Jaz Beer is a

pilsner Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (german: Pilsen), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Brewe ...

-type

rice Rice is the seed of the grass species '' Oryza sativa'' (Asian rice) or less commonly '' Oryza glaberrima'' (African rice). The name wild rice is usually used for species of the genera '' Zizania'' and ''Porteresia'', both wild and domestica ...

beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from cer ...

, the first and only brand brewed in

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

. It is produced using

(rather than the usual

barley Barley (''Hordeum vulgare''), a member of the grass family, is a major cereal grain grown in temperate climates globally. It was one of the first cultivated grains, particularly in Eurasia as early as 10,000 years ago. Globally 70% of barley ...

), imported

malt Malt is germinated cereal grain that has been dried in a process known as " malting". The grain is made to germinate by soaking in water and is then halted from germinating further by drying with hot air. Malted grain is used to make beer, ...

, imported

hops Hops are the flowers (also called seed cones or strobiles) of the hop plant '' Humulus lupulus'', a member of the Cannabaceae family of flowering plants. They are used primarily as a bittering, flavouring, and stability agent in beer, to wh ...

, and German cultivated yeast. Due to Malaysian licensing laws, the product sale is limited to non-Muslims at ''Refreshment Outlets'', such as coffee shops, restaurants and

food court A food court (in Asia-Pacific also called food hall or hawker centre) is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dinner. ...

s; or ''night entertainment outlets'', as pubs,

karaoke Karaoke (; ; , clipped compound of Japanese ''kara'' "empty" and ''ōkesutora'' "orchestra") is a type of interactive entertainment usually offered in clubs and bars, where people sing along to recorded music using a microphone. The music i ...

, clubs, Beer gardens and late-opening restaurants. Unlike many developed countries, in Malaysia the majority of alcohol consumption occurs on premises. The 60% of the population that is Malay and Muslim is reputed not to drink, as opposed to the

India India, officially the Republic of India ( Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the ...

n and Chinese minorities.Jernigan, D. H. & Indran, S. K (1999)
"Country profile on alcohol in Malaysia"
, ''Alcohol and Public Health in 8 Developing Countries''. World Health Organization, Geneva, 61-73 The latter has been continuously targeted by Jaz advertising, with much of their marketing material published in Chinese and the selection of Ethnic Chinese celebrities, as

Gillian Chung Gillian Chung Ka-lai (born Chung Tik-shan, 21 January 1981), known by her stage name Chung Yan-tung, is a Hong Kong actress and singer. She is a member of the Cantopop duo Twins, along with Charlene Choi. Early life Chung was born in Hong K ...

References

External links

* Beer in Malaysia Malaysian alcoholic drinks {{beer-stub ms:Jaz