Juliette Norton

Jamie Trevor Oliver OSI (born 27 May 1975) is an English celebrity chef, restaurateur and cookbook author. He is known for his casual approach to cuisine, which has led him to front numerous television shows and open many restaurants.

Oliver reached the public eye when his BBC Two series ''The Naked Chef'' premiered in 1999. In 2005, he started a campaign, Feed Me Better, to introduce schoolchildren to healthier foods, which was later backed by the government. He was the owner of a restaurant chain, Jamie Oliver Restaurant Group, which opened its first restaurant, Jamie's Italian, in Oxford in 2008. The chain went into administration in May 2019.

Oliver is the second-best-selling British author, behind J. K. Rowling, and the best-selling British non-fiction author since records began. , Oliver had sold more than 14.55 million books. His TED Talk won him the 2010 TED Prize. In June 2003, Oliver was made a Member of the Order of the British Empire for "services to the hospitality industry".

Early life

Jamie Trevor Oliver was born and raised in Clavering, Essex. His parents, Trevor and Sally ( Palmer) Oliver, ran a pub/restaurant, the Cricketers, where he practised cooking in the kitchen with his parents. He has a sister, and was educated at Newport Free Grammar School.

He left school at the age of 16 with two GCSE qualifications in art and geology and went on to attend Westminster Technical College (now Westminster Kingsway College). He earned a City & Guilds National Vocational Qualification (NVQ) in home economics.

Career

Oliver's first job was a pastry chef at Antonio Carluccio's Neal Street restaurant, where he first gained experience at preparing Italian cuisine, and developed a relationship with his mentor Gennaro Contaldo; later in his career Oliver employed Contaldo to help run his chain of high street restaurants, Jamie's Italian. Oliver moved to the River Cafe in Fulham, as a sous-chef. He was noticed there by the BBC in 1997, after making an unscripted appearance in the documentary ''Christmas at the River Cafe''.

In 1999, Oliver's BBC Two show ''The Naked Chef'' debuted, and his cookbook became a bestseller in the United Kingdom. That same year, he was invited to prepare lunch for Prime Minister Tony Blair at 10 Downing Street.

After three series of ''Naked Chef'' programmes (''The Naked Chef'', ''Return of the Naked Chef'' and ''Happy Days with The Naked Chef'') for the BBC, Oliver moved to Channel 4 in 2002, following BBC Two's decision not to renew his contract with the network, after Oliver had appeared in similarly-themed TV cookery advertisements for Sainsbury's supermarket. His first Channel 4 series was a documentary, ''Jamie's Kitchen'', which began in November 2002, and followed the setting up of Fifteen restaurant in London. The restaurant, in Westland Place, London continued to train young adults who have a disadvantaged background for careers in the restaurant business until its closure on 21 May 2019.

In June 2003, Oliver was awarded an MBE for his services to the hospitality industry. Although it is customary to wear morning dress or a lounge suit for the event, Oliver did not wear a tie with his brown Paul Smith suit, saying: "I like ties but I prefer not to wear one when I am nervous."

In 2005, Oliver was widely criticised by animal rights groups for slaughtering a lamb on his TV show without first stunning it, with PETA stating that it showed to the public problems with the methods used within slaughterhouses. PETA spokesman Sean Gifford said that it was hoped the footage "could turn the more die-hard carnivore into a vegetarian". TV regulator Ofcom reported seven complaints from the public.

Since 2020, Oliver's cooking of traditional Asian dishes such as egg fried rice have been criticised by Malaysian comic Nigel Ng, through his Uncle Roger character, as being inauthentic to the cultures of origin.

In November 2023, Oliver opened a new restaurant in London, his first since the collapse of his restaurant chain. Jamie Oliver Catherine Street was launched in partnership with Andrew Lloyd Webber’s LW Theatres at the Theatre Royal, Drury Lane. In March 2024, Oliver opened a restaurant in Serbia, ''Jamie's Italian Belgrade'', his first in this part of Europe, located in the Belgrade Waterfront quarter.

In 2023, Oliver released his first children's book "Billy and the Giant Adventure". A sequel, ''Billy and the Epic Escape'' was released the following March, depicted the same children as the first book on a fantastic summer vacation. Led by an Australian Indigenous Australian education advocacy group, the sequel was sharply criticised for its representation of Indigenous Australians, and as being insensitive to the history of the Stolen Generations. In November, Oliver recalled the book and said he apologised for unintentionally causing offense.

