KMIX (100.9 FM, "La Tricolor 100.9") is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a

regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

format. Licensed to Tracy, California,

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, it serves the Stockton area. The station is currently owned by

Entravision Communications Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish language in the United States, Spanish-speaking Hispanic and Latino Americans, Hispanic community ...

History

The station began broadcasting December 14, 1966. For many years, the station was a sister station to KWG. The station's original call sign was KSRT (for Stereo Radio Tracy). From the late 1960s to the early 1970s, the station aired a Spanish language format.
Broadcasting 72' Yearbook
',

Broadcasting Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

, 1972. p. B-30. Retrieved June 25, 2018.
Broadcasting Yearbook 1977
',

, 1977. p. C-30. Retrieved June 25, 2018. In the early to mid 1970s (1973) through the very early 1980s (1981) KSRT aired an

album-oriented rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the late 1960s that focuses on the full repertoire of rock albums and is currently associated with classic rock. US rad ...

format.
Broadcasting Yearbook 1978
',

, 1978. p. C-30. Retrieved June 24, 2018.
Broadcasting Yearbook 1980
',

, 1980. p. C-32. Retrieved June 24, 2018. On May 6, 1981, the station's call sign was changed to KWGF. In 1983, the station's call sign was changed to KYBB (B-101). From the mid to late 1980s, the station aired an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format.
Broadcasting Cablecasting Yearbook 1986
', Broadcasting/Cablecasting, 1986. p. B-41-42. Retrieved June 23, 2018.
Broadcasting/Cablecasting Yearbook 1988
', Broadcasting/Cablecasting, 1988. p. B-42. Retrieved June 23, 2018. By 1989, the station was airing an

Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

format, and on June 26, 1990, the station's call sign was changed to KSGO (Stockton's Golden Oldies). On December 1, 1992, the station's call sign was changed to KEXX (Xtra 101). By 1995, the station's oldies format had evolved to a playlist centered on hits of the 1970s.
Broadcasting & Cable Yearbook 1995
',

Broadcasting & Cable ''Broadcasting & Cable'' (''B&C'', or ''Broadcasting+Cable'') was a telecommunications industry monthly trade magazine and, later, news website published by Future US. Founded in 1931 as ''Broadcasting'', subsequent mergers, acquisitions and ...

, 1995. p. B-59. Retrieved June 24, 2018. KEXX dropped 1970s oldies for

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

in 1995, changing its letters to KMIX. By 1997, KMIX was airing a Spanish language format.
Broadcasting & Cable Yearbook 1997
',

, 1997. p. B-65. Retrieved June 24, 2018.

References

External links

{{Spanish Radio Stations in California MIX 1966 establishments in California Radio stations established in 1966 MIX Entravision Communications stations