Jaz Beer is a

pilsner Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Brewery. History ...

-type

rice Rice is a cereal grain and in its Domestication, domesticated form is the staple food of over half of the world's population, particularly in Asia and Africa. Rice is the seed of the grass species ''Oryza sativa'' (Asian rice)—or, much l ...

beer Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...

, the first and only brand brewed in

Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...

. It is produced using

(rather than the usual

barley Barley (), a member of the grass family, is a major cereal grain grown in temperate climates globally. It was one of the first cultivated grains; it was domesticated in the Fertile Crescent around 9000 BC, giving it nonshattering spikele ...

), imported

malt Malt is any cereal grain that has been made to germinate by soaking in water and then stopped from germinating further by drying with hot air, a process known as "malting". Malted grain is used to make beer, whisky, malted milk, malt vinegar, ...

, imported

hops Hops are the flowers (also called seed cones or strobiles) of the hop plant ''Humulus lupulus'', a member of the Cannabaceae family of flowering plants. They are used primarily as a bittering, flavouring, and stability agent in beer, to whic ...

, and German cultivated yeast. Due to Malaysian

licensing laws The alcohol licensing laws of the United Kingdom regulate the sale and consumption of alcohol, with separate legislation for England and Wales, Northern Ireland and Scotland being passed, as necessary, by the UK Parliament, the Northern Ireland A ...

, the product sale is limited to non-Muslims at ''Refreshment Outlets'', such as coffee shops,

restaurant A restaurant is an establishment that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and Delivery (commerce), food delivery services. Restaurants ...

s and

food court A food court (in Asia-Pacific also called food hall or hawker centre) is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food Vendor, vendors and provides a common area for self-serve di ...

s; or ''night entertainment outlets'', as

pub A pub (short for public house) is in several countries a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. The term first appeared in England in the late 17th century, to differentiate private ho ...

karaoke is a type of interactive entertainment system usually offered in nightclubs and bars, where people sing along to pre-recorded accompaniment using a microphone. Its musical content is an instrumental rendition of a well-known popular song. I ...

clubs Club may refer to: Arts, entertainment, and media * Club (magazine), ''Club'' (magazine) * Club, a ''Yie Ar Kung-Fu'' character * Clubs (suit), a suit of playing cards * Club music * "Club", by Kelsea Ballerini from the album ''kelsea'' Brands a ...

Beer garden A beer garden (German: ''Biergarten'') is an outdoor area in which beer and food are served, typically at shared tables shaded by trees. Beer gardens originated in Bavaria, of which Munich is the capital city, in the 19th century, and remain co ...

s and late-opening restaurants. Unlike many developed countries, in Malaysia the majority of alcohol consumption occurs on premises. The 60% of the population that is Malay and

Muslim Muslims () are people who adhere to Islam, a Monotheism, monotheistic religion belonging to the Abrahamic religions, Abrahamic tradition. They consider the Quran, the foundational religious text of Islam, to be the verbatim word of the God ...

is reputed not to drink, as opposed to the

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

n and Chinese minorities. The latter has been continuously targeted by Jaz advertising, with much of their marketing material published in Chinese and the selection of Ethnic Chinese celebrities, as

Gillian Chung Gillian Chung Ka-lai (born Chung Tik-shan, 21 January 1981), known by her stage name Chung Yan-tung, is a Hong Kong actress and singer. She is a member of the Cantopop duo Twins (group), Twins, along with Charlene Choi. Early life Chung was bo ...

.https://sg.news.yahoo.com/gillian-chung-town-215900629.html

References

*https://theedgemalaysia.com/article/local-brewery-appoints-new-ceo

External links

* Malaysian alcoholic drinks {{Malaysia-stub ms:Jaz