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KXBS (95.5 FM) is a
non-commercial A non-commercial (also spelled noncommercial) activity is an activity that is not carried out in the interest of Profit (economics), profit. The opposite is Commerce, commercial, something that primarily serves profit interests and is focused on bu ...
, listener-supported radio station licensed to
Bethalto, Illinois Bethalto is a Village (United States)#Illinois, village in Madison County, Illinois, Madison County, Illinois, United States. Bethalto, like the rest of Madison County, is part of the Illinois Metro East portion of the Greater St. Louis metropol ...
, and serving
Greater St. Louis Greater St. Louis is the 23rd-largest metropolitan statistical area (MSA) in the United States, the largest in Missouri, and the second-largest in Illinois. Its core city—St. Louis, Missouri—sits in the geographic center of the metro area, ...
. KXBS and
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
KQBS 97.7 in
Potosi, Missouri Potosi is a city and the county seat of Washington County, Missouri, United States. Potosi is southwest of St. Louis. The population was 2,538 as of the 2020 census. Located in the Lead Belt, the city was founded in 1763 by French colonists as ...
are owned by Gateway Creative Broadcasting, and they
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
a
Christian A Christian () is a person who follows or adheres to Christianity, a Monotheism, monotheistic Abrahamic religion based on the life and teachings of Jesus in Christianity, Jesus Christ. Christians form the largest religious community in the wo ...
rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
known as "Boost 95.5". The
radio studio A recording studio is a specialized facility for recording and mixing of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enough to record a single sin ...
s for KXBS, KQBS and Christian Contemporary KLJY are on Manchester Road ( Missouri Route 100) in Des Peres. KXBS has an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...
(ERP) of 10,500 watts. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is on DeBaliviere Avenue in St. Louis, just north of Forest Park. KQBS has an ERP of 26,500 watts, with a transmitter located off
Missouri Route 21 Route 21 is a highway in eastern Missouri. Its northern terminus is at Route 30 in Affton. Its southern terminus is at the Arkansas-Missouri state line (where it continues as Highway 115). In the St. Louis area, it is known as Tesson Ferry Ro ...
, near Flamewood Road, in Potosi. KXBS broadcasts using
HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...
technology; it airs
rhythmic adult contemporary Rhythmic adult contemporary, often abbreviated as rhythmic AC or RAC, is an adult contemporary radio format. The format focuses primarily on rhythmic contemporary, rhythmic hits aimed towards an adult audience, often resembling a mixture of the cla ...
music on its HD2
subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compressi ...
and urban oldies on its HD3 subchannel.


History


WXJO

The station
signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
in 1987, as WXJO, airing an
adult standards Adult standards (also sometimes known as the nostalgia or Big Band format) is a North American radio format heard primarily on AM or class A FM stations. Adult standards started in the 1950s and is aimed at "mature" adults, meaning mainly tho ...
format, and broadcast with 6,000 watts, a quarter of its current power. On April 1, 1991, Bob Cox negotiated a package to take over operation of the station, changing the format to
children's radio Children's radio is a term used to refer to both Radio program, radio series and Radio format, formats designed specifically for Child, children. It has existed as far back as the beginning of Radio broadcasting, broadcasting in the 1920s, and surv ...
. It was called ''The Imagination Station, Radio Just For Kids''. Inadequate advertisement revenues, combined with a pending lawsuit from the original trademark holder of the name The Imagination Station, forced Cox into a position where he could not maintain the lease on the transmitter. On September 8, 1992, at 3p.m., the station moniker was changed to "Fun Radio". Thinking the transmitter could be sold, the lease was terminated later that year. The station went
dark Darkness is the condition resulting from a lack of illumination, or an absence of visible light. Human vision is unable to distinguish colors in conditions of very low luminance because the hue-sensitive photoreceptor cells on the retina are ...
for a couple of months, during which time the potential sale fell through. The owner, looking for revenues that would allow him to keep the transmitter out of foreclosure, worked with a former employee of the Imagination Station.


WFUN-FM

On November 1, the station was brought back on the air under the new
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
WFUN-FM. The station was once owned by a
non-profit organization A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
which would later refund the contributors after a decision was made to make the station a commercial outlet. It signed up with
Radio AAHS Radio AAHS was an American radio network owned and operated by the Children's Broadcasting Corporation. The flagship station of the format was WWTC (1280 AM) in Minneapolis, from where network programming originated at the former First Federal ...
, a children's radio network (and the predecessor to
Radio Disney Radio Disney was an American radio network operated by the Disney Radio Networks unit of Disney Branded Television within Disney General Entertainment Content, headquartered in Burbank, California. The network broadcast music programming ...
). After a several year run, using the station moniker "Planet Fun", the station's owner decided to sell WFUN-FM to Radio One in 1999. The station went dark again for several months. On June 2, 2000, WFUN-FM completed an upgrade to 24,500 watts, and officially flipped to
urban contemporary Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...
as ''Q95-5''. At first, "Q" was a close competitor, but over time, would fall behind similar urban stations in St. Louis. It also had other problems in attracting African-American listeners, mostly due to its limited signal.


Urban AC

On December 13, 2004, Radio One flipped WFUN-FM to
urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...
, branded as "Foxy 95.5". The move was made after Radio One purchased the syndication rights to the ''
Tom Joyner Morning Show The ''Tom Joyner Morning Show'' was an American nationally syndicated radio program, hosted by veteran broadcaster Tom Joyner. The program, which aired on Urban contemporary- and Urban adult contemporary-formatted stations across the United Stat ...
''. The format switch was made to match the demographics that enjoyed Joyner's program. Joyner previously aired on rival KMJM-FM in the St. Louis market. Eventually, WFUN added the ''Love, Lust and Lies'' with Michael Baisden afternoon show as well. On October 1, 2005, Radio One added a
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
, WHHL (Hot 104.1), which started out as
rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...
, but is now urban.


