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KMSA (91.3 FM) "Music for the Mavs" is a
college radio Campus radio (also known as college radio, university radio or student radio) is a type of radio station that is run by the students of a college, university or other educational institution. Programming may be exclusively created or produced ...
station at
Colorado Mesa University Colorado Mesa University (CMU or Mesa) is a public university in Grand Junction, Colorado, United States. Originally established in 1925 as Grand Junction Junior College, the school was renamed to Mesa College in 1940. The college began offerin ...
in
Grand Junction, Colorado Grand Junction is a List of municipalities in Colorado#Home rule municipality, home rule municipality that is the county seat and largest city of Mesa County, Colorado, United States. Grand Junction's population was 65,560 at the 2020 United St ...
.


History

KMSA began broadcasting February 20, 1975, from the campus of then-Mesa College, operating from space that formerly was unused rooms, a closet and a restroom. Its first year was rather turbulent, marked by the need to replace borrowed equipment (including a transmitter from the
University of Northern Colorado The University of Northern Colorado (UNCO or UNC) is a public university in Greeley, Colorado, United States. It was founded in 1889 as the State Normal School of Colorado and has a long history in teacher education. The institution has offi ...
) in the first year of operation and a citation from the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
for having an unlicensed disc jockey; at one time, a student announced a dormitory party in progress, which proceeded to swell from 15 to 200 attendees. Further turmoil came when the station's 18 volunteers were forced out in 1977, in favor of having all programming be hosted by Mesa College students. The policy, set by college president John Tomlinson, could have forced KMSA to cease operations. That same year, however, the station replaced its tower, improving signal quality even though the station still broadcast with 10 watts. Two years later, its Houston Hall facilities were remodeled and relocated to the first floor; while it was initially planned for the station to go off throughout the summer of 1979, it did not return to the air until February 1980. While KMSA was successful at getting employees and student managers jobs in Colorado media outlets—four of its five station managers had gone on to leadership positions at Western Slope broadcast stations, and one former station staffer started KVNF in Paonia—past and present staff felt that the lack of non-students hurt the station's quality. KMSA also ran on a small budget, and the college did not offer any courses in radio. 1981 brought a power increase to 500 watts. It also brought changes in who was eligible to work at the station, namely a more stringent credit hour requirement, and an increased integration with the college, which threatened to push out some personalities at KMSA. However, only three DJs ended up being forced out. Two years later, in 1983, KMSA carried its first live sports coverage, of Mesa College baseball. In 1985, it began seeking more underwriters and professionalized its format. In 2007, a group of students, backed by energy rebates and contributions from the school and local business groups, installed solar panels to power KMSA's operations. By this time, KMSA was known especially for its specialty programming of metal music, particularly on weekends. KMSA upgraded in 2012 to 4,300 watts from a new transmitter atop Black Ridge, bringing its signal to the entire Grand Valley; that same year, it also raffled off 12 credit hours of Colorado Mesa University tuition. After longtime faculty advisor Regis Tucci unexpectedly died in 2015, Jim Davis took the reins and sought to restore balance to a station that, according to some record store customers, was playing too much metal. Additionally, KMSA's automation equipment was upgraded.


See also

*
Campus radio Campus radio (also known as college radio, university radio or student radio) is a type of radio station that is run by the students of a college, university or other educational institution. Programming may be exclusively created or produced ...
*
List of college radio stations in the United States Following are radio stations in the United States of America affiliated with colleges and universities that are regarded as college (student-run) stations. The listings include links to Wikipedia pages on the stations, their parent institution ...


References


External links

* {{coord, 39.0655, N, 108.7484, W, type:landmark_region:US_source:FCC, display=title MSA 1975 establishments in Colorado MSA Radio stations established in 1975 Colorado Mesa University