KFIA (710

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...

) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a

Christian talk and teaching Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...

format. Licensed to

Carmichael, California Carmichael is a census-designated place (CDP) in Sacramento County, California, Sacramento County, California, United States. It is an Unincorporated area, unincorporated suburb in the Sacramento metropolitan area, Greater Sacramento metropolitan ...

, the station serves the

Sacramento metropolitan area The Greater Sacramento area is a metropolitan region in Northern California comprising either the U.S. Census Bureau defined Sacramento–Roseville–Arden-Arcade metropolitan statistical area or the larger Sacramento–Roseville combined sta ...

. The station is currently owned by New Inspiration Broadcasting Company, Inc. which is a part of

Salem Media Group Salem Media Group, Inc. (formerly Salem Communications Corporation) is an American radio broadcaster, internet content provider, and magazine and book publisher based in Irving, Texas, targeting audiences interested in Christian values and wh ...

. KFIA is powered at 25,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s by day. But because

710 AM The following radio stations broadcast on AM frequency 710 kHz: 710 AM is a United States clear channel frequency. KIRO Seattle and WOR New York City share Class A status of 710 kHz. In Argentina * LRL202 in Buenos Aires. * LRA17 ...

is a clear channel frequency reserved for Class A stations KIRO

Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...

and WOR

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, KFIA must greatly reduce power at night to 1,000 watts. It uses a

directional antenna A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...

at all times. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off North Foothills Boulevard at Athens Avenue in Rocklin. KFIA programming is also heard on 250 watt

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

K289CT 105.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

Sacramento Sacramento ( or ; ; ) is the capital city of the U.S. state of California and the seat of Sacramento County. Located at the confluence of the Sacramento and American Rivers in Northern California's Sacramento Valley, Sacramento's 2020 p ...

Programming

Most of KFIA's schedule is

brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot com ...

where religious leaders pay for time on the station and may seek donations to their ministries during their shows. Some national Christian shows heard on KFIA include ''Through the Bible'' with J. Vernon McGee, ''Grace to You'' with John MacArthur, ''Truth for Life'' with

Alistair Begg Alistair Begg (born May 22, 1952) is an American pastor of Scottish birth. He is the senior pastor of Cleveland's Parkside Church (located in Bainbridge Township, Geauga County, Ohio), a position he has held since 1983. He is the voice behind ...

, ''Insight for Living'' with

Chuck Swindoll Charles Rozell Swindoll (born October 18, 1934) is an evangelical Christian pastor, author, educator, and radio preacher. He founded Insight for Living, headquartered in Frisco, Texas, which airs a radio program of the same name on more than 2 ...

and ''Focus on The Family'' with Jim Daly. Until August 2009, it aired ''Bible Answer Man'' with Hank Hanegraff. News updates are supplied by SRN News.

History

On January 11, 1979, the station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air. It was owned by Olympic Broadcasters and was powered at only 250 watts. KFIA has maintained the same

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

and religious format for its entire time on the air. New Inspiration Broadcasting, a

subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...

of the

, acquired the station in 1995.Broadcasting & Cable Yearbook 1996 page B-37
/ref>

References

External links

* ( Guide to reading History Cards) * * FIA Radio stations established in 1978 Salem Media Group radio stations {{California-radio-station-stub