Oliver's holding company, Jamie Oliver Holdings Ltd., earned enough for Oliver to have been listed on ''The Sunday Times'' list of richest Britons under 30. Oliver's net worth was estimated in 2014 at £240 million. A decade later, his net worth was estimated at £173 million. Oliver was chosen by Disney Pixar to provide the voice of the health inspector in the UK version of ''Ratatouille''. In December 2009, Oliver received the 2010 TED Prize. He hosted '' Jamie's 15 Minute Meals'' on Channel 4, which aired for 40 episodes in 2012.

Oliver is the second-best-selling British author, behind J. K. Rowling, and the best-selling British non-fiction author since records began. , Oliver had sold more than 14.55 million books, generating just under £180m for the chef.

Jamie Oliver Restaurant Group

In June 2008, Oliver launched a restaurant, Jamie's Italian, his first high street business venture, in Oxford, England. At its peak, there were 42 Jamie's Italian restaurants in the UK. The brand was franchised via the Jamie Oliver Restaurant Group (JORG), and included branches in Australia (which Oliver part-bought back in November 2016 after its founders went bankrupt), Canada, Cyprus, Hong Kong, Iceland, Ireland, Qatar, Russia, Taiwan, Turkey, the UAE and Singapore.

In 2011, Oliver, an advocate of cooking meals from scratch and using local produce, caused controversy after it turned out the sauces used in Jamie's Italian in Glasgow were from an industrial park almost away in Bicester. That same year, he came under fire for lack of food safety protections in his restaurants and illnesses associated with under-cooking mincemeat that may have been contaminated with ''E. coli''.

In 2011, Oliver set up Barbecoa, a barbecued meat-based restaurant with his friend, American barbecue expert Adam Perry Lang. There were two outlets, both in London, one in Piccadilly and a second in St Pauls. In 2014 the Piccadilly outlet voluntarily closed for 24 hours after hygiene inspectors gave it the second-lowest rating. ''The Times'' reported they had found mouse droppings, mouldy carcasses and out-of-date meat. In February 2018, JORG confirmed that they had "instructed a firm of real estate agents to ascertain the potential value and market suitability of two of our sites". On 19 February 2018, Barbecoa Ltd went into administration, with Oliver immediately buying back the St Paul's site in a pre-packed agreement via a new subsidiary.

In January 2017, Chief Executive Simon Blagden announced the closure of six restaurants in the UK affecting 120 jobs, at sites in Aberdeen, Cheltenham, Exeter, Royal Tunbridge Wells, and in London at Ludgate and Richmond.

In January 2018, as part of an agreement with creditors to secure £71.5M of debt, JORG proposed to enter the UK company Jamie's Italian Ltd into a company voluntary arrangement, seeking rent reductions on eight outlets and closing a further 12 in Bath, Bristol, Bluewater, Chelmsford, Harrogate, Kingston, Milton Keynes, Reading, and St Albans, and Greenwich, Piccadilly and Threadneedle Street in London. As part of the agreement, court papers revealed that Jamie's Italian had debts of £71.5m, including £2.3 million in wages owed to staff; £30.2 million of overdrafts and loans; £41.3 million owed to landlords, HM Revenue and Customs, suppliers and other creditors; with £47 million of the debts covered by loans from HSBC Bank and Oliver's other companies.

The group went into administration on 21 May 2019 with 22 of 25 restaurants closed and 1,000 jobs lost. Jamie's Italian restaurants and Jamie Oliver's Diner at Gatwick Airport continued operations until they were sold to catering company SSP Group. Jamie Oliver's Fifteen Cornwall at Watergate Bay, as well as 61 overseas locations and the catering services operated by Aramark in the U.S., are all operated by franchisees so they were unaffected.

In January 2020, KPMG, the firm administrators, said that most of the £80 million Jamie Oliver's restaurant chain owed after its collapse in May 2019 will not be recovered. Hundreds of suppliers, as well as some town councils, will bear the brunt of the losses. In 2020, an employment tribunal ruled that Oliver's restaurants broke labour laws by failing to consult employees prior to making them redundant. He partnered with Toronto restaurateur King Street Co. and executive chef Rob Gentile to open Jamie's Italians including a location in Yorkdale Shopping Centre.

