KKOH (780 AM; "News Talk 780 KOH") is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Reno, Nevada Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada–California border. It is the county seat and most populous city of Washoe County, Nevada, Washoe County. Sitting in the High Eastern Sierra foothills, ...

. It airs a

news/talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, interviews ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and is owned and operated by Cumulus Media.

Studios A studio is a space set aside for creative work of any kind, including art, dance, music and theater. The word ''studio'' is derived from the , from , from ''studere'', meaning to Wiktionary:study, study or zeal. Types Art The studio o ...

and offices are on East Plumb Lane. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off Chickadee Drive. KKOH broadcasts at 50,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s, the maximum power permitted by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

(FCC) for AM stations. A single tower is used during the day, allowing KKOH to be heard around Central and Northern Nevada and some distance into California, providing a strong grade B signal to

Sacramento Sacramento ( or ; ; ) is the capital city of the U.S. state of California and the seat of Sacramento County. Located at the confluence of the Sacramento and American Rivers in Northern California's Sacramento Valley, Sacramento's 2020 p ...

.Daytime coverage area
/ref> But because 780 AM is a clear channel frequency, reserved for Class A station WBBM in

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

, KKOH must broadcast a directional signal at night to avoid interference. It uses a three- tower array after sunset. Even with this restriction, it can heard in much of the

Western United States The Western United States (also called the American West, the Western States, the Far West, the Western territories, and the West) is List of regions of the United States, census regions United States Census Bureau. As American settlement i ...

with a good radio.

Programming

KKOH airs a mix of local and nationally syndicated talk shows. Weekdays begin with '' America in the Morning'' followed by '' Reno's Morning News with Ross Mitchell''. In the afternoon, ''The Jon Sanchez Show'' followed by ''The Ryan Nutter Show'', both of them are non-political shows. The rest of the schedule is made up of nationally syndicated conservative talk programs: The Sean Hannity Show, The Mark Levin Show, The Charlie Kirk Show'' and '' Red Eye Radio''. Weekends feature shows on money, health, home repair, technology and gardening, some of which are paid brokered programming. Syndicated weekend programs include '' The Kim Komando Show, Nevada Newsmakers with Sam Shad, The Chris Plante Show, America at Night with Rich Valdes, Sunday Night with Bill Cunningham'' as well as repeats of weekday shows. Weather coverage is supplied by

KOLO-TV KOLO-TV (channel 8) is a television station in Reno, Nevada, United States, affiliated with ABC and The CW Plus. It is owned by Gray Media alongside Incline Village–licensed low-power Telemundo affiliate KXNV-LD (channel 26). The two st ...

, Reno's

ABC ABC are the first three letters of the Latin script. ABC or abc may also refer to: Arts, entertainment and media Broadcasting * Aliw Broadcasting Corporation, Philippine broadcast company * American Broadcasting Company, a commercial American ...

television

affiliate Affiliation or affiliate may refer to: * Affiliate (commerce), a legal form of entity relationship used in Business Law * Affiliation (family law), a legal form of family relationship * Affiliate marketing * Affiliate network or affiliation platfo ...

. Most hours begin with an update from

ABC News Radio ABC News Radio is the news radio service of ABC Audio, a division of ABC News (United States), ABC News in the United States. Formerly known as ABC Radio News, ABC News Radio feeds, through Skyview Networks, five-minute newscasts on the hour ...

. KKOH currently does not have a local political talk show at this time after program director and talk show host Dan Mason retired on January 31, 2023. Previous local political talk show hosts were

Rusty Humphries Ralph Edward "Rusty" Humphries (born August 29, 1965) is an American broadcaster, conservative political commentator, award-winning journalist and songwriter. Humphries' former nationally syndicated radio show, ''The Rusty Humphries Show'', air ...

(1998–2003) and Bill Manders (2003–2011).

History

The station began broadcasting on .
Broadcasting Yearbook 1977
',

Broadcasting Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

, 1977. p. C-130. Retrieved April 27, 2020. The original

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

was KCRL, owned by businessman

E. L. Cord Errett Lobban "E. L." Cord (July 20, 1894 – January 2, 1974) was an American business executive. He was considered a leader in United States transport during the early and middle 20th century. Cord founded the Cord Corporation in 1929 as a h ...

.History Cards for KKOH
fcc.gov. Retrieved April 27, 2020. It was a

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

to Reno's

NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...

television affiliate, KCRL-TV (now

KRNV-DT KRNV-DT (channel 4) is a television station in Reno, Nevada, United States, affiliated with NBC. It is owned by Cunningham Broadcasting, which maintains joint sales and shared services agreements (JSA/SSA) with Sinclair Broadcast Group, owner o ...

). The 'CRL' in the station's call letters stood for "Circle L"—a ranch that Cord owned in the Nevada desert. KCRL became well known across the West for its

classical music Classical music generally refers to the art music of the Western world, considered to be #Relationship to other music traditions, distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical mu ...

format. Although the station lost $25,000 a month, Cord took the losses philosophically, feeling that he was providing a public service. Its call sign was changed to KROW in 1981Call Sign History
fcc.gov. Retrieved April 27, 2020. and it gradually evolved into a

country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

station. The station's current incarnation dates from 1994. Soon after

Citadel Broadcasting Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company founded and developed by Larry Wilson. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the count ...

bought KOH, Nevada's oldest radio station (on the air since 1928), it applied to move from its longtime home at 630 AM to KROW's frequency at 780.Archive of KKOH station history page
/ref> The 630 facility must reduce its power from 5,000 watts to 1,000 watts at sunset to protect clear-channel

KFI KFI (640 AM) is a radio station in Los Angeles, California, owned and operated by iHeartMedia, Inc. It began operations in 1922 and became one of the first high-powered, clear-channel Class A stations. It was the first U.S. station west of ...

in Los Angeles, at nearby 640 AM. As part of the agreement, the FCC issued a new license to Citadel under the slightly altered call letters KKOH on March 10, 1994. Citadel concluded the advantages of broadcasting at a full 50,000 watts from the most powerful facility in northern Nevada outweighed the nostalgic value of the last three-letter call sign issued for a "new station". AM 630 became

Christian contemporary Contemporary Christian music (CCM), also known as Christian pop, and occasionally inspirational music, is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith an ...

station KRCV,Format Changes & Updates
, ''The M Street Journal''. Vol. 11, No. 10. March 9, 1994. p. 1. Retrieved April 27, 2020. and now

Fox Sports Radio Fox Sports Radio is an Radio in the United States, American Sports radio, sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports ...

outlet

KPLY KPLY (630 kHz) is a commercial AM radio station licensed to Reno, Nevada. It is owned by Lotus Communications and features a sports radio format. Its studios are on Plumb Lane in South Reno. By day, KPLY transmits 5,000 watts non-directiona ...

. KKOH continues to trade on the KOH call sign's legacy in Reno; nearly all verbal references drop the second "K". Citadel merged with current owner Cumulus Media on September 16, 2011.

References

External links

FCC History Cards for KKOH
* {{Coord, 39, 40, 40.68, N, 119, 48, 9.69, W, type:landmark_region:US-NV_source:FCC, display=title 1971 establishments in Nevada Cumulus Media radio stations News and talk radio stations in the United States Radio stations established in 1971 KOH