Urban oldies

On November 7, 2012, at 7p.m., WFUN-FM flipped to urban oldies, branded as "Old School 95.5". The final song on "Foxy" was "
It's So Hard to Say Goodbye to Yesterday "It's So Hard to Say Goodbye to Yesterday" is an R&B song written by Motown husband-and-wife songwriting team Freddie Perren and Christine Yarian for the 1975 film '' Cooley High''. In the film, the song is performed by Motown artist G.C. Came ...
" by
Boyz II Men Boyz II Men ( ) is an American vocal harmony group from Philadelphia, Pennsylvania, best known for emotional ballads and a cappella harmonies. Formed in 1985, they have been a trio composed of baritone Nathan Morris, tenor Wanya Morris, Wanyá Mo ...
, while the first song on "Old School" was "
Fantastic Voyage ''Fantastic Voyage'' is a 1966 American science fiction adventure film directed by Richard Fleischer and written by Harry Kleiner, based on a story by Otto Klement and Jerome Bixby. The film is about a submarine crew who is shrunk to microsco ...
" by Lakeside. The switch mirrored similar flips in
Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
, Charlotte,
Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
, and
Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...
. Shortly after longtime rival KMJM-FM flipped to
classic hip-hop Classic hip hop is a music radio format focusing primarily on hip hop music from the 1980s, 1990s, and the early to mid-2000s. Although stations with such a format date back as far as 2004, the format was first popularized in October 2014, after ...
in November 2014, WFUN dropped the "Old School" moniker and simply started calling itself "95.5". In addition, the station added more current music, and adopted the slogan "Old School & Today's R&B." By early 2015, the "Old School" branding had returned. On November 17, 2016, WFUN rebranded again as "95.5: R&B and Old School for the Lou", and shifted back to Urban AC.


Boost 95.5

On November 5, 2020, Urban One announced that it would trade WHHL and the intellectual property of WFUN-FM, as well as two other stations in
Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
and
Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
, to
Entercom Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corp., it is the second largest radio company in the United States, owning over 220 radio stations across 47 media ...
. In exchange, Urban One would receive WBT/ WBT-FM, WFNZ and
WLNK WLNK (107.9 FM) is a commercial radio station licensed to serve Charlotte, North Carolina. The station is owned by Urban One and broadcasts a hot adult contemporary radio format. Its studios are located at One Julian Price Place on West Morehea ...
in
Charlotte, North Carolina Charlotte ( ) is the List of municipalities in North Carolina, most populous city in the U.S. state of North Carolina and the county seat of Mecklenburg County, North Carolina, Mecklenburg County. The population was 874,579 at the 2020 United ...
. The following day, Urban One announced it would divest WFUN-FM to Gateway Creative Broadcasting, owner of
contemporary Christian Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from about 1945 to the present. In the social sciences, contemporary history is also continuous with, and related t ...
-formatted KLJY. The group would take over WFUN-FM under a
local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one corporation, company agrees to operate a radio station, radio or television station owned by another party. In essence, it ...
(LMA) on January 4, 2021, and flip the station to Christian rhythmic CHR as ''Boost Radio'' (in simulcast with KQBS). The urban AC format and the "Lou" branding were moved to Entercom's KNOU as ''96.3 The Lou'' at midnight on November 23. The next day, WFUN-FM changed call letters to KXBS to match the "Boost Radio" branding. The
WFUN-FM WFUN-FM (96.3 Hertz, MHz) is a radio station in St. Louis, St. Louis, Missouri. The station airs an urban adult contemporary radio format branded as "96.3 The Lou". Owned by Audacy, Inc., the station's studios are located on Olive Street in St ...
call sign concurrently moved to KNOU. From November 23, 2020 through December 15, 2020, KXBS ran a four-minute loop produced by Urban One, directing listeners to 96.3 to hear WFUN-FM. On December 16, 2020, Gateway Creative Broadcasting's LMA began, and KXBS began stunting with a
rhythmic adult contemporary Rhythmic adult contemporary, often abbreviated as rhythmic AC or RAC, is an adult contemporary radio format. The format focuses primarily on rhythmic contemporary, rhythmic hits aimed towards an adult audience, often resembling a mixture of the cla ...
micro-format as "95.5 JAMS". That lasted until 9:55 a.m. on January 4, 2021, when "Boost" officially moved to 95.5. The sale to Gateway was officially approved by the FCC on March 5, 2021, and was consummated on April 20.


HD Radio subchannels

As of January 1, 2022, KXBS-HD2 broadcasts a
rhythmic adult contemporary Rhythmic adult contemporary, often abbreviated as rhythmic AC or RAC, is an adult contemporary radio format. The format focuses primarily on rhythmic contemporary, rhythmic hits aimed towards an adult audience, often resembling a mixture of the cla ...
format branded as "95.5 Jams, The Rhythm of St. Louis". KXBS-HD3 airs an Urban oldies format, known as "Foxy 106.9". The subchannel feeds
FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...
K295CQ (106.9 MHz) in St. Louis.


References


External links

* {{coord, 38.6523, N, 90.2843, W, type:landmark_region:US_source:FCC, display=title Christian radio stations in Illinois Contemporary Christian radio stations in the United States Radio stations established in 1987 Rhythmic contemporary radio stations in the United States Urban One stations 1987 establishments in Illinois Bethalto, Illinois