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KRLD-FM (, "105.3 The Fan") is a commercial
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
Dallas, Texas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
, and serving the Dallas/Fort Worth Metroplex. KRLD-FM is owned by
Audacy, Inc. Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corp., it is the second largest radio company in the United States, owning over 220 radio stations across 47 media ...
, and airs a
sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...
format. The station's studios and offices are located along North Central Expressway in
Uptown Dallas Uptown is a PID (public improvement district) and a dense neighborhood in Dallas, Texas. Uptown is north of and adjacent to downtown Dallas, and is bordered by U.S. Highway 75 (Texas), US 75 (Central Expressway (Dallas), Central Expressway) on t ...
, and the
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
site is in Cedar Hill. The station airs local sports talk shows most of the day and evening, and carries nationally syndicated programming from
Infinity Sports Network Infinity Sports Network is an American sports radio network. It debuted as CBS Sports Radio with hourly sports news updates on September 4, 2012, and with 24/7 programming on January 2, 2013. Infinity Sports Network is programmed by Audacy, In ...
during the late night and overnight hours. KRLD-FM is the
flagship A flagship is a vessel used by the commanding officer of a group of navy, naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically ...
station of the Dallas Cowboys Radio Network and the Texas Rangers Radio Network. Some early hours on weekends are paid
brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot com ...
. In the sports radio format, KRLD-FM's chief rival is Sportsradio 1310/ 96.7 The Ticket. KRLD-FM broadcasts in
HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...
. It carries the
news News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the te ...
/ talk format of its
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
1080 KRLD on its HD 2 subchannel. Its HD 3 subchannel is devoted to coverage of the
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. T ...
football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
team, with additional programming from the
Infinity Sports Network Infinity Sports Network is an American sports radio network. It debuted as CBS Sports Radio with hourly sports news updates on September 4, 2012, and with 24/7 programming on January 2, 2013. Infinity Sports Network is programmed by Audacy, In ...
(formerly CBS Sports Radio).


