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KBXT (101.9 FM, "The Beat") is a
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
broadcasting an
Urban Contemporary Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...
music format. Licensed to Wixon Valley, Texas, United States, the station is currently owned by Brazos Valley Communications, Ltd. and features programming from
American Urban Radio Networks American Urban Radio Networks (AURN) is the only African-American-owned-and-operated Nielsen RADAR-rated radio network in the United States. The American Urban Radio Networks has been privately held since its founding, and it has not changed ow ...
. The station's studios are located in Bryan and its transmitter is located south of
Hearne, Texas Hearne ( ) is a city in Robertson County, Texas, Robertson County, Texas, United States. As of the 2020 United States census, 2020 census, the city population was 4,544. The city is named for a family that settled in the area in the 19th centur ...
.


History

The station was assigned the
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
KPXQ on July 12, 1991. On December 27, 1993, the station changed its call sign to KLTR, on December 20, 1996 to KZTR, and on December 13, 2007, to the current KBXT. KZTR had originally signed on as an affiliate of
Z-Rock Z Rock was a nationally Broadcast syndication#Radio syndication, syndicated radio network based in Dallas, Texas, that, from the mid-1980s through the mid-1990s, played Heavy metal music, heavy metal and hard rock music. The format was one of ...
in the mid '90s, moving toward classic rock when the network ceased operations. It took on a
Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...
format as "B-102" in November 1998, only to flip to
Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
as "101.9 The Valley" in 2001. By 2006 it started simulcasting the same audio as KTAM (1240 AM), whose format is regional Mexican. On November 29, 2007, KZTR flipped to "The Beat" and adopted a Rhythmic format featuring Hip Hop/R&B and Rhythmic Pop hits. While it is a rhythmic format, it is a Hip Hop/R&B station replacement for
KVJM KVJM (103.1 FM; ''103-1 KISS-FM'') is a radio station playing Top 40 (CHR) music broadcasting from Bryan/College Station, Texas, and licensed to Hearne, Texas. Under the branding "103-1 Kiss FM", it is owned by iHeartMedia, Inc. The station' ...
after that station flipped to
Spanish language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...
more than a year earlier. KBXT has since shifted towards a
Mainstream Urban Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso * ' ...
direction. The KBXT call sign was previously assigned to a station in the Duluth, MN market at AM 1490.


References


External links

* {{College Station Radio BXT Urban contemporary radio stations in the United States