St. Louis area for
Laclede Gas Company during the mid-1980s and in the metro Detroit area for Michigan Consolidated Gas Company. Another TV ad for Laclede Gas featured Ernest saying, "Heat pump, schmeat pump."
Varney also appeared in several Braum's Ice Cream and Dairy Stores commercials throughout the 1980s. These aired on Oklahoma television. He made commercials for car dealerships across the country, most notably
Cerritos Auto Square in
Cerritos, California
Cerritos (Spanish for "Little hills") is a city in Los Angeles County, California, United States, and is one of several cities that constitute the Gateway Cities of southeast Los Angeles County. It was incorporated on April 24, 1956. As of 20 ...
, Tysons Toyota in
Tysons Corner, Virginia
Tysons, also known as Tysons Corner, is a census-designated place (CDP) in Fairfax County, Virginia, United States, developed from the corner of Chain Bridge Road ( SR 123) and the Leesburg Pike ( SR 7). Located in Northern Virginia between the c ...
, and Audubon Chrysler in
Henderson, Kentucky
Henderson is a home rule-class city along the Ohio River and is the county seat of Henderson County, Kentucky, United States. The population was 28,757 at the 2010 U.S. census. It is part of the Evansville Metropolitan Area, locally known as t ...
.
Varney portrayed Ernest in a series of commercials for
Convenient Food Mart during the 1980s. In 1982, Varney co-hosted the syndicated ''
Pop! Goes the Country'' with singer
Tom T. Hall. The show had just had a major overhaul and ended shortly afterward. He also portrayed "Auntie Nelda" in numerous commercials; dressed in drag and appearing to be a senior citizen, the commercials gave off the tone of "Auntie Nelda" as a motherly lady encouraging one to do what was right (in this case, buy whatever product was being promoted). This character, along with the "Ernest" character, ran for a few years in
Mississippi
Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Mis ...
and
Louisiana
Louisiana , group=pronunciation (French: ''La Louisiane'') is a U.S. state, state in the Deep South and South Central United States, South Central regions of the United States. It is the List of U.S. states and territories by area, 20th-smal ...
in commercials for Leadco Aluminum Siding, before it became a regular in the Ernest movies. Varney also appeared as Ernest in on-air promos for local TV stations in several markets, talking about their news and weather personalities.
During the 1990s, Varney reprised his role as Ernest for
Blake's Lotaburger, a fast-food chain in
New Mexico
)
, population_demonym = New Mexican ( es, Neomexicano, Neomejicano, Nuevo Mexicano)
, seat = Santa Fe, New Mexico, Santa Fe
, LargestCity = Albuquerque, New Mexico, Albuquerque
, LargestMetro = Albuquerque metropolitan area, Tiguex
, Offi ...
. In these commercials, Ernest typically would be trying to get into Vern's house to see what food Vern was eating. After a lengthy description of whatever tasty morsel Vern had, Ernest would get locked out but would continue to shout from outside.
Ernest's popularity

The character of Ernest became widely popular, and was the basis for a short-lived TV series, ''
Hey Vern, It's Ernest!
''Hey Vern, It's Ernest!'' is an American children's television program. It aired on Saturday mornings on CBS for one season in 1988. Each episode involved short sketches on a certain theme or scenario, featuring Ernest P. Worrell (Jim Varney), ...
'' (1988) and a series of movies in the 1980s and 1990s.
''
Ernest Goes to Camp'' (1987) grossed $23.5 million at the U.S. box office, on a $3.5 million production budget, and stayed in the box-office top five for its first three weeks of release. Though Varney was nominated for the
Razzie Award for Worst New Star
The Razzie Award for Worst New Star was an award presented at the annual Golden Raspberry Awards to the worst new actor or actress of the previous year.
History
From 1982 to 1989 and again from 1991 to 1999. The category has since been discontin ...
, only one year later, he earned the
Daytime Emmy Award for Outstanding Performer in a Children's Series for ''Hey Vern, It's Ernest!'' Subsequent theatrically released Ernest films include ''
Ernest Saves Christmas'' (1988), ''
Ernest Goes to Jail'' (1990), ''
Ernest Scared Stupid
''Ernest Scared Stupid'' is a 1991 American comedy horror film directed by John Cherry and starring Jim Varney. It is the fifth film to feature the character Ernest P. Worrell. In the film, Ernest unwittingly unleashes an evil troll upon a smal ...