Advertising

From June 2000, Oliver became the public face of the Sainsbury's supermarket chain in the UK, appearing on television and radio advertisements and in-store promotional material. The deal earned him an estimated £1.2 million every year, although neither J. Sainsbury nor Oliver has ever discussed the exact figure. By 2004, the company had made 65 advertisements with him, but the arrangement was not without controversy. Oliver was reported to have admitted that he does not use supermarkets, despite regularly having "product placement" in his early TV series.

He was criticised by Sainsbury's CEO Justin King after Oliver slammed the "junk" sold by supermarkets that ends up in the lunchboxes of millions of children. King reportedly hit back, saying: "Dictating to people—or unleashing an expletive-filled tirade—is not the way to get engagement." In July 2011, after eleven years, the partnership between Oliver and Sainsbury's ended. The final television advertisement was for Christmas 2011.

Oliver also promotes a range of non-stick pans and cookware for Tefal and has appeared in Australian television commercials for Yalumba wines, using Del Boy's catchphrase of "Lovely Jubbly".

In August 2013, Oliver and Canadian supermarket chain Sobeys announced a partnership in improving nationwide nutrition and advertising campaigns. In October 2013, he began a partnership with the Australian chain Woolworths Supermarkets on a series of better nutrition initiatives and advertising campaigns.

In 2014, Oliver became the culinary face of Woolworths Supermarkets. Oliver came under strong criticism over the funding of the advertising surrounding his relationship with the supermarket.

In January 2016, Oliver and HelloFresh, an international meal kit subscription service, announced a partnership to incorporate his recipes to the weekly subscription deliveries. Customers receive one recipe written by Jamie Oliver with all the exact ingredients and steps for the dish. HelloFresh also agreed to the Jamie Oliver Food Foundation per Meal Box in addition to supporting other Foundation activities.

In September 2018, Oliver created a series of recipes and tips for Tesco and participated in the promotion of the company's food products.

In 2019, Oliver partnered with Royal Dutch Shell to offer a Jamie Oliver Deli by Shell branded range at 500 Shell petrol stations in the UK for £5 million. The deal was criticised as a way to improve their image due to Shell's lack of action on climate change, corruption and bribery allegations and damaged Oliver's image of working in the interests of children and for action on climate change.

Charity work and campaigning

Oliver conceived and established the Fifteen charity restaurant, where he trained disadvantaged young people to work in the hospitality industry. Following the success of the original restaurant in London, more Fifteens have opened around the globe: Fifteen Amsterdam opened in December 2004, Fifteen Cornwall in Newquay in May 2006 and Fifteen Melbourne in September 2006 with an Australian friend and fellow chef Tobie Puttock. Fifteen Melbourne has since closed, as has Fifteen Cornwall.

In 2005, Oliver initiated a campaign originally called "Feed Me Better" to move British schoolchildren towards eating healthy foods and cutting out junk food. As a result, the British government also pledged to address the issue. His public campaign for changes in nutrition resulted in people voting him as the "Most Inspiring Political Figure of 2005", according to a Channel 4 News annual viewer poll. His emphasis on cooking fresh, nutritious food continued as he created ''Jamie's Ministry of Food'', a television series where Oliver travelled to inspire everyday people in Rotherham, Yorkshire, to cook healthy meals. Another television series is ''Jamie Oliver's Food Revolution'' (2010–11), where he travelled first to Huntington, West Virginia and then to Los Angeles to change the way Americans eat, and address their dependence on fast food.

Oliver began a formal campaign to ban unhealthy food in British schools and to get children eating nutritious food instead. Oliver's efforts to bring radical change to the school meals system, chronicled in the series ''Jamie's School Dinners'', challenged the junk-food culture by showing schools they could serve healthy, cost-efficient meals that kids enjoyed eating. His efforts brought the subject of school dinners to the political forefront and changed the types of food served in schools.

In December 2009, Oliver was awarded the 2010 TED Prize for his campaigns to "create change on both the individual and governmental levels" to "bring attention to the changes that the English, and now Americans, need to make in their lifestyles and diet". In 2010, he joined several other celebrity chefs on the series ''The Big Fish Fight'', in which Oliver and fellow chefs Hugh Fearnley-Whittingstall and Gordon Ramsay made a variety of programmes to raise awareness about the discarding of hundreds of thousands of saltwater fish because the fishermen are prohibited from keeping any fish other than the stated target of the trawl. He is a patron of environmental charity Trees for Cities.

