KEGE now known as X Radio Mexico La Gran (101.7 FM, "101.7") is an American

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

broadcasting a

Mexican music The music of Mexico is very diverse and features a wide range of musical genres and performance styles. It has been influenced by a variety of cultures, most notably deriving from the culture of the Europeans, Indigenous, and Africans. It also ...

format. Licensed to Hamilton City, California, United States, the station serves the Chico area.

History

The station began on KEWE, which had previously played

jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a majo ...

and blues music before switching its format to sports talk. The branding would become known as the ''SportsFan 1340''. However, the signal was extremely weak, so management switched formats and bands in 2006. The FM station remained as KRER while KEWE returned to the ESPN Radio format at 1340. The station was the flagship station for Butte College Roadrunner football (with Mike Wessels) and covers local high school sports (with Mike Baca) alongside its sister station KPAY. They also began coverage of the annual

Lions Club The International Association of Lions Clubs, more commonly known as Lions Clubs International, is an international non-political service organization established originally in 1916 in Chicago, Illinois, by Melvin Jones. It is now headquarte ...

All-Star Football Game in Redding in 2006 representing the South All-Stars. (The North All-Stars radio representation is KNTK of Mt. Shasta). They are also the local affiliate of the NBA's

Sacramento Kings The Sacramento Kings are an American professional basketball team based in Sacramento, California. The Kings compete in the National Basketball Association (NBA) as a member of the Western Conference Pacific Division. The Kings are the oldest ...

Radio Network. During the 2007 and 2008 seasons, the station became the flagship station for local Golden Baseball League baseball team, the Chico Outlaws with Rory Miller on the call. Currently, the station is a radio affiliate of the San Francisco Giants. On February 24, 2011, the then-KCKS changed their format to top 40, branded as "Kiss FM". They were the second station in the Chico market to flip to Top 40, joining KCEZ, which flipped on February 22, 2011. On February 4, 2012, KCKS switched back to a sports format. On September 24, 2013, KCKS switched to an adult alternative music format, branded as "Radio 101.7". On December 10, 2013, KCKS changed their call letters to KVXX, and the station was branded as X 101.7. The station aired an

adult alternative An adult is a human or other animal that has reached full growth. In human context, the term ''adult'' has meanings associated with social and legal concepts. In contrast to a "minor", a legal adult is a person who has attained the age of ...

music format and was the flagship over-the-air station for

Chico Heat The Chico Heat is the name of two baseball teams that have operated in Chico, California. The first was a professional independent team operating in the Western Baseball League from 1997 to 2002, and the second team was an independent team operat ...

baseball. The station changed its call sign to KSOJ on February 21, 2017. On February 28, 2017, KSOJ changed their format to talk, branded as "Super Talk 101.7". On May 25, 2017, KSOJ changed their format from talk to alternative rock, branded as "101.7 The Edge". The station changed to the KEGE call sign on May 29, 2017. On August 1, 2019, KEGE changed their format from alternative rock to hot adult contemporary, branded as "Hot Hits 101.7".Sale Closing Leads to Station Swap & Five Format Changes in Chico
Raadioinsight - August 1, 2019

Previous logos

File:KRER logo.jpg File:KEGE 101.7TheEdge logo.jpg

References

External links

{{Chico Radio EGE (FM) Radio stations established in 2006 2006 establishments in California Hot adult contemporary radio stations in the United States