'' (1991), and ''
Ernest Rides Again'' (1993). After the financial failure of ''Ernest Rides Again'', all further films were released
direct-to-video
Direct-to-video or straight-to-video refers to the release of a film, TV series, short or special to the public immediately on home video formats rather than an initial theatrical release or television premiere. This distribution strategy wa ...
: ''
Ernest Goes to School'' (1994) which had a brief theatrical run in Ohio, ''
Slam Dunk Ernest'' (1995), ''
Ernest Goes to Africa'' (1997), and ''
Ernest in the Army'' (1998).
The
Walt Disney World Resort
The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake and Lake Buena Vista, Florida, United States, near the cities of Orlando and Kissimmee. Opened on October 1, 1971, ...
's
Epcot
Epcot, stylized in all uppercase as EPCOT, is a theme park at the Walt Disney World Resort in Bay Lake, Florida. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division. Inspired by an unr ...
theme park featured Ernest. Epcot's
Cranium Command attraction used the Ernest character in its preshow as an example of a "lovable, but not the brightest person on the planet" type of person. In addition to his ''Ernest Goes to...'' series, he starred as Ernest in several smaller movies for
John R. Cherry III
John Robert Cherry III (October 11, 1948 – May 8, 2022) was an American film director and screenwriter, most notable for creating the character of Ernest P. Worrell, played by Jim Varney.
Career
A native of Nashville, Tennessee, Cherry atte ...
, such as ''
Knowhutimean? Hey Vern, It's My Family Album''; ''
Dr. Otto and the Riddle of the Gloom Beam''; and the direct-to-video feature ''Your World as I See It'', all of which showcased him in a wide variety of characters and accents.
''The Ernest Film Festival'' (Greatest Hits Volume 1) was released on VHS in 1986. ''Greatest Hits Volume 2'' was released in 1992. Mill Creek Entertainment released these classic television commercials on DVD box sets October 31, 2006.
Image Entertainment
RLJ Entertainment (formerly Image Entertainment) is an American film production company and home video distributor, distributing film and television productions in North America, with approximately 3,200 exclusive DVD titles and approximately 34 ...
re-released them on June 5, 2012, as part of the DVD set ''Ernest's Wacky Adventures: Volume 1''.
Other roles
From 1983 to 1984, Varney played heartthrob
Chad Everett's younger brother Evan Earp in the comedy-drama, high-action television series ''
The Rousters
''The Rousters'' is an American adventure drama television series about a group of modern-day bounty hunters who are descendants of legendary lawman Wyatt Earp. It aired on NBC from October 1, 1983, until July 21, 1984. Despite advertising claims ...
'', created by
Stephen J. Cannell
Stephen Joseph Cannell (; February 5, 1941 – September 30, 2010) was an American television producer, writer, novelist, occasional actor, and founder of Cannell Entertainment (formerly Stephen J. Cannell Productions) and the Cannell Studios.
...
, about the descendants of
Wyatt Earp
Wyatt Berry Stapp Earp (March 19, 1848 – January 13, 1929) was an American lawman and gambler in the American West, including Dodge City, Deadwood, and Tombstone. Earp took part in the famous gunfight at the O.K. Corral, during which la ...
, a family of bounty hunters/carnival bouncers. As Evan Earp, Varney played a con man/mechanical-inventor "genius," constantly getting himself into comedic trouble, with those around him ready to lynch him. Although the series was promising, the show failed after its first season because it was poorly slotted (four episodes every few months) against the number-one prime-time television series for the previous six years, ''
The Love Boat''.
Varney can be seen in
Hank Williams Jr.'s video for "
All My Rowdy Friends Are Coming Over Tonight
"All My Rowdy Friends Are Coming Over Tonight" is a song written and recorded by American musician Hank Williams Jr. It was released in October 1984 as the second single from his album ''Major Moves''. It peaked at number ten on the country music ...
", in which he is briefly shown casually riding a bull being pulled on a rope by a young lady, and later in a swimming pool with two young ladies.
In 1985, Varney co-hosted
HBO's
New Year's Eve
In the Gregorian calendar, New Year's Eve, also known as Old Year's Day or Saint Sylvester's Day in many countries, is the evening or the entire day of the December 31, last day of the year, on 31 December. The last day of the year is commonly ...
special, along with
Johnny Cash
John R. Cash (born J. R. Cash; February 26, 1932 – September 12, 2003) was an American Country music, country singer-songwriter. Much of Cash's music contained themes of sorrow, moral tribulation, and redemption, especially in the later s ...
and
Kris Kristofferson
Kristoffer Kristofferson (born June 22, 1936) is a retired American singer, songwriter and actor. Among his songwriting credits are "Me and Bobby McGee", " For the Good Times", "Sunday Mornin' Comin' Down", and " Help Me Make It Through the Ni ...
