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KQRT (La Tricolor 105.1 FM) is a radio station broadcasting a
regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
format in
Las Vegas, Nevada Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
, United States. The station is currently owned by Entravision Holdings, LLC, a subsidiary of
Entravision Communications Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish language in the United States, Spanish-speaking Hispanic and Latino Americans, Hispanic community ...
. Its studios are in the unincorporated community of
Paradise In religion and folklore, paradise is a place of everlasting happiness, delight, and bliss. Paradisiacal notions are often laden with pastoral imagery, and may be cosmogonical, eschatological, or both, often contrasted with the miseries of human ...
in
Clark County Clark County may refer to: *Clark County, Arkansas *Clark County, Idaho *Clark County, Illinois *Clark County, Indiana *Clark County, Kansas *Clark County, Kentucky *Clark County, Missouri *Clark County, Nevada, containing Las Vegas *Clark County, ...
near
Harry Reid International Airport Harry Reid International Airport , formerly known as McCarran International Airport, is the primary international airport serving the Las Vegas Valley, a metropolitan area in the U.S. state of Nevada. It is located south of downtown Las Vega ...
, and its transmitter is on the northwest edge of the Las Vegas Valley. KQRT began broadcasting in 1993 as KRBO with an oldies format. From 1995 to 1999, the station was run as a news/talk outlet in a relationship with local television station KVBC. After being sold, it changed to a Spanish-language operation and adopted its present format in 2003.


History

On April 13, 1989, the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
granted a construction permit to the Patmor Broadcast Group, a consortium of two formerly competing applicants for the frequency that included Washington lawyers, a businessman from Wisconsin, and
Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Honorific nicknames in popular music, Nicknamed the "Chairman of the Board" and "Ol' Blue Eyes", he is regarded as one of the Time 100: The Most I ...
. More than four years passed before the station went on the air as KRBO in September 1993, airing an
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
format. The oldies format continued for two years before Compass Communications, owned by Gerald Proctor, took over operations of the frequency under a
local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one corporation, company agrees to operate a radio station, radio or television station owned by another party. In essence, it ...
in 1995. The station then contracted with Radio News Co., a subsidiary of
Sunbelt Communications Company Intermountain West Communications Company (formerly Sunbelt Communications Company) was an American telecommunications company, formerly owned by James E. Rogers (1938–2014), that remains as the licensee company for a number of local televisio ...
; local news was contributed by Sunbelt's Las Vegas television station, KVBC (channel 3). KVBC reporters were heard on the radio station, as was the TV station's 5 p.m. local newscast. The reformatted station provided FM competition to KNUU (970 AM). Compass then entered into an agreement to purchase KRBO-FM outright. After Compass purchased the station, its ties to KVBC deepened. The station adopted the moniker "All News 3 FM" and the station changed its call sign to KVBC-FM on October 25, 1996. KVBC-FM continued as a news/talk station with local and national talk shows, with notable syndicated offerings including ''
Imus in the Morning ''Imus in the Morning'' was a long-running radio show hosted by Don Imus. The show originated on June 2, 1968, on various stations in the Western United States and Cleveland, Ohio, before settling on WNBC radio in New York City in 1971. In Octo ...
'' and
Art Bell Arthur William Bell III (June 17, 1945 – April 13, 2018) was an American broadcaster and author. He was the founder and the original host of the paranormal-themed radio program '' Coast to Coast AM'', which is syndicated on hundreds ...
. During the
Clinton–Lewinsky scandal The Clinton–Lewinsky scandal was a sex scandal involving Bill Clinton, the president of the United States, and Monica Lewinsky, a White House intern. Their sexual relationship began in 1995—when Clinton was 49 years old and Lewinsky ...
, KVBC-FM offered
Monica Lewinsky Monica Samille Lewinsky (born July 23, 1973) is an American activist. Lewinsky became internationally known in the late 1990s after U.S. President Bill Clinton admitted to having had an affair with her during her days as a White House intern ...
$5 million if she would do a tell-all interview with the station. While a restructuring of Compass's ownership involving Meridian Communications in 1999 was said by Proctor to give the company the potential to expand, the sale of the station to
EXCL Communications EXCL Communications was a Spanish-language broadcasting company founded in 1989 by Athena and Christopher Marks. It acquired its first radio stations, San Jose, California's KBRG and KLOK from brothers Danny Villanueva and James Villanueva (Radio ...
of
San Jose, California San Jose, officially the City of San José ( ; ), is a cultural, commercial, and political center within Silicon Valley and the San Francisco Bay Area. With a city population of 997,368 and a metropolitan area population of 1.95 million, it is ...
, later that year sounded the death knell for the talk station. EXCL exclusively ran Spanish-language radio stations, and consequently, the entire air staff of KVBC-FM was dismissed in early December when the station was switched to a satellite-fed music format from EXCL's headquarters. KRNV-FM in
Reno Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada–California border. It is the county seat and most populous city of Washoe County, Nevada, Washoe County. Sitting in the High Eastern Sierra foothills, ...
, which like KVBC-FM was a news/talk station utilizing resources from Sunbelt's local TV station, was also part of the deal and was switched to Spanish-language programming from EXCL at the same time. The actual sale of KVBC-FM for $3.25 million took place the next year. EXCL was in turn already in the process of merging with Entravision Communications. In 2002, Entravision entered into an agreement to acquire KRCY (92.7 FM), a station rimshotting the Las Vegas market from
Kingman, Arizona Kingman is a city in and the county seat of Mohave County, Arizona, United States. It is named after Lewis Kingman, an engineer for the Atlantic and Pacific Railroad. The population was 32,693 at the 2020 United States census, 2020 census. Hi ...
. It then changed that station's call sign to KQRT before announcing that it would move KRRN and its Spanish-language contemporary hit radio format to 92.7 MHz, with 105.1 MHz becoming KQRT and .


Programming

KQRT was one of 14 Entravision-owned launch stations for the return of , hosted by
Eddie "Piolín" Sotelo Eddie "Piolín" Sotelo (born December 1, 1972) is a Mexican radio broadcaster. He is the host of the nationally syndicated radio show ''El Show De Piolín'' on Entravision. His nickname means "Tweety" in Mexican Spanish, a nickname he acquired as ...
, in January 2015. It also airs , which Entravision syndicates from KDLD/KDLE in Los Angeles to 11 of its La Tricolor stations.


References


External links

* {{Entravision Communications QRT Radio stations established in 1993 1993 establishments in Nevada Entravision Communications stations Regional Mexican radio stations in the United States