Jeth Weinrich (born 1951) is a Canadian

documentary film A documentary film (often described simply as a documentary) is a nonfiction Film, motion picture intended to "document reality, primarily for instruction, education or maintaining a Recorded history, historical record". The American author and ...

maker and

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

and

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

director Director may refer to: Literature * ''Director'' (magazine), a British magazine * ''The Director'' (novel), a 1971 novel by Henry Denker * ''The Director'' (play), a 2000 play by Nancy Hasty Music * Director (band), an Irish rock band * ''D ...

Early life

Weinrich was born in

Pittsburgh Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...

in 1951 and grew up in

Calgary Calgary () is a major city in the Canadian province of Alberta. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806 making it the third-largest city and fifth-largest metropolitan area in C ...

; he was

valedictorian Valedictorian is an academic title for the class rank, highest-performing student of a graduation, graduating class of an academic institution in the United States. The valedictorian is generally determined by an academic institution's grade poin ...

of his graduating class at Viscount Bennett High School in 1978. He played for the

Calgary Colts The Calgary Colts are a Canadian Junior Football team based in Calgary, Alberta Calgary () is a major city in the Provinces and territories of Canada, Canadian province of Alberta. As of 2021, the city proper had a population of 1,306,784 ...

of the

Canadian Junior Football League The Canadian Junior Football League (CJFL) is a national Canadian football league consisting of 19 teams playing in five provinces across Canada. The teams compete annually for the Canadian Bowl. Many CJFL players move on to professional footbal ...

for two years, but his football career was ended by an injury and he temporarily left Calgary to attend the

Parsons School of Design The Parsons School of Design is a private art and design college under The New School located in the Greenwich Village neighborhood of New York City. Founded in 1896 after a group of progressive artists broke away from established Manhattan art ...

in New York.

Career

After working as an assistant to

Oliver Stone William Oliver Stone (born ) is an American filmmaker. Stone is an acclaimed director, tackling subjects ranging from the Vietnam War and American politics to musical film, musical Biographical film, biopics and Crime film, crime dramas. He has ...

, Weinrich returned to Calgary and founded Red Motel Pictures. He produced and directed the 1990 documentary ''Moon of the Desperados'', about the American Bullrider, which was nominated for Best Sports Program at the

5th Gemini Awards The Academy of Canadian Cinema & Television's 5th Gemini Awards were held on December 4, 1990 to honour achievements in Canadian television. The awards show took place at the Metro Toronto Convention Centre and was broadcast on CBC Television. ...

. For fellow Calgarian

Jann Arden Jann Arden (born Jann Arden Anne Richards; March 27, 1962) is a Canadian singer-songwriter, author and actress. She is best known for her signature ballads, " Could I Be Your Girl" and " Insensitive", which is her biggest hit to date, as well ...

, Weinrich began directing music videos. At the Juno Awards of 1994, ''I Would Die For You'' won the award for Video of the Year. At the

Juno Awards of 1996 The Juno Awards of 1996, representing Canadian music industry achievements of the previous year, were awarded on 10 March 1996 in Hamilton, Ontario at a ceremony in the Copps Coliseum. Anne Murray was the host for the ceremonies, which were broad ...

, '' Good Mother'' won the award for Video of the Year. At the

Juno Awards of 1995 The Juno Awards of 1995 was an awards show representing Canadian music industry achievements of the previous year. It took place on 26 March 1995 in Hamilton, Ontario at a ceremony in the Copps Coliseum. Mary Walsh, Rick Mercer and other regular ...

the video for '' Insensitive'' was nominated as Video of the Year, along with another Weinrich video--''Blame Your Parents'', by 54-40. At the Juno Awards of 1997, Weinrich won a third Video of the Year award for ''Burned Out Car'' by

Junkhouse Junkhouse is a Canadian rock band, formed during 1989 in Hamilton, Ontario. They released three albums during the 1990s, which spawned numerous charting singles in Canada. They initially disbanded in 1998, and have performed occasional shows afte ...