. Varney also starred as Jed Clampett in the 1993 production of ''
The Beverly Hillbillies
''The Beverly Hillbillies'' is an American television sitcom that was broadcast on CBS from 1962 to 1971. It had an ensemble cast featuring Buddy Ebsen, Irene Ryan, Donna Douglas, and Max Baer Jr. as the Clampetts, a poor, backwoods family ...
''; played Rex, a carnival worker/associate of
Dennis Quaid
Dennis William Quaid (born April 9, 1954) is an American actor known for a wide variety of dramatic and comedic roles. First gaining widespread attention in the late 1970s, some of his notable credits include '' Breaking Away'' (1979), '' The ...
in ''
Wilder Napalm''; and played the accident-prone entertainer/watch guard ("safety guy/human torch") Rudy James in the movie ''
Snowboard Academy''. He later played a small role in the 1995 action film ''
The Expert'' as a weapons dealer named Snake.
Varney also lent his voice to
Slinky Dog in
Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
/
Pixar
Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californ ...
's ''
Toy Story
''Toy Story'' is a 1995 American computer-animated comedy film directed by John Lasseter (in his feature directorial debut
This is a list of film directorial debuts in chronological order. The films and dates referred to are a director's fi ...
'' and reprised the role in ''
Toy Story 2'' in the
''Toy Story'' series (he was replaced by his close friend
Blake Clark in ''
Toy Story 3
''Toy Story 3'' is a 2010 American computer-animated film, computer-animated comedy-drama film produced by Pixar Animation Studios for Walt Disney Pictures. It is the third installment in the Toy Story (franchise), ''Toy Story'' series and t ...
'' and ''
Toy Story 4
''Toy Story 4'' is a 2019 American computer-animated comedy-drama film produced by Pixar Animation Studios and released by Walt Disney Pictures. It is the fourth installment in Pixar's '' Toy Story'' series and the sequel to '' Toy Story 3' ...
'' after his death in 2000). Varney played numerous other characters, including "Cookie" Farnsworth, from ''
Atlantis: The Lost Empire
''Atlantis: The Lost Empire'' is a 2001 American animated science fiction film, science fiction action film, action-adventure film produced by Walt Disney Animation Studios, Walt Disney Feature Animation and released by Walt Disney Pictures. ...
'', released the year after his death (
Steven Barr replaced Varney for the sequel ''
Atlantis: Milo's Return''), the
carny
Carny, also spelled carnie, is an informal term used in North America for a traveling carnival employee, and the language they use, particularly when the employee operates a game ("joint"), food stand ("grab", "popper" or "floss wagon"), or ride ...
character Cooder in the "
Bart Carny
"Bart Carny" is the twelfth episode of the ninth season of the American animated television series, ''The Simpsons''. It originally aired on the Fox network in the United States on January 11, 1998. Homer and Bart start working at a carnival and ...
" episode of ''
The Simpsons
''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
'', the character Walt Evergreen in the ''
Duckman'' episode "You've Come a Wrong Way, Baby", Prince Carlos Charmaine (a royal suitor Jackie dates) for a few episodes of the final season of the 1990s television series ''
Roseanne'', and Lothar Zogg in the 1998 film ''
3 Ninjas: High Noon at Mega Mountain'', also starring
Hulk Hogan
Terry Eugene Bollea (; born August 11, 1953), better known by his ring name Hulk Hogan, is an American retired professional wrestler. He is widely regarded as the most recognized wrestling star worldwide and the most popular wrestler of the 1 ...
and
Loni Anderson.
Varney had a brief role as an incestuous, abusive father in an independent film, ''
100 Proof'', for which he received good reviews from critics. He also played a rebel in the
midnight movie ''Existo'', as well as an old mariner in a low-budget horror film, ''Blood, Friends, and Money''. During the filming of ''
Treehouse Hostage'', he played an escaped convict held hostage and tormented by some fifth graders in a treehouse.
One of Varney's final films was
Billy Bob Thornton
Billy Bob Thornton (born August 4, 1955) is an American actor, filmmaker and musician. He had his first break when he co-wrote and starred in the 1992 thriller '' One False Move'', and received international attention after writing, directing, ...