In April 2022, he co-organized together with Ukrainian chef Yurii Kovryzhenko a charity dinner in London within an initiative #CookForUkraine to raise money for Ukrainians who suffered from Russian invasion of Ukraine.

Oliver and Gordon Ramsay are spokespeople for the "Big Fish Fight", which campaigns for sustainable seafood, but were criticised for their use of endangered fish.

Oliver has been criticised for underestimating the cost of supposedly cheap food he encouraged poor people to prepare for themselves, as well as for an unrealistic view of poverty in Britain and round the Mediterranean. Cookery writer and poverty campaigner Jack Monroe stated that Oliver's comments "support damaging myths that poor people are only poor because they spend their money on the wrong things, rather than being constrained by time, equipment, knowledge or practicalities".

Views

Oliver has spoken out against Marco Pierre White, who has been critical of Oliver in the past, and the swearing of Gordon Ramsay.

In February 2017, Oliver criticised the Red Tractor scheme, earning the ire of farming leaders, such as Minette Batters, the president of the NFU. Oliver said: "Chickens are bred to grow fast with a high ratio of meat to bone, but this makes them heavy so they can struggle to walk...I think people would be shocked by the reality of what we are buying...I personally wouldn't feed it to my kids." Batters responded: "There are a lot of people on tight budgets and they must not be disadvantaged in all of this. It is about making sure we can provide quality affordable, safe, traceable food to everybody regardless of budgets, regardless of background."

Awards and honours

On 13 May 2001, Oliver's series ''The Naked Chef'' won the BAFTA award for ''Best Feature'' at the prestigious 2001 British Academy Television Awards, held at the Grosvenor House Hotel in Park Lane, London.

In June 2003, Oliver was awarded the MBE in the Queen's Birthday Honours.

On 21 August 2010, Oliver won an Emmy for ''Jamie Oliver's Food Revolution'' at the 62nd Primetime Creative Arts Emmy Awards. The series tackled the problem of childhood obesity in America.

In 2013, Oliver was awarded an Honorary Fellowship by the Royal College of General Practitioners for his work in tackling childhood obesity by improving the nutritional value of school dinners.

In 2019, Oliver was awarded the Order of the Star of Italy with the rank of Knight. The investiture took place at the Italian embassy in 2021.

Personal life

In July 2000, Oliver married the former model and writer Juliette Norton, usually known as "Jools". They have five children. Oliver has severe dyslexia, and read his first novel, ''Catching Fire'', by American novelist Suzanne Collins (the second book in the three-book ''The Hunger Games'' series) in 2013, at the age of 38.

During the summer of 2019, Oliver and his family moved into Spains Hall, the 16th-century mansion in Finchingfield, Essex. The property is located on a estate and includes a six-bedroom farmhouse, three-bedroom lodge, swimming pool, tennis court and converted stables.

Television shows

Other media appearances

Oliver has twice guest-hosted Channel 4's ''The Friday Night Project'' and has made two appearances in the "Star in a Reasonably-Priced Car" segment of BBC Two's ''Top Gear''. In his first appearance he attempted to make a green salad in the back of his Volkswagen Microbus, which was fitted with a Porsche engine, while the Stig drove it around the ''Top Gear'' test track.

Oliver is the second British celebrity chef (after Robert Irvine) to appear as a challenger on ''Iron Chef America,'' taking on Iron Chef Mario Batali in 2008 in a losing battle with cobia as the theme ingredient.

Oliver was one of the judges in the '' Oprah's Big Give'' hosted by Oprah Winfrey in the United States in 2008.

Oliver took to the road once more in 2006 on an Australian tour where he performed in Sydney and Melbourne. Following the entertaining format of his first live show, the 2006 Australian tour featuring special guests including mentor Gennaro Contaldo, and students from Fifteen London. He performed a new song written by Leigh Haggerwood called ''Fish Stew'' which Oliver cooked to and also drummed along to at the end of the show. The shows were featured in a one-off TV documentary called ''Jamie Oliver: Australian Diary''.

On 27 December 2022, Oliver was the Guest Editor on the ''Today'' Programme on BBC Radio 4.

