John Craig Freeman
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John Craig Freeman (born February 16, 1959) is a contemporary artist and a Professor of New Media at
Emerson College Emerson College is a private college in Boston, Massachusetts, United States. It also maintains campuses in Los Angeles and Well, Limburg, Netherlands (Kasteel Well). Founded in 1880 by Charles Wesley Emerson as a "school of Public Speaking, o ...
in
Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
.


Education

Freeman received his Bachelor of Arts degree from the Visual Arts Department at the
University of California, San Diego The University of California, San Diego (UC San Diego in communications material, formerly and colloquially UCSD) is a public university, public Land-grant university, land-grant research university in San Diego, California, United States. Es ...
, in 1986. He received a
Master of Fine Arts A Master of Fine Arts (MFA or M.F.A.) is a terminal degree in fine arts, including visual arts, creative writing, graphic design, photography, filmmaking, dance, theatre, other performing arts and in some cases, theatre management or arts admi ...
degree from the
University of Colorado at Boulder The University of Colorado Boulder (CU Boulder, CU, or Colorado) is a Public university, public research university in Boulder, Colorado, United States. Founded in 1876, five months before Colorado became a Federated state, state, it is the fla ...
in 1990.


Artistic career

Freeman is a public artist using emergent technologies to produce large-scale public work at sites where the forces of globalization are impacting the lives of individuals in local communities. Freeman's public art has evolved from the use of billboards in the early 1990s to
mixed reality Augmented reality (AR), also known as mixed reality (MR), is a technology that overlays real-time 3D computer graphics, 3D-rendered computer graphics onto a portion of the real world through a display, such as a handheld device or head-mounted ...
installations at the turn of the century, with current work focusing on
augmented reality Augmented reality (AR), also known as mixed reality (MR), is a technology that overlays real-time 3D computer graphics, 3D-rendered computer graphics onto a portion of the real world through a display, such as a handheld device or head-mounted ...
. In a 2012 interview, Freeman stated, "My work seeks to expand the notion of public by exploring how digital networked technology is transforming our sense of place." The following are some examples of his work.


''Operation Greenrun II, 1990''

Freeman's earliest work, titled ''Operation Greenrun II'' and developed as his master's thesis at the University of Colorado, used billboards to draw attention to a contaminated nuclear production facility at Rocky Flats, Colorado. In this work, eleven billboard faces were created with a message protesting the Rocky Flats site. The ensuing controversy resulted in the decision to shut down Rocky Flats for good. Writing of this project in her book titled ''Digital Currents: Art in the Electronic Age'', Margot Lovejoy says of Freeman that he "believes that a public art can circumvent problems of the gallery system such as the commodification of culture and the perpetuation of an exclusive, elite system for art. He believes in bringing art to the public." She goes on to quote Freeman, who said that "If people are too busy to go to the gallery or museum, it makes sense to bring art to them. They don't even have to get out of their cars."


''Imaging Place, 1997–2010''

The "interventionist, political nature" of ''Operation Greenrun II'' established a pattern that has remained consistent throughout Freeman's career. This pattern can be seen in the work he titles ''Imaging Place'', an ongoing work which employs panoramic photography in location-based projects that highlight sites affected by globalization. Locations where this work has been done include Beijing; Taipei, Taiwan; São Paulo, Brazil; the U.S./Mexico border; the Miami River; Lowell, Massachusetts; Kaliningrad, Russia; Warsaw, Poland; and Belfast, among others. His process has been called a "nonlinear documentary method." Freeman worked on the ''Imaging Place: Miami River'' project as part of an interdisciplinary, collaborative group called the Florida Research Ensemble.


Augmented Reality

Much of Freeman’s work since 2010 uses emergent forms of augmented reality as interventionist public art. He is a founding member of the international artists collective Manifest.AR.