. At the Juno Awards of 1999, Arden's ''Wishing That'' received a nomination for Video of the Year. At the time, Weinrich was the only person to win the Juno Award for Video of the Year three times. Weinrich directed his first commercial for Dupont in 1993 about the ingenuity of the American Farmer. He has directed commercials since then for The U.S. Navy, First Bank of America, Cigna, Citizens Bank of Canada, Florida Natural, Alina Health Care, Subway, Sovereign Bank of New York, Florida Natural, and NASCAR Sprint Cup Championship. His Subway spots played during the Athens Olympics and were the biggest media buys for an American commercial to that date. ''Adweek'' named him one of the ten most up and coming directors in America for directing commercials, and he is one of a small number of Canadians to win a

Clio Award The Clio Awards, also simply known as The Clios, is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. The awar ...

. In 2003, while producing a documentary about crack addicts, Weinrich himself became seriously addicted to the drug. He was still able to collect 300+ hours of footage and complete the film ''1000 Days'' in 2006, the same year he was able to free himself of his addiction. In 2007, Weinrich published the book ''Collected Art'' an art and photography book chronicling the career of his partner, ''Sports Illustrated'' photographer Raphael Mazzucco. He also produced a short film about Mazzucco called ''Beautiful Deep''. His short film ''Man on a Rock'' was chosen, with fifty other films from 80,000 entries, to premiere at the Guggenheim Museum in 2009. His company, Cinema Cartel, and is a human rights-focused company. In 2016, it released the documentary ''Chitoville'', a portrait of the lives of deported LA gang members in Mexico. In 2018, it released ''The Last Three Days of Lydia Ramirez'', a short film that tells the story of a five year-old migrant girl who died of thirst at the Texas borner. A 2018 Kickstarter campaign to raise funds for the production of the film ''The Invention of Beauty: The Life and Times of Eileen Ford'' was unsuccessful.

Filmography

Music Videos *''Cover Me'' -

Candlebox Candlebox is an American rock band from Seattle, Washington. Since its formation in 1990, the group has released eight studio albums, several charting singles, a compilation, and a CD+DVD. Candlebox found immediate success with the release ...

1990 *''The Lonesome Kind'' - Mark Koenig 1991. Winner Best Music Video, Alberta Film & Television Awards *''Pictures From Camp'' 1993. Winner Special Jury Prize, Best Director/Non-Dramatic, Alberta Film & Television Awards *'' Time for Mercy'' -

1993 *'' Will You Remember Me'' -

1993 *'' Could I Be Your Girl'' -

1994 *'' I Would Die For You''-

1994 *''Blame Your Parents'' - 54-40 1994 *''Ocean Pearl'' - 54-40 1994 *'' Insensitive'' -

1994 *'' Not Enough'' -

Van Halen Van Halen ( ) was an American rock band formed in Pasadena, California, in 1973. Credited with restoring hard rock to the forefront of the music scene, Van Halen was known for their energetic live performances and the virtuosity of their guit ...

1995 *'' Wonderdrug'' -

1995 *'' Good Mother'' -

1995 *''On and On (Lodestar)'' - Crash Vegas 1995 *''Ly-O-Lay Ale Loya'' - Sacred Spirit 1996. Winner Best Cinematography/Drama, Best Music Video, Alberta Film & Television Awards *'' Wishing That'' 1997 *'' The Sound Of'' 1997 *'' Hangin' by a Thread'' 1997 *'' Sleepless'' -

2000 *'' Dreaming with a Broken Heart'' -

John Mayer John Clayton Mayer ( ; born October 16, 1977) is an American singer, songwriter, and guitarist. He attended Berklee College of Music in Boston, but he left for Atlanta in 1997 with fellow guitarist Clay Cook, with whom he formed the short-liv ...

2006 *''Possibility'' - Sierra Noble 2008 *''

Wildflower A wildflower (or wild flower) is a flower that grows in the wild, rather than being intentionally seeded or planted. The term implies that the plant is neither a hybrid nor a selected cultivar that is any different from the native plant, eve ...

