Johnny Olson
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John Leonard Olson (May 22, 1910 – October 12, 1985) was an American
radio Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3  hertz (Hz) and 300  gigahertz (GHz). They are generated by an electronic device called a transmitter connec ...
personality and
television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
announcer An announcer is a voice artist who relays information to the audience on a broadcast media programme or live event either on radio or television. Television and other media Some announcers work in television production, radio or filmmaki ...
. Olson is perhaps best known for his work as an announcer for
game show A game show (or gameshow) is a genre of broadcast viewing entertainment where contestants compete in a game for rewards. The shows are typically directed by a game show host, host, who explains the rules of the program as well as commentating a ...
s, particularly the work he did for
Mark Goodson Mark Leo Goodson (January 14, 1915 – December 18, 1992) was an American television producer who specialized in game shows, most frequently with his business partner Bill Todman, with whom he created Goodson-Todman Productions. Early life and e ...
-
Bill Todman William Selden Todman (July 31, 1916 – July 29, 1979) was an American television producer and personality born in New York City. He produced many of television's longest-running shows with business partner Mark Goodson, with whom he created ...
Productions. Olson was the longtime announcer for the original ''
To Tell the Truth ''To Tell the Truth'' is an American television panel show. Four celebrity panelists are presented with three contestants (the "team of challengers", each an individual or pair) and must identify which is the "central character" whose unusual ...
'' and ''
What's My Line? ''What's My Line?'' is a Panel show, panel game show that originally ran in the United States, between 1950 and 1967, on CBS, originally in black and white and later in color, with subsequent American revivals. The game uses celebrity panelists ...
'', and spent over a decade as the announcer for both ''
Match Game ''Match Game'' is an American television panel game show that premiered on NBC in 1962 and has been revived several times over the course of the last six decades. The game features contestants trying to match answers given by celebrity paneli ...
'' and ''
The Price Is Right ''The Price Is Right'' is an American television game show where contestants compete by guessing the prices of merchandise to win cash and prizes. A 1972 revival by Mark Goodson and Bill Todman of their The Price Is Right (1956 American game ...
'', working on the latter series at the time of his death.


Early career

Some of Olson's earliest radio work occurred in the mid 1930's at WTMJ in Milwaukee, where he appeared on the variety show ''The Grenadiers''. He soon was hosting ''Johnny Olson Rhythm Rascals'', where callers would request songs for him to sing. His future wife Penny was a frequent caller to the show. Olson's first network job on radio was in New York City in 1944, hosting (with his wife) the audience-participation show '' Ladies Be Seated'', a stunt game along the lines of ''
Truth or Consequences ''Truth or Consequences'' is an American game show originally hosted on NBC radio by Ralph Edwards (1940–57) and later on television by Edwards (1950–54), Jack Bailey (1954–56), Bob Barker (1956–75), Steve Dunne (1957–58), Bob Hi ...
'', broadcast on ABC Radio. From 1950-1951 Olson was the host of ''Johnny Olson's Luncheon Club'', which was the follow-up replacement for ''Ladies Be Seated''. He had previously hosted several radio shows in Chicago, including the second iteration of ''Johnny Olson's Rumpus Room'', a late-night variety show broadcast from 10:30 p.m. to midnight, which was also the name of a later daytime talk show he hosted on the DuMont Television Network.


Work for DuMont Television Network

In 1945, Olson and his wife hosted a five-week run of a TV version of ''Ladies Be Seated''. From May 1947 to July 1949, Olson hosted ''
Doorway to Fame ''Doorway to Fame'' is an American talent show broadcast on the now defunct DuMont Television Network. The series ran from May 2, 1947 in television, 1947, to July 11, 1949 in television, 1949. Overview The series used early television scene-ble ...
'', an evening television talent show on the new
DuMont Television Network The DuMont Television Network (also the DuMont Network, DuMont Television, DuMont/Du Mont, or (incorrectly) Dumont ) was one of America's pioneer commercial television networks, rivaling NBC and CBS for the distinction of being first overall in ...
. From January 1949 to July 1952, Olson hosted '' Johnny Olson's Rumpus Room'', a
daytime television Daytime is a block of television programming taking place during the late-morning and afternoon on weekdays. Daytime programming is typically scheduled to air between the hours of 9:00 a.m. and 5:00 p.m., following the early morning ...
talk show which was the first daytime show broadcast from DuMont's flagship station WABD over DuMont's small East Coast network. Olson also hosted the Saturday-morning children's show '' Kids and Company'' on DuMont from September 1951 to June 1952, with co-host
Ham Fisher Hammond Edward "Ham" Fisher (September 24, 1900 ome sources indicate 1901– December 27, 1955) was an American comic strip writer and cartoonist. He is best known for his long, popular run on ''Joe Palooka'', which was launched in 1930 and r ...
.