''Border Memorial: Frontera de los Muertos, 2012''

''Border Memorial: Frontera de los Muertos'' is an augmented reality public art project and memorial, dedicated to the thousands of migrant workers who have died along the U.S./Mexico border in recent years trying to cross the desert southwest in search of work and a better life. Built for smartphone mobile devices, this project allows people to visualize the scope of the loss of life by marking each location where human remains have been recovered with a virtual object or augmentation. The public can simply download and launch a mobile application and aim their devices’ cameras at the landscape along the border and the surrounding desert. The application uses geolocation software to superimpose individual augments at the precise GPS coordinates of each recorded death, enabling the public to see the objects integrated into the physical location as if they existed in the real world.


''Orators, Rostrums, and Propaganda Stands, 2012''

''Orators, Rostrums, and Propaganda Stands'' is based on the work of
Gustav Klutsis Gustav Gustavovich Klutsis (, ; 4 January 1895 – 26 February 1938) was a pioneering Latvian photographer and major member of the Constructivist avant-garde in the early 20th century. He is known for the Soviet revolutionary and Stalinist pro ...
, including his designs for Screen-radio Orators, Rostrums, and Propaganda Stands from 1922. Each of four virtual orators displays a black and white animation from a contemporary mass uprising: Tank Man near Tiananmen Square in Beijing in 1989; the assassination of Neda Agha-Soltan, who was gunned down in the streets of Tehran during the 2009 Iranian election protests; scenes from Tahrir Square in Cairo during the 2011 Arab Spring; and the 2011 Occupy Wall Street uprising. Each of these images is juxtaposed, in montage, with frames from the Odessa Steps scene of
Sergei Eisenstein Sergei Mikhailovich Eisenstein; (11 February 1948) was a Soviet film director, screenwriter, film editor and film theorist. Considered one of the greatest filmmakers of all time, he was a pioneer in the theory and practice of montage. He is no ...
‘s historic
Battleship Potemkin '' Battleship Potemkin'' (, ), sometimes rendered as ''Battleship Potyomkin'', is a 1925 Soviet silent epic film produced by Mosfilm. Directed and co-written by Sergei Eisenstein, it presents a dramatization of the mutiny that occurred in 1905 ...
film. When touched, the virtual objects play sound from the uprising. The stands call up both the resurgence and nostalgia of current worldwide political idealism as they re-imagine the museum plaza in the function of the public square. Commissioned by the
Los Angeles County Museum of Art The Los Angeles County Museum of Art (LACMA) is an art museum located on Wilshire Boulevard in the Miracle Mile vicinity of Los Angeles. LACMA is on Museum Row, adjacent to the La Brea Tar Pits (George C. Page Museum). LACMA was founded in 1961 ...
's Artists Respond program, ''Orators, Rostrums, and Propaganda Stands'' has also been exhibited at Kunsthallen Nikolaj, as part of the ''Conversations'' exhibition during the 2012 Copenhagen Art Festival and at
Triennale di Milano The Triennale di Milano is a museum of art and design in the Parco Sempione in Milan, in Lombardy in northern Italy. It is housed in the , built between 1931 and 1933 to designs by Giovanni Muzio and financed by Antonio Bernocchi and his ...
in Milan, Italy, as part of the ''No Need for Real'' exhibition in 2012.


''Water wARs, 2011''

''Water wARs'' was an augmented reality pavilion for undocumented artists/squatters and water war refugees, which anticipates the flood of environmental refugees into the developed world caused by environmental degradation, global warming and the privatization of the world’s drinking water supply by multinational corporations. ''Water wARs'' was exhibited as part of the Manifest.AR's unofficial Venice Biennial Intervention in front of the main pavilion in Giardini and in the
Piazza San Marco Piazza San Marco (; ), often known in English as St Mark's Square, is the principal Town Square, public square of Venice, Italy, where it is generally known just as ''la Piazza'' ("the Square"). The Piazzetta ("little Piazza/Square") is an ext ...
during the 54th
Venice Biennial The Venice Biennale ( ; ) is an international cultural exhibition hosted annually in Venice, Italy. There are two main components of the festival, known as the Art Biennale () and the Venice Biennale of Architecture, Architecture Biennale (), ...
International Art Exhibition, ''ILLUMInations''.