'' - Dean Brody 2010. Nominated

Canadian Country Music Association The Canadian Country Music Association (CCMA) was founded in 1976 as the Academy of Country Music Entertainment to organize, promote and develop a Canadian country music industry. The groundwork for the association began on June 3, 1973, when a gr ...

Video of the Year *'' Trail in Life'' - Dean Brody 2010. Nominated

Video of the Year *''Waiting'' - Royal Wood 2010 *''I Want Your Love'' - Royal Wood 2010 *''Do You Recall'' - Royal Wood 2010 *'' People Know You by Your First Name'' - Dean Brody 2011 *''Tell Me Everything'' - Adam Cohen 2011 *''Hello'' - Hey Romeo 2011 *''Here in My Heart'' - Jimmy Rankin 2012. Winner Fan's Choice Video of the Year, East Coast Music Awards *''South Cackalack'' - Juliette Neil 2012 *''Fuck All the Perfect People'' -

Chip Taylor Chip Taylor (born James Wesley Voight; March 21, 1940) is an American songwriter and singer noted for writing " Angel of the Morning" and " Wild Thing". He is the paternal uncle of actress Angelina Jolie and former actor James Haven. He is the ...

& the New Ukrainians 2012 *''Open Wide'' - Jocelyn & Lisa 2012 *''Jolene'' - Belle Starr 2012 *''Summerlea'' - Belle Starr 2012 *''New Girl Now'' - Belle Starr 2012 *''Who's Gonna Build That Wall'' -

& the New Ukrainians 2012 *''Hope & Gasoline'' - Beverley Mahood 2013 *''Merry F'n Christma'' -

& the New Ukrainians 2014 *''Lived and Died Alone'' - Lindi Ortega 2014 *''Send Love'' - Chris Day 2015 *''A Woman and A Song'' -

Jake Mathews Jake Mathews (born Jacques Lagrandeur born March 14, 1971, in Sudbury, Ontario, Canada) is a Canadian country music singer, songwriter and performer. Career Jake's self-titled debut CD (''Jake Mathews'') garnered six nationally charted hits: " ...

2015 *''Senorita Falling Down'' -

& the New Ukrainians 2017 *''Highlander'' - Jimmy Rankin 2018 *''Been Away'' - Jimmy Rankin 2018 *''Haul Away the Whale'' - Jimmy Rankin 2018 Documentaries & Short Films *''Moon of the Desperados'' - documentary, 1990. Winner Best of the Festival, Best Documentary, Best Direction, Best Script, Alberta Film & Television Awards *''Heartland : A Film About the Young'' - documentary 1992. Winner Best of the Festival, Best Documentary, Best Editing, Best Direction, Alberta Film & Television Awards *''Gasoline'' - short film, co-production 1992. Winner Best Short, Alberta Film & Television Awards *''Test Pattern'' -

Sonia Dada Sonia Dada was an American rock, soul, and rhythm and blues band, formed in Chicago in 1990. Founding member Daniel Pritzker enlisted Michael Scott, Paris Delane, and Sam Hogan after hearing the latter three sing in a subway station.Biography ...

- short films 2004 *''1000 Days'' - documentary 2006 *''Beautiful Deep'' - short film 2008 *''Man on a Rock'' - short film 2009 *''Chitoville'' - documentary 2016 *''The Last Three Days of Lydia Ramirez'' - short film 2018 *''Cover Me Up'' -

Morgan Wallen Morgan Cole Wallen (born May 13, 1993) is an American country pop singer from Sneedville, Tennessee. He competed in the The Voice (American season 6), sixth season of ''The Voice (American TV series), The Voice''. After being eliminated in the ...

- short film 2021

References

{{DEFAULTSORT:Weinrich, Jeth Canadian music video directors Canadian documentary film directors Film directors from Calgary Juno Award for Video of the Year winners Living people Year of birth missing (living people)