Books

* ''The Naked Chef'' ( Michael Joseph, 1999)
* ''The Return of the Naked Chef'' (Michael Joseph, 2000)
** Published in the United States as ''The Naked Chef Takes Off'' (Hachette, 2001)
* ''Happy Days with the Naked Chef'' (Michael Joseph, 2001)
* ''Jamie's Kitchen'' (Michael Joseph, 2002)
* ''Funky Food for Comic Relief'' (Penguin, 2003)
* ''Jamie's Dinners'' (Michael Joseph, 2004)
* ''Jamie's Italy'' (Michael Joseph, 2005)
* ''Something for the Weekend'' (Penguin, 2005)
* ''Cook with Jamie: My Guide to Making You a Better Cook '' (Michael Joseph, 2006)
* ''Jamie's Little Book of Big Treats'' (Penguin, 2007)
* ''Jamie at Home: Cook Your Way to the Good Life'' (Michael Joseph, 2007)
* ''Jamie's Ministry of Food: Anyone Can Learn to Cook in 24 Hours'' (Michael Joseph, 2008)
** Published in the United States as ''Jamie's Food Revolution: Rediscover How to Cook Simple, Delicious, Affordable Meals'' (Hachette, 2008)
* ''Jamie's Red Nose Recipes'' (Penguin, 2009)
* ''Jamie's America'' (Michael Joseph, 2009)
* ''Jamie does...Spain, Italy, Sweden, Morocco, Greece, France'' (Michael Joseph, 2010)
* ''Jamie's 30-Minute Meals'' (Michael Joseph, 2010)
* ''Jamie's Great Britain'' (Michael Joseph, 2011)
* ''Jamie's Monster Bake Sale'' (Penguin, 2011)
* ''Jamie's 15-Minute Meals'' (Michael Joseph, 2012)
* ''Save with Jamie'' (Michael Joseph, 2013)
* ''Jamie's Comfort Food'' (Michael Joseph, 2014)
* ''Everyday Super Food'' (Michael Joseph, 2015)
* ''Super Food Family Classics'' (Michael Joseph, 2016)
* ''Jamie Oliver's Christmas Cookbook'' (Michael Joseph, 2016)
* ''5 Ingredients – Quick & Easy Food'' (Michael Joseph, 2017)
* ''Jamie Cooks Italy'' (Michael Joseph, 2018)
* ''Jamie's Friday Night Feast Cookbook'' (Michael Joseph, 2018)
* ''Veg: Easy & Delicious Meals for Everyone'' (Michael Joseph, 2019)
* ''7 Ways'' (Michael Joseph, 2020)
* ''Together'' (Michael Joseph, 2021)
* ''One: Simple One-Pan Wonders'' (Michael Joseph, 2022)
* ''5 Ingredients Mediterranean'' (Michael Joseph, 2023)
* ''Simply Jamie'' (Michael Joseph, 2024)
* ''Easy Air Fryer: Big & Bold Delicious Food'' (Michael Joseph, 2025)
* ''Eat Yourself Healthy: Food to Change Your Life'' (Michael Joseph, 2025)

References

Further reading

* Stafford Hildred, ''Jamie Oliver: The Biography'' (2001)
* Gilly Smith, ''Jamie Oliver: Turning Up the Heat'' (2006)
* Gilly Smith, ''Jamie Oliver: The Kitchen Crusader'' (2006)

External links

*
*
*

{{DEFAULTSORT:Oliver, Jamie
1975 births
Living people
21st-century English male writers
BAFTA winners (people)
British Book Award winners
British gastronomes
Chefs of Italian cuisine
English bloggers
English cookbook writers
English food writers
English health activists
English male bloggers
English male chefs
English philanthropists
English restaurateurs
English television chefs
English television presenters
English video bloggers
English writers with disabilities
Food activists
Food and cooking YouTubers
Food Network chefs
Lifestyle YouTubers
Members of the Order of the British Empire
People educated at Hockerill Anglo-European College
People educated at Newport Free Grammar School
People from Clavering, Essex
Primetime Emmy Award winners
Recipients of Italian civil awards and decorations
British social entrepreneurs
Shorty Award winners
Television personalities from Essex
Television presenters with dyslexia
Writers from Essex
Writers with dyslexia
YouTubers from Essex