Janet Anne Hoek is a New Zealand academic. She was promoted to full professor at Massey University in 2003 and was appointed full professor at the

University of Otago The University of Otago () is a public university, public research university, research collegiate university based in Dunedin, Otago, New Zealand. Founded in 1869, Otago is New Zealand's oldest university and one of the oldest universities in ...

Academic career

After a 1996

PhD A Doctor of Philosophy (PhD, DPhil; or ) is a terminal degree that usually denotes the highest level of academic achievement in a given discipline and is awarded following a course of graduate study and original research. The name of the deg ...

titled '' 'Some effects of question wording and question administration on the prediction of voting behaviour' '' at the

Massey University Massey University () is a Public university, public research university in New Zealand that provides internal and distance education. The university has campuses in Auckland, Palmerston North, and Wellington. Data from Universities New Zealand ...

, Hoek moved to the

, rising to full professor. Hoek's research focuses on public-interest issues such as smoke-free policy, and is co-director of Aspire 2025, University of Otago Research Centre whose work aims to support the New Zealand Government's goal of becoming a smoke-free nation by 2025. During

Michaelmas term Michaelmas ( ) term is the first academic term of the academic year in a number of English-speaking universities and schools in the northern hemisphere, especially in the United Kingdom. Michaelmas term derives its name from the Feast of St M ...

of 2019 Hoek was a Fellow of the

Durham University Durham University (legally the University of Durham) is a collegiate university, collegiate public university, public research university in Durham, England, founded by an Act of Parliament (UK), Act of Parliament in 1832 and incorporated by r ...

Institute of Advanced Study, where she was affiliated to Stephenson College. In 2020 Hoek was elected a Fellow of the

Society for Research on Nicotine and Tobacco The Society for Research on Nicotine and Tobacco (SRNT) is an international nonprofit organization and professional association that studies and shares research on nicotine and tobacco use from a public health and scientific perspective. It is the ...

. One of Hoek's notable doctoral students is Professor Rachael McLean.

Selected works

* Hoek, Janet, and Sandra C. Jones. "Regulation, public health and social marketing: a behaviour change trinity." Journal of Social Marketing 1, no. 1 (2011): 32–44. * Doyle, Stephanie, Philip Gendall, Luanna H. Meyer, Janet Hoek, Carolyn Tait, Lynanne McKenzie, and Avatar Loorparg. "An investigation of factors associated with student participation in study abroad." Journal of Studies in International Education 14, no. 5 (2010): 471–490. * Hoek, Janet, Philip Gendall, and Don Esslemont. "Market segmentation: a search for the Holy Grail?." Journal of Marketing Practice: Applied Marketing Science 2, no. 1 (1996): 25–34. * Hoek, Janet, Philip Gendall, Michelle Jeffcoat, and David Orsman. "Sponsorship and advertising: a comparison of their effects." Journal of Marketing Communications 3, no. 1 (1997): 21–32. * Lean, M. E. J., J. I. Mann, J. A. Hoek, R. M. Elliot, and G. Schofield. "Translational research." (2008) * Crow, Dean, and Janet Hoek. "Ambush marketing: A critical review and some practical advice." Marketing Bulletin 14, no. 1 (2003): 1–14.

References

External links

* Living people New Zealand women academics Year of birth missing (living people) Massey University alumni Academic staff of the University of Otago New Zealand marketing people Fellows of the Institute of Advanced Study (Durham) New Zealand women writers Academic staff of Massey University {{NewZealand-academic-bio-stub