MetroNeXt+ , 2014

The project exhibits a replica of a vintage New York City subway entrance that transports visitors to downtown Zurich, Switzerland’s largest city. It uses augmented reality and photogrammetry technologies to display 3D models of Zurich’s old town and the historic ″Augustinergasse.″ MetroNeX+ is presented by ETH Zurichhttps, Digital Art Week International, and Virtuale Switzerland.


Academic career

Freeman began his academic career in the early 1990s in San Diego, where he lectured at the University Of California, San Diego, for three and a half years. He was an assistant professor at the
University of Florida The University of Florida (Florida or UF) is a public university, public land-grant university, land-grant research university in Gainesville, Florida, United States. It is a senior member of the State University System of Florida and a preem ...
from 1994 to 1999, where he coordinated the photography area. From 1999 to 2002 he ran the digital media art curriculum as an associate professor in the Art Department at the
University of Massachusetts Lowell The University of Massachusetts Lowell (UMass Lowell and UML) is a Public university, public research university in Lowell, Massachusetts, with a satellite campus in Haverhill, Massachusetts. It is the northernmost member of the University of M ...
. He is currently an associate professor of New Media at Emerson College in Boston. In 2012 he received a visiting scholar appointment at the Center for Research in Computing and the Arts,
University of California, San Diego The University of California, San Diego (UC San Diego in communications material, formerly and colloquially UCSD) is a public university, public Land-grant university, land-grant research university in San Diego, California, United States. Es ...
. In 2006 he taught as a visiting professor at
Shih Hsin University Shih Hsin University (SHU; ) is a university in Taipei, Taiwan. SHU is best known for its media and mass communication departments in Taiwan, founded in Muzha, Taipei in 1956. History Shih Hsin University was re-established in Taiwan in 1956 ...
, in Taipei, Taiwan. In 2011 Freeman joined the editorial board of the Public Art Dialogue.''Public Art Dialogue''. Routledge, London, UK. Vol 1, No 1, 2011.


Publications

*John Craig Freeman, on behalf of ManifestAR. "ManifestAR: an augmented reality manifesto, ''VR Hybrids: Augmented Reality'', edited by Todd Margolis, San Francisco, CA: IS&T SPIE: The Engineering Reality of Virtual Reality, #PSI82890D, 2012. *Greg Ulmer with Barbara Jo Revelle, William Tilson and John Craig Freeman
''Miami Virtue & the Ulmer Tapes''
Kamloops, BC, Canada: Small Cities Imprint, Vol 2, no 2, 2012. *John Craig Freeman. "Imaging Place: Globalization and Immersive Media," ''Transdisciplinary Digital Art. Sound, Vision and the New Screen Digital Art Weeks and Interactive Futures'', edited by Randy Adams, Steve Gibson and Stefan Muller Arisona, Berlin, Heidelberg, New York: Springer, 2008, pp. 453–466. *John Craig Freeman.

" ''Imaging Place'', edited by Craig Saper, W.F. Garrett-Petts, and John Craig Freeman, Rhizomes, Vol. 18, Winter, 2008. *William Tilson and John Craig Freeman.

" Rhizomes, Vol. 13., Fall, 2006.


References


External links

*John Craig Freeman'
blog
*Greg Ulmer
The Florida Research Ensemble and the Prospects for an Electronic Humanities

Public Art Dialogue
*
No Need for Real
', Triennale di Milano.
''Orators, Rostrums, and Propaganda Stands''
Kunsthallen Nikolaj.
Artists Respond
Los Angeles County Museum of Art. *. *.
''Manifest.AR @ ICA''
{{DEFAULTSORT:Freeman, John Craig American artists 1959 births Living people Artists from Los Angeles