's ''
Daddy and Them'', in which he played Uncle Hazel, who had been arrested for murder. Co-stars included
Kelly Preston and
Andy Griffith
Andy Samuel Griffith (June 1, 1926 – July 3, 2012) was an American actor, comedian, television producer, southern gospel singer and writer whose career spanned seven decades in music and television. Known for his Southern drawl, his characte ...
. Another final guest appearance was the ''
Bibleman
''Bibleman'' is an American Christian-themed direct-to-video children's series created by Tony Salerno that ran from 1995 to 2010 to promote Christianity. The series centers around an evangelical superhero who fights evil, often by quoting scri ...
'' Genesis series ''Bibleman Jr. Volume 1 & 2'' as himself. Varney starred in three videos, ''The Misadventures of Bubba'', ''The Misadventures of Bubba II'', and ''Bubba Goes Hunting'', in which he played himself and taught young kids important safety rules about hunting and guns. He illustrated the rules with the help of his bumbling and accident-prone cousin Bubba (also played by Varney) and Bubba's nephew, Billy Bob. The videos were distributed as part of a membership pack from Buckmasters' Young Bucks Club.
According to an interview, one of his final projects was writing a screenplay about the legendary
feud between the Hatfields and the McCoys, stating that his grandfather hunted squirrel with the Hatfields. Varney also allegedly had been hoping to acquire more serious acting roles before his death, wanting to step outside the typecast of Ernest.
Personal life
Varney was married twice, first to Jacqueline Drew (1977–1983) and then to Jane Varney (1988–1991). Both marriages ended in divorce, although he remained friends with his ex-wife Jane until his death; she became Varney's spokeswoman and accompanied him in Pixar's 1999 film ''Toy Story 2''. Neither union resulted in children.
On December 6, 2013, Varney's nephew Justin Lloyd published a comprehensive biography about his uncle titled ''The Importance of Being Ernest: The Life of Actor Jim Varney (Stuff that Vern doesn't even know)''. The same year, director Cherry released a Varney biography called ''Keeper of the Clown''.
, director David Pagano and ''Ernest Goes to Camp'' cast member Daniel Butler are planning to release a documentary about Varney called '' The Importance of Being Ernest''.
Varney was an accomplished
mountain dulcimer player and once played the instrument on the very last episode of ''
The Chevy Chase Show''.
Illness and death
Varney was a long-time
chain smoker. During the filming of ''
Treehouse Hostage'' in August 1998, he developed a cough. At first, he presumed it was a cold caused by cold weather in the filming location. However, as it became worse, Varney began noticing blood on his handkerchief. When filming was complete, he sought medical treatment and was diagnosed with
lung cancer
Lung cancer, also known as lung carcinoma (since about 98–99% of all lung cancers are carcinomas), is a malignant lung tumor characterized by uncontrolled cell growth in tissues of the lung. Lung carcinomas derive from transformed, malign ...
.
Though his condition slowly worsened, Varney reportedly threw his cigarettes away and quit smoking to continue performing. He eventually returned to Tennessee, where he underwent
chemotherapy
Chemotherapy (often abbreviated to chemo and sometimes CTX or CTx) is a type of cancer treatment that uses one or more anti-cancer drugs (chemotherapeutic agents or alkylating agents) as part of a standardized chemotherapy regimen. Chemothe ...
. However, it failed and he subsequently died on Thursday, February 10, 2000, at his home in
White House, Tennessee, a city north of
Nashville
Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and t ...
, at the age of 50. He was buried in
Lexington Cemetery in Lexington, Kentucky.
Disney's ''
Atlantis: The Lost Empire
''Atlantis: The Lost Empire'' is a 2001 American animated science fiction film, science fiction action film, action-adventure film produced by Walt Disney Animation Studios, Walt Disney Feature Animation and released by Walt Disney Pictures. ...
'', which was released a year after his death, was dedicated to his memory.
Filmography
Film
Television
Video games
References
External links
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{{DEFAULTSORT:Varney, Jim
1949 births
2000 deaths
20th-century American comedians
20th-century American male actors
Actors from Lexington, Kentucky
American male comedians
American male film actors
American male television actors
American male video game actors
American male voice actors
American stand-up comedians
Audiobook narrators
Burials in Kentucky
Deaths from lung cancer in Tennessee
Male actors from Kentucky
People from White House, Tennessee