KCVR (1570

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...

) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Lodi, California Lodi ( ) is a city in San Joaquin County, California, United States, in the center portion of California's Central Valley (California), Central Valley. The population was 66,348 at the 2020 United States census, 2020 census. History When a gro ...

. It airs

Punjabi language Punjabi, sometimes spelled Panjabi, is an Indo-Aryan languages, Indo-Aryan language native to the Punjab region of Pakistan and India. It is one of the most widely spoken native languages in the world, with approximately 150 million native sp ...

programming and is owned by Punjabi American Media, LLC. Punjabi is a language spoken in parts of

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

and

Pakistan Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...

. KCVR's programming is

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

KIID KIID (1470 AM) is a radio station licensed to Sacramento, California, United States. The station is owned by Punjabi American Media LLC. It is simulcast with 1450 AM KOBO (Yuba City), KWRU 1300 AM (Fresno) and KLHC 1350 AM (Bakersfield). ...

1470 AM in Sacramento,

KWRU KWRU (1300 kHz) is a commercial AM radio station in Fresno, California. The station broadcasts a Punjabi language radio format of music, news and talk. It is owned by Punjabi American Media LLC. Most California Sikhs /Punjabi live in the no ...

1300 AM in Fresno,

KLHC KLHC (1350 AM) is a multicultural radio station licensed to serve Bakersfield, California which broadcast a Punjabi format. 1350 AM simulcasts on KIID 1470 AM in Sacramento, KWRU 1300 AM in Fresno, and KOBO 1450 AM in Yuba City. Since 2005 the ...

1350 AM in Bakersfield and

KOBO Kobo may refer to: Places * Kobo (woreda), a district in Ethiopia ** Kobo, Ethiopia, a town * Kōbo Dam, Hiroshima Prefecture, Japan * Mount Kōbō, Kanagawa Prefecture, Japan People * Kobo (name) * Kōbō-Daishi, a posthumous name of Kūka ...

1450 AM in Yuba City. KCVR is powered at 5,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s by day, reducing power to 500 watts at night to avoid interfering with other stations on AM 1570. It uses a

directional antenna A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...

at all times. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is on Alpine Road in Lodi. The station covers the Stockton metropolitan area and the daytime signal covers parts of the

Sacramento metropolitan area The Greater Sacramento area is a metropolitan region in Northern California comprising either the U.S. Census Bureau defined Sacramento–Roseville–Arden-Arcade metropolitan statistical area or the larger Sacramento–Roseville combined sta ...

History

In 1946, KCVR

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air. It was originally owned by Central Valley Radio, whose initials gave the station its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

. At first, KCVR was a

daytimer A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross ...

, powered at 500 watts and required to go off the air at sunset. On September 16, 1948, the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

authorized KCVR to increase its power to 1,000 watts but still broadcasting only in the daytime. In the 1960s, KCVR adopted a

Spanish language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...

format, largely of

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

music. Jose Tapia was the station's principal personality from 1955 until 1963. In 1966, Spanish language personalities on KCVR included Tapia (who hosted "Asi Es Mi Tierra" five hours per week), Augie Soto (who hosted "Melodias del Valle" from 3 to 5 p.m. weekdays), Alex Vasquez (who hosted "Programa Latino America"), Carlos Montano (who hosted "La Hora del Hogar"), Tony Zuniga (who hosted "Atarceder Musical" and Tina Rodriguez (who hosted "Sobremesa Musical" on weekdays from 1 to 2 p.m. and "Rincon Norteno" from 2 to 3 p.m. weekdays). On June 3, 2015, KCVR changed the format to Spanish

contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...

, simulcasting KCVR-FM 98.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

licensed to

Columbia, California Columbia is a census-designated place (CDP) located in the Sierra Nevada foothills in Tuolumne County, California, Tuolumne County, California, United States. It was founded as a boomtown in 1850 when gold was found during the California Gold R ...

.Entravision Launches Super Estrella in Three Markets
/ref> Effective August 6, 2020, KCVR was acquired by Punjabi American Media, as part of a network of six

Central California Central California is generally thought of as the middle third of the U.S. state of California, north of Southern California (which includes Los Angeles and San Diego) and south of Northern California (which includes San Francisco and San Jose, ...

AM stations broadcasting Punjabi language programming.

References

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External links

* ( Guide to reading History Cards) CVR (AM) CVR (AM) Radio stations established in 1946 1946 establishments in California Entravision Communications stations Regional Mexican radio stations in the United States {{California-radio-station-stub