Early announcing work

On television, Olson was an announcer on '' Break the Bank'' and was the announcer and sometimes the host on ''Fun for the Money'' on ABC-TV in 1949. Olson also was the announcer for '' Play Your Hunch''. Olson was host of ''Homemaker's Jamboree'', an audience-participation game show that debuted on
WJZ-TV WJZ-TV (channel 13) is a television station in Baltimore, Maryland, United States, serving as the market's CBS outlet. It is owned and operated by the network's CBS News and Stations division, and maintains studios and offices on Woodberry, B ...
on October 5, 1952. Beginning in 1960, Olson announced the
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
prime-time panel game ''
To Tell the Truth ''To Tell the Truth'' is an American television panel show. Four celebrity panelists are presented with three contestants (the "team of challengers", each an individual or pair) and must identify which is the "central character" whose unusual ...
''. The following year, he added duties on sister show ''
What's My Line? ''What's My Line?'' is a Panel show, panel game show that originally ran in the United States, between 1950 and 1967, on CBS, originally in black and white and later in color, with subsequent American revivals. The game uses celebrity panelists ...
'', and in 1962 began announcing on the original ''
Match Game ''Match Game'' is an American television panel game show that premiered on NBC in 1962 and has been revived several times over the course of the last six decades. The game features contestants trying to match answers given by celebrity paneli ...
'' in daytime on
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
until that series ended in 1969. Before going live, Olson did an audience warm-up by asking questions and getting the audience ready for the live telecast. Twice, in 1965 and again in 1974, he appeared as the mystery guest on ''What's My Line?''. The first time he managed to stump the panel; the second time,
Arlene Francis Arlene Francis (born Arline Francis Kazanjian; October 20, 1907 – May 31, 2001) was an American game show panelist, actress, radio and television talk show host. She is best known for her long-running role as a panelist on the television game ...
guessed his identity. Olson was also the announcer for ''
The Jackie Gleason Show ''The Jackie Gleason Show'' is a series of American network television shows that starred Jackie Gleason, which ran from 1952 to 1970, in various forms. ''Cavalcade of Stars'' Gleason's first variety series, which aired on the DuMont Televisio ...
'' from 1962 until its cancellation in 1970. Olson continued to announce ''What's My Line?'' and ''To Tell the Truth'' after both shows moved from CBS to syndication in the late 1960s. His involvement with those shows ended when he was designated announcer of the 1972 revivals of ''
The Price Is Right ''The Price Is Right'' is an American television game show where contestants compete by guessing the prices of merchandise to win cash and prizes. A 1972 revival by Mark Goodson and Bill Todman of their The Price Is Right (1956 American game ...
'' and '' I've Got a Secret'', both of which were taped in
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...
, where he relocated. He was the announcer for five of
The Jerry Lewis MDA Labor Day Telethon The ''MDA Labor Day Telethon'' was an annual telethon held on (starting the night before and throughout) Labor Day in the United States to raise money for the Muscular Dystrophy Association (MDA). The Muscular Dystrophy Association was founded in ...
s from 1966 to 1970.


''The Price Is Right''

Although ''Name That Tune'', ''To Tell the Truth'', ''What's My Line?'' and ''Match Game'' put Olson in the elite class of television game-show announcers, the revival of ''
The Price Is Right ''The Price Is Right'' is an American television game show where contestants compete by guessing the prices of merchandise to win cash and prizes. A 1972 revival by Mark Goodson and Bill Todman of their The Price Is Right (1956 American game ...
'' cemented Olson's fame. In addition to serving as host
Bob Barker Robert William Barker (December 12, 1923 – August 26, 2023) was an American media personality, game show host, and animal rights advocate. He hosted CBS's '' The Price Is Right'', the longest-running game show in North American television ...
's sidekick, Olson was a beloved and valued member of the "cast". He warmed up the audiences prior to taping; during taping, he often received on-camera exposure (occasionally bantering with Barker) prior to calling out the contestants' names. He also frequently appeared in the showcases. His exhortation for contestants to "Come on down!" became a
catchphrase A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass ...
, and a ''The Price Is Right'' tradition observed by his successors
Rod Roddy Robert Ray "Rod" Roddy (September 28, 1937 – October 27, 2003) was an American radio and television announcer. He was primarily known for his role as an offstage announcer on game shows. Among the shows that Roddy announced are the CBS game sho ...
(1986–2003),
Rich Fields Richard Wayne Fields (born November 30, 1960) is an American media personality, author, motivational speaker, former game show announcer and meteorologist. He is best known as the announcer for the American version of ''The Price Is Right'' with ...
(2004–2010) and George Gray (2011–present).


''Match Game'' and later career

Olson began announcing for the revived ''
Match Game ''Match Game'' is an American television panel game show that premiered on NBC in 1962 and has been revived several times over the course of the last six decades. The game features contestants trying to match answers given by celebrity paneli ...
''. During the 1970s and early 1980s, during the peak of his announcing duties on ''The Price Is Right'' and ''Match Game'', he worked on several other Goodson-Todman game shows. He announced: He also filled in for:


Death

On October 6, 1985, Olson suffered a stroke and was taken to St. John's Hospital and Health Center in
Santa Monica, California Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...
, where he died October 12, 1985, at age 75. The funeral services for Johnny Olson immediately followed. Shortly afterwards, Bob Barker paid tribute to him at the end of the remaining episodes of ''The Price Is Right'' that were taped with Olson as announcer before he died: Following was a portrait of Olson and a message saying "In Memoriam 1910-1985".


References


External links

* *
POV OnLine
* {{DEFAULTSORT:Olson, Johnny 1910 births 1985 deaths American radio personalities Game show announcers People from Lewisburg, West Virginia People from Windom, Minnesota Radio and television announcers Radio personalities from Minneapolis Television personalities from New York City The Price Is Right University of Minnesota College of Pharmacy alumni