History

The station went on the air in January 1958 with a
classical music Classical music generally refers to the art music of the Western world, considered to be #Relationship to other music traditions, distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical mu ...
format, using the
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
KSFM. In 1960, the station went
dark Darkness is the condition resulting from a lack of illumination, or an absence of visible light. Human vision is unable to distinguish colors in conditions of very low luminance because the hue-sensitive photoreceptor cells on the retina are ...
and then resurfaced with an
automated Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...
beautiful music format as KPSD, only to sign-off again by the end of the year. Century Broadcasting purchased the dark KPSD in 1962 and returned it to the air as KMAP, "The Sound of Success", featuring classical music and later, Broadway show tunes. In 1968, Century sold KMAP to Dawson Communications, which changed the call letters to KXXK and the format to MOR music. KXXK became KOAX ("Coax") in 1971, returning to the beautiful music format. Through the 1970s and into the early 1980s, KOAX was one of the most popular FM stations in Dallas/Fort Worth, consistently scoring top 10 ratings. But by 1985, its ratings were falling, and KOAX changed its call sign to KQZY ("Cozy 105.3") that year, evolving the format from beautiful music to
soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
. Personalities included, Chris Miller, Jack Murray, Ken Conrad, Bill Brown, Lisa Leigh, Nina Cunningham and Vickie Hunter. KQZY changed format to
hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...
as "Star 105.3" in September 1989, taking the new call sign KRSR the following summer. "Star" featured such personalities as Bob Nelson, John McCarty, Teri Richardson, Mike Sheppard, Stoobie Doak and Scott Carpenter, who also served as program director. Ratings remained low, and on January 27, 1992, following a 2-day electronic countdown, Alliance Broadcasting (based in
Walnut Creek, California Walnut Creek is a city in Contra Costa County, California, United States, located in the East Bay region of the San Francisco Bay Area, about east of the city of Oakland, California, Oakland. Walnut Creek has a total population of 70,127 per t ...
) launched the first "Young Country" station on 105.3 FM with the station temporarily taking the call sign KRRM before becoming KYNG in February. The format featured current-heavy
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
aimed toward a younger audience, and created "morning shows" all day that highlighted listener calls, frequent requests and fun
disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at nightclubs or music fes ...
talk. It was all a part of owner Alliance's "Young Country" concept, repeated in other
media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...
s around the country. Throughout the country format's tenure, its marketing brand was "Young Country 105.3, FM 105". KYNG was one of four stations (the others being
KXTX-TV KXTX-TV (channel 39) is a television station licensed to Dallas, Texas, United States, serving as the Dallas–Fort Worth metroplex with programming from the Spanish-language network Telemundo. It is owned and operated by NBCUniversal's Telemun ...
, and sister stations KOAI and KRBV) that fell victim to the Cedar Hill
tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...
collapse on October 12, 1996. Three workers were killed, and one worker was injured when a gust of wind caught the gin pole being used for construction of a new antenna for KXTX. After the collapse, the stations scrambled to get back on air and later ended up using an auxiliary site for many months, though at a much reduced power output. Because of this, KYNG's ratings plummeted. After being acquired by
Infinity Broadcasting Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Im ...
(the forerunner to CBS Radio), KYNG changed format from country music to a combination of
hot talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
and
active rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...
music on April 3, 2000. The final song on "Young Country" was " The Dance" by
Garth Brooks Troyal Garth Brooks (born February 7, 1962) is an American Country music, country singer and songwriter. His integration of pop and rock elements into the country genre has earned him his immense popularity, particularly in the United States, ...
. The station's first moniker under the new format was "105.3 The Talk That Rocks". KYNG became the Dallas
network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...
for ''
The Howard Stern Show ''The Howard Stern Show'' is an American radio show hosted by Howard Stern that gained wide recognition when it was radio syndication, nationally syndicated on terrestrial radio from WINS-FM, WXRK in New York City, between 1986 and 2005. The sho ...
''; other personalities and programs during its initial launch included Ed Tyll, A.W. Pantoja, Jim Verdi, Martha Martinez,
Russ Martin Russell Dale Martin (October 4, 1960 – February 27, 2021) was an American radio personality in Dallas, Texas. He worked in the Dallas radio market for 31 years. Martin hosted the No. 1-rated ''The Russ Martin Show'' on KLLI ''Live 105.3'' in ...
, Tom Leykis,
Loveline ''Loveline'' is a radio syndication, syndicated radio Talk show, call-in program in North America that features medical and relationship advice, often with guest appearances by actors and musicians. For most of its original run until ending in ...
, and John & Jeff. Three years later, in March 2003, the station took the new call sign KLLI, with "Live 105.3" as the new name and the slogan "The Alternative Talk Station". In late 2005, as part of the station's change in morning shows (due to Stern leaving CBS Radio to go to
Sirius Satellite Radio Sirius Satellite Radio was a satellite radio ( SDARS) service that operated in the United States and Canada. Sirius launched in 2002, and primarily competed with XM Satellite Radio, until the two services merged in 2008 to form Sirius XM. Li ...
in early 2006), KLLI dropped the "Alternative Talk Station" slogan and started using the CBS Radio nationwide slogan for FM talk, " Free FM". In May 2007, as part of CBS Radio's phasing out of the Free FM name and slogan, KLLI dropped the "Free FM" slogan and was again simply known as "Live 105.3". By this time, the weekday lineup consisted of Chris Jagger, Pugs Moran & Kelly Mohr, Russ Martin, Tom Leykis, "Big" Dick Hunter, and Loveline. On December 8, 2008, at 3 p.m., KLLI switched to a
sports talk Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...
format, branded as "105.3 The Fan". This change was not a complete overhaul as some hosts, notably morning host Jagger and some of his morning crew, survived the shift, while others, including
Russ Martin Russell Dale Martin (October 4, 1960 – February 27, 2021) was an American radio personality in Dallas, Texas. He worked in the Dallas radio market for 31 years. Martin hosted the No. 1-rated ''The Russ Martin Show'' on KLLI ''Live 105.3'' in ...
, were not retained. On December 12, 2008, the call sign was changed to KRLD-FM to match sister station 1080
KRLD (AM) KRLD ( ''NewsRadio 1080 KRLD'') is a commercial AM radio station in Dallas, Texas. Owned and operated by Audacy, Inc., the station runs news blocks during morning and afternoon drive time, with talk shows the rest of the day. Syndicated ...
. Eventually, the programming became all sports. Some of the early shows included The Josh and Elf Show (hosted by
Josh Lewin Josh Lewin (born ) is an American sportscaster who works as a play-by-play announcer for the UCLA Bruins football and basketball teams. Early life and education Lewin was born and raised in Rochester, New York. He attended Brighton High Scho ...
and Mark Elfenbein), RAGE (Richie and Greggo Extravaganza hosted by Richie Whitt and Greg Williams), and The Arnie Spanier Show. On May 21, 2012, CBS Radio hinted at a possible format flip for either KRLD-FM or KMVK to "AMP Radio", much like its co-owned
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
station KAMP-FM, as CBS registered three web domains, but neither station changed to that format. On February 2, 2017, CBS Radio announced it would merge with Entercom (now known as Audacy). The merger was approved on November 9, 2017, and was consummated on November 17. Months after on April 26, 2018, Entercom struck a new content deal with
NBCUniversal NBCUniversal Media, LLC (abbreviated as NBCU and Trade name, doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American Multinational corporation, multinational mass media and Show business, entertainment conglomerate (comp ...
-
owned-and-operated station In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an network af ...
s
KXAS-TV KXAS-TV (channel 5) is a television station licensed to Fort Worth, Texas, United States, serving the Dallas–Fort Worth metroplex. It is owned and operated by the NBC television network through its NBC Owned Television Stations division alon ...
(
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
) and
KXTX-TV KXTX-TV (channel 39) is a television station licensed to Dallas, Texas, United States, serving as the Dallas–Fort Worth metroplex with programming from the Spanish-language network Telemundo. It is owned and operated by NBCUniversal's Telemun ...
(
Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is a wholly owned subsidiary of Comcast. It provides content ...
). The former will be partnered with this station to bring enhanced local sports news and scores to its audience.


HD radio

105.3 HD-2 was originally launched in 2005 as a Spanish version of their "Live/Free FM" format. In 2008, the HD-2 channel shifted to an
indie rock Indie rock is a Music subgenre, subgenre of rock music that originated in the United Kingdom, United States and New Zealand in the early to mid-1980s. Although the term was originally used to describe rock music released through independent reco ...
-formatted playlist from internet radio station The Indie-Verse via a secured internet feed. In June 2009, The Indie-Verse was dumped in favor of the simulcast of KRLD NewsRadio 1080 AM. The reason was the new
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
Zune Zune was a brand of digital media products and services that was marketed by Microsoft from November 2006 until it was discontinued in June 2012. Zune consisted of a line of portable media players, a music subscription service known as Zune Music ...
player's feature which allowed listeners to hear HD stations as well as MP3 files, but wouldn't be able to tune into AM stations. 105.3 HD-3 aired an all-"
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. T ...
Radio" format, which carried archived football games and talk shows about the Cowboys, with the overnight hours occupied by CBS Sports Radio. As of 2023, "Dallas Cowboys Radio" has ceased operations. However,
Infinity Sports Network Infinity Sports Network is an American sports radio network. It debuted as CBS Sports Radio with hourly sports news updates on September 4, 2012, and with 24/7 programming on January 2, 2013. Infinity Sports Network is programmed by Audacy, In ...
(the former CBS Sports Radio) continues to air full-time on KRLD-FM HD3.


Notable on-air staff


Current

* Mike Bacsik


Former

*
Josh Lewin Josh Lewin (born ) is an American sportscaster who works as a play-by-play announcer for the UCLA Bruins football and basketball teams. Early life and education Lewin was born and raised in Rochester, New York. He attended Brighton High Scho ...
* Jane Slater


Play-by-play rights


NASCAR

KRLD-FM is the flagship station for
Texas Motor Speedway Texas Motor Speedway (formerly known as Texas International Raceway from September to December 1996) is a quad-oval Oval track racing#Intermediate, intermediate speedway in Fort Worth, Texas. It has hosted various major races since its inaugura ...
and carries
NASCAR Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR), the most prestigious stock car racing series in the United States. The series began in 1949 as the Strictly Stock Division, ...
races.


Dallas Cowboys

KRLD-FM has been the flagship station for the
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. T ...
National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...
team since the 2009 season. The deal revived the long association the Cowboys had with KRLD (AM) in the 1970s and 1980s. It features regular appearances by team owner
Jerry Jones Jerral Wayne Jones Sr. (born October 13, 1942) is an American billionaire businessman who is the owner, president, and General manager (American football), general manager of the Dallas Cowboys of the National Football League (NFL). He bought t ...
and head coach
Mike McCarthy Michael John McCarthy (born November 10, 1963) is an American professional American football, football coach who most recently was the head coach of the Dallas Cowboys of the National Football League (NFL) from 2020 Dallas Cowboys season, 2020 t ...
.


Texas Rangers

The Texas Rangers of
Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
aired their games from Monday through Friday on 105.3 The Fan in the
2009 2009 was designated as the International Year of Astronomy by the United Nations to coincide with the 400th anniversary of Galileo Galilei's first known astronomical studies with a telescope and the publication of Astronomia Nova by Joha ...
and 2010 seasons (the latter was their pennant-winning year). Weekend games were still on KRLD NewsRadio 1080. After that season, the Rangers did not renew the contract. Games from 2011 to 2014 were on rival station 103.3 ESPN in English and on 1540 KZMP in Spanish, which continued with Spanish-language rights until
ESPN Deportes Radio ESPN Deportes Radio was an American Spanish language sports radio network created and produced by Disney-owned ESPN. Programming included call-in talk shows and commentary from hosts about a full range of sporting events, including soccer, ...
's demise, in which they were moved to another Spanish sports station KFLC 1270 AM. Rangers games (including weekends) returned to 105.3 The Fan starting in the 2015 season.


History of call letters

The call letters KRLD-FM were originally assigned to a Dallas station that began broadcasting March 21, 1948. As only the third FM station in Dallas, it broadcast on 92.5 MHz with 50 kW power. The licensee was KRLD Radio Corporation, which also owned 1080 KRLD. The call letters were retired in 1972, when the station became KAFM (and today is
KZPS KZPS (92.5 FM) is an iHeartMedia classic rock formatted commercial radio station licensed to Dallas, Texas, and serving the Dallas–Fort Worth metroplex. Its studios are located along Dallas Parkway in Farmers Branch (although it has a Dall ...
). CBS Radio took the KRLD-FM call sign for 105.3 in 2008.


References


External links

* *
DFW Radio Archives DFW Radio/TV History
{{Texas Rangers Sports radio stations in the United States Radio stations established in 1958 RLD-FM 1958 establishments in Texas Infinity Sports Network stations Audacy, Inc. radio stations