allocated to
Truckee, California Truckee is an List of municipalities in California, incorporated town in Nevada County, California, United States. As of the 2010 United States Census, the population was 16,180, reflecting an increase of 2,316 from the 13,864 counted in the 2 ...
; Sunbelt had opposed the proceeding at that time because of the potential damage to its operation and concerns about the financial ability of the party backing the new Truckee station proposal to reimburse it for its expenses in making the change.


Programming

KRNV-FM was one of 14 Entravision-owned launch stations for the return of , hosted by
Eddie "Piolín" Sotelo Eddie "Piolín" Sotelo (born December 1, 1972) is a Mexican radio broadcaster. He is the host of the nationally syndicated radio show ''El Show De Piolín'' on Entravision. His nickname means "Tweety" in Mexican Spanish, a nickname he acquired as ...
, in January 2015. It also airs , which Entravision syndicates from KDLD/KDLE in Los Angeles to 11 of its La Tricolor stations.


Note


References


External links

{{coord, 39.584, N, 119.799, W, type:landmark_region:US_source:FCC, display=title RNV-FM Radio stations established in 1986 1986 establishments in Nevada Entravision Communications stations Regional Mexican